MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-08-0002039
Smartivity Labs Private Limited - e-commerce in New Delhi, Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹52.67 Cr
▲ 46% YoY
Net profit · FY 2025
₹4.21 Cr
Net margin 8%
EBITDA · FY 2025
₹6.9 Cr
EBITDA margin 13.1%
Authorised capital
₹10 Lakh
Registered with MCA
Paid-up capital
₹3.48 Lakh
Issued & subscribed
Open charges
₹14 Cr
Satisfied ₹2.69 Cr
Company age
11 yrs
Est. 2015
Employees · EPFO
44
Provident fund records
About Smartivity Labs Private Limited
Data last updated:
Smartivity Labs Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 26 February 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74140DL2015PTC277272. Its GSTIN is 06AAVCS5204J1Z0 (Haryana). The company holds 11 GST registrations, of which 9 are active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹3.48 Lakh. It is led by directors including Malvika Poddar and Saurabh Vijay Poddar.
Its last annual general meeting (AGM) was held on 23 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 258 1st Floor Kuldeep House Lane No. 3 Westend Marg Saidulajab, New Delhi, Delhi, India – 110030.
As per the financials filed for FY 2025, the company reported a revenue of ₹52.67 Cr, a growth of 46% compared to the previous year. For the same year it recorded a net profit of ₹4.21 Cr (net margin 8%) and EBITDA of ₹6.9 Cr (EBITDA margin 13.1%). Revenue has grown at a compounded annual rate (CAGR) of 32% over three years and 36% over five years.
The company has about 44 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Smartivity. As per MCA filings, the company has open charges of ₹14 Cr and satisfied charges of ₹2.69 Cr on record. Court records list 13 cases involving the company, including 4 filed by the company and 9 filed against it; 1 case is pending. The company has 7 deals on record (6 funding rounds, 1 secondary share transfer), with disclosed funding of ₹38.69 Cr; the latest was in June 2021. Its 4 peer companies in the Consumer Products industry (Toys Manufacturers), with the same principal business activity (other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities) are compared by revenue, 3 larger and 1 smaller; the largest is Prothom Industries India Private Limited with revenue of ₹70.3 Cr. The company has 13 MSME Form 1 returns on record between 2019 and 2024, listing 827 overdue payments to 28 micro and small suppliers.
Smartivity Labs Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0002039). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website smartivity.in.
Company details
CIN U74140DL2015PTC277272
Registration Number 277272
Incorporation Date 26 February 2015
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 23 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-DL-08-0002039
Recognitions & Rankings of Smartivity Labs
Contact details
Smartivity Labs Private Limited's registered office is in New Delhi, Delhi. Its website is smartivity.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address258 1st Floor Kuldeep House Lane No. 3 Westend Marg Saidulajab, New Delhi, Delhi, India – 110030
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Smartivity Labs Private Limited, buy the company report.
Comprehensive company report
Smartivity Labs Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Smartivity Labs operates one associated brand: Smartivity. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Platform offering toys to boost children's brain development and creativity | smartivity.in |
Business activity
The main business activity of Smartivity Labs is manufacturing. In detail, this covers other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C13 | Other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities |
To see the full business activity and turnover split of Smartivity Labs Private Limited, buy the company report.
Financials of Smartivity Labs Private Limited
FY 2025 filings availableSmartivity Labs Private Limited reported revenue of ₹52.67 Cr (up 46% YoY) for FY 2025.
Revenue · FY 2025
₹52.67 Cr ▲ 46%
Net profit · FY 2025
₹4.21 Cr margin 8%
EBITDA · FY 2025
₹6.9 Cr margin 13.1%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 46%
3 years · compounded
▲ 32%
5 years · compounded
▲ 36%
EBITDA CAGR growth
1 year
▲ 191%
3 years · compounded
▲ 63%
5 years · compounded
▲ 44%
Revenue has grown at a compounded annual rate (CAGR) of 36% over five years, including 46% growth in the latest year. EBITDA rose 191% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹6.9 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹4.21 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 13.1% | ||||
| Net Profit Margin | 8% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Smartivity Labs Private Limited, buy the company report.
