About Amaze
Amaze is a Retail company based in San Francisco (United States) founded in 2011 by Aaron Day, and was acquired by Fresh Vine Wine in December 2024. SaaS-based mobile storefront solutions are provided for e-commerce businesses. It operates on a Two-Sided Marketplace and Direct-to-Consumer (D2C) model. Amaze has raised $6.77 million across 1 funding round from investors including Fresh Vine Wine. Amaze has completed 1 acquisition, including Spring. Its chief executive, as recorded, is Aaron Day. Its website amaze.co draws about 33 thousand monthly visits. Amaze offers products and services including Spring by Amaze, Teespring Marketplace, Amaze Digital Fits, Studio by Amaze, and Fresh Vine Wine. Its focus areas include Technology, E-commerce, Online Retail Platforms and Consumer Goods. Its legal entity is Amaze Holdings, Inc. Its competitors include Fourthwall and Comment Sold; 1 of its 2 listed competitors has raised funding.
Company details
Amaze is engaged in connecting creators to a global audience of 1.7 billion fans by providing tools and platforms for commerce. Solutions offered include Spring for custom clothing, Teespring Marketplace for merchandise visibility, Amaze Digital Fits for avatar clothing, Studio for mobile sites, and Fresh Vine Wine for premium beverages. The company operates in the technology and consumer goods sectors, supporting entrepreneurial innovators in turning ideas into revenue streams across e-commerce and retail spaces.
- Total Equity Funding$6.77M (USD)
in 1 rounds
- Latest Funding Round$6.77M (USD), Series A
Aug 2023
- Investors
- Investments & Acquisitions
- Acquired byFresh Vine Wine
(Dec 2024)
Products & Services of Amaze
Amaze offers a comprehensive portfolio of products and services, including Spring by Amaze, Teespring Marketplace, Amaze Digital Fits, Studio by Amaze, and Fresh Vine Wine.
Platform for designing and selling custom clothing online.
Marketplace for showcasing merchandise to niche fan bases.
Tool for designing custom clothing for digital avatars.
Tool for creating mobile sites and landing pages.
Premium wines crafted for active lifestyle consumers.
Funding Insights of Amaze
Amaze has successfully raised a total of $6.77M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.77 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.77M
- Total Rounds 1
- Last Round Series A — $6.77M
- First Round $6.77M
(Aug 2023)
All 1 funding rounds of Amaze with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $6.77M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Amaze
Amaze has secured backing from 1 investor. Prominent investors backing the company include Fresh Vine Wine.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet firest brand of wine | 2019 | freshvinewine.com | Napa, United States |
Investor details for Amaze
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- Complete investor list
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People of Amaze
16 people are tracked at Amaze (9 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Aaron Day | Co-Founder & CEO | Leadership |
Amelia Betancourt | Director Of Brand Marketing | Leadership |
Danielle Pederson | Chief Marketing Officer | Leadership |
Catherine Qian | Director Of Growth Marketing | Leadership |
Jessica Kanalas | Director, Visual Site Experience & Design | Leadership |
Willis Ha, MBA, PMP, CSM | Vice President Of People | Leadership |
Angela L. Smith | VP Of Data | Leadership |
Brandi Sparks | Director, Creator Growth and Support | Leadership |
Michael Perry | Director Of Product Design | Leadership |
Luis Deniz | Senior Visual Designer | Team |
Kelly Nascimento | Risk Analyst | Team |
Gwan Yip | CPO | Team |
Sara Osborn | Product Management | Team |
Claudia Barajas | Senior Operations Manager | Team |
Kristen B. | Marketing Graphic Designer | Team |
Ryan Condon | Controller | Team |
Complete people profiles for Amaze
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- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by Amaze
Amaze has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Spring.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Storefront solutions for e-commerce businesses are provided by Spring. | spri.ng | San Francisco, United States | 2011 | Nov 2022 | •••• |
Complete acquisition details for Amaze
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- Acquired stakes
- Deal sources
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- Exports
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Timeline of Amaze
4 dated milestones of Amaze across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Amaze is founded.
- Acquisition Acquires Spring.
- Funding First funding round of $6.8M.
- Exit Acquired by Fresh Vine Wine.
Competitors of Amaze
Amaze has 2 listed competitors in our database, 1 of them funded. They include Fourthwall and Comment Sold.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fourthwall.com | 2019 | Los Angeles, United States | $17M | Fourthwall is utilized by creators to build shops and memberships. | ||
| commentsold.com | 2017 | Huntsville, United States | 207 | Live streaming storefronts are enabled by an online SaaS platform. |
Detailed competitors of Amaze
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- Full competitor set
- Operating metrics
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Web traffic of Amaze
The website of Amaze (amaze.co) receives about 33.2K visits a month.
- Monthly visits33.2K
▼ 41.2% vs previous month
Websites whose visitors overlap most with Amaze. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
google.com.mx | google.com.mx | 100% | – | ||
bitrix24.net | bitrix24.net | 97% | #20,439 | – | |
iloveapi.com | iloveapi.com | 97% | #251,005 | – | |
| rewardbloggers.com | 97% | #1,750,153 | View details | ||
bigbizstuff.com | bigbizstuff.com | 81% | #3,309,880 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Amaze
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Social & Influencer Commerce
3 companies that operate in the same segment as Amaze (Social & Influencer Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Used multi-category products are traded via an app-based social marketplace. | 2011 | Redwood City, California, United States | USD 203 M | USD 7.23 M | 224 | |
Fourthwall is utilized by creators to build shops and memberships. | 2019 | Los Angeles, California, United States | USD 17 M | |||
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | 151 |
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Related news about Amaze
Complete news archive for Amaze
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Frequently Asked Questions about Amaze
Amaze was founded in 2011 and raised its 1st funding round 12 years after it was founded.
Amaze is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Aaron Day is the CEO of Amaze, as recorded in our data. They have also founded this company.
Amaze is a funded company, having raised a total of $6.77M across 1 funding round to date. The company's 1st funding round was a Series A of $6.77M, raised on Aug 2023.
Amaze is engaged in connecting creators to a global audience of 1.7 billion fans by providing tools and platforms for commerce. Solutions offered include Spring for custom clothing, Teespring Marketplace for merchandise visibility, Amaze Digital Fits for avatar clothing, Studio for mobile sites, and Fresh Vine Wine for premium beverages. The company operates in the technology and consumer goods sectors, supporting entrepreneurial innovators in turning ideas into revenue streams across e-commerce and retail spaces.
Amaze's top competitors include Fourthwall and Comment Sold.
Amaze offers Spring by Amaze, Teespring Marketplace, Amaze Digital Fits, Studio by Amaze, and Fresh Vine Wine.
Amaze has made 1 acquisition, including Spring.
Amaze has 1 investor. Key investors include Fresh Vine Wine.
Amaze operates through Amaze Holdings, Inc..
Yes. Amaze was acquired by Fresh Vine Wine in December 2024.