About Softsens
Softsens is a Consumer company based in Mumbai (India) founded in 2010 by Delna Joshi and Shirin Joshi. It offers safe baby products like powder, shampoo, and clothing for infants. It operates on a D2C and B2C model. The company has 1 employees. Its website softsensbaby.com draws about 11 thousand monthly visits. Its Indian entity Softsens Consumer Products Private Limited reported revenue of ₹8.82 Cr. Softsens offers products and services including Baby Powder, Shampoo, Hair Oil, Cream, and Wipes. Its focus areas include Apparel and Accessories, Baby Clothing, Infant Protection and Health and Personal Care. Its competitors include Mylo, Merlin Brands, RforRabbit, Blupin Technologies and Mi Arcus and 2 more; 3 of its 7 listed competitors have raised funding.
Company details
Softsens Baby develops innovative baby care items such as powder, shampoo, hair oil, and clothing, focusing on safety and gentleness for delicate skin. Inspired by real parent experiences, they ensure products are thoughtfully designed for comfort. Based in India, they operate through online sales, serving customers with reliable delivery and support options like returns and tracking.
- Headquarters Mumbai, India
- Employees 1
- Founders Delna Joshi, Shirin Joshi
- SectorsConsumer
- Email••••••••
- Website softsensbaby.com
- Social X Facebook Instagram YouTube
- Legal Name Softsens Consumer Products Private Limited
- Date of Incorporation 16 Nov, 2010
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹8.82 Cr
FY 2024 · +89% YoY
- Net Loss-₹3.77 Cr
FY 2024 · -43% margin
- EBITDA-₹1.81 Cr
FY 2024 · -21% margin
- Employee Count1
Associated legal entities of Softsens
Softsens operates through Softsens Consumer Products Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Softsens Consumer Products Private Limited CIN U24233MH2010PTC210098 | Active | 16 Nov 2010 | Mumbai, Maharashtra | ₹8.8 Cr | 1 | 2 | View details |
Products & Services of Softsens
Softsens offers a comprehensive portfolio of products and services, including Baby Powder, Shampoo, Hair Oil, Cream, and Wipes.
Safe powder for protecting baby skin from irritation
Gentle shampoo for cleansing baby hair without harshness
Nourishing oil to maintain baby scalp health
Moisturizing cream for sensitive baby skin
Convenient wipes for quick and gentle cleaning
Comfortable clothing designed for baby safety
Apps and channels of Softsens
its YouTube channel Softsens has 174 subscribers and 17 videos.
Videos from Softsens
The most watched videos on Softsens's YouTube channel, Softsens (174 subscribers). Click a video to play it here.
More on Softsens.
Board of directors of Softsens Consumer Products Private Limited (Softsens)
Softsens Consumer Products Private Limited is the primary company behind Softsens. The board of Softsens Consumer Products Private Limited currently have 2 directors; the longest-serving is Delna Rustom Joshi, appointed in 2015. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Delna Rustom Joshi DIN 07225294 | Director | 17 Nov 2015 | 10 yrs 11 mo | Softsens Consumer Products Private Limited |
| Shirin Rustom Joshi DIN 07419957 | Director | 29 Jan 2016 | 10 yrs 8 mo | Softsens Consumer Products Private Limited |
People of Softsens
2 people are tracked at Softsens (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder, Managing Director | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Softsens
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Financials of Softsens
Figures of Softsens Consumer Products Private Limited, the primary company behind Softsens, for FY 2024. Revenue was ₹8.82 Cr (+89% year on year). Net loss was -₹3.77 Cr (-43% margin). EBITDA was -₹1.81 Cr (-21% margin). Revenue has grown at a compounded annual rate of +8% over three years and +21% over five years.
- ₹8.82 CrRevenue · FY 2024 · +89% YoY
- -₹3.77 CrNet loss · -43% margin
- -₹1.81 CrEBITDA · -21% margin
- ₹41 LakhPaid-up capital
- 1Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- +21%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Softsens Consumer Products Private Limited are on its company page.
