About Fancy
Fancy is a Retail company based in New York (United States) founded in 2009 by Joseph Einhorn. A platform is provided for renters to earn rewards. It operates on a Pay-per-Use / Usage-Based and Advertising Model model. Fancy has raised $121.38 million across 6 funding rounds from investors including Kering, Gucci and Culture Convenience Club. The company has 30 employees. Fancy was last valued at $600 million in September 2013. Its chief executive, as recorded, is Greg Spillane. Its website fancy.com draws about 44 thousand monthly visits. Fancy offers products and services including Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform. Its focus areas include Real Estate, Rental Services and Tenant Engagement. Its legal entity is Fancy, Inc.
Company details
A rental revolution platform is developed by Fancy to empower renters. Services are focused on turning rent payments into rewards through cashback and deals. Solutions are offered for property managers to increase tenant engagement and on-time payments. Advertisers are supported with data-driven targeting of high-intent renter audiences. The platform operates in the real estate and rental services sector, aiming to create a world where renters are prioritized and rewarded.
- Total Equity Funding$121.38M (USD)
in 6 rounds
- Latest Funding Round$20M (USD), Series D
Feb 2015
- InvestorsKering
& 8 more
- Employee Count30
Products & Services of Fancy
Fancy offers a comprehensive portfolio of products and services, including Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.
Rewards are offered for on-time rent payments.
Tools are provided to enhance tenant satisfaction levels.
Targeted campaigns are enabled for high-intent renter audiences.
Funding Insights of Fancy
Fancy has successfully raised a total of $121.38M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $20 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $121.38M
- Total Rounds 6
- Last Round Series D — $20M
- First Round $6M
(May 2010)
- Investors Count 9
All 6 funding rounds of Fancy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2015 | $20M | Series D | – | Culture Convenience Club | – |
| Sep 2013 | $53M | Series C | $600M | American Express Ventures | |
| Jan 2013 | $6M | Series A | – | – | – |
| Oct 2012 | $26.38M | Series C | – | – | – |
| Nov 2011 | $10M | Series B | $100M | Kering | |
| May 2010 | $6M | Series A | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2013 | $600M | •••••••• |
| Nov 2011 | $100M | •••••••• |
Last known valuation $600M (Sep 2013). 9 investors in total: 7 institutional and 2 angel.
Investors in Fancy
Fancy has secured backing from 9 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Kering, Gucci and Culture Convenience Club.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors. | americanexpress.com/us/business/american-express-ventures | New York, United States | ||
Provides digital and content marketing, branding, and advertising services. | 1980 | ccc.co.jp | Shibuya, Japan | |
Luxury and sports apparel are designed, manufactured, and distributed worldwide. | 1963 | kering.com | Paris, France | |
Ready-to-wear clothing, handbags, shoes, and accessories are offered by Gucci. | 1921 | gucci.com | Florence, Italy | |
Serves as a brand and manufacturer of luxury leather goods. | 1966 | bottegaveneta.com | Cadempino, Switzerland | |
Luxury fashion products are offered by Saint Laurent. | ysl.com | |||
Balenciaga is recognized as a luxury fashion brand. | balenciaga.com | |||
LB Len Blavatnik | Billionaire investor, founder of Access Industries, active in media and tech | unknown_3379ba335c5d494b8 | ||
WS Will Smith | unknown_43906077b6494f0ba |
Investor details for Fancy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fancy
5 people are tracked at Fancy (4 in leadership, 1 in team); the tracked headcount is 30.
| Name | Role | Group |
|---|---|---|
Joseph Einhorn | Founder | Leadership |
Greg Spillane | CEO | Leadership |
Lizzy Pallotta | Director of Sales and Site Merchandising | Leadership |
Masayasu Morita | Investor and Vice Head of Japan | Leadership |
Kevin Parrom | Brand Marketing Coordinator/Logistics Manager | Team |
Complete people profiles for Fancy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fancy
4 dated milestones of Fancy across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Fancy is founded.
- Funding First funding round of $6.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series D, of $20.0M.
Web traffic of Fancy
The website of Fancy (fancy.com) receives about 43.9K visits a month.
- Monthly visits43.9K
▲ 34.3% vs previous month
Websites whose visitors overlap most with Fancy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fab.com | 100% | 4.4M | #9,654 | View details | |
play.google.com | play.google.com | 30% | – | ||
cossa.ru | cossa.ru | 28% | #258,706 | – | |
fancyjewels.com | fancyjewels.com | 27% | – | ||
fancyfluff.com | fancyfluff.com | 27% | #10,479,902 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Fancy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Social & Influencer Commerce
3 companies that operate in the same segment as Fancy (Social & Influencer Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Used multi-category products are traded via an app-based social marketplace. | 2011 | Redwood City, California, United States | USD 203 M | USD 7.23 M | 224 | |
Fourthwall is utilized by creators to build shops and memberships. | 2019 | Los Angeles, California, United States | USD 17 M | |||
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | 151 |
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Frequently Asked Questions about Fancy
Fancy was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Fancy is headquartered in New York, United States. It is registered at New York, New York, United States.
Greg Spillane is the CEO of Fancy, as recorded in our data.
Fancy is a funded company, having raised a total of $121.38M across 6 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on May 2010.
Fancy has 30 employees.
A rental revolution platform is developed by Fancy to empower renters. Services are focused on turning rent payments into rewards through cashback and deals. Solutions are offered for property managers to increase tenant engagement and on-time payments. Advertisers are supported with data-driven targeting of high-intent renter audiences. The platform operates in the real estate and rental services sector, aiming to create a world where renters are prioritized and rewarded.
Fancy offers Renter Rewards Program, Property Manager Engagement Tools, and Advertiser Targeting Platform.
Fancy has 9 investors. Key investors include Kering, Gucci, Culture Convenience Club, Len Blavatnik, and Will Smith.
The valuation of Fancy is $600M as of Sep 2013.
Fancy operates through Fancy, Inc.