About Ada
Ada is a Technology company based in Toronto (Canada) founded in 2016 by David Hariri. AI chatbots for customer experience automation are provided. Ada has raised $200 million across 7 funding rounds from investors including Bessemer Venture Partners, Accel and FirstMark. The company has 803 employees. Ada was last valued at $1.2 billion in May 2021. Its website ada.cx draws about 389 thousand monthly visits. Its focus areas include Enterprise Applications, Customer Service Software, Customer Self Service and Chatbots. Its legal entity is Ada Support Inc.
Company details
Ada was founded in 2016 in Toronto, Canada, and operates as a provider of AI-driven chatbots in the customer service sector. A no-code, cloud-based platform is offered to automate customer engagement, incorporating analytics, API integration, authentication, and conditional logic features. Applications span industries such as travel, e-commerce, fintech, telecom, retail, banking, and insurance.
- Total Equity Funding$200M (USD)
in 7 rounds
- Latest Funding Round$1.75M (USD), Grant
Mar 2025
- InvestorsBessemer Venture Partners
& 22 more
- Employee Count803
Funding Insights of Ada
Ada has successfully raised a total of $200M across 7 strategic funding rounds. The most recent funding activity was a Grant round of $1.75 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $200M
- Total Rounds 7
- Last Round Grant — $1.75M
- Investors Count 23
All 7 funding rounds of Ada with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $1.75M | Grant | – | – | |
| Jan 2022 | Angel Round | – | Ramen Ventures | – | |
| May 2021 | $130M | Series C | $1.2B | Spark Capital | |
| Mar 2020 | $44M | Series B | – | Accel | |
| Dec 2018 | $14.19M | Series A | – | FirstMark | |
| Jul 2017 | $1.98M | Seed | – | Bessemer Venture Partners | |
| Nov 2016 | Seed | – | Two Small Fish Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2021 | $1.2B | •••••••• |
Last known valuation $1.2B (May 2021). 23 investors in total: 20 institutional and 3 angel.
Investors in Ada
Ada has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bessemer Venture Partners, Accel and FirstMark.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in pre-seed tech startups by Ramen Ventures. | ramen.vc | Toronto, Canada | ||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Early-stage investments are provided to mission-driven technology founders. | versionone.vc | |||
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Investments in tech startups are made by Leaders Fund. | leaders.vc | Toronto, Canada | ||
Early-stage technology companies are funded by this venture capital firm. | twosmallfish.vc | Toronto, Canada | ||
Entrepreneurial growth in Canada is accelerated by NEXT Canada. | 2010 | nextcanada.com | Toronto, Canada |
Investor details for Ada
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Ada
99 people are tracked at Ada (24 in leadership, 1 in board & advisors, 74 in team); the tracked headcount is 803.
| Name | Role | Group |
|---|---|---|
David Hariri | Co-Founder | Leadership |
Sal Uslugil | Chief Revenue Officer (cro) | Leadership |
Michael Elliot | Director Of Expansion And Client Strategy | Leadership |
Shorit Ghosh | General Manager, Voice AI | Leadership |
Mike Murchison | CEO & Co-founder | Leadership |
Gordon Gibson | Director, Applied Machine Learning | Leadership |
Joon Suh | Director Of Strategic Finance | Leadership |
Judy Liang | Senior Director, People Operations | Leadership |
Shilpa Urva | Director Platform Engineering | Leadership |
Perri Chaikof | Director, Customer & Partner Marketing | Leadership |
Kaela Chandrasekaran | Director, Technical Solutions | Leadership |
William Mora | Sr. Director Of Engineering | Leadership |
Veronika Zotochkina | Senior Executive Assistant To Chief Executive Officer | Leadership |
Vidisha Bhatt | Partner Engineer | Leadership |
Jennifer Sewell | VP Of Marketing | Leadership |
Long Dinh | Chief Financial Officer | Leadership |
Mike G. | Chief Product And Technology Officer (cpto) | Leadership |
Katelyn Weber | Director Of Revenue Operations & Analytics | Leadership |
Anuj Arora | Vice President, Solutions & Strategy | Leadership |
Mike Lidin | Senior Director, Customer And GTM Activation | Leadership |
79 more people are available in the full profile.
Complete people profiles for Ada
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Ada
4 dated milestones of Ada across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Ada is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Grant, of $1.8M.
Web traffic of Ada
The website of Ada (ada.cx) receives about 389.2K visits a month and ranks #143,318 among all websites worldwide, #3,211 in Programming and Developer Software.
- Monthly visits389.2K
▼ 3.1% vs previous month
- Unique visitors248.9K
per month
- Global rank#143,318
among all websites
- Category rank#3,211
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate56%
- Pages per visit1.6
- Average visit43 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Ada. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| forethought.ai | 100% | 166.5K | #279,360 | View details | |
| sendbird.com | 95% | 231.9K | #157,742 | View details | |
| aisera.com | 91% | 72.7K | #540,612 | View details | |
| beam.ai | 86% | 134.2K | #304,202 | View details | |
| github.com | 86% | 542.6M | #65 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ada
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Frequently Asked Questions about Ada
Ada was founded in 2016.
Ada is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Ada is a funded company, having raised a total of $200M across 7 funding rounds to date.
Ada has 803 employees.
Ada was founded in 2016 in Toronto, Canada, and operates as a provider of AI-driven chatbots in the customer service sector. A no-code, cloud-based platform is offered to automate customer engagement, incorporating analytics, API integration, authentication, and conditional logic features. Applications span industries such as travel, e-commerce, fintech, telecom, retail, banking, and insurance.
Ada has 23 investors. Key investors include Bessemer Venture Partners, Accel, FirstMark, NEXT Canada, and Corridor.
The valuation of Ada is $1.2B as of May 2021.
Ada operates through Ada Support Inc..
The website of Ada receives about 389 thousand visits a month and ranks #143,318 among all websites worldwide.