About Ada
Ada is a company based in Toronto (Canada) founded in 2016 by David Hariri.. Ada has raised $190.17 million across 7 funding rounds from investors including Bessemer Venture Partners, Accel and FirstMark. Ada operates in a competitive market with competitors including Dialpad, Freshworks, Twilio, Sprinklr and Observe.AI, among others.
- Headquarter Toronto, Canada
- Founders David Hariri
- Stage Unicorn
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Ada Support Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$190.17 M (USD)
in 7 rounds
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Latest Funding Round
$1.75 M (USD), Grant
Mar 04, 2025
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Investors
Bessemer Venture Partners
& 11 more
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Employee Count
Employee Count
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Software Development Team
38 people
Leadership Team
10 people
Product Management Team
9 people
Senior Team
6 people
Sales and Marketing
5 people
Creative and Marketing Team
4 people
Finance and Accounting
4 people
Staff Team
3 people
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Funding Insights of Ada
Ada has successfully raised a total of $190.17M across 7 strategic funding rounds. The most recent funding activity was a Grant round of $1.75 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Grant — $1.8M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Grant - Ada | Valuation |
investors |
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| Jan, 2022 | Amount | Angel Round - Ada | Valuation | Ramen Ventures |
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| May, 2021 | Amount | Series C - Ada | Valuation | Spark Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ada
Ada has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bessemer Venture Partners, Accel and FirstMark. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in pre-seed tech startups by Ramen Ventures.
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Founded Year | Domain | Location | |
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Spark Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Venture and private equity investments are managed with global diversification.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ada
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ada
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ada Comparisons
Competitors of Ada
Ada operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dialpad, Freshworks, Twilio, Sprinklr and Observe.AI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based unified communication solutions including voice and video are provided.
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
AI-powered conversation intelligence and automation are provided for contact centers.
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| domain | founded_year | HQ Location |
Tools for customer engagement across multiple channels are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ada
Frequently Asked Questions about Ada
When was Ada founded?
Ada was founded in 2016.
Where is Ada located?
Ada is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Ada a funded company?
Ada is a funded company, having raised a total of $190.17M across 7 funding rounds to date. The company's 1st funding round was a Series C of $130M, raised on Nov 01, 2016.
What does Ada do?
Ada was founded in 2016 in Toronto, Canada, and operates as a provider of AI-driven chatbots in the customer service sector. A no-code, cloud-based platform is offered to automate customer engagement, incorporating analytics, API integration, authentication, and conditional logic features. Applications span industries such as travel, e-commerce, fintech, telecom, retail, banking, and insurance.
Who are the top competitors of Ada?
Ada's top competitors include Twilio, Freshworks and Dialpad.
Who are Ada's investors?
Ada has 12 investors. Key investors include Bessemer Venture Partners, Accel, FirstMark, Ramen Ventures, and Spark Capital.
What is Ada's valuation?
The valuation of Ada is $1.2B as of May 2021.
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