About PlayShifu
PlayShifu is a Consumer company based in Bengaluru (India) founded in 2016 by Dinesh Advani. Interactive STEM kits are provided for childrens learning. It operates on a Direct-to-Consumer (D2C) and EduTech model in Consumer, Technology, and Education sectors. PlayShifu has raised $35.81 million across 13 funding rounds from investors including Toppr, BlackSoil and Vistra ITCL. The company has 131 employees. PlayShifu was last valued at $100.29 million in August 2022. Its website playshifu.com draws about 24 thousand monthly visits. Its Indian entity Mobilizar Technologies Private Limited reported revenue of ₹81.61 Cr. PlayShifu offers products and services including STEM Toys. Its focus areas include Consumer Goods, Toys & Games and Educational Toys. Its competitors include Smartivity, Practically and Genius Box; 2 of its 3 listed competitors have raised funding.
Company details
Learning and educational toys for kids are created by PlayShifu. Focus is placed on STEM toys to enhance child development. Solutions are offered in the educational sector to support interactive learning experiences.
- Headquarters Bengaluru, India
- Employees 131
- Founders Dinesh Advani
- Stage Minicorn
- SectorsConsumerTechnology Education
- Email••••••••
- Phone•••• ••••
- Website playshifu.com
- Social LinkedIn X Facebook
- Legal Name Mobilizar Technologies Private Limited
- Date of Incorporation 02 Mar, 2016
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹81.61 Cr
FY 2026 · -18% YoY
- Net Loss-₹23.61 Cr
FY 2026 · -31% margin
- EBITDA-₹18.19 Cr
FY 2026 · -24% margin
- Total Equity Funding$35.81M (USD)
in 13 rounds
- Latest Funding Round$2.8M (USD), Debt – Conventional
Jul 2025
- InvestorsToppr
& 115 more
- Employee Count131
Associated legal entities of PlayShifu
PlayShifu operates through Mobilizar Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mobilizar Technologies Private Limited CIN U72200KA2016PTC086602 | Active | 02 Mar 2016 | Bangalore, Karnataka | ₹81.6 Cr | 138 | 4 | View details |
Products & Services of PlayShifu
PlayShifu offers a comprehensive portfolio of products and services, including STEM Toys.
STEM toys are designed for kids' learning development.
Apps and channels of PlayShifu
PlayShifu publishes 1 mobile app with over 100K+ downloads.
Funding Insights of PlayShifu
PlayShifu has successfully raised a total of $35.81M across 13 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2.8 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.81M
- Total Rounds 13
- Last Round Debt – Conventional — $2.8M
- First Round $266,866
(May 2016)
- Investors Count 116
Latest 10 of 13 funding rounds of PlayShifu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $2.8M | Debt – Conventional | – | – | |
| Feb 2024 | $2.94M | Series B | – | Inflexor, KITVEN | |
| Aug 2023 | $438,200 | Series B | – | Stride Ventures, Athera | |
| Aug 2022 | $2.28M | Series B | $100.29M | Bharat Innovation Fund, Inflexor | |
| Oct 2021 | $7M | Debt – Conventional | – | – | |
| Apr 2021 | $17M | Series B | $83.6M | Inflexor, Athera | |
| Jul 2020 | $1M | Debt – Venture | – | – | |
| Jul 2020 | $3.49M | Series A | $••••• | Athera | |
| Jul 2019 | $7M | Series A | $••••• | Chiratae Ventures, Bharat Innovation Fund | |
| Oct 2018 | $1.14M | Seed | $••••• | Chiratae Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2022 | $100.29M | •••••••• |
| Apr 2021 | $83.6M | •••••••• |
| Jul 2020 | $••••• | •••••••• |
| Jul 2019 | $••••• | •••••••• |
| Oct 2018 | $••••• | •••••••• |
| Oct 2017 | $••••• | •••••••• |
| Apr 2017 | $••••• | •••••••• |
| May 2016 | $••••• | •••••••• |
Full valuation and stage history of PlayShifu
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $100.29M (Aug 2022). 116 investors in total: 41 institutional and 75 angel.
