Truevalue Marketing Services Private Limited

Truevalue Marketing Services Private Limited - agriculture in Bangalore, Karnataka, India. FY 2026 financials & compliance.
CIN U45209KA1997PTC021627 Incorporated 10 January 1997 ROC Bangalore HQ Bangalore, Karnataka, India
Active Private Limited Company agriculture MSME · Medium
Data last updated
Revenue · FY 2024
₹60.34 Cr
▲ 1% YoY
Net loss · FY 2024
₹84.39 Lakh
Net margin -1.4%
EBITDA · FY 2024
₹2.98 Cr
EBITDA margin 4.9%
Authorised capital
₹25 Lakh
Registered with MCA
Paid-up capital
₹17.84 Lakh
Issued & subscribed
Open charges
₹6.01 Cr
Satisfied ₹5.7 Cr
Company age
29 yrs
Est. 1997
Employees · EPFO
398
Provident fund records

About Truevalue Marketing Services Private Limited

Data last updated:

Truevalue Marketing Services Private Limited is a private limited company based in Bangalore, Karnataka, India. It operates in the tea and coffee processing segment of the agriculture sector. It was incorporated on 10 January 1997 and has been in existence for over 29 years.

The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U45209KA1997PTC021627. Its GSTIN is 29AABCT4462H1Z6 (Karnataka). The company holds 10 GST registrations, of which 8 are active.

The company has an authorised share capital of ₹25 Lakh and a paid-up capital of ₹17.84 Lakh. It is led by directors including Seena Shanavas and Naresh Krishnan.

Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at #315 6th Main Road Hal 2nd Stage Bangalore., Karnataka, India – 560038.

As per the financials filed for FY 2024, the company reported a revenue of ₹60.34 Cr, a growth of 1% compared to the previous year. For the same year it recorded a net loss of ₹84.39 Lakh (net margin -1.4%) and EBITDA of ₹2.98 Cr (EBITDA margin 4.9%). Revenue has declined at a compounded annual rate (CAGR) of 26% over three years and 2% over five years.

The company has about 398 employees on its provident fund (EPFO) records.

The company is associated with 2 brands: Granules N Beans and Truevalue Marketing. As per MCA filings, the company has open charges of ₹6.01 Cr and satisfied charges of ₹5.7 Cr on record. Court records list 6 cases involving the company, including 6 filed by the company.

Truevalue Marketing Services Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-18-0049389). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website truevaluemarketing.in.

Company Details of Truevalue Marketing Services Private Limited
CIN U45209KA1997PTC021627
Registration Number 021627
Incorporation Date 10 January 1997
ROC Bangalore
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Compliance Status Active Compliant
MSME Classification Medium
Udyam Registration UDYAM-MH-18-0049389
Key People
Seena Shanavas Director Naresh Krishnan Director Mita Vitthal Shah Director

Recognitions & Rankings of Truevalue Marketing Services

MSME (Udyam registered) Ministry of MSME
Category
Medium (2024-25)
Udyam number
UDYAM-MH-18-0049389
Contact Details
  • Email
    Locked
  • Telephone
    Locked
  • Website
    truevaluemarketing.in
  • Social Media
  • Registered Address
    #315 6th Main Road Hal 2nd Stage Bangalore., Karnataka, India – 560038
  • Industry
    Agriculture, Tea & Coffee Processing
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Financials, compliance, directors, charges, ownership and filings for Truevalue Marketing Services Private Limited in one report.

Financials from 2015 Directors & ownership Charges & compliance

Associated Brands with Truevalue Marketing Services Private Limited

Truevalue Marketing Services operates two associated brands: Granules N Beans and Truevalue Marketing. Each brand links to its own profile.

BrandDescriptionWebsite
Granules N Beans
Operates a direct-to-consumer brand offering tea and coffee.buygnb.com
Truevalue Marketing
Ready-to-drink coffee and tea are provided by an internet-first brand.truevaluemarketing.in

Business Activity of Truevalue Marketing Services Private Limited

The main business activity of Truevalue Marketing Services is trade. In detail, this covers wholesale trading.

Main Activity Group CodeDescription of Main ActivityBusiness Activity CodeDescription of Business ActivityTurnover Percentage
GTradeG1Wholesale TradingLocked
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Business activity turnover details

Turnover share and past changes in activity are in the company report.

