About PlayShifu
PlayShifu is a company based in Bengaluru (India) founded in 2016 by Dinesh Advani. It operates as a Direct-to-Consumer (D2C), and EduTech. PlayShifu has raised $35.81 million across 13 funding rounds from investors including Toppr, BlackSoil and Vistra ITCL. The company has 138 employees as of January 15, 2025. PlayShifu offers products and services including STEM Toys. PlayShifu operates in a competitive market with competitors including Smartivity, Practically, Genius Box, Kidology and JackInTheBox Crafts, among others.
- Headquarter Bengaluru, India
- Employees 138 as on 15 Jan, 2025
- Founders Dinesh Advani
- Stage Minicorn
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Sectors
ConsumerTechnology Education
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mobilizar Technologies Private Limited
- Date of Incorporation 02 Mar, 2016
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$2.23 M (USD)93.87as on Mar 31, 2024
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Net Profit
$-2.01 M (USD)32.63as on Mar 31, 2024
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EBITDA
$-1.96 M (USD)30.15as on Mar 31, 2024
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Total Equity Funding
$35.81 M (USD)
in 13 rounds
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Latest Funding Round
$2.8 M (USD), Debt – Conventional
Jul 10, 2025
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Investors
Toppr
& 115 more
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Employee Count
138
as on Jan 15, 2025
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Products & Services of PlayShifu
PlayShifu offers a comprehensive portfolio of products and services, including STEM Toys. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
STEM toys are designed for kids' learning development.
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Funding Insights of PlayShifu
PlayShifu has successfully raised a total of $35.81M across 13 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2.8 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 13
- Last Round Debt – Conventional — $2.8M
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First Round
First Round
(20 May 2016)
- Investors Count 116
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Debt – Conventional - PlayShifu | Valuation |
investors |
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| Feb, 2024 | Amount | Series B - PlayShifu | Valuation | Inflexor , KITVEN | |
| Aug, 2023 | Amount | Series B - PlayShifu | Valuation | Stride Ventures , Athera |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in PlayShifu
PlayShifu has secured backing from 116 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Toppr, BlackSoil and Vistra ITCL. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Funding for IP-driven deep-tech and digitization-led inclusive solutions.
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Founded Year | Domain | Location | |
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Venture capital fund focused on seed-stage startups
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Founded Year | Domain | Location | |
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Venture capital firm investing in technology and deep tech startups with a focus on innovative solutions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by PlayShifu
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - PlayShifu
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Playshifu Comparisons
Competitors of PlayShifu
PlayShifu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smartivity, Practically, Genius Box, Kidology and JackInTheBox Crafts, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform offering toys to boost children's brain development and creativity
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| domain | founded_year | HQ Location |
Developer of an experiential self-learning application for students
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| domain | founded_year | HQ Location |
Subscription of activity kits and educational toys for kids
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| domain | founded_year | HQ Location |
Online platform offering DIY-kits for students
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| domain | founded_year | HQ Location |
Activity boxes with kids' craft projects are provided online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Playshifu
Frequently Asked Questions about PlayShifu
When was PlayShifu founded?
PlayShifu was founded in 2016.
Where is PlayShifu located?
PlayShifu is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is PlayShifu a funded company?
PlayShifu is a funded company, having raised a total of $35.81M across 13 funding rounds to date. The company's 1st funding round was a Series B of $438.2K, raised on May 20, 2016.
How many employees does PlayShifu have?
As of Jan 15, 2025, the latest employee count at PlayShifu is 138.
What is the annual revenue of PlayShifu?
Annual revenue of PlayShifu is $2.23M as on Mar 31, 2024.
What does PlayShifu do?
Learning and educational toys for kids are created by PlayShifu. Focus is placed on STEM toys to enhance child development. Solutions are offered in the educational sector to support interactive learning experiences.
Who are the top competitors of PlayShifu?
PlayShifu's top competitors include Practically, Smartivity and Avidia.
What products or services does PlayShifu offer?
PlayShifu offers STEM Toys.
Who are PlayShifu's investors?
PlayShifu has 116 investors. Key investors include Toppr, BlackSoil, Vistra ITCL, Bharat Fund, and Athera Venture Partners.
What is PlayShifu's valuation?
The valuation of PlayShifu is $100.29M as of Aug 2022.