About Smartivity
Smartivity is a Consumer company based in Delhi (India) founded in 2015 by Apoorv Gupta, Rajat Jain, Ashwini Kumar, and Arzu Burumcekci. Platform offering toys to boost childrens brain development and creativity. It operates in the Consumer and Education sectors. Smartivity has raised $5.88 million across 7 funding rounds from investors including S Chand Group, AdvantEdge and Canadian Foresight Group. The company has 44 employees. Smartivity was last valued at $11.81 million in December 2022. Its chief executive, as recorded, is Ashwini Kumar. Its website smartivity.in draws about 28 thousand monthly visits. Its Indian entity Smartivity Labs Private Limited reported revenue of ₹52.67 Cr. Its focus areas include Retail, Mom & Baby Care, Activity Box and Multi Category. Its competitors include PlayShifu, Butterfly Edufields and FlintoClass; 3 of its 3 listed competitors have raised funding.
Company details
Smartivity was established in 2015 in Delhi, India, as a platform in the educational toys sector. A range of STEM-focused products, including activity kits, construction sets, and science experiments, is offered to support childrens cognitive, motor, and social development. Operations emphasize hands-on learning for ages across childhood, with distribution handled through the online domain smartivity.in.
- Headquarters Delhi, India
- Employees 44
- Founders Apoorv Gupta, Rajat Jain, Ashwini Kumar, Arzu Burumcekci
- Stage Minicorn
- SectorsConsumerEducation
- Email••••••••
- Phone•••• ••••
- Website smartivity.in
- Social LinkedIn X Facebook Instagram
- Legal Name Smartivity Labs Private Limited
- Date of Incorporation 26 Feb, 2015
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹52.67 Cr
FY 2025 · +46% YoY
- Net Profit₹4.21 Cr
FY 2025 · 8% margin
- EBITDA₹6.90 Cr
FY 2025 · 13% margin
- Total Equity Funding$5.88M (USD)
in 7 rounds
- Latest Funding Round$242.91K (USD), Angel Round
Dec 2022
- InvestorsS Chand Group
& 21 more
- Employee Count44
Associated legal entities of Smartivity
Smartivity operates through Smartivity Labs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smartivity Labs Private Limited CIN U74140DL2015PTC277272 | Active | 26 Feb 2015 | New Delhi, Delhi | ₹52.7 Cr | 44 | 6 | View details |
Funding Insights of Smartivity
Smartivity has successfully raised a total of $5.88M across 7 strategic funding rounds. The most recent funding activity was a Angel Round of $242.91 thousand completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.88M
- Total Rounds 7
- Last Round Angel Round — $242,908
- First Round $200,000
(Aug 2015)
- Investors Count 22
All 7 funding rounds of Smartivity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $242,908 | Angel Round | $11.81M | Samridh Poddar | – |
| Jun 2021 | $1.52M | Angel Round | $12.92M | Hemendra Kothari | |
| May 2020 | $665,435 | Seed | $••••• | Nirja Publishers And Printers | |
| May 2018 | $2M | Seed | $••••• | Ashish Kacholia | |
| Aug 2017 | $256,948 | Seed | $••••• | CFG, S Chand Group | |
| May 2016 | $1M | Seed | $••••• | cfg.asia, S Chand Group | |
| Aug 2015 | $200,000 | Seed | $••••• | S Chand Group |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2022 | $11.81M | •••••••• |
| Jun 2021 | $12.92M | •••••••• |
| May 2020 | $••••• | •••••••• |
| May 2018 | $••••• | •••••••• |
| Aug 2017 | $••••• | •••••••• |
| May 2016 | $••••• | •••••••• |
Full valuation and stage history of Smartivity
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Verified entity values are shown only after access is granted.
Last known valuation $11.81M (Dec 2022). 22 investors in total: 9 institutional and 13 angel.
