About AdChina
AdChina is a company based in Shanghai (China) founded in 2007 was acquired by Alibaba in January 2015.. AdChina has raised $80 million across 3 funding rounds from investors including Alibaba.com, News Corp and Norwest Venture Partners. AdChina operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Shanghai, China
-
Sectors
Media & Entertainment
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$80 M (USD)
in 3 rounds
-
Latest Funding Round
$40 M (USD), Series C
Oct 01, 2010
-
Investors
Alibaba.com
& 4 more
-
Employee Count
Employee Count
-
Acquired by
Alibaba
(Jan 14, 2015)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Funding Insights of AdChina
AdChina has successfully raised a total of $80M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in October 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $40.0M
-
First Round
First Round
(13 Jun 2008)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2010 | Amount | Series C - AdChina | Valuation |
investors |
|
| Jul, 2009 | Amount | Series B - AdChina | Valuation | Richmond Capital Management | |
| Jun, 2008 | Amount | Series A - AdChina | Valuation | GSR Ventures |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AdChina
AdChina has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Alibaba.com, News Corp and Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
|
Founded Year | Domain | Location | |
|
Early-stage tech startups are invested in by GSR Ventures.
|
Founded Year | Domain | Location | |
|
New York-based multinational mass media company
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by AdChina
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - AdChina
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adchina Comparisons
Competitors of AdChina
AdChina operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
|
|
| domain | founded_year | HQ Location |
Content management platform
|
|
| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
|
|
| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
|
|
| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
|
|
| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about AdChina
When was AdChina founded?
AdChina was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Where is AdChina located?
AdChina is headquartered in Shanghai, China.
Is AdChina a funded company?
AdChina is a funded company, having raised a total of $80M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 13, 2008.
What does AdChina do?
Provider of full stack advertising technology to brands and publishers. Offers SSP, DSP, and DMP. The platforms comprise software and related services that integrate advertisers with publishers and delivers advertisements across different ads formats. The core component of the platform, AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChinas publisher base.
Who are the top competitors of AdChina?
AdChina's top competitors include Taboola, Supersonic and EX.CO.
Who are AdChina's investors?
AdChina has 5 investors. Key investors include Alibaba.com, News Corp, Norwest Venture Partners, Richmond Capital Management, and GSR Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.