Investors in PlayShifu
PlayShifu has secured backing from 116 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Toppr, BlackSoil and Vistra ITCL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding for IP-driven deep-tech and digitization-led inclusive solutions. | 2017 | bharat.fund | Ahmedabad, India | |
Venture capital fund focused on seed-stage startups | chiratae.com | Bengaluru, India | ||
Venture capital firm investing in technology and deep tech startups with a focus on innovative solutions. | 2019 | inflexor.vc | Mumbai, India | |
Provider of a venture capital firm | axiomatic.co.in | Mumbai, India | ||
Early-stage venture capital investments are provided by Athera. | 2008 | atheravp.com | Bengaluru, India | |
Investments are directed toward late-stage and growth-stage technology companies. | marsgrowth.com | Singapore, Singapore | ||
Single family office of Suman Kant Munjal, Managing Director of Rockman Industries Ltd | survam.com | Delhi, India | ||
Private debt and equity funds are managed for technology sectors. | trifectacapital.in | Gurugram, India | ||
Private equity firm focused on multiple sectors | Mumbai, India | |||
Investments are made in new-age businesses focusing on disruptive technology and impact investing across various sectors. | 2006 | acquaintbee.com | Mumbai, India |
Investor details for PlayShifu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Mobilizar Technologies Private Limited (PlayShifu)
Mobilizar Technologies Private Limited is the primary company behind PlayShifu. The board of Mobilizar Technologies Private Limited currently have 4 directors; the longest-serving is Dinesh Mohan Advani, appointed in 2016. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dinesh Mohan Advani DIN 07457981 | Director | 02 Mar 2016 | 10 yrs 8 mo | Mobilizar Technologies Private Limited |
| Vivek Goyal DIN 07032906 | Director | 02 Mar 2016 | 10 yrs 8 mo | Mobilizar Technologies Private Limited |
| Rutvik Doshi DIN 03596864 | Nominee Director | 22 Aug 2019 | 7 yrs 2 mo | Mobilizar Technologies Private Limited |
| Somshubhro Pal Choudhury DIN 05308615 | Nominee Director | 22 Aug 2019 | 7 yrs 2 mo | Mobilizar Technologies Private Limited |
People of PlayShifu
12 people are tracked at PlayShifu (4 in leadership, 8 in team); the tracked headcount is 131.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Anushree Sundara | Associate Director, Content | Leadership |
| Co-Founder & Director | Leadership | |
Tanmay Kupekar | Associate Director, Design | Leadership |
Harshal Ved | SVP, Operations & Sales | Team |
Rajarshi Chattopadhyay | Senior Manager, Sales & BD | Team |
Pandith M Naduvinamani | Customer Success, Team Lead | Team |
Nabi Ahmed | Customer Success Manager | Team |
Goutham R Kadam | Manager-sales And BD | Team |
Jithin Kalesh | Product Manager | Team |
Neha Uniyal | Visual Communication Designer | Team |
Prashant Dheringe | Design Consultant | Team |
Complete people profiles for PlayShifu
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of PlayShifu
Figures of Mobilizar Technologies Private Limited, the primary company behind PlayShifu, for FY 2026. Revenue was ₹81.61 Cr (-18% year on year). Net loss was -₹23.61 Cr (-31% margin). EBITDA was -₹18.19 Cr (-24% margin). Revenue has grown at a compounded annual rate of -1% over three years and -4% over five years.
- ₹81.61 CrRevenue · FY 2026 · -18% YoY
- -₹23.61 CrNet loss · -31% margin
- -₹18.19 CrEBITDA · -24% margin
- ₹3.94 CrPaid-up capital
- 138Employees (provident fund records)
- -1%Revenue CAGR, 3 years
- -4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Mobilizar Technologies Private Limited are on its company page.
Detailed financial statements for PlayShifu
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of PlayShifu
4 dated milestones of PlayShifu across 9 years, from founding to its latest funding, stage changes and deals.
- Founded PlayShifu is founded.
- Funding First funding round of $267K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional, of $2.8M.
Competitors of PlayShifu
PlayShifu has 3 listed competitors in our database, 2 of them funded. They include Smartivity, Practically and Genius Box.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smartivity.in | 2015 | Delhi, India | $5.88M | 49 | Platform offering toys to boost children's brain development and creativity | |
| practically.com | 2018 | Hyderabad, India | $23.98M | 50 | Developer of an experiential self-learning application for students | |
| geniusbox.in | 2015 | Gurugram, India | 168 | Subscription of activity kits and educational toys for kids |
Detailed competitors of PlayShifu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PlayShifu
The website of PlayShifu (playshifu.com) receives about 23.6K visits a month.
- Monthly visits23.6K
▼ 8.3% vs previous month
Websites whose visitors overlap most with PlayShifu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snooplay.in | 100% | 32.7K | #710,293 | View details | |
| google.com | 57% | 85.8B | #1 | View details | |
| linkedin.com | 56% | 1.9B | #18 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as PlayShifu (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Playshifu
Complete news archive for PlayShifu
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Frequently Asked Questions about PlayShifu
PlayShifu was founded in 2016.
PlayShifu is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
PlayShifu is a funded company, having raised a total of $35.81M across 13 funding rounds to date. The company's 1st funding round was a Seed of $1.14M, raised on May 2016.
PlayShifu has 131 employees.
The primary company behind PlayShifu, Mobilizar Technologies Private Limited, reported revenue of ₹81.61 Cr for FY 2026, down 18% year on year.
Learning and educational toys for kids are created by PlayShifu. Focus is placed on STEM toys to enhance child development. Solutions are offered in the educational sector to support interactive learning experiences.
PlayShifu's top competitors include Practically, Smartivity and Genius Box.
PlayShifu offers STEM Toys.
PlayShifu has 116 investors. Key investors include Toppr, BlackSoil, Vistra ITCL, Bharat Fund, and Athera Venture Partners.
The valuation of PlayShifu is $100.29M as of Aug 2022.
PlayShifu operates through Mobilizar Technologies Private Limited.
The legal entities of PlayShifu currently have 4 directors, including Rutvik Doshi, Dinesh Mohan Advani, Vivek Goyal and others.