About 2M2 Group
2M2 Group is a company based in Bastad (Sweden) founded in 2005 was acquired by Storskogen in December 2021.. 2M2 Group offers products and services including Interior Products, Planting Supplies, Pots, Vases, and Festive Decorations. 2M2 Group operates in a competitive market with competitors including Hem, Jotex, Renskalla, Prettypegs and The Straw, among others.
- Headquarter Bastad, Sweden
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name 2M2 Group Ab
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Storskogen
(Dec 08, 2021)
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Products & Services of 2M2 Group
2M2 Group offers a comprehensive portfolio of products and services, including Interior Products, Planting Supplies, Pots, Vases, and Festive Decorations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Collection for transforming homes with stylish accents
Essentials for planting and garden maintenance
Versatile containers for indoor and outdoor plants
Decorative items for floral and holiday arrangements
Items for holidays and special events
Funding Insights of 2M2 Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in 2M2 Group
2M2 Group has secured backing from 1 investor. Prominent investors backing the company include Storskogen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Conglomerate firm aimed at industrial and logistics business areas
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by 2M2 Group
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - 2M2 Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
2M2 Group Comparisons
Competitors of 2M2 Group
2M2 Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hem, Jotex, Renskalla, Prettypegs and The Straw, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Internet-first brand of multi-category home improvement products
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| domain | founded_year | HQ Location |
Home furnishings and decor items are manufactured by Jotex.
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| domain | founded_year | HQ Location |
Private label home improvement items are offered by Renskalla.
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| domain | founded_year | HQ Location |
Furniture legs for IKEA
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| domain | founded_year | HQ Location |
Provides sustainable interior design services and eco-friendly home furnishings online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about 2M2 Group
When was 2M2 Group founded?
2M2 Group was founded in 2005.
Where is 2M2 Group located?
2M2 Group is headquartered in Bastad, Sweden. It is registered at Bastad, Skane County, Sweden.
Who is the current CEO of 2M2 Group?
Carsten Johansen is the current CEO of 2M2 Group.
What does 2M2 Group do?
The company was founded in 2005 and is based in Bastad, Sweden. Operations focus on the home decor sector as an internet-first brand. Products are distributed primarily through the domain 2m2.se, targeting consumers in the e-commerce space. Leadership is provided by CEO Carsten Johansen. Activities center on sourcing and retailing decor items for residential use across European markets.
Who are the top competitors of 2M2 Group?
What products or services does 2M2 Group offer?
2M2 Group offers Interior Products, Planting Supplies, Pots, Vases, and Festive Decorations.
Who are 2M2 Group's investors?
2M2 Group has 1 investor. Key investors include Storskogen.