About Softsens Consumer Products Private Limited
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Softsens Consumer Products Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the online baby products retail segment of the e-commerce sector. It was incorporated on 16 November 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U24233MH2010PTC210098. Its GSTIN is 27AADCV4969K1ZN (Maharashtra). The company holds 19 GST registrations, of which 18 are active.
The company has an authorised share capital of ₹41 Lakh and a paid-up capital of ₹41 Lakh. It was formerly known as Vvf Infrastructure Private Limited. It is led by directors Delna Rustom Joshi and Shirin Rustom Joshi.
Its last annual general meeting (AGM) was held on 14 November 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 109 – B Opp Sion Fort Garden Sion (East), Mumbai, Maharashtra, India – 400022.
As per the financials filed for FY 2024, the company reported a revenue of ₹8.82 Cr, a growth of 89% compared to the previous year. For the same year it recorded a net loss of ₹3.77 Cr (net margin -42.7%) and EBITDA of -₹1.81 Cr (EBITDA margin -20.5%). Revenue has grown at a compounded annual rate (CAGR) of 8% over three years and 21% over five years.
The company has about 1 employee on its provident fund (EPFO) records.
The company is associated with 1 brand: Softsens.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website softsensbaby.com.
Company details
CIN history
Softsens Consumer Products has one previous CIN (Corporate Identification Number): U45400MH2010PTC210098. The current CIN is U24233MH2010PTC210098, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U24233MH2010PTC210098 | Current |
| U45400MH2010PTC210098 | Previous |
Contact details
Softsens Consumer Products Private Limited's registered office is in Mumbai, Maharashtra. Its website is softsensbaby.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address109 – B Opp Sion Fort Garden Sion (East), Mumbai, Maharashtra, India – 400022
- IndustryE-Commerce, Online Baby Products Retail
To see the full contact details of Softsens Consumer Products Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Softsens Consumer Products operates one associated brand: Softsens. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Offers safe baby products like powder, shampoo, and clothing for infants. | softsensbaby.com |
Business activity
The main business activity of Softsens Consumer Products is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Softsens Consumer Products Private Limited, buy the company report.
Financials of Softsens Consumer Products Private Limited
FY 2025 filings availableSoftsens Consumer Products Private Limited reported revenue of ₹8.82 Cr (up 89% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 21% over five years, including 89% growth in the latest year. EBITDA fell 204% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | -₹1.81 Cr | ||||
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| Net Profit (PAT) | -₹3.77 Cr | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -20.5% | ||||
| Net Profit Margin | -42.7% | ||||
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To see the full financial statements and ratios of Softsens Consumer Products Private Limited, buy the company report.
Board of directors of Softsens Consumer Products Private Limited
Softsens Consumer Products has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Delna Rustom Joshi Also directs: Vitavon Life Private Limited, Synergy India Marketing Private Limited, VVF Life Sciences Private Limited and 1 more | Director | 17 Nov 2015 | 10 Years 11 Months | Current |
| Shirin Rustom Joshi | Director | 29 Jan 2016 | 10 Years 9 Months | Current |
Peer comparison
Softsens Consumer Products Private Limited is compared with the 3 companies closest to it by revenue in the Ecommerce and Internet industry (Baby Products), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Hunyhuny Overseas Private Limited | ₹14.05 Cr (FY 2025) | 1.0% | New Delhi, Delhi, India | |||
| Softsens Consumer Products Private Limitedthis company | ₹8.82 Cr (FY 2024) | -₹3.77 Cr | -42.7% | 89.0% | 1 | Mumbai, Maharashtra, India |
| Frantic Trading Private Limited | ₹7.95 Cr (FY 2025) | 17.0% | Noida, Uttar Pradesh, India | |||
| Nuberry Stores Private Limited | ₹7.18 Cr (FY 2024) | -12.0% | Chennai, Tamil Nadu, India |
To see the full peer comparison of Softsens Consumer Products Private Limited, buy the company report.
Auditor
Softsens Consumer Products Private Limited is audited by T.P. Ostwal & Associates LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| T.P. Ostwal & Associates LLP | FY 2023 | 124444W/ W100150 |
Shareholding
The shareholding of Softsens Consumer Products Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Softsens Consumer Products Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Softsens Consumer Products Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Softsens Consumer Products Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Softsens Consumer Products Private Limited has a workforce of 1 employees on its EPFO records as of Apr 06, 2024, across 1 active EPFO establishment.
GST
Softsens Consumer Products has 19 GST registrations: 18 active and 1 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AADCV4969K1ZN | Maharashtra | Active | 01 Jul 2017 |
| 03AADCV4969K1ZX | Punjab | Active | 03 Aug 2018 |
| 33AADCV4969K1ZU | Tamil Nadu | Active | 05 Aug 2019 |
| 36AADCV4969K1ZO | Telangana | Active | 05 Aug 2019 |
To see the full GST registrations and return filing status of Softsens Consumer Products Private Limited, buy the company report.
Recent activity
Softsens Consumer Products Private Limited has 6 board changes on record since 2015: 2 appointments and 4 cessations. The latest: Delna Rustom Joshi ceased to be Director on 01 Nov 2017.
Frequently asked questions
Softsens Consumer Products is an active private limited company based in Mumbai, Maharashtra, India. The company works in online baby products retail, within the e-commerce industry. It was incorporated on 16 November 2010 (16+ years old) and is registered under CIN U24233MH2010PTC210098.
Softsens Consumer Products has 2 current directors:
- Delna Rustom Joshi - Director
- Shirin Rustom Joshi - Director
The latest financial statements of Softsens Consumer Products on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 14 November 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Softsens Consumer Products is 27AADCV4969K1ZN, registered in Maharashtra. The company has 19 GST registrations in all, of which 18 are active and 1 is cancelled or inactive. Other active GSTINs include 03AADCV4969K1ZX (Punjab), 33AADCV4969K1ZU (Tamil Nadu), 36AADCV4969K1ZO (Telangana).
The CIN (Corporate Identification Number) of Softsens Consumer Products is U24233MH2010PTC210098. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Softsens Consumer Products was incorporated on 16 November 2010, making it 16+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Softsens Consumer Products by revenue are Hunyhuny Overseas Private Limited, Frantic Trading Private Limited, Nuberry Stores Private Limited, all in the Ecommerce and Internet industry (Baby Products), with the same principal business activity (retail trading).
Delna Rustom Joshi ceased to be Director on 01 Nov 2017. Shirin Rustom Joshi ceased to be Additional Director on 30 Sep 2016. Rustom Godrej Joshi ceased to be Director on 20 Feb 2016. Softsens Consumer Products has 6 board changes on record in total.
Softsens Consumer Products can be reached through the website softsensbaby.com. Its registered office is in Mumbai, Maharashtra, India.
The registered office of Softsens Consumer Products is at 109 – B Opp Sion Fort Garden Sion East, Mumbai, Maharashtra, India – 400022.
Softsens Consumer Products operates in the e-commerce industry, in the online baby products retail segment.
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