About AdChina
AdChina is a company based in Shanghai (China) founded in 2007 was acquired by Alibaba in January 2015. AdChina has raised $80 million across 3 funding rounds from investors including Alibaba.com, News Corp and Norwest Venture Partners. AdChina operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Shanghai, China
- SectorsMedia & Entertainment
- Email••••••••
- Website adchina.com
- Social LinkedIn
- Acquired by Alibaba (Jan 2015)
- Total Equity Funding$80M (USD)
in 3 rounds
- Latest Funding Round$40M (USD), Series C
Oct 2010
- InvestorsAlibaba.com
& 4 more
- Acquired byAlibaba
(Jan 2015)
Funding Insights of AdChina
AdChina has successfully raised a total of $80M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in October 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $80M
- Total Rounds 3
- Last Round Series C — $40M
- First Round $10M
(Jun 2008)
- Investors Count 4
All 3 funding rounds of AdChina with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2010 | $40M | Series C | – | – | |
| Jul 2009 | $30M | Series B | – | Richmond Capital Management | |
| Jun 2008 | $10M | Series A | – | GSR Ventures | – |
5 investors in total: 5 institutional.
Investors in AdChina
AdChina has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Alibaba.com, News Corp and Norwest Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Early-stage tech startups are invested in by GSR Ventures. | – | gsrventuresglobal.com | Beijing, China | |
New York-based multinational mass media company | 1980 | newscorp.com | New York, United States | |
Fixed-income investment management for institutional clients with customized strategies. | 1982 | richmondcap.com | Richmond, United States | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | alibaba.com | New York, United States |
Investor details for AdChina
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of AdChina
4 dated milestones of AdChina across 8 years, from founding to its latest funding, stage changes and deals.
- Founded AdChina is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series C, of $40.0M.
- Exit Acquired by Alibaba.
Competitors of AdChina
AdChina operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| openweb.com | 2012 | New York, United States | $408M | – | Cross-device ad network is provided for conversation-based advertising. | |
| supersonic.com | 2009 | Tel Aviv, Israel | $23.2M | – | Game publishing solutions are provided by Supersonic for developers. | |
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| fluentco.com | 2010 | New York, United States | – | 70 | AI-powered commerce media solutions are provided by Fluent for growth. | |
| thearenagroup.net | 2011 | New York, United States | – | 354 | Ad network software platform connects advertisers with publishers. | |
| inform.com | 2002 | Atlanta, United States | $29.33M | 124 | Personalized content delivery and ad impressions are automated. |
Detailed competitors of AdChina
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AdChina
Websites that share an audience with AdChina (adchina.com).
Websites whose visitors overlap most with AdChina. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ipinyou.com.cn | 100% | – | – | View details | |
| adsame.com | 100% | 680.7K | – | View details | |
| yoyi.com.cn | 98% | 2.2K | #7,026,222 | View details |
Latest news on Adchina
Complete news archive for AdChina
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to AdChina
10 companies that operate in the same segment as AdChina (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about AdChina
AdChina was founded in 2007 and raised its 1st funding round 1 year after it was founded.
AdChina is headquartered in Shanghai, China.
AdChina is a funded company, having raised a total of $80M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2008.
Provider of full stack advertising technology to brands and publishers. Offers SSP, DSP, and DMP. The platforms comprise software and related services that integrate advertisers with publishers and delivers advertisements across different ads formats. The core component of the platform, AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChinas publisher base.
AdChina's top competitors include Taboola, Supersonic and EX.CO.
AdChina has 5 investors. Key investors include Alibaba.com, News Corp, Norwest Venture Partners, Richmond Capital Management, and GSR Ventures.
Yes. AdChina was acquired by Alibaba in January 2015.