About 2M2 Group
2M2 Group is a company based in Bastad (Sweden) founded in 2005 was acquired by Storskogen in December 2021. 2M2 Group offers products and services including Interior Products, Planting Supplies, Pots, Vases, and Festive Decorations. 2M2 Group operates in a competitive market with competitors including Hem, Jotex, Renskalla, Prettypegs and The Straw, among others.
- Headquarter Bastad, Sweden
- SectorsConsumer
- Phone•••• ••••
- Website 2m2.se
- Social LinkedIn
- Acquired by Storskogen (Dec 2021)
- Legal Name 2M2 Group Ab
- Investors
- Acquired byStorskogen
(Dec 2021)
Products & Services of 2M2 Group
2M2 Group offers a comprehensive portfolio of products and services, including Interior Products, Planting Supplies, Pots, Vases, and Festive Decorations.
Collection for transforming homes with stylish accents
Essentials for planting and garden maintenance
Versatile containers for indoor and outdoor plants
Decorative items for floral and holiday arrangements
Items for holidays and special events
Investors in 2M2 Group
2M2 Group has secured backing from 1 investor. Prominent investors backing the company include Storskogen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Conglomerate firm aimed at industrial and logistics business areas | 2012 | storskogen.com | Stockholm, Sweden |
Investor details for 2M2 Group
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People of 2M2 Group
1 people are tracked at 2M2 Group (1 in leadership).
| Name | Role | Group |
|---|---|---|
Carsten Johansen | CEO | Leadership |
Complete people profiles for 2M2 Group
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Timeline of 2M2 Group
2 dated milestones of 2M2 Group across 16 years, from founding to its latest funding, stage changes and deals.
- Founded 2M2 Group is founded.
- Exit Acquired by Storskogen.
Competitors of 2M2 Group
2M2 Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hem, Jotex, Renskalla, Prettypegs and The Straw, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hem.com | 2014 | Stockholm, Sweden | $5M | 1 | Internet-first brand of multi-category home improvement products | |
| jotex.se | 1963 | Boras, Sweden | – | – | Home furnishings and decor items are manufactured by Jotex. | |
| renskalla.se | 2015 | Soderala, Sweden | – | – | Private label home improvement items are offered by Renskalla. | |
| prettypegs.com | 2012 | Stockholm, Sweden | – | – | Furniture legs for IKEA | |
| thestraw.se | 2020 | Bromma, Sweden | – | – | Provides sustainable interior design services and eco-friendly home furnishings online. | |
| swedishninja.com | 2007 | Malmo, Sweden | – | – | Designs and sells playful lighting fixtures and accessories online. | |
| linnebutiken.se | 2021 | Skane, Sweden | – | – | Operates a direct-to-consumer brand specializing in storage bags and sewing materials for home use. |
Detailed competitors of 2M2 Group
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Similar companies to 2M2 Group
10 companies that operate in the same segment as 2M2 Group (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about 2M2 Group
2M2 Group was founded in 2005.
2M2 Group is headquartered in Bastad, Sweden. It is registered at Bastad, Skane County, Sweden.
Carsten Johansen is the current CEO of 2M2 Group.
The company was founded in 2005 and is based in Bastad, Sweden. Operations focus on the home decor sector as an internet-first brand. Products are distributed primarily through the domain 2m2.se, targeting consumers in the e-commerce space. Leadership is provided by CEO Carsten Johansen. Activities center on sourcing and retailing decor items for residential use across European markets.
2M2 Group offers Interior Products, Planting Supplies, Pots, Vases, and Festive Decorations.
2M2 Group has 1 investor. Key investors include Storskogen.
2M2 Group operates through 2M2 Group Ab.
Yes. 2M2 Group was acquired by Storskogen in December 2021.