Board of directors of Smartivity Labs Private Limited
Smartivity Labs has 6 current directors and 12 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Malvika Poddar | Director | 02 Sep 2021 | 5 Years 1 Months | Current |
| Saurabh Vijay Poddar | Director | 30 Jul 2018 | 8 Years 2 Months | Current |
| Ashwini Kumar | Director | 30 Jun 2015 | 11 Years 3 Months | Current |
| Rajat Jain | Director | 27 Jan 2022 | 4 Years 8 Months | Current |
| Saurabh Mittal Also directs: Secure Fox Imf LLP, Bpi (India) Private Limited, Indian Progressive Publishing Co Pvt Ltd and 5 more | Director | 02 Jul 2015 | 11 Years 3 Months | Current |
| Apoorv Gupta | Director | 30 Jun 2015 | 11 Years 3 Months | Current |
Peer comparison
Smartivity Labs Private Limited is compared with the 4 companies closest to it by revenue in the Consumer Products industry (Toys Manufacturers), with the same principal business activity (other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Prothom Industries India Private Limited | ₹70.3 Cr (FY 2016) | 777.0% | Pune, Maharashtra, India | |||
| Aditi Toys Private Limited | ₹68.63 Cr (FY 2025) | 19.0% | Rajkot, Gujarat, India | |||
| Spreading Smiles International Private Limited | ₹67.07 Cr (FY 2025) | 20.0% | Haryana, India | |||
| Smartivity Labs Private Limitedthis company | ₹52.67 Cr (FY 2025) | ₹4.21 Cr | 8% | 46.0% | 44 | New Delhi, Delhi, India |
| Veva Toys Global Private Limited | ₹48.99 Cr (FY 2025) | 210.0% | Ponneri, Tamil Nadu, India |
To see the full peer comparison of Smartivity Labs Private Limited, buy the company report.
Auditor
Smartivity Labs Private Limited is audited by Awdesh Anurag Jai & Associates for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Awdesh Anurag Jai & Associates | FY 2023 | 011512C |
Shareholding
The shareholding of Smartivity Labs Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Smartivity Labs Private Limited, buy the company report.
Charges & borrowings
Open charges
₹14 Cr
Satisfied charges
₹2.69 Cr
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 29 Sep 2025 | 101171115 | Others | ₹7 Cr | Open | |
| 16 Aug 2024 | 100964368 | Others | ₹2 Cr | Open | |
| 23 Feb 2024 | 100870071 | Others | ₹5 Cr | Open | |
| 27 Aug 2020 | 100382010 | Others | ₹29.14 Lakh | Satisfied | |
| 15 Dec 2017 | 100176257 | Others | ₹2.4 Cr | Satisfied |
To see the full charge records of Smartivity Labs Private Limited, buy the company report.
Total charge records: 5 View all charges
Deals & funding
Smartivity Labs Private Limited has 7 deals on record (6 funding rounds, 1 secondary share transfer), with disclosed funding of ₹38.69 Cr; the latest was in June 2021.
Total deals
7
Funding rounds
6
Secondary share transfer
1
Disclosed funding
₹38.69 Cr
Deals on record (2 of 7)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Aug 2017 | Funding round · Bridge | ₹7.66 Cr | Investors: Ant Space Private Limited , Advantedge Incubators, S Chand and Company Limited , an individual |
| Mar 2016 | Secondary share transfer | Undisclosed | Buyer: 4 individuals Seller: 2 individuals |
To see the full deal history of Smartivity Labs Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Smartivity Labs Private Limited has 13 court cases on record: 4 filed by Smartivity Labs, 9 filed against it. 1 case is pending and 12 are disposed.
Total cases
13
Filed by the company
4
Filed against the company
9
Pending
1
Disposed
12
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 13 | 9 | 1 |
Cases on record (5 of 13)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Central, Delhi | Execution petition | Filed by the company against Ava Merchandising Solutions Pvt Ltd | Pending |
| District court, South, Delhi | Commercial suit | Filed by the company against Ava Merchandising Solutions Private Limited | Disposed |
| District court, Gurugram, Haryana | Cheque dishonour complaint | Filed against the company by Techlab Autogas Pvt Ltd | Disposed |
| District court, Faridabad, Haryana | Arbitration matter | Filed against the company by Infinity Advertising Services Pvt Ltd | Disposed |
| District court, Gurugram, Haryana | Civil suit | Filed by the company against Vayu Distributors Pvt Ltd and 2 others | Disposed |
To see the full case history of Smartivity Labs Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Smartivity Labs Private Limited has 13 MSME Form 1 returns on record between 2019 and 2024, listing 827 overdue payments to 28 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 28)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| an individual supplier | |||
| RSS Trading Solutions | |||
| an individual supplier | |||
| an individual supplier |
To see the full MSME payment records of Smartivity Labs Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Smartivity Labs Private Limited has a workforce of 44 employees on its EPFO records as of Mar 30, 2024, across 1 active EPFO establishment.
