About Kognitiv
Kognitiv is a company based in Waterloo (Canada) founded in 2009 by Peter Schwartz and Willem Galle was acquired by Capillary Technologies in May 2025. It operates as a SaaS (Software-as-a-Service) and Professional Services. Kognitiv has raised $35 million across 5 funding rounds from investors including Capillary Technologies, SVB and Aimia. The company has 21 employees. Kognitiv has completed 1 acquisition, including Xtreme Blockchain Labs. Kognitiv offers products and services including Kognitiv Inspire, Kognitiv Pulse, Kognitiv Ignite, Kognitiv Amplify, and Kognitiv Marketplaces. Kognitiv operates in a competitive market with competitors including Capillary Technologies, Suzy, Realeyes, Circana and Streetbees, among others.
- Headquarter Waterloo, Canada
- Employees 21
- Founders Peter Schwartz, Willem Galle
- SectorsTechnology
- Email••••••••
- Website kognitiv.com
- Social LinkedIn X
- Acquired by Capillary Technologies (May 2025)
- Legal Name Kognitiv Corporation
- Date of Incorporation 22 Nov, 2017
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue$1.04 M (USD)122as on Mar 31, 2022
- Net Profit$177.54 K (USD)193as on Mar 31, 2022
- Total Equity Funding$35M (USD)
in 5 rounds
- InvestorsCapillary Technologies
& 3 more
- Employee Count21
- Investments & Acquisitions
- Acquired byCapillary Technologies
(May 2025)
Associated legal entities of Kognitiv
Kognitiv is associated with 2 registered companies on The Company Check; the primary company is Kognitiv Ai Labs Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kognitiv Ai Labs Private Limited CIN U72901KA2017FTC108124 | Strike Off | 22 Nov 2017 | Bangalore, Karnataka | – | – | 2 | View details |
| Kognitiv India Private Limited CIN U72900TG2016PTC110126 | Active | 06 Jun 2016 | Hyderabad, Telangana | ₹17.8 Cr | 40 | 3 | View details |
Products & Services of Kognitiv
Kognitiv offers a comprehensive portfolio of products and services, including Kognitiv Inspire, Kognitiv Pulse, Kognitiv Ignite, Kognitiv Amplify, and Kognitiv Marketplaces.
Scalable loyalty system deployed quickly with omni-channel connectors.
AI-powered insights provided to maximize customer lifetime value.
AI-native activation offered for personalized owned channel engagement.
AI optimization delivered for paid media and programmatic ads.
Diverse partner benefits provided for enhanced customer experiences.
Funding Insights of Kognitiv
Kognitiv has successfully raised a total of $35M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35M
- Total Rounds 5
- First Round $4M
(Aug 2013)
- Investors Count 3
All 5 funding rounds of Kognitiv with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | – | Debt – Conventional | – | – | |
| Nov 2022 | – | Series A | – | – | |
| Feb 2022 | $31M | Series A | – | Aimia | – |
| Feb 2022 | $17.5M | Debt – Conventional | – | – | |
| Aug 2013 | $4M | Angel Round | – | – | – |
4 investors in total: 4 institutional.
