About Snooplay
Snooplay is a Consumer company based in Delhi (India) founded in 2018 by Aanchal Mahajan. Online retailing of toys and games is conducted internationally. Snooplay has raised $1.45 million across 2 funding rounds from investors including Amogh Kumar Gupta, Ajay Kumar Gupta and Pravek Family Office. The company has 20 employees. Its website snooplay.in draws about 33 thousand monthly visits. Its Indian entity Snooplay India Private Limited reported revenue of ₹3.64 Cr. Snooplay offers products and services including Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its competitors include FirstCry, Babyoye and Newmi; 3 of its 3 listed competitors have raised funding.
Company details
Snooplay was founded in 2018 in Delhi, India, as an online retailer in the toys sector. A catalog featuring board and card games, action figures, puzzles, blocks, musical toys, remote-controlled items, doll sets, outdoor equipment such as tents and pools, and drinking games is maintained. International shipping is offered to support global operations.
- Headquarters Delhi, India
- Employees 20
- Founders Aanchal Mahajan
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website snooplay.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Snooplay India Private Limited
- Date of Incorporation 15 Sep, 2020
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹3.64 Cr
FY 2025 · -22% YoY
- Net Loss-₹3.90 Cr
FY 2025 · -107% margin
- EBITDA-₹3.87 Cr
FY 2025 · -106% margin
- Total Equity Funding$1.45M (USD)
in 2 rounds
- Latest Funding Round$914.4K (USD), Seed
Jul 2025
- Employee Count20
Associated legal entities of Snooplay
Snooplay operates through Snooplay India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Snooplay India Private Limited CIN U52100DL2020PTC369969 | Active | 15 Sep 2020 | New Delhi, Delhi | ₹3.6 Cr | 20 | 3 | View details |
Products & Services of Snooplay
Snooplay offers a comprehensive portfolio of products and services, including Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys.
Toys for imaginative play with cars and vehicles.
Blocks for creative building and skill development.
Games that enhance thinking and social skills.
Puzzles for improving memory and problem-solving.
Plush toys for emotional and sensory play.
Apps and channels of Snooplay
its YouTube channel snooplaydotin has 3.49K subscribers and 30 videos.
Videos from Snooplay
The most watched videos on Snooplay's YouTube channel, snooplaydotin (3.49K subscribers). Click a video to play it here.
More on snooplaydotin.
Funding Insights of Snooplay
Snooplay has successfully raised a total of $1.45M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $914.4 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.45M
- Total Rounds 2
- Last Round Seed — $914,400
- First Round $535,000
(May 2022)
- Investors Count 3
All 2 funding rounds of Snooplay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $914,400 | Seed | – | Pravek Family Office | |
| May 2022 | $535,000 | Seed | – | – |
3 investors in total: 1 institutional and 2 angel.
Investors in Snooplay
Snooplay has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Amogh Kumar Gupta, Ajay Kumar Gupta and Pravek Family Office.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AK Amogh Kumar Gupta | Angel investor, ex-Standard Chartered, focused on fintech and consumer startups | unknown_af0d751834f54abdb | ||
AK Ajay Kumar Gupta | Angel investor and entrepreneur, focused on tech startups in India. | unknown_d166026bcd874ebaa | ||
| pravekfamilyoffice.tcc.mode |
Investor details for Snooplay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Snooplay India Private Limited (Snooplay)
Snooplay India Private Limited is the primary company behind Snooplay. The board of Snooplay India Private Limited currently have 3 directors; the longest-serving is Aanchal Mahajan, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aanchal Mahajan DIN 08879530 | Director | 15 Sep 2020 | 6 yrs 1 mo | Snooplay India Private Limited |
| Brij Raj Singh DIN 08879531 | Director | 15 Sep 2020 | 6 yrs 1 mo | Snooplay India Private Limited |
| Amogh Kumar Gupta DIN 07110161 | Director | 18 Nov 2022 | 3 yrs 11 mo | Snooplay India Private Limited |
People of Snooplay
1 people are tracked at Snooplay (1 in leadership); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Snooplay
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Financials of Snooplay
Figures of Snooplay India Private Limited, the primary company behind Snooplay, for FY 2025. Revenue was ₹3.64 Cr (-22% year on year). Net loss was -₹3.90 Cr (-107% margin). EBITDA was -₹3.87 Cr (-106% margin). Revenue has grown at a compounded annual rate of +106% over three years.
- ₹3.64 CrRevenue · FY 2025 · -22% YoY
- -₹3.90 CrNet loss · -107% margin
- -₹3.87 CrEBITDA · -106% margin
- ₹1.4 LakhPaid-up capital
- 20Employees (provident fund records)
- +106%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Snooplay India Private Limited are on its company page.
Detailed financial statements for Snooplay
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Snooplay
3 dated milestones of Snooplay across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Snooplay is founded.
- Funding First funding round of $535K.
- Funding Latest funding round, Seed, of $914K.
Competitors of Snooplay
Snooplay has 3 listed competitors in our database, 3 of them funded. They include FirstCry, Babyoye and Newmi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firstcry.com | 2010 | Pune, India | $513.39M | 6,895 | Online platform offering a wide range of baby, kids, and maternity products | |
| babyoye.com | 2010 | Bengaluru, India | $14.5M | Online portal for baby products, pregnancy infant-care and mother-care products | ||
| newmi.in | 2021 | Gurugram, India | $2.03M | 25 | Products and services for women's health and wellness are provided. |
Detailed competitors of Snooplay
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Web traffic of Snooplay
The website of Snooplay (snooplay.in) receives about 32.7K visits a month.
- Monthly visits32.7K
▼ 7% vs previous month
Websites whose visitors overlap most with Snooplay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| totdot.in | 100% | #2,127,105 | View details | ||
| eourmart.com | 90% | 22.3K | #1,310,144 | View details | |
| geekaybikes.com | 87% | 45.4K | #615,294 | View details | |
| miko.ai | 87% | 195.6K | #207,914 | View details | |
| xboom.in | 87% | 88.9K | #324,367 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Snooplay
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- 40 similar websites
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Snooplay (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Snooplay
Complete news archive for Snooplay
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Frequently Asked Questions about Snooplay
Snooplay was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Snooplay is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Snooplay is a funded company, having raised a total of $1.45M across 2 funding rounds to date. The company's 1st funding round was a Seed of $535K, raised on May 2022.
Snooplay has 20 employees.
The primary company behind Snooplay, Snooplay India Private Limited, reported revenue of ₹3.64 Cr for FY 2025, down 22% year on year.
Snooplay was founded in 2018 in Delhi, India, as an online retailer in the toys sector. A catalog featuring board and card games, action figures, puzzles, blocks, musical toys, remote-controlled items, doll sets, outdoor equipment such as tents and pools, and drinking games is maintained. International shipping is offered to support global operations.
Snooplay offers Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys.
Snooplay has 3 investors. Key investors include Amogh Kumar Gupta, Ajay Kumar Gupta, and Pravek Family Office.
Snooplay operates through Snooplay India Private Limited.
The legal entities of Snooplay currently have 3 directors, including Aanchal Mahajan, Brij Raj Singh, Amogh Kumar Gupta.