
About Fourthwall
Fourthwall is a Retail company based in Los Angeles (United States) founded in 2019 by Will Baumann and Walker Williams. Fourthwall is utilized by creators to build shops and memberships. It operates on a SaaS (Software-as-a-Service), Subscription Services, and Commission-Based model. Fourthwall has raised $17 million across 2 funding rounds from investors including Lightspeed Venture Partners, Seven Seven Six and Initialized Capital. Its chief executive, as recorded, is Will Baumann. Its website fourthwall.com draws about 3.3 million monthly visits. Fourthwall offers products and services including Shops, Memberships, and Homepages. Its focus areas include Technology, E-commerce and Platform Solutions. Its legal entity is FOURTHWALL, INC. Its competitors include Comment Sold, Vezbi and Amaze; 1 of its 3 listed competitors has raised funding.
Company details
Fourthwall is leveraged by over 200,000 creators to design and sell products through custom online shops. E-commerce solutions are provided for various content creators including YouTubers, Twitch streamers, and musicians. Fully branded homepages are built to link content seamlessly, while membership programs are supported to generate recurring revenue with exclusive perks. Production and shipping are managed by Fourthwall, allowing creators to focus on branding and engagement. Integration with platforms like YouTube, TikTok, and Twitch is offered to enhance sales and fan interaction across multiple channels.
- Headquarters Los Angeles, United States
- Founders Will Baumann, Walker Williams
- SectorsRetail
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Emailβ’β’β’β’β’β’β’β’
- Website fourthwall.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Fourthwall, Inc.
- Total Equity Funding$17M (USD)
in 2 rounds
- Latest Funding Round$11M (USD), Series A
Jan 2021
- InvestorsLightspeed Venture Partners
& 2 more
Products & Services of Fourthwall
Fourthwall offers a comprehensive portfolio of products and services, including Shops, Memberships, and Homepages.
Custom shops are built for creators to sell products.
Recurring revenue is earned through exclusive member perks.
Branded pages are created to link all content.
Apps and channels of Fourthwall
its YouTube channel Fourthwall has 4.84K subscribers and 30 videos.
Videos from Fourthwall
The most watched videos on Fourthwall's YouTube channel, Fourthwall (4.84K subscribers). Click a video to play it here.
More on Fourthwall.
Funding Insights of Fourthwall
Fourthwall has successfully raised a total of $17M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17M
- Total Rounds 2
- Last Round Series A β $11M
- First Round $6M
(Feb 2019)
- Investors Count 3
All 2 funding rounds of Fourthwall with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $11M | Series A | β | Seven Seven Six, Initialized Capital | β |
| Feb 2019 | $6M | Seed | β | β | β |
3 investors in total: 3 institutional.
Investors in Fourthwall
Fourthwall has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Lightspeed Venture Partners, Seven Seven Six and Initialized Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in technology startups | sevensevensix.com | Austin, United States | ||
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States |
Investor details for Fourthwall
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fourthwall
22 people are tracked at Fourthwall (12 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Will Baumann | Co-Founder & CEO | Leadership |
Walker Williams | Co-Founder & CPO | Leadership |
Kacper Będuch | Head of Product Design | Leadership |
Bailey Dawson | Head of Creator Success | Leadership |
Eli J. Valentin | COO | Leadership |
Filip Jaszczuk | Head Of Product | Leadership |
Francesca de Silva | Head of Prod Ops & Order Management | Leadership |
Małgorzata Maksimczyk | Senior Product Manager / e-Commerce Program General Manager | Leadership |
Kielty Wright | Senior Partner Manager | Leadership |
Jeremy Sauder | Senior Partner Manager | Leadership |
Maria Szmaj | Head of Product Management | Leadership |
gloria pavia | Partner Support Specialist | Leadership |
Masha S. | UI/UX Designer | Team |
Michał Roszyk | Senior Visual Designer | Team |
Weronika Zimna | Senior Customer Success & Operations Specialist | Team |
Kamila Krysztofiak | Office and Culture Manager | Team |
Luiza Kotys | Business Operations Lead | Team |
Vince Tumbleson | Senior Partnerships Manager | Team |
Danielle Jones | Order Management Specialist | Team |
Joanna Kośmider | Data Analyst | Team |
2 more people are available in the full profile.
Complete people profiles for Fourthwall
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fourthwall
3 dated milestones of Fourthwall across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Fourthwall is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series A, of $11.0M.
Competitors of Fourthwall
Fourthwall has 3 listed competitors in our database, 1 of them funded. They include Comment Sold, Vezbi and Amaze.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| commentsold.com | 2017 | Huntsville, United States | 207 | Live streaming storefronts are enabled by an online SaaS platform. | ||
| vezbi.com | 2017 | Los Angeles, United States | An online platform is operated for streaming user-generated content. | |||
| amaze.co | 2011 | San Francisco, United States | $6.77M | SaaS-based mobile storefront solutions are provided for e-commerce businesses. |
Detailed competitors of Fourthwall
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fourthwall
The website of Fourthwall (fourthwall.com) receives about 3.3M visits a month and ranks #10,840 among all websites worldwide, #1,500 in Graphics Multimedia and Web Design.
- Monthly visits3.3M
▼ 27.7% vs previous month
- Unique visitors2.1M
per month
- Global rank#10,840
among all websites
- Category rank#1,500
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate47%
- Pages per visit4.5
- Average visit2 min 14 sec
- DevicesDesktop 30% Β· Mobile 70%
Websites whose visitors overlap most with Fourthwall. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beacons.ai | 100% | 25.3M | #2,795 | View details | |
photopea.com | photopea.com | 100% | #4,143 | β | |
| remove.bg | 99% | #808 | View details | ||
| placeit.net | 96% | 1.5M | #22,407 | View details | |
| payhip.com | 95% | #7,586 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Fourthwall
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Social & Influencer Commerce
2 companies that operate in the same segment as Fourthwall (Social & Influencer Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Used multi-category products are traded via an app-based social marketplace. | 2011 | Redwood City, California, United States | USD 203 M | USD 7.23 M | 224 | |
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | 151 |
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Related news about Fourthwall
Complete news archive for Fourthwall
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Fourthwall
Fourthwall was founded in 2019.
Fourthwall is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Will Baumann is the CEO of Fourthwall, as recorded in our data. They have also founded this company.
Fourthwall is a funded company, having raised a total of $17M across 2 funding rounds to date. The company's 1st funding round was a Seed of $6M, raised on Feb 2019.
Fourthwall is leveraged by over 200,000 creators to design and sell products through custom online shops. E-commerce solutions are provided for various content creators including YouTubers, Twitch streamers, and musicians. Fully branded homepages are built to link content seamlessly, while membership programs are supported to generate recurring revenue with exclusive perks. Production and shipping are managed by Fourthwall, allowing creators to focus on branding and engagement. Integration with platforms like YouTube, TikTok, and Twitch is offered to enhance sales and fan interaction across multiple channels.
Fourthwall's top competitors include Comment Sold, Amaze and Vezbi.
Fourthwall offers Shops, Memberships, and Homepages.
Fourthwall has 3 investors. Key investors include Lightspeed Venture Partners, Seven Seven Six, and Initialized Capital.
Fourthwall operates through Fourthwall, Inc..
The website of Fourthwall receives about 3.3 million visits a month and ranks #10,840 among all websites worldwide.
