About 21 Buttons
21 Buttons is a Retail company based in Barcelona (Spain) founded in 2016. It operates as an online fashion clothing social shopping platform. It operates in the Retail and Media & Entertainment sectors. 21 Buttons has raised $30.17 million across 4 funding rounds from investors including Banco Sabadell, Mediaset and Idinvest Partners. Its website 21buttons.com draws about 12 thousand monthly visits. 21 Buttons offers products and services including 21Buttons App. Its focus areas include Consumer, Social Platforms, Interest Based and Fashion. Its competitors include Poshmark, Nextdoor, Limeroad, CityMall and Fancy and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
21 Buttons was established in 2016 in Barcelona, Spain, within the online fashion and clothing sector. A social shopping platform is operated to link users with peers, experts, and bloggers. Outfits are shared through images, trends are explored, and purchases are enabled directly. Users influencing sales receive monetary incentives. Availability is provided via apps on iOS and Android devices.
- Total Equity Funding$30.17M (USD)
in 4 rounds
- Latest Funding Round$17M (USD), Series B
Jun 2018
- InvestorsBanco Sabadell
& 11 more
Products & Services of 21 Buttons
21 Buttons offers a comprehensive portfolio of products and services, including 21Buttons App.
App for fashion discovery and personalized shopping recommendations
Apps and channels of 21 Buttons
its YouTube channel 21 Buttons has 2.47K subscribers and 19 videos.
Videos from 21 Buttons
The most watched videos on 21 Buttons's YouTube channel, 21 Buttons (2.47K subscribers). Click a video to play it here.
More on 21 Buttons.
Funding Insights of 21 Buttons
21 Buttons has successfully raised a total of $30.17M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.17M
- Total Rounds 4
- Last Round Series B — $17M
- Investors Count 12
All 4 funding rounds of 21 Buttons with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $17M | Series B | – | Idinvest Partners | |
| Oct 2017 | $10M | Series A | – | Kibo Ventures, JME Venture Capital | |
| Feb 2017 | $3.17M | Series A | – | Samaipata | |
| Jun 2016 | – | Seed | – | Samaipata |
12 investors in total: 12 institutional.
Investors in 21 Buttons
21 Buttons has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Banco Sabadell, Mediaset and Idinvest Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Technology sectors are invested in by this venture capital firm. | 2012 | kiboventures.com | Madrid, Spain | |
Venture capital firm focused on pre-seed to early-stage investments | – | breega.com | Paris, France | |
Early-stage tech-focused VC firm funding companies in Europe and the US | – | jme.vc | Alcobendas, Spain | |
Venture capital firm investing in digital tech startups | – | 360cap.vc | Paris, France | |
Samaipata is engaged in venture capital investments for startups. | – | samaipata.vc | Madrid, Spain | |
BStartup Banco Sabadell is focused on providing banking and investment services to startups. | – | bstartup.bancsabadell.com | Sabadell, Spain | |
VenturCap is engaged in venture capital investments for growth. | 2000 | venturcap.es | Barcelona, Spain | |
Commercial banking services are offered to individuals and corporates. | 1881 | bancsabadell.com | Barcelona, Spain | |
Spanish TV network and media production company | 1989 | mediaset.es | Madrid, Spain |
Investor details for 21 Buttons
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of 21 Buttons
4 people are tracked at 21 Buttons (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Claudia Brandía Vivancos | Head of Brand Partnerships / Fashion Buyer | Leadership |
Chantelle Makoni | Brand Ambassador | Team |
Marta D. | Brands Partnerships Manager France | Team |
Karen Faulkner | Brand Ambassador | Team |
Complete people profiles for 21 Buttons
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of 21 Buttons
3 dated milestones of 21 Buttons across 2 years, from founding to its latest funding, stage changes and deals.
- Founded 21 Buttons is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $17.0M.
Competitors of 21 Buttons
21 Buttons has 8 listed competitors in our database, 8 of them funded. They include Poshmark, Nextdoor, Limeroad, CityMall and Fancy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| poshmark.com | 2011 | Redwood, United States | $203M | 254 | Used multi-category products are traded via an app-based social marketplace. | |
| nextdoor.com | 2011 | San Francisco, United States | $470M | 594 | Neighborhood connections are facilitated via social networking and local e-commerce. | |
| limeroad.com | 2012 | Gurugram, India | $51.95M | 11,489 | Online social shopping marketplace for women fashion products | |
| citymall.live | 2019 | Gurugram, India | $153.38M | 1,597 | Multi-category products are retailed online by CityMall. | |
| fancy.com | 2009 | New York, United States | $121.38M | 30 | A platform is provided for renters to earn rewards. | |
| polyvore.com | 2007 | Mountain View, United States | $22.1M | – | Multi-category fashion products are retailed online by Polyvore. | |
| brimore.com | 2016 | Cairo, Egypt | $30.3M | – | App-based community platform offering multi-category products | |
| styleshare.kr | 2011 | Seoul, South Korea | $23.98M | – | App based community platform for fashion |
Detailed competitors of 21 Buttons
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 21 Buttons
The website of 21 Buttons (21buttons.com) receives about 11.5K visits a month.
- Monthly visits11.5K
▲ 119.5% vs previous month
Websites whose visitors overlap most with 21 Buttons. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
immmodels.com | immmodels.com | 100% | – | #949,365 | – |
geisa.com.do | geisa.com.do | 93% | – | – | – |
next.lu | next.lu | 92% | – | #65,786 | – |
diarydirectory.com | diarydirectory.com | 92% | – | #597,440 | – |
suitsexpert.com | suitsexpert.com | 92% | – | #1,453,273 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for 21 Buttons
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as 21 Buttons (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about 21 Buttons
21 Buttons was founded in 2016.
21 Buttons is headquartered in Barcelona, Spain. It is registered at Barcelona, Catalonia, Spain.
21 Buttons is a funded company, having raised a total of $30.17M across 4 funding rounds to date.
21 Buttons was established in 2016 in Barcelona, Spain, within the online fashion and clothing sector. A social shopping platform is operated to link users with peers, experts, and bloggers. Outfits are shared through images, trends are explored, and purchases are enabled directly. Users influencing sales receive monetary incentives. Availability is provided via apps on iOS and Android devices.
21 Buttons offers 21Buttons App.
21 Buttons has 12 investors. Key investors include Banco Sabadell, Mediaset, Idinvest Partners, Mediaset Espana, and Kibo Ventures.