About Snooplay
Snooplay is a company based in Delhi (India) founded in 2018 by Aanchal Mahajan.. Snooplay has raised $1.45 million across 2 funding rounds from investors including Amogh Kumar Gupta, Ajay Kumar Gupta and Pravek Family Office. The company has 20 employees as of March 29, 2024. Snooplay offers products and services including Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys. Snooplay operates in a competitive market with competitors including FirstCry, Babyoye, Newmi, WinMagic and thenestery, among others.
- Headquarter Delhi, India
- Employees 20 as on 29 Mar, 2024
- Founders Aanchal Mahajan
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Snooplay India Private Limited
- Date of Incorporation 15 Sep, 2020
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$309.09 K (USD)516.67as on Mar 31, 2023
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Net Profit
$-79.06 K (USD)-22398.8as on Mar 31, 2023
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EBITDA
$-97.85 K (USD)-27711.21as on Mar 31, 2023
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Total Equity Funding
$1.45 M (USD)
in 2 rounds
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Latest Funding Round
$914.4 K (USD), Seed
Jul 31, 2025
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Investors
Pravek Family Office
& 2 more
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Employee Count
20
as on Mar 29, 2024
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Products & Services of Snooplay
Snooplay offers a comprehensive portfolio of products and services, including Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Toys for imaginative play with cars and vehicles.
Blocks for creative building and skill development.
Games that enhance thinking and social skills.
Puzzles for improving memory and problem-solving.
Plush toys for emotional and sensory play.
Funding Insights of Snooplay
Snooplay has successfully raised a total of $1.45M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $914.4 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $914,400
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First Round
First Round
(28 May 2022)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Seed - Snooplay | Valuation | Pravek Family Office | |
| May, 2022 | Amount | Seed - Snooplay | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Snooplay
Snooplay has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Amogh Kumar Gupta, Ajay Kumar Gupta and Pravek Family Office. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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AK
Amogh Kumar Gupta |
Angel investor, ex-Standard Chartered, focused on fintech and consumer startups
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Founded Year | Domain | Location |
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AK
Ajay Kumar Gupta |
Angel investor and entrepreneur, focused on tech startups in India.
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Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Snooplay
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Snooplay
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Snooplay Comparisons
Competitors of Snooplay
Snooplay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FirstCry, Babyoye, Newmi, WinMagic and thenestery, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform offering a wide range of baby, kids, and maternity products
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| domain | founded_year | HQ Location |
Online portal for baby products, pregnancy infant-care and mother-care products
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| domain | founded_year | HQ Location |
Products and services for women's health and wellness are provided.
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| domain | founded_year | HQ Location |
Online retailer offering toys for kids
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| domain | founded_year | HQ Location |
Online retailer of baby products
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Snooplay
When was Snooplay founded?
Snooplay was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Where is Snooplay located?
Snooplay is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Is Snooplay a funded company?
Snooplay is a funded company, having raised a total of $1.45M across 2 funding rounds to date. The company's 1st funding round was a Seed of $535K, raised on May 28, 2022.
How many employees does Snooplay have?
As of Mar 29, 2024, the latest employee count at Snooplay is 20.
What is the annual revenue of Snooplay?
Annual revenue of Snooplay is $309.09K as on Mar 31, 2023.
What does Snooplay do?
Snooplay was founded in 2018 in Delhi, India, as an online retailer in the toys sector. A catalog featuring board and card games, action figures, puzzles, blocks, musical toys, remote-controlled items, doll sets, outdoor equipment such as tents and pools, and drinking games is maintained. International shipping is offered to support global operations.
Who are the top competitors of Snooplay?
What products or services does Snooplay offer?
Snooplay offers Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys.
Who are Snooplay's investors?
Snooplay has 3 investors. Key investors include Amogh Kumar Gupta, Ajay Kumar Gupta, and Pravek Family Office.