Detailed financial statements for Softsens
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Competitors of Softsens
Softsens has 7 listed competitors in our database, 3 of them funded. They include Mylo, Merlin Brands, RforRabbit, Blupin Technologies and Mi Arcus, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| merlinbrands.com | 2016 | Delhi, India | $3.2M | 68 | Diversified consumer products are manufactured and distributed by Merlin Brands. | |
| rforrabbit.com | 2014 | Ahmedabad, India | $19.37M | 78 | Multi-category baby care products are offered through an internet-first brand. | |
| blupintechnologies.tcc.mode | 2017 | Gurugram, India | – | 162 | Platform offering mom and baby products and services | |
| miarcus.com | 2020 | Ludhiana, India | – | 664 | Online platform selling baby clothing, toys, furniture, and maternity items. | |
| hunyhuny.com | 2019 | Delhi, India | – | – | Internet first brand of baby cots, bath tubs, and garments | |
| babyhug.in | 2014 | India | – | 3,861 | Runs a direct-to-consumer brand offering multi-category products for kids. |
Detailed competitors of Softsens
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- Full competitor set
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Web traffic of Softsens
The website of Softsens (softsensbaby.com) receives about 10.6K visits a month.
- Monthly visits10.6K
▼ 12.7% vs previous month
Websites whose visitors overlap most with Softsens. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cocooncare.in | 100% | 78.1K | – | View details | |
| babyamore.in | 97% | 21.5K | #1,147,845 | View details | |
milkbarnkids.com | milkbarnkids.com | 96% | – | #2,194,371 | – |
sweetbamboo.co | sweetbamboo.co | 93% | – | #2,484,150 | – |
| babyorgano.com | 88% | 289.2K | #158,185 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Softsens
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Baby & Kids Products
10 companies that operate in the same segment as Softsens (Baby & Kids Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer, producer, marketer, and retailer of play materials | 1932 | Billund, Denmark | – | – | – | |
Toys and card games are designed, manufactured, and marketed worldwide. | 1994 | Toronto, Ontario, Canada | – | USD 2.15 B | 2,750 | |
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | – | USD 5.35 B | 34,000 | |
Brand of multi category baby care products | 2017 | Stockholm, Sweden | – | USD 15.04 B | 36,000 | |
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | – | USD 94.18 B | 139,800 | |
A leading kids wear brand established since 1980. | 1980 | Mumbai, Maharashtra, India | USD 406.62 K | USD 9.81 M | 45 | |
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | – | USD 570.67 M | 680 | |
Internet first brand offering for kid's apparel | 1976 | San Francisco, California, United States | USD 49.07 M | – | – | |
Entertainment group producing and distributing films and TV shows | 1923 | Burbank, California, United States | – | USD 2.57 M | 225,000 | |
Home and personal care products are manufactured and distributed worldwide. | 1887 | Tokyo, Tokyo, Japan | – | USD 434.99 M | 26 |
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Frequently Asked Questions about Softsens
Softsens was founded in 2010.
Softsens is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Softsens has 1 employees.
The primary company behind Softsens, Softsens Consumer Products Private Limited, reported revenue of ₹8.82 Cr for FY 2024, up 89% year on year.
Softsens Baby develops innovative baby care items such as powder, shampoo, hair oil, and clothing, focusing on safety and gentleness for delicate skin. Inspired by real parent experiences, they ensure products are thoughtfully designed for comfort. Based in India, they operate through online sales, serving customers with reliable delivery and support options like returns and tracking.
Softsens's top competitors include Mylo, RforRabbit and Merlin Brands.
Softsens offers Baby Powder, Shampoo, Hair Oil, Cream, and 2 more products and services.
Softsens operates through Softsens Consumer Products Private Limited.
The legal entities of Softsens currently have 2 directors, including Delna Rustom Joshi, Shirin Rustom Joshi.