About Aastey
Aastey is a Retail company based in Mumbai (India) founded in 2020 by Kanupriya Mundhra and Jeevika Tyagi. Womens apparel wear is provided via an internet-first brand. Aastey has raised $1.34 million across 1 funding round from investors including Kalaari Capital. The company has 6 employees. Aastey was last valued at $4.8 million in February 2022. Its chief executive, as recorded, is Jeevika Tyagi. Its website aastey.com draws about 24 thousand monthly visits. Its Indian entity Aastey Designs Private Limited reported revenue of ₹1.83 Cr. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Hopscotch, Bewakoof and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Aastey was established in 2020 in Mumbai, India, as an internet-first brand focused on womens apparel. Operations are centered on online sales of clothing items tailored for female customers. The company was co-founded by Kanupriya Mundhra and Jeevika Tyagi, who serves as CEO. Products are distributed primarily through the domain aastey.com, targeting the fashion sector in the Indian market.
- Headquarters Mumbai, India
- Employees 6
- Founders Kanupriya Mundhra, Jeevika Tyagi
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website aastey.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Aastey Designs Private Limited
- Date of Incorporation 23 Apr, 2021
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹1.83 Cr
FY 2024 · -5% YoY
- Net Loss-₹2.60 Cr
FY 2024 · -142% margin
- EBITDA-₹2.54 Cr
FY 2024 · -139% margin
- Total Equity Funding$1.34M (USD)
in 1 rounds
- Latest Funding Round$1.34M (USD), Seed
Feb 2022
- Investors
- Employee Count6
Associated legal entities of Aastey
Aastey operates through Aastey Designs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aastey Designs Private Limited CIN U52190WB2021PTC244774 | Active | 23 Apr 2021 | Kolkata, West Bengal | ₹1.8 Cr | 6 | 2 | View details |
Apps and channels of Aastey
its YouTube channel live aastey has 562 subscribers and 30 videos.
Videos from Aastey
The most watched videos on Aastey's YouTube channel, live aastey (562 subscribers). Click a video to play it here.
More on live aastey.
Funding Insights of Aastey
Aastey has successfully raised a total of $1.34M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.34 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.34M
- Total Rounds 1
- Last Round Seed — $1.34M
- First Round $1.34M
(Feb 2022)
- Investors Count 1
All 1 funding rounds of Aastey with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $1.34M | Seed | $4.8M | Kalaari Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $4.8M | •••••••• |
Last known valuation $4.8M (Feb 2022). 1 investors in total: 1 institutional.
Investors in Aastey
Aastey has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Kalaari Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India |
Investor details for Aastey
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Aastey Designs Private Limited (Aastey)
Aastey Designs Private Limited is the primary company behind Aastey. The board of Aastey Designs Private Limited currently have 2 directors; the longest-serving is Jeevika Tyagi, appointed in 2021. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Jeevika Tyagi DIN 06716619 | Director | 24 Nov 2021 | 4 yrs 11 mo | Aastey Designs Private Limited |
| Mrinal Kanti Paramanick DIN 07082248 | Additional Director | 24 Mar 2025 | 1 yr 7 mo | Aastey Designs Private Limited |
People of Aastey
2 people are tracked at Aastey (2 in leadership); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Kanupriya Mundhra | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership |
Complete people profiles for Aastey
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Aastey
Figures of Aastey Designs Private Limited, the primary company behind Aastey, for FY 2024. Revenue was ₹1.83 Cr (-5% year on year). Net loss was -₹2.60 Cr (-142% margin). EBITDA was -₹2.54 Cr (-139% margin).
- ₹1.83 CrRevenue · FY 2024 · -5% YoY
- -₹2.60 CrNet loss · -142% margin
- -₹2.54 CrEBITDA · -139% margin
- ₹2.8 LakhPaid-up capital
- 6Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Aastey Designs Private Limited are on its company page.
Detailed financial statements for Aastey
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Aastey
3 dated milestones of Aastey across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Aastey is founded.
- Funding First funding round of $1.3M.
- Milestone Reaches Minicorn status.
Competitors of Aastey
Aastey has 3 listed competitors in our database, 3 of them funded. They include Hopscotch, Bewakoof and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Aastey
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aastey
The website of Aastey (aastey.com) receives about 24K visits a month.
- Monthly visits24K
▲ 58.8% vs previous month
Websites whose visitors overlap most with Aastey. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lavenderhillclothing.com | 100% | 27.6K | #1,042,710 | View details | |
megasportsapparel.com | megasportsapparel.com | 86% | #4,490,593 | – | |
imagesbof.in | imagesbof.in | 85% | #1,691,879 | – | |
| anuprerna.com | 85% | 52.4K | #546,802 | View details | |
strch.in | strch.in | 82% | #768,379 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Aastey
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Aastey (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 143.24 M | USD 32.66 M | 711 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Aastey
Complete news archive for Aastey
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Aastey
Aastey was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Aastey is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Jeevika Tyagi is the CEO of Aastey, as recorded in our data. They have also founded this company.
Aastey is a funded company, having raised a total of $1.34M across 1 funding round to date. The company's 1st funding round was a Seed of $1.34M, raised on Feb 2022.
Aastey has 6 employees.
The primary company behind Aastey, Aastey Designs Private Limited, reported revenue of ₹1.83 Cr for FY 2024, down 5% year on year.
Aastey was established in 2020 in Mumbai, India, as an internet-first brand focused on womens apparel. Operations are centered on online sales of clothing items tailored for female customers. The company was co-founded by Kanupriya Mundhra and Jeevika Tyagi, who serves as CEO. Products are distributed primarily through the domain aastey.com, targeting the fashion sector in the Indian market.
Aastey has 1 investor. Key investors include Kalaari Capital.
The valuation of Aastey is $4.8M as of Feb 2022.
Aastey operates through Aastey Designs Private Limited.
The legal entities of Aastey currently have 2 directors, including Jeevika Tyagi, Mrinal Kanti Paramanick.