  • Turnover contribution
  • Historical classifications
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Financials of Truevalue Marketing Services Private Limited FY 2024 filings available

Truevalue Marketing Services Private Limited reported revenue of ₹60.34 Cr (up 1% YoY) for FY 2024.

Revenue · FY 2024
₹60.34 Cr ▲ 1%
Net loss · FY 2024
₹84.39 Lakh margin -1.4%
EBITDA · FY 2024
₹2.98 Cr margin 4.9%

Compounded Annual Growth Rate (CAGR) of Truevalue Marketing Services Private Limited

Revenue CAGR growth
1 year
▲ 1%
3 years · compounded
▲ 26%
5 years · compounded
▼ 2%
EBITDA CAGR growth
1 year
▼ 43%
3 years · compounded
▲ 18%
5 years · compounded
▼ 17%

Revenue rose 1% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 2%. EBITDA fell 43% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.

Financial Statement Summary of Truevalue Marketing Services Private Limited

MetricsFY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Profit and Loss Statement
Revenue from Operations••••••••••••••••••••
Other Income••••••••••••••••••••
Total Revenue••••••••••••••••••••
Cost of Materials Consumed••••••••••••••••••••
Employee Benefit Expense••••••••••••••••••••
Finance Costs••••••••••••••••••••
Depreciation and Amortisation••••••••••••••••••••
Other Expenses••••••••••••••••••••
Total Expenses••••••••••••••••••••
EBITDA₹2.98 Cr••••••••••••••••
Profit Before Tax••••••••••••••••••••
Tax Expense••••••••••••••••••••
Net Profit (PAT)-₹84.39 Lakh••••••••••••••••
Balance Sheet
Share Capital••••••••••••••••••••
Reserves and Surplus••••••••••••••••••••
Net Worth (Total Equity)••••••••••••••••••••
Long-term Borrowings••••••••••••••••••••
Short-term Borrowings••••••••••••••••••••
Trade Payables••••••••••••••••••••
Total Liabilities••••••••••••••••••••
Fixed Assets••••••••••••••••••••
Investments••••••••••••••••••••
Inventories••••••••••••••••••••
Trade Receivables••••••••••••••••••••
Cash and Bank Balance••••••••••••••••••••
Total Assets••••••••••••••••••••

Financial Ratios of Truevalue Marketing Services Private Limited

MetricsFY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Profitability
EBITDA Margin4.9%••••••••••••••••
Net Profit Margin-1.4%••••••••••••••••
Return on Equity (ROE)••••••••••••••••••••
Return on Capital Employed (ROCE)••••••••••••••••••••
Return on Assets (ROA)••••••••••••••••••••
Liquidity and Debt
Current Ratio••••••••••••••••••••
Quick Ratio••••••••••••••••••••
Debt-to-Equity Ratio••••••••••••••••••••
Interest Coverage Ratio••••••••••••••••••••
Efficiency and Growth
Asset Turnover••••••••••••••••••••
Receivable Days••••••••••••••••••••
Payable Days••••••••••••••••••••
Inventory Days••••••••••••••••••••
Revenue Growth••••••••••••••••••••
Net Profit Growth••••••••••••••••••••

Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Truevalue Marketing Services are in the company report.

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Board of Directors of Truevalue Marketing Services Private Limited

Truevalue Marketing Services has 6 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.

Current Directors
NameDesignationAppointment DateTenureStatus
Seena ShanavasDirector03 Sep 201412 Years 1 MonthsCurrent
Naresh KrishnanDirector01 Jul 20224 Years 3 MonthsCurrent
Mita Vitthal ShahDirector01 Jun 201511 Years 4 MonthsCurrent
Vithal Ramdas ShahDirector01 Jun 201511 Years 4 MonthsCurrent
Pratima Nitin Ashar
Also directs: Value Beverage Private Limited
Director28 Mar 200224 Years 6 MonthsCurrent
Nitin Ashar Jagdish
Also directs: Value Beverage Private Limited
Director01 Nov 200916 Years 11 MonthsCurrent
View all directors

Peer Comparison of Truevalue Marketing Services Private Limited

Truevalue Marketing Services Private Limited is compared with the companies closest to it by revenue in the Machinery and Equipment industry (Process Machinery, Tea and Coffee). Net profit, margin and employee counts of each company are in the company report.

