About Snooplay
Snooplay is a company based in Delhi (India) founded in 2018 by Aanchal Mahajan. Snooplay has raised $1.45 million across 2 funding rounds from investors including Amogh Kumar Gupta, Ajay Kumar Gupta and Pravek Family Office. The company has 20 employees as of March 29, 2024. Snooplay offers products and services including Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys. Snooplay operates in a competitive market with competitors including FirstCry, Babyoye, Newmi, WinMagic and thenestery, among others.
- Headquarter Delhi, India
- Employees 20 as on 29 Mar, 2024
- Founders Aanchal Mahajan
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Snooplay India Private Limited
- Date of Incorporation 15 Sep, 2020
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$309.09 K (USD)516.67as on Mar 31, 2023
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Net Profit
-$79.06 K (USD)-22398.8as on Mar 31, 2023
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EBITDA
-$97.85 K (USD)-27711.21as on Mar 31, 2023
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Total Equity Funding
$1.45 M (USD)
in 2 rounds
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Latest Funding Round
$914.4 K (USD), Seed
Jul 31, 2025
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Investors
Pravek Family Office
& 2 more
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Employee Count
20
as on Mar 29, 2024
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Products & Services of Snooplay
Snooplay offers a comprehensive portfolio of products and services, including Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys.
Toys for imaginative play with cars and vehicles.
Blocks for creative building and skill development.
Games that enhance thinking and social skills.
Puzzles for improving memory and problem-solving.
Plush toys for emotional and sensory play.
Funding Insights of Snooplay
Snooplay has successfully raised a total of $1.45M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $914.4 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Snooplay
Snooplay has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Amogh Kumar Gupta, Ajay Kumar Gupta and Pravek Family Office.
| Investor | Description | Founded Year | Domain | Location |
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Amogh Kumar Gupta |
Angel investor, ex-Standard Chartered, focused on fintech and consumer startups
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Ajay Kumar Gupta |
Angel investor and entrepreneur, focused on tech startups in India.
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Investor details for Snooplay
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Snooplay
Investment portfolio details for Snooplay
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
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Financial Statements - Snooplay
Detailed financials for Snooplay
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Snooplay Comparisons
Peer comparison for Snooplay
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
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Competitors of Snooplay
Snooplay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FirstCry, Babyoye, Newmi, WinMagic and thenestery, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Online platform offering a wide range of baby, kids, and maternity products
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Online portal for baby products, pregnancy infant-care and mother-care products
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Products and services for women's health and wellness are provided.
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Online retailer offering toys for kids
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Online retailer of baby products
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Detailed competitors of Snooplay
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Latest news on Snooplay
Complete news archive for Snooplay
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Frequently Asked Questions about Snooplay
Snooplay was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Snooplay is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Snooplay is a funded company, having raised a total of $1.45M across 2 funding rounds to date.
As of Mar 29, 2024, the latest employee count at Snooplay is 20.
Annual revenue of Snooplay is $309.09K as on Mar 31, 2023.
Snooplay was founded in 2018 in Delhi, India, as an online retailer in the toys sector. A catalog featuring board and card games, action figures, puzzles, blocks, musical toys, remote-controlled items, doll sets, outdoor equipment such as tents and pools, and drinking games is maintained. International shipping is offered to support global operations.
Snooplay offers Toy Cars, Building Blocks, Educational Games, Puzzles, and Soft Toys.
Snooplay has 3 investors. Key investors include Amogh Kumar Gupta, Ajay Kumar Gupta, and Pravek Family Office.