About Truevalue Marketing
Truevalue Marketing is a company based in Mumbai (India) founded in 1997 by Nitin Ashar.. Truevalue Marketing has raised $233.69 thousand across 2 funding rounds from investors including Monalisa Infotech, Prikar Financial Consultants and Srinivasan Ganeshan. The company has 398 employees as of April 07, 2024. Truevalue Marketing offers products and services including Tea and Coffee Premixes, Vending Machines, and Retail Solutions. Truevalue Marketing operates in a competitive market with competitors including Desire Instant Chai, Teaology India, Haritima Food, Dolshyne and Naivo, among others.
- Headquarter Mumbai, India
- Employees 398 as on 07 Apr, 2024
- Founders Nitin Ashar
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
- Legal Name Truevalue Marketing Services Private Limited
- Date of Incorporation 10 Jan, 1997
- Jurisdiction Bangalore., Karnataka, India
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Annual Revenue
$7.18 M (USD)51.98as on Mar 31, 2023
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Net Profit
$388.93 K (USD)88.67as on Mar 31, 2023
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EBITDA
$702.36 K (USD)93.86as on Mar 31, 2023
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Total Equity Funding
$233.69 K (USD)
in 2 rounds
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Latest Funding Round
$82.47 K (USD), Unspecified
Mar 30, 2013
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Investors
Monalisa Infotech
& 5 more
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Employee Count
398
as on Apr 07, 2024
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Products & Services of Truevalue Marketing
Truevalue Marketing offers a comprehensive portfolio of products and services, including Tea and Coffee Premixes, Vending Machines, and Retail Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manufactures premixes for hot beverages and consumer use.
Provides machines for serving hot and cold beverages.
Offers platforms for beverage distribution and sales.
Funding Insights of Truevalue Marketing
Truevalue Marketing has successfully raised a total of $233.69K across 2 strategic funding rounds. The most recent funding activity was a Unspecified round of $82.47 thousand completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Unspecified — $82,472
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First Round
First Round
(05 Mar 2012)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2013 | Amount | Unspecified - Truevalue Marketing | Valuation | Prikar Financial Consultants | |
| Mar, 2012 | Amount | Unspecified - Truevalue Marketing | Valuation | Vanguard Jewels , Nakshatra |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Truevalue Marketing
Truevalue Marketing has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Monalisa Infotech, Prikar Financial Consultants and Srinivasan Ganeshan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Venture capital firm focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Truevalue Marketing
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Truevalue Marketing
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Truevalue Marketing Comparisons
Competitors of Truevalue Marketing
Truevalue Marketing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Desire Instant Chai, Teaology India, Haritima Food, Dolshyne and Naivo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers instant beverage premixes and vending machines for tea, coffee, and cold drinks.
|
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| domain | founded_year | HQ Location |
Internet first brand offering multi-category non-alcoholic beverages
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| domain | founded_year | HQ Location |
Delivers comprehensive solutions for tea and coffee products.
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| domain | founded_year | HQ Location |
A brand specializing in high-quality coffee and tea products.
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| domain | founded_year | HQ Location |
Sources, roasts, and sells specialty coffee beans online and wholesale.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Truevalue Marketing
When was Truevalue Marketing founded?
Truevalue Marketing was founded in 1997 and raised its 1st funding round 15 years after it was founded.
Where is Truevalue Marketing located?
Truevalue Marketing is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is Truevalue Marketing a funded company?
Truevalue Marketing is a funded company, having raised a total of $233.69K across 2 funding rounds to date. The company's 1st funding round was a Unspecified of $151.22K, raised on Mar 05, 2012.
How many employees does Truevalue Marketing have?
As of Apr 07, 2024, the latest employee count at Truevalue Marketing is 398.
What is the annual revenue of Truevalue Marketing?
Annual revenue of Truevalue Marketing is $7.18M as on Mar 31, 2023.
What does Truevalue Marketing do?
Truevalue Marketing was established in 1997 and is headquartered in Mumbai, India. The company functions as an internet-first brand within the beverage sector, focusing on ready-to-drink coffee and tea products. Operations are managed through the domain truevaluemarketing.in, with Nitin Ashar serving as founder and managing director. Distribution and sales are conducted primarily online, targeting consumers in India.
Who are the top competitors of Truevalue Marketing?
Truevalue Marketing's top competitors include Teaology India, Dolshyne and Granules N Beans.
What products or services does Truevalue Marketing offer?
Truevalue Marketing offers Tea and Coffee Premixes, Vending Machines, and Retail Solutions.
Who are Truevalue Marketing's investors?
Truevalue Marketing has 6 investors. Key investors include Monalisa Infotech, Prikar Financial Consultants, Srinivasan Ganeshan, Vithaldas R Shah, and Vanguard Jewels.
What is Truevalue Marketing's valuation?
The valuation of Truevalue Marketing is $1.64M as of Mar 2013.