About Truevalue Marketing
Truevalue Marketing is a company based in Mumbai (India) founded in 1997 by Nitin Ashar. Truevalue Marketing has raised $233.69 thousand across 2 funding rounds from investors including Monalisa Infotech, Prikar Financial Consultants and Srinivasan Ganeshan. The company has 398 employees. Truevalue Marketing offers products and services including Tea and Coffee Premixes, Vending Machines, and Retail Solutions. Truevalue Marketing operates in a competitive market with competitors including Desire Instant Chai, Teaology India, Haritima Food, Dolshyne and Naivo, among others.
- Headquarter Mumbai, India
- Employees 398
- Founders Nitin Ashar
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website truevaluemarketing.in
- Legal Name Truevalue Marketing Services Private Limited
- Date of Incorporation 10 Jan, 1997
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹60.34 Cr
FY 2024 · +1% YoY
- Net Loss-₹84.4 Lakh
FY 2024 · -1% margin
- EBITDA₹2.98 Cr
FY 2024 · 5% margin
- Total Equity Funding$233.69K (USD)
in 2 rounds
- Latest Funding Round$82.47K (USD), Unspecified
Mar 2013
- Employee Count398
Associated legal entities of Truevalue Marketing
Truevalue Marketing operates through Truevalue Marketing Services Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Truevalue Marketing Services Private Limited CIN U45209KA1997PTC021627 | Active | 10 Jan 1997 | Bangalore, Karnataka | ₹60.3 Cr | 398 | 6 | View details |
Products & Services of Truevalue Marketing
Truevalue Marketing offers a comprehensive portfolio of products and services, including Tea and Coffee Premixes, Vending Machines, and Retail Solutions.
Manufactures premixes for hot beverages and consumer use.
Provides machines for serving hot and cold beverages.
Offers platforms for beverage distribution and sales.
Funding Insights of Truevalue Marketing
Truevalue Marketing has successfully raised a total of $233.69K across 2 strategic funding rounds. The most recent funding activity was a Unspecified round of $82.47 thousand completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $233,691
- Total Rounds 2
- Last Round Unspecified — $82,472
- First Round $151,219
(Mar 2012)
- Investors Count 6
All 2 funding rounds of Truevalue Marketing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2013 | $82,472 | Unspecified | $1.64M | Prikar Financial Consultants | |
| Mar 2012 | $151,219 | Unspecified | $1.33M | Vanguard Jewels, Nakshatra |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2013 | $1.64M | •••••••• |
| Mar 2012 | $1.33M | •••••••• |
Last known valuation $1.64M (Mar 2013). 6 investors in total: 4 institutional and 2 angel.
Investors in Truevalue Marketing
Truevalue Marketing has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Monalisa Infotech, Prikar Financial Consultants and Srinivasan Ganeshan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | – | monalisainfotech.tcc.mode | Mumbai, India | |
Private equity firm focused on multiple sectors | – | prikarfinancialconsultants.tcc.mode | - | |
Venture capital firm focused on multiple sectors | – | vanguardjewels.tcc.mode | Mumbai, India | |
Private equity firm focused on multiple sectors | – | nakshatra.tcc.mode | Mumbai, India | |
SG Srinivasan Ganeshan | - | – | unknown_47f9ec8bcf914241b | - |
VR Vithaldas R Shah | - | – | unknown_22958cbe4a094a6ba | - |
Investor details for Truevalue Marketing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Truevalue Marketing Services Private Limited (Truevalue Marketing)
Truevalue Marketing Services Private Limited is the primary company behind Truevalue Marketing. The board of Truevalue Marketing Services Private Limited currently have 6 directors; the longest-serving is Pratima Nitin Ashar, appointed in 2002. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pratima Nitin Ashar DIN 00397768 | Director | 28 Mar 2002 | 24 yrs 6 mo | Truevalue Marketing Services Private Limited |
| Nitin Ashar Jagdish DIN 03387423 | Director | 01 Nov 2009 | 16 yrs 11 mo | Truevalue Marketing Services Private Limited |
| Seena Shanavas DIN 05247019 | Director | 03 Sep 2014 | 12 yrs 1 mo | Truevalue Marketing Services Private Limited |
| Mita Vitthal Shah DIN 07216099 | Director | 01 Jun 2015 | 11 yrs 4 mo | Truevalue Marketing Services Private Limited |
| Vithal Ramdas Shah DIN 07216027 | Director | 01 Jun 2015 | 11 yrs 4 mo | Truevalue Marketing Services Private Limited |
| Naresh Krishnan DIN 09670633 | Director | 01 Jul 2022 | 4 yrs 3 mo | Truevalue Marketing Services Private Limited |
People of Truevalue Marketing
1 people are tracked at Truevalue Marketing (1 in leadership); the tracked headcount is 398.