Employee count
44
Active EPFO establishments
1
Employee growth
-4.35%
GST
Smartivity Labs has 11 GST registrations: 9 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
Total GSTINs
11
Active
9
Cancelled / inactive
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AAVCS5204J1Z0 | Haryana | Active | 01 Jul 2017 |
| 27AAVCS5204J1ZW | Maharashtra | Active | 27 Sep 2021 |
| 29AAVCS5204J1ZS | Karnataka | Active | 29 Oct 2021 |
| 36AAVCS5204J1ZX | Telangana | Active | 29 Nov 2021 |
To see the full GST registrations and return filing status of Smartivity Labs Private Limited, buy the company report.
Recent activity
Smartivity Labs Private Limited has 18 board changes on record since 2015: 6 appointments and 12 cessations. The latest: Rajat Jain ceased to be Additional Director on 30 Sep 2022.
Charges
A charge with Others amounted to Rs. 700.00 Lakh with Charge ID 101171115 was registered on 29 Sep 2025.
AGM
Smartivity Labs Private Limited last Annual general meeting of members was held on 23 Sep 2025 as per latest MCA records.
Filing
Smartivity Labs Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Delhi.
Charges
A charge with Others amounted to Rs. 200.00 Lakh with Charge ID 100964368 was registered on 16 Aug 2024.
Charges
A charge with Others of Rs. 200.00 Lakh registered on 16 Aug 2024 with Charge ID 100964368 was modified on 16 Aug 2024.
Charges
A charge registered on 27 Aug 2020 via Charge ID 100382010 with Others was fully satisfied on 27 Mar 2024.
Charges
A charge with Others of Rs. 500.00 Lakh registered on 23 Feb 2024 with Charge ID 100870071 was modified on 07 Mar 2024.
Charges
A charge with Others amounted to Rs. 500.00 Lakh with Charge ID 100870071 was registered on 23 Feb 2024.
Charges
A charge registered on 15 Dec 2017 via Charge ID 100176257 with Others was fully satisfied on 31 Jan 2024.
Ceased
Rajat Jain ceased to be Additional Director.
Ceased
Kunal Khattar ceased to be Director.
Charges
A charge with Others of Rs. 240.00 Lakh registered on 15 Dec 2017 with Charge ID 100176257 was modified on 15 Mar 2022.
19 earlier events are in the company report.
News
Frequently asked questions
Smartivity Labs is an active private limited company based in New Delhi, Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 26 February 2015 (11+ years old) and is registered under CIN U74140DL2015PTC277272.
Smartivity Labs has 6 current directors:
- Malvika Poddar - Director
- Saurabh Vijay Poddar - Director
- Ashwini Kumar - Director
- Rajat Jain - Director
- Saurabh Mittal - Director
- Apoorv Gupta - Director
The latest financial statements of Smartivity Labs on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 23 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Smartivity Labs is 06AAVCS5204J1Z0, registered in Haryana. The company has 11 GST registrations in all, of which 9 are active and 2 are cancelled or inactive. Other active GSTINs include 27AAVCS5204J1ZW (Maharashtra), 29AAVCS5204J1ZS (Karnataka), 36AAVCS5204J1ZX (Telangana).
The CIN (Corporate Identification Number) of Smartivity Labs is U74140DL2015PTC277272. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Smartivity Labs has 13 court cases on record: 4 filed by the company and 9 filed against it. 1 is pending.
Smartivity Labs was incorporated on 26 February 2015, making it 11+ years old. It is registered with the Registrar of Companies, Delhi.
Smartivity Labs has 7 deals on record (6 funding rounds, 1 secondary share transfer), with disclosed funding of ₹38.69 Cr; the latest was in June 2021.
The peers of Smartivity Labs by revenue are Prothom Industries India Private Limited, Aditi Toys Private Limited, Spreading Smiles International Private Limited, Veva Toys Global Private Limited, all in the Consumer Products industry (Toys Manufacturers), with the same principal business activity (other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities).
Rajat Jain ceased to be Additional Director on 30 Sep 2022. Kunal Khattar ceased to be Director on 17 Jun 2022. Tushar Arun Amin ceased to be Director on 31 Jan 2022. Smartivity Labs has 18 board changes on record in total.
Yes, Smartivity Labs is registered as a small enterprise under Udyam registration (number: UDYAM-DL-08-0002039).
Smartivity Labs has 13 MSME Form 1 returns on record between 2019 and 2024, listing 827 overdue payments to 28 micro and small suppliers. The latest return was filed on 30 Apr 2024.