Investors in Smartivity
Smartivity has secured backing from 22 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include S Chand Group, AdvantEdge and Canadian Foresight Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are targeted by Ant Space Private Limited. | Delhi, India | |||
Venture capital funding and support for mobility and electric vehicle startups in India. | 2015 | advantedge.vc | Delhi, India | |
Tandem Capital is engaged in seed funding for disruptive startups. | tandemcap.com | Menlo Park, United States | ||
Limited information available | cfg.asia | |||
Provider of education print publishing services | 1939 | schandgroup.com | Delhi, India | |
Luxury diamond jewelry is designed and retailed with customization options. | 2014 | canadianforesight.com | Canada | |
Offers training in innovation, entrepreneurship, digital literacy, and financial education for organizations. | 2014 | advantedgepartners.com | Atlanta, United States | |
Real estate and construction services are provided in Dublin, Ireland. | Dublin, Ireland | |||
SP Samridh Poddar | unknown_01418c2e15d64df48 |
Investor details for Smartivity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Smartivity Labs Private Limited (Smartivity)
Smartivity Labs Private Limited is the primary company behind Smartivity. The board of Smartivity Labs Private Limited currently have 6 directors; the longest-serving is Ashwini Kumar, appointed in 2015. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashwini Kumar DIN 07226275 | Director | 30 Jun 2015 | 11 yrs 4 mo | Smartivity Labs Private Limited |
| Apoorv Gupta DIN 07226260 | Director | 30 Jun 2015 | 11 yrs 4 mo | Smartivity Labs Private Limited |
| Saurabh Mittal DIN 01402533 | Director | 02 Jul 2015 | 11 yrs 4 mo | Smartivity Labs Private Limited |
| Saurabh Vijay Poddar DIN 08182310 | Director | 30 Jul 2018 | 8 yrs 3 mo | Smartivity Labs Private Limited |
| Malvika Poddar DIN 09297065 | Director | 02 Sep 2021 | 5 yrs 2 mo | Smartivity Labs Private Limited |
| Rajat Jain DIN 09480493 | Director | 27 Jan 2022 | 4 yrs 9 mo | Smartivity Labs Private Limited |
People of Smartivity
14 people are tracked at Smartivity (8 in leadership, 6 in team); the tracked headcount is 44.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
Arzu Burumcekci | Co-Founder & MD | Leadership |
Amit Bhushan Yadav | National Sales Head | Leadership |
Pulkit Singh Chauhan | Chief Of Staff | Leadership |
Nishant Ranjan | Head Of Operations | Leadership |
Jatin Nijhawan | Chief Financial Officer | Leadership |
Ashutosh Kumar | Supply Chain Manager | Team |
Hasrat Ali | Operations Manager | Team |
Sanjeev Kumar | Accountant | Team |
Dinesh Vara | Area Sales Manager | Team |
Vishal Verma | Manager - Finance And Accounts | Team |
Mohd Akram | Dispatch Manager | Team |
Complete people profiles for Smartivity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Smartivity
Figures of Smartivity Labs Private Limited, the primary company behind Smartivity, for FY 2025. Revenue was ₹52.67 Cr (+46% year on year). Net profit was ₹4.21 Cr (8% margin). EBITDA was ₹6.90 Cr (13% margin). Revenue has grown at a compounded annual rate of +32% over three years and +36% over five years.
- ₹52.67 CrRevenue · FY 2025 · +46% YoY
- ₹4.21 CrNet profit · 8% margin
- ₹6.90 CrEBITDA · 13% margin
- ₹3.5 LakhPaid-up capital
- 44Employees (provident fund records)
- +32%Revenue CAGR, 3 years
- +36%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Smartivity Labs Private Limited are on its company page.
Detailed financial statements for Smartivity
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Smartivity
4 dated milestones of Smartivity across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Smartivity is founded.
- Funding First funding round of $200K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $243K.
Competitors of Smartivity
Smartivity has 3 listed competitors in our database, 3 of them funded. They include PlayShifu, Butterfly Edufields and FlintoClass.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playshifu.com | 2016 | Bengaluru, India | $35.81M | 142 | Interactive STEM kits are provided for children's learning. | |
| butterflyfields.com | 2008 | Secunderabad, India | $1.13M | 72 | Learning platforms and resources for K-12 students are provided. | |
| flintoclass.com | 2014 | Chennai, India | $7.2M | 11 | Provider of virtual learning platform for preschoolers |
Detailed competitors of Smartivity
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- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Smartivity
The website of Smartivity (smartivity.in) receives about 27.6K visits a month.
- Monthly visits27.6K
▲ 23% vs previous month
Websites whose visitors overlap most with Smartivity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| einsteinbox.in | 100% | 4.6K | #3,044,851 | View details | |
toysrus.in | toysrus.in | 90% | #3,910,584 | – | |
| funskoolindia.com | 82% | 15.2K | #1,589,810 | View details | |
| toyzone.in | 60% | 8.4K | #2,627,052 | View details | |
| hamleys.in | 45% | 514.3K | #70,390 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Smartivity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Smartivity (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Smartivity
Complete news archive for Smartivity
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Frequently Asked Questions about Smartivity
Smartivity was founded in 2015.
Smartivity is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Ashwini Kumar is the CEO of Smartivity, as recorded in our data. They have also founded this company.
Smartivity is a funded company, having raised a total of $5.88M across 7 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Aug 2015.
Smartivity has 44 employees.
The primary company behind Smartivity, Smartivity Labs Private Limited, reported revenue of ₹52.67 Cr for FY 2025, up 46% year on year.
Smartivity was established in 2015 in Delhi, India, as a platform in the educational toys sector. A range of STEM-focused products, including activity kits, construction sets, and science experiments, is offered to support childrens cognitive, motor, and social development. Operations emphasize hands-on learning for ages across childhood, with distribution handled through the online domain smartivity.in.
Smartivity's top competitors include PlayShifu, Butterfly Edufields and FlintoClass.
Smartivity has 22 investors. Key investors include S Chand Group, AdvantEdge, Canadian Foresight Group, Samridh Poddar, and Ashish Kacholia.
The valuation of Smartivity is $11.81M as of Dec 2022.
Smartivity operates through Smartivity Labs Private Limited.
The legal entities of Smartivity currently have 6 directors, including Malvika Poddar, Saurabh Vijay Poddar, Ashwini Kumar and others.