About MM.LaFleur
MM.LaFleur is a Retail company based in New York (United States) founded in 2011 by Sarah Miyazawa LaFleur. Fashion brand offering styling service through curated boxes. MM.LaFleur has raised $1.96 million across 1 funding round. The company has 67 employees. Its chief executive, as recorded, is Sarah Miyazawa LaFleur. Its website mmlafleur.com draws about 195 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is MM. LAFLEUR INC. Its competitors include True Religion Apparel, Everlane and 100 Thieves; 2 of its 3 listed competitors have raised funding.
Company details
MM La Fleur is a clothing brand (has expanded into accessories also) that offers a diverse collection of apparel for working women. In addition to offering products online, they also allow users to request a Bento Box; a curated box of apparel and accessories based on the personal style of the user. The first Bento Box is free with a flexible return policy and the user being charged only the products they keep. The subsequent boxes are charged at 25, which is deductible against any purchase made by the user from the box. Generated a 900 person waitlist for one particular dress piece Troy. Has seen investments from Grace beauty, Haystack Partners.
- Headquarters New York, United States
- Employees 67
- Founders Sarah Miyazawa LaFleur
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website mmlafleur.com
- Social LinkedIn X Facebook
- Legal Name Mm. Lafleur Inc.
- Total Equity Funding$1.96M (USD)
in 1 rounds
- Latest Funding Round$1.96M (USD), Seed
Sep 2014
- Employee Count67
Funding Insights of MM.LaFleur
MM.LaFleur has successfully raised a total of $1.96M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.96 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.96M
- Total Rounds 1
- Last Round Seed — $1.96M
- First Round $1.96M
(Sep 2014)
All 1 funding rounds of MM.LaFleur with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $1.96M | Seed | – | – | – |
People of MM.LaFleur
13 people are tracked at MM.LaFleur (5 in leadership, 2 in board & advisors, 6 in team); the tracked headcount is 67.
| Name | Role | Group |
|---|---|---|
Sarah Miyazawa LaFleur | Co-Founder & CEO | Leadership |
Hanna Freedlund | Director Of People Operations | Leadership |
Sarah Lafleur | Founder & CEO | Leadership |
Maria Costa | Senior Director Of Marketing | Leadership |
Shelby Goldfaden | Director Of Merchandising | Leadership |
Andrea Weiss | Director | Board & advisors |
Stephanie Davis Michelman | Director | Board & advisors |
Anna Senchak | E-commerce Manager | Team |
Elise Sharp | SVP, Merchandising, Production & Channel Development | Team |
Christina Beebe | Manager, E-Commerce & Sales Strategy | Team |
Victoria Patz | Market Manager | Team |
Sam Kimichik Jaroslawski | Manager, Buying, Planning, & Allocation | Team |
Hannah Kelly | Production Manager | Team |
Complete people profiles for MM.LaFleur
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Timeline of MM.LaFleur
2 dated milestones of MM.LaFleur across 3 years, from founding to its latest funding, stage changes and deals.
- Founded MM.LaFleur is founded.
- Funding First funding round of $2.0M.
Competitors of MM.LaFleur
MM.LaFleur has 3 listed competitors in our database, 2 of them funded. They include True Religion Apparel, Everlane and 100 Thieves.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. |
Detailed competitors of MM.LaFleur
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Web traffic of MM.LaFleur
The website of MM.LaFleur (mmlafleur.com) receives about 194.9K visits a month and ranks #162,430 among all websites worldwide, #8,480 in Fashion and Apparel.
- Monthly visits194.9K
▼ 12.6% vs previous month
- Unique visitors105.2K
per month
- Global rank#162,430
among all websites
- Category rank#8,480
Lifestyle · Fashion and Apparel
- Bounce rate38%
- Pages per visit4.1
- Average visit1 min 36 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with MM.LaFleur. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jcrew.com | 100% | 14.2M | #1,802 | View details | |
| anntaylor.com | 99% | 6.6M | #6,747 | View details | |
| everlane.com | 96% | 5.5M | View details | ||
bloomingdales.com | bloomingdales.com | 94% | #2,261 | – | |
| aritzia.com | 94% | 15.8M | #1,610 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MM.LaFleur
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- 40 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as MM.LaFleur (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Mm.Lafleur
Complete news archive for MM.LaFleur
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Frequently Asked Questions about MM.LaFleur
MM.LaFleur was founded in 2011 and raised its 1st funding round 3 years after it was founded.
MM.LaFleur is headquartered in New York, United States. It is registered at New York, New York, United States.
Sarah Miyazawa LaFleur is the CEO of MM.LaFleur, as recorded in our data. They have also founded this company.
MM.LaFleur is a funded company, having raised a total of $1.96M across 1 funding round to date. The company's 1st funding round was a Seed of $1.96M, raised on Sep 2014.
MM.LaFleur has 67 employees.
MM La Fleur is a clothing brand (has expanded into accessories also) that offers a diverse collection of apparel for working women. In addition to offering products online, they also allow users to request a Bento Box; a curated box of apparel and accessories based on the personal style of the user. The first Bento Box is free with a flexible return policy and the user being charged only the products they keep. The subsequent boxes are charged at 25, which is deductible against any purchase made by the user from the box. Generated a 900 person waitlist for one particular dress piece Troy. Has seen investments from Grace beauty, Haystack Partners.
MM.LaFleur's top competitors include True Religion Apparel, Everlane and 100 Thieves.
MM.LaFleur operates through Mm. Lafleur Inc..
The website of MM.LaFleur receives about 195 thousand visits a month and ranks #162,430 among all websites worldwide.