CompanyRevenueNet profitMarginGrowth (1 yr)EmployeesLocation
Madhupur Tea Estate Pvt Ltd₹61.18 Cr (FY 2025)••••••••1.0%••••Jorhat, Assam, India
GCL Private Limited₹61.02 Cr (FY 2017)••••••••27.0%••••Bangalore, Karnataka, India
Tewari Warehousing Company Private Limited₹60.81 Cr (FY 2021)••••••••-2.0%••••Kolkata, West Bengal, India
Karl Mayer Stoll India Private Limited₹60.79 Cr (FY 2025)••••••••17.0%••••Surat, Gujarat, India
Urban Envirotech Services Private Limited₹60.61 Cr (FY 2025)••••••••49.0%••••Ghaziabad, Uttar Pradesh, India
Truevalue Marketing Services Private Limited this company₹60.34 Cr (FY 2024)••••••••1.0%••••Bangalore, Karnataka, India
Sugandh Tea Private Limited₹59.97 Cr (FY 2023)••••••••7.0%••••New Delhi, Delhi, India
Trishul Winding Solutions Private Limited₹59.94 Cr (FY 2025)••••••••111.0%••••Karnataka, India
Yantrang CNC Automation Private Limited₹59.66 Cr (FY 2025)••••••••14.0%••••Rajkot, Gujarat, India
Assam Tea Corpn Limited₹59.49 Cr (FY 2018)••••••••19.0%••••Guwahati, Assam, India
Pemac Projects Private Limited₹59.42 Cr (FY 2023)••••••••13.0%••••Navi Mumbai, Maharashtra, India

Peers are the five companies nearest above and the five nearest below Truevalue Marketing Services by revenue in the Machinery and Equipment industry (Process Machinery, Tea and Coffee), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.

Auditor Details of Truevalue Marketing Services Private Limited

Truevalue Marketing Services Private Limited is audited by JAYESH SHETH & CO for the financial year 2023.

NameStatusAppointment DateCessation Date
JAYESH SHETH & COLockedLockedLocked
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Ownership and Shareholding of Truevalue Marketing Services Private Limited

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Charges & Borrowings of Truevalue Marketing Services Private Limited

Open charges
₹6.01 Cr
Satisfied charges
₹5.7 Cr
Breakdown by lending institutions
Hdfc Bank Limited₹6.01 Cr
Latest charge details
DateLenderAmountStatus
30 Nov 2023Hdfc Bank Limited₹1 CrOpen
09 Dec 2022Hdfc Bank Limited₹5.01 CrOpen
19 Mar 2019Citi Bank N.A.₹2 CrSatisfied
02 Apr 2018Citi Bank N.A.₹1 CrSatisfied
13 Apr 2011Citi Bank N.A.₹2.7 CrSatisfied

Total charge records: 5 View all charges

MSME Payment Delays by Truevalue Marketing Services Private Limited

Truevalue Marketing Services Private Limited has 2 MSME Form 1 returns on record for the period ending Mar 2023, listing 38 overdue payments to 19 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.

Suppliers with reported dues (5 of 19)

SupplierAmount dueDue sinceReported on
an individual supplier••••••••••••
an individual supplier••••••••••••
Super Enterprises••••••••••••
an individual supplier••••••••••••
A L Chaudhry & Company••••••••••••
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Every supplier, amount and due date from all 2 MSME Form 1 returns is in the company report.

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Individuals and sole proprietors among the suppliers are not named. Amounts, due dates and filing dates are in the company report.

Employees and EPFO Compliance at Truevalue Marketing Services Private Limited

Truevalue Marketing Services Private Limited has a workforce of 398 employees as of Apr 07, 2024.

Employee count
398
Active EPFO establishments
1
Employee growth
10.86%
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Employee and EPFO history

Monthly headcount, contribution history and filing status are in the company report.

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Recent Activity on Truevalue Marketing Services Private Limited

Truevalue Marketing Services Private Limited has 7 board changes on record since 2002: 6 appointments and 1 cessation. The latest: Hemant Jagdish Ashar ceased to be Director on 01 Jan 2023.

