About Fancy
Fancy is a company based in New York (United States) founded in 2009 by Joseph Einhorn. It operates as a Pay-per-Use / Usage-Based, and Advertising Model. Fancy has raised $121.38 million across 6 funding rounds from investors including Kering, Gucci and Culture Convenience Club. The company has 30 employees as of December 31, 2022. Fancy offers products and services including Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.
- Headquarter New York, United States
- Employees 30 as on 31 Dec, 2022
- Founders Joseph Einhorn
- Stage Minicorn
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Fancy, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$121.38 M (USD)
in 6 rounds
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Latest Funding Round
$20 M (USD), Series D
Feb 10, 2015
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Investors
Kering
& 8 more
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Employee Count
30
as on Dec 31, 2022
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Products & Services of Fancy
Fancy offers a comprehensive portfolio of products and services, including Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Rewards are offered for on-time rent payments.
Tools are provided to enhance tenant satisfaction levels.
Targeted campaigns are enabled for high-intent renter audiences.
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Funding Insights of Fancy
Fancy has successfully raised a total of $121.38M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $20 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $20.0M
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First Round
First Round
(18 May 2010)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2015 | Amount | Series D - Fancy | Valuation | Culture Convenience Club |
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| Sep, 2013 | Amount | Series C - Fancy | Valuation | American Express Ventures | |
| Jan, 2013 | Amount | Series A - Fancy | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fancy
Fancy has secured backing from 9 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Kering, Gucci and Culture Convenience Club. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments are directed toward multiple sectors.
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Founded Year | Domain | Location | |
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Provides digital and content marketing, branding, and advertising services.
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Founded Year | Domain | Location | |
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Luxury and sports apparel are designed, manufactured, and distributed worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fancy
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fancy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fancy Comparisons
Competitors of Fancy
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Fancy
When was Fancy founded?
Fancy was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is Fancy located?
Fancy is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Fancy?
Greg Spillane is the current CEO of Fancy.
Is Fancy a funded company?
Fancy is a funded company, having raised a total of $121.38M across 6 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on May 18, 2010.
How many employees does Fancy have?
As of Dec 31, 2022, the latest employee count at Fancy is 30.
What does Fancy do?
A rental revolution platform is developed by Fancy to empower renters. Services are focused on turning rent payments into rewards through cashback and deals. Solutions are offered for property managers to increase tenant engagement and on-time payments. Advertisers are supported with data-driven targeting of high-intent renter audiences. The platform operates in the real estate and rental services sector, aiming to create a world where renters are prioritized and rewarded.
What products or services does Fancy offer?
Fancy offers Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.
Who are Fancy's investors?
Fancy has 9 investors. Key investors include Kering, Gucci, Culture Convenience Club, Len Blavatnik, and Will Smith.
What is Fancy's valuation?
The valuation of Fancy is $600M as of Sep 2013.
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