About Aday
Aday is a Retail company based in New York (United States) founded in 2015. Casual apparel for women is provided via an internet-first brand. Aday has raised $10.25 million across 3 funding rounds from investors including H&M Group, Downing and Elizabeth Street. The company has 6 employees. Its website thisisaday.com draws about 44 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is Ecstase Limited. Its competitors include Everlane, True Religion Apparel and Chubbies Shorts; 2 of its 3 listed competitors have raised funding.
Company details
The company was founded in 2015 and is headquartered in New York, United States. Operations focus on the apparel sector, specifically casual clothing for women distributed through online channels. Products such as t-shirts, shirts, bras, and lowers are offered, featuring attributes including moisture-wicking, resistance to piling, stretchability, and lightweight construction. The brand emphasizes functional everyday wear.
- Headquarters New York, United States
- Employees 6
- SectorsRetail
- Website thisisaday.com
- Social LinkedIn X Facebook
- Legal Name Ecstase Limited
- Total Equity Funding$10.25M (USD)
in 3 rounds
- Latest Funding Round$8.25M (USD), Series A
Feb 2020
- InvestorsH&M Group
& 5 more
- Employee Count6
Funding Insights of Aday
Aday has successfully raised a total of $10.25M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.25 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.25M
- Total Rounds 3
- Last Round Series A — $8.25M
- Investors Count 6
All 3 funding rounds of Aday with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $8.25M | Series A | – | Elizabeth Street, Downing | – |
| Nov 2017 | $2M | Seed | – | – | |
| Mar 2016 | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Aday
Aday has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include H&M Group, Downing and Elizabeth Street.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is invested in consumer sector startups. | elizabethstreet.vc | New York, United States | ||
Inheritance tax relief, funds, and bonds are provided across sectors. | 1986 | downing.co.uk | London, United Kingdom | |
SoGal Ventures is recognized as a women-led venture capital firm. | sogalventures.com | |||
Venture capital fund investing in multiple sectors | hmgroupventures.com | Stockholm, Sweden | ||
Venture capital firm focused on tech startups | asiaventuregroup.com | Kuala Lumpur, Malaysia | ||
Brand of casual wear for men and women | 2009 | hmgroup.com | Stockholm, Sweden |
Investor details for Aday
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Aday
3 dated milestones of Aday across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Aday is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $8.2M.
Competitors of Aday
Aday has 3 listed competitors in our database, 2 of them funded. They include Everlane, True Religion Apparel and Chubbies Shorts.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. |
Detailed competitors of Aday
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Aday
The website of Aday (thisisaday.com) receives about 44.2K visits a month.
- Monthly visits44.2K
▲ 59% vs previous month
Websites whose visitors overlap most with Aday. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| varley.com | 100% | #58,536 | View details | ||
poetryfashion.com | poetryfashion.com | 98% | #256,446 | – | |
| everlane.com | 96% | 5.5M | View details | ||
| mmlafleur.com | 96% | 194.9K | #162,430 | View details | |
lillypulitzer.com | lillypulitzer.com | 92% | #35,936 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Aday
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Aday (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Aday
Complete news archive for Aday
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Frequently Asked Questions about Aday
Aday was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Aday is headquartered in New York, United States. It is registered at New York, New York, United States.
Aday is a funded company, having raised a total of $10.25M across 3 funding rounds to date.
Aday has 6 employees.
The company was founded in 2015 and is headquartered in New York, United States. Operations focus on the apparel sector, specifically casual clothing for women distributed through online channels. Products such as t-shirts, shirts, bras, and lowers are offered, featuring attributes including moisture-wicking, resistance to piling, stretchability, and lightweight construction. The brand emphasizes functional everyday wear.
Aday's top competitors include True Religion Apparel, Everlane and Chubbies Shorts.
Aday has 6 investors. Key investors include H&M Group, Downing, Elizabeth Street, SoGal Ventures, and H&M Group Ventures.
Aday operates through Ecstase Limited.