About Ackroo
Ackroo is a Retail company based in Ottawa (Canada) founded in 2012, and was acquired by Paystone in December 2024. SaaS-based gift card and loyalty programs are provided for businesses. It operates in the Retail, Technology, and Financial Services sectors. Ackroo has completed 6 acquisitions, including Appetite, GGGolf and InterActive DMS. Its website ackroo.com draws about 13 thousand monthly visits. Ackroo offers products and services including Gift Card Program, Loyalty Program, Payment Processing, Petro & C-Store Solutions, and InterActiveDMS. Its focus areas include Consumer, Online Gifting, Enablers and Gift Cards. Its competitors include Kognitiv, LoyaltyOne and Bond Brand Loyalty; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2012 and based in Ottawa, Canada, Ackroo operates in the SaaS sector focused on retail and customer engagement tools. Customized loyalty programs are designed using templates suited to various business types, with integration options via payment terminals or virtual setups on PCs. Gift card solutions are incorporated into business websites to support seamless operations and client retention strategies.
- Latest Funding Round$3M (USD), Post-IPO
Oct 2020
- InvestorsRBC Royal Bank
& 3 more
- Investments & AcquisitionsAppetite
& 5 more
- Acquired byPaystone
(Dec 2024)
Products & Services of Ackroo
Ackroo offers a comprehensive portfolio of products and services, including Gift Card Program, Loyalty Program, Payment Processing, Petro & C-Store Solutions, and InterActiveDMS.
System for selling and managing digital and physical gift cards.
Tools to reward customers and boost repeat business.
Secure platform for accepting various payment methods.
Loyalty tools tailored for convenience stores.
Software for managing automotive dealership operations.
Apps and channels of Ackroo
Ackroo publishes 1 mobile app with over 10K+ downloads.
Funding Insights of Ackroo
- Total Rounds 10
- Last Round Post-IPO — $3M
- First Round $3.5M
(Jun 2012)
- Investors Count 3
All 10 funding rounds of Ackroo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $3M | Post-IPO | – | – | – |
| Jun 2019 | $4M | Debt – Conventional | – | – | |
| Aug 2018 | $350M | Debt – Conventional | – | – | |
| Jun 2017 | $500,000 | Post-IPO | – | – | – |
| Nov 2016 | $1M | Post-IPO | – | – | – |
| Jun 2016 | $587,316 | Post-IPO | – | – | – |
| Jan 2015 | $1.25M | Post-IPO | – | – | – |
| Jul 2014 | $401,250 | Post-IPO | – | – | – |
| Feb 2014 | $562,300 | Post-IPO | – | – | – |
| Jun 2012 | $3.5M | Post-IPO | – | – | – |
4 investors in total: 4 institutional.
Investors in Ackroo
Ackroo has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include RBC Royal Bank, Paystone and BDC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
Commercial banking services are provided to businesses and individuals. | 1864 | rbcroyalbank.com | Halifax, Canada | |
SME loans are provided to support business exports. | 1944 | edc.ca | Ottawa, Canada | |
Customer engagement solutions for businesses are provided by Paystone. | 2009 | paystone.com | London, Canada |
Investor details for Ackroo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ackroo
12 people are tracked at Ackroo (6 in leadership, 5 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Iain Smith | Director, Engineering, AckrooPOS | Leadership |
Kevin Kennedy | Director, Engineering, AckrooPOS & AckrooMKTG | Leadership |
Sam Sorbara | Director, Business Development | Leadership |
Paul Hart | CFO | Leadership |
Alysha Vallance | Director, Finance | Leadership |
Amanda Gall | Director, Marketing | Leadership |
Wayne O’Connell | Director | Board & advisors |
Kristaps Ronka | Director | Board & advisors |
Sam Cole | Director | Board & advisors |
Jason Donville | Director | Board & advisors |
Francis Shen | Director | Board & advisors |
Dominique G. | Senior Software Developer | Team |
Complete people profiles for Ackroo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Ackroo
Ackroo has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Appetite, GGGolf and InterActive DMS.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer engagement platforms for convenience stores are provided. | simpliconnect.com | Bloomington, United States | 2011 | Dec 2022 | •••• | |
Dealer management software is offered for automotive dealerships. | interactivedms.com | Port Charlotte, United States | 1991 | May 2021 | •••• | |
Solutions for golf course management are offered by GGGolf. | gggolf.ca | Longueuil, Canada | 2001 | Oct 2020 | $1.8M | |
Mobile wallet-cum-rewards and engagement platform | appetiteapp.com | Toronto, Canada | 2011 | Mar 2016 | •••• | |
Offers credit services, background checks, and simplified payment solutions. | ontab.com | Toronto, Canada | 2012 | Feb 2016 | •••• | |
Customizable gift cards are personalized via an online platform. | photogiftcard.com | Ottawa, Canada | 2022 | Jan 2015 | •••• |
Complete acquisition details for Ackroo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Ackroo
11 dated milestones of Ackroo across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Ackroo is founded.
- Funding First funding round of $3.5M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires PhotoGIFTCARD.
- Acquisition Acquires OnTab.
- Acquisition Acquires Appetite.
- Funding Latest funding round, Post-IPO, of $3.0M.
- Acquisition Acquires GGGolf.
- Acquisition Acquires InterActive DMS.
- Acquisition Acquires Simpliconnect.
- Exit Acquired by Paystone.
Competitors of Ackroo
Ackroo has 3 listed competitors in our database, 1 of them funded. They include Kognitiv, LoyaltyOne and Bond Brand Loyalty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kognitiv.com | 2009 | Waterloo, Canada | $35M | 21 | Loyalty program services are provided from Waterloo, Canada. | |
| loyalty.com | 2008 | Toronto, Canada | Coalition loyalty programs are designed for Canada and Brazil. | |||
| bondbrandloyalty.com | 2009 | Mississauga, Canada | 102 | Loyalty program software is provided for enterprise customer engagement. |
Detailed competitors of Ackroo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ackroo
The website of Ackroo (ackroo.com) receives about 13K visits a month.
- Monthly visits13K
▲ 64.9% vs previous month
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Ackroo
Complete news archive for Ackroo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Ackroo
Ackroo was founded in 2012.
Ackroo is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.
Founded in 2012 and based in Ottawa, Canada, Ackroo operates in the SaaS sector focused on retail and customer engagement tools. Customized loyalty programs are designed using templates suited to various business types, with integration options via payment terminals or virtual setups on PCs. Gift card solutions are incorporated into business websites to support seamless operations and client retention strategies.
Ackroo's top competitors include Kognitiv, Bond Brand Loyalty and LoyaltyOne.
Ackroo offers Gift Card Program, Loyalty Program, Payment Processing, Petro & C-Store Solutions, and InterActiveDMS.
Ackroo has made 6 acquisitions, including Appetite, GGGolf, and InterActive DMS.
Ackroo has 4 investors. Key investors include RBC Royal Bank, Paystone, BDC, and Export Development Canada.
Yes. Ackroo was acquired by Paystone in December 2024.
Yes. Ackroo publishes Rewards Program, with over 10,000 downloads.