Investors in Kognitiv
Kognitiv has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Capillary Technologies, SVB and Aimia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital solutions are provided for middle market companies by Caltius. | 1997 | caltius.com | Los Angeles, USA | |
Diversified operations are conducted across chemicals industries globally. | 1984 | aimia.com | Toronto, Canada | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
AI-powered loyalty management software is offered for enterprises. | 2008 | capillarytech.com | Bengaluru, India |
Investor details for Kognitiv
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Kognitiv Ai Labs Private Limited (Kognitiv)
Kognitiv Ai Labs Private Limited is the primary company behind Kognitiv. The boards of the 2 registered companies of Kognitiv currently have 5 directors; the longest-serving is Jatin Gupta, appointed in 2016. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Jatin Gupta DIN 07536600 | Director | 06 Jun 2016 | 10 yrs 4 mo | Kognitiv India Private Limited |
| Vaibhav Singhal DIN 07509638 | Whole-time director | 06 Jun 2016 | 10 yrs 4 mo | Kognitiv India Private Limited |
| Luke Switkowski DIN 07734892 | Director | 18 Apr 2017 | 9 yrs 5 mo | Kognitiv India Private Limited |
| Avinash Ambale Viswanath DIN 02282395 | Director | 22 Nov 2017 | 8 yrs 10 mo | Kognitiv Ai Labs Private Limited |
| Andrew Victor Cooper DIN 08288812 | Director | 30 Nov 2018 | 7 yrs 10 mo | Kognitiv Ai Labs Private Limited |
People of Kognitiv
13 people are tracked at Kognitiv (3 in leadership, 10 in team); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
Peter Schwartz | Founder & Executive Chairman | Leadership |
Willem Galle | Co-Founder | Leadership |
Stephen B. | Vice President, Data Science | Leadership |
Colby McCullough | Strategy & Planning Manager | Team |
Aditi Tandon | Senior Manager, Data Analytics And Data Products | Team |
Umer Mahmood | Senior Manager, Finance - EMEA | Team |
Cheryl Venus | Senior Project Manager | Team |
Kevin Bringardner | Finance Manager | Team |
Tara Pickard | Marketing Strategy & Planning Manager | Team |
Simon Long | SVP Product And Solutions | Team |
Jianying Qu | Senior Financial Analyst | Team |
Tore Allan Robartson | Training And Customer Experience Manager | Team |
Camille Gamot | Asst. Finance Manager - EMEA | Team |
Complete people profiles for Kognitiv
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Kognitiv
Kognitiv has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Xtreme Blockchain Labs.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Blockchain-based tools for digital asset issuance and management are developed. | xblockchainlabs.com | Toronto, Canada | 2018 | Jul 2019 | •••• |
Complete acquisition details for Kognitiv
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Kognitiv
5 dated milestones of Kognitiv across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Kognitiv is founded.
- Funding First funding round of $4.0M.
- Acquisition Acquires Xtreme Blockchain Labs.
- Funding Latest funding round, Series A,.
- Exit Acquired by Capillary Technologies.
Competitors of Kognitiv
Kognitiv operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Suzy, Realeyes, Circana and Streetbees, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| realeyesit.com | 2007 | London, United Kingdom | $32.11M | 1 | AI-powered attention measurement and identity verification solutions are provided. | |
| circana.com | 1979 | Chicago, United States | $100.32M | 6,400 | Customer analytics solutions are provided for brands and retailers. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. | |
| loylty.com | 2006 | Mumbai, India | $28.27M | 288 | Platform offering loyalty and relationship management solutions | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. |
Detailed competitors of Kognitiv
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kognitiv
The website of Kognitiv (kognitiv.com) receives about 10.4K visits a month.
- Monthly visits10.4K
▲ 30.3% vs previous month
Latest news on Kognitiv
Complete news archive for Kognitiv
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Kognitiv
10 companies that operate in the same segment as Kognitiv (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Kognitiv
Kognitiv was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Kognitiv is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.
Kognitiv is a funded company, having raised a total of $35M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $4M, raised on Aug 2013.
Kognitiv has 21 employees.
Annual revenue of Kognitiv is $1.04M as on Mar 31, 2022.
AI-powered customer loyalty and marketing technology solutions are offered by Kognitiv. The company focuses on delivering omnichannel personalization at scale through its proprietary Kognition AIML engine. Sectors served include marketing technology and customer engagement, with solutions like loyalty management systems, customer lifecycle optimization, and ad activation for paid media. Modular technology is provided to integrate seamlessly with existing tech stacks, supported by over 200 connectors for omni-channel activation. Services are also extended to reduce operational stress and enhance client autonomy in managing loyalty programs.
Kognitiv's top competitors include Capillary Technologies, Earnest Analytics and Loylty Rewardz.
Kognitiv offers Kognitiv Inspire, Kognitiv Pulse, Kognitiv Ignite, Kognitiv Amplify, and Kognitiv Marketplaces.
Kognitiv has made 1 acquisition, including Xtreme Blockchain Labs.
Kognitiv has 4 investors. Key investors include Capillary Technologies, SVB, Aimia, and Caltius Capital Management.
Kognitiv is associated with 2 legal entities: Kognitiv Ai Labs Private Limited, Kognitiv India Private Limited.
Yes. Kognitiv was acquired by Capillary Technologies in May 2025.