Fancy

New York, United States Founded: 2009 • Age: 17 yrs
A platform is provided for renters to earn rewards.
Annual revenue - Latest available
Total funding $121.4M 6 rounds
Employees 30 Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors - Brand Intelligence

About Fancy

Fancy is a company based in New York (United States) founded in 2009 by Joseph Einhorn. It operates as a Pay-per-Use / Usage-Based and Advertising Model. Fancy has raised $121.38 million across 6 funding rounds from investors including Kering, Gucci and Culture Convenience Club. The company has 30 employees as of December 31, 2022. Fancy offers products and services including Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.

  • Headquarter New York, United States
  • Employees 30 as on 31 Dec, 2022
  • Founders Joseph Einhorn
  • Stage Minicorn
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Fancy, Inc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $121.38 M (USD)

    in 6 rounds

  • Latest Funding Round
    $20 M (USD), Series D

    Feb 10, 2015

  • Investors
    Kering

    & 8 more

  • Employee Count
    30

    as on Dec 31, 2022

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Products & Services of Fancy

Fancy offers a comprehensive portfolio of products and services, including Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.

Product name locked
Category locked
Primary

Rewards are offered for on-time rent payments.

Product name locked
Category locked
Locked

Tools are provided to enhance tenant satisfaction levels.

Product name locked
Category locked
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Targeted campaigns are enabled for high-intent renter audiences.

People of Fancy

Headcount 50-200
Employee Profiles 3
Employee Profiles
People
Masayasu Morita
Investor and Vice Head of Japan
People
Kevin Parrom
Brand Marketing Coordinator/Logistics Manager

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Funding Insights of Fancy

Fancy has successfully raised a total of $121.38M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $20 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Fancy

Fancy has secured backing from 9 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Kering, Gucci and Culture Convenience Club.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments are directed toward multiple sectors.
Locked Locked Locked
Provides digital and content marketing, branding, and advertising services.
Locked Locked Locked
Luxury and sports apparel are designed, manufactured, and distributed worldwide.
Locked Locked Locked
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Investor details for Fancy

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Investments & Acquisitions by Fancy

Investments
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Investment portfolio details for Fancy

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  • Transaction dates
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Financial Statements - Fancy

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Detailed financials for Fancy

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  • Profit trends
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Fancy Comparisons

Fancy Primary company
Description
A platform is provided for renters to earn rewards.
Location
New York, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
30
As of 2022
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Peer comparison for Fancy

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Competitors of Fancy

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Detailed competitors of Fancy

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Latest news on Fancy

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Complete news archive for Fancy

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Frequently Asked Questions about Fancy

Fancy was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Fancy is headquartered in New York, United States. It is registered at New York, New York, United States.

Greg Spillane is the current CEO of Fancy.

Fancy is a funded company, having raised a total of $121.38M across 6 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Fancy is 30.

A rental revolution platform is developed by Fancy to empower renters. Services are focused on turning rent payments into rewards through cashback and deals. Solutions are offered for property managers to increase tenant engagement and on-time payments. Advertisers are supported with data-driven targeting of high-intent renter audiences. The platform operates in the real estate and rental services sector, aiming to create a world where renters are prioritized and rewarded.

Fancy offers Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.

Fancy has 9 investors. Key investors include Kering, Gucci, Culture Convenience Club, Len Blavatnik, and Will Smith.

The valuation of Fancy is $600M as of Sep 2013.

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