AGM
Truevalue Marketing Services Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Charges
A charge with Hdfc Bank Limited of Rs. 501.00 Lakh registered on 09 Dec 2022 with Charge ID 100663037 was modified on 04 Jul 2024.
Filing
Truevalue Marketing Services Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Bangalore.
Charges
A charge registered on 19 Mar 2019 via Charge ID 100267703 with Citi Bank N.A. was fully satisfied on 09 Jan 2024.
Charges
A charge registered on 02 Apr 2018 via Charge ID 100228537 with Citi Bank N.A. was fully satisfied on 09 Jan 2024.
Charges
A charge registered on 13 Apr 2011 via Charge ID 10279336 with Citi Bank N.A. was fully satisfied on 09 Jan 2024.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 100.00 Lakh with Charge ID 100846737 was registered on 30 Nov 2023.
Ceased
Hemant Jagdish Ashar ceased to be Director.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 501.00 Lakh with Charge ID 100663037 was registered on 09 Dec 2022.
Appointed
Naresh Krishnan was appointed as Director.
Charges
A charge with Citi Bank N.A. amounted to Rs. 200.00 Lakh with Charge ID 100267703 was registered on 19 Mar 2019.
Charges
A charge with Citi Bank N.A. amounted to Rs. 100.00 Lakh with Charge ID 100228537 was registered on 02 Apr 2018.

8 earlier events are listed in the company report.

Credit Ratings, Litigation & Regulatory Alerts for Truevalue Marketing Services Private Limited

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Subsidiaries & Group Companies of Truevalue Marketing Services Private Limited

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GST Compliance of Truevalue Marketing Services Private Limited

Truevalue Marketing Services has 10 GST registrations: 8 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.

Total GSTINs
10
Active
8
Cancelled / inactive
2
GSTINStateStatusRegistered on
29AABCT4462H1Z6KarnatakaActive01 Jul 2017
07AABCT4462H1ZCDelhiActive01 Jul 2017
09AABCT4462H1Z8Uttar PradeshActive01 Jul 2017
19AABCT4462H1Z7West BengalActive01 Jul 2017
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GST registrations and filing compliance

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MCA Filings & Documents of Truevalue Marketing Services Private Limited

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Frequently Asked Questions about Truevalue Marketing Services Private Limited

Truevalue Marketing Services is an active private limited company based in Bangalore, Karnataka, India. The company works in tea and coffee processing, within the agriculture industry. It was incorporated on 10 January 1997 (29+ years old) and is registered under CIN U45209KA1997PTC021627.

Truevalue Marketing Services reported revenue of ₹60.34 Cr for FY 2024 (up 1% YoY).

Truevalue Marketing Services has 6 current directors:

Truevalue Marketing Services reported a net loss of ₹84.39 Lakh (net margin -1.4%) and EBITDA of ₹2.98 Cr (EBITDA margin 4.9%) for FY 2024, as per its filed financial statements.

The compounded annual growth rate (CAGR) of the revenue of Truevalue Marketing Services is 26% over three years and -2% over five years. In the latest year (FY 2024) revenue rose 1%. CAGR is the steady yearly rate that links the first and the last year.

The GSTIN of Truevalue Marketing Services is 29AABCT4462H1Z6, registered in Karnataka. The company has 10 GST registrations in all, of which 8 are active and 2 are cancelled or inactive. Other active GSTINs include 07AABCT4462H1ZC (Delhi), 09AABCT4462H1Z8 (Uttar Pradesh), 19AABCT4462H1Z7 (West Bengal).

The CIN (Corporate Identification Number) of Truevalue Marketing Services is U45209KA1997PTC021627. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.

Truevalue Marketing Services has 6 court cases on record: 6 filed by the company.

Truevalue Marketing Services was incorporated on 10 January 1997, making it 29+ years old. It is registered with the Registrar of Companies, Bangalore.

The peers of Truevalue Marketing Services by revenue are Madhupur Tea Estate Pvt Ltd, GCL Private Limited, Tewari Warehousing Company Private Limited, Karl Mayer Stoll India Private Limited, Urban Envirotech Services Private Limited and 5 more, all in the Machinery and Equipment industry (Process Machinery, Tea and Coffee).

Hemant Jagdish Ashar ceased to be Director on 01 Jan 2023. Naresh Krishnan was appointed as Director on 01 Jul 2022. Mita Vitthal Shah was appointed as Director on 01 Jun 2015. Truevalue Marketing Services has 7 board changes on record in total.

Yes, Truevalue Marketing Services is registered as a medium enterprise under Udyam registration (number: UDYAM-MH-18-0049389).

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