| Name | Role | Group |
|---|---|---|
| Founder & MD | Leadership |
Complete people profiles for Truevalue Marketing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Truevalue Marketing
Figures of Truevalue Marketing Services Private Limited, the primary company behind Truevalue Marketing, for FY 2024. Revenue was ₹60.34 Cr (+1% year on year). Net loss was -₹84.4 Lakh (-1% margin). EBITDA was ₹2.98 Cr (5% margin). Revenue has grown at a compounded annual rate of +26% over three years and -2% over five years.
- ₹60.34 CrRevenue · FY 2024 · +1% YoY
- -₹84.4 LakhNet loss · -1% margin
- ₹2.98 CrEBITDA · 5% margin
- ₹17.8 LakhPaid-up capital
- 398Employees (provident fund records)
- +26%Revenue CAGR, 3 years
- -2%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Truevalue Marketing Services Private Limited are on its company page.
Detailed financial statements for Truevalue Marketing
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Truevalue Marketing
4 dated milestones of Truevalue Marketing across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Truevalue Marketing is founded.
- Funding First funding round of $151K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Unspecified, of $82K.
Competitors of Truevalue Marketing
Truevalue Marketing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Desire Instant Chai, Teaology India, Haritima Food, Dolshyne and Naivo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| desireinstantchai.com | 2010 | Mumbai, India | – | 5 | Offers instant beverage premixes and vending machines for tea, coffee, and cold drinks. | |
| teaology.in | 2018 | Ahmedabad, India | – | – | Internet first brand offering multi-category non-alcoholic beverages | |
| haritimafood.com | 2015 | Indore, India | – | – | Delivers comprehensive solutions for tea and coffee products. | |
| dolshyne.com | 2021 | New Delhi, India | – | – | A brand specializing in high-quality coffee and tea products. | |
| naivo.in | 2015 | Bengaluru, India | – | – | Sources, roasts, and sells specialty coffee beans online and wholesale. | |
| samyukthatea.com | 2023 | Kadapa, India | – | – | Sells organic tea, coffee powders, and moringa products directly to consumers. | |
| buygnb.com | 1997 | Mumbai, India | – | – | Operates a direct-to-consumer brand offering tea and coffee. |
Detailed competitors of Truevalue Marketing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Truevalue Marketing
10 companies that operate in the same segment as Truevalue Marketing (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Truevalue Marketing
Truevalue Marketing was founded in 1997 and raised its 1st funding round 15 years after it was founded.
Truevalue Marketing is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Truevalue Marketing is a funded company, having raised a total of $233.69K across 2 funding rounds to date. The company's 1st funding round was a Unspecified of $151.22K, raised on Mar 2012.
Truevalue Marketing has 398 employees.
The primary company behind Truevalue Marketing, Truevalue Marketing Services Private Limited, reported revenue of ₹60.34 Cr for FY 2024, up 1% year on year.
Truevalue Marketing was established in 1997 and is headquartered in Mumbai, India. The company functions as an internet-first brand within the beverage sector, focusing on ready-to-drink coffee and tea products. Operations are managed through the domain truevaluemarketing.in, with Nitin Ashar serving as founder and managing director. Distribution and sales are conducted primarily online, targeting consumers in India.
Truevalue Marketing's top competitors include Teaology India, Dolshyne and Granules N Beans.
Truevalue Marketing offers Tea and Coffee Premixes, Vending Machines, and Retail Solutions.
Truevalue Marketing has 6 investors. Key investors include Monalisa Infotech, Prikar Financial Consultants, Srinivasan Ganeshan, Vithaldas R Shah, and Vanguard Jewels.
The valuation of Truevalue Marketing is $1.64M as of Mar 2013.
Truevalue Marketing operates through Truevalue Marketing Services Private Limited.
The legal entities of Truevalue Marketing currently have 6 directors, including Seena Shanavas, Naresh Krishnan, Mita Vitthal Shah and others.