About AdChina
AdChina is a company based in Shanghai (China) founded in 2007 was acquired by Alibaba in January 2015. AdChina has raised $80 million across 3 funding rounds from investors including Alibaba.com, News Corp and Norwest Venture Partners. AdChina operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Shanghai, China
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Sectors
Media & Entertainment
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$80 M (USD)
in 3 rounds
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Latest Funding Round
$40 M (USD), Series C
Oct 01, 2010
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Investors
Alibaba.com
& 4 more
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Employee Count
Not available
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Acquired by
Alibaba
(Jan 14, 2015)
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Funding Insights of AdChina
AdChina has successfully raised a total of $80M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in October 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in AdChina
AdChina has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Alibaba.com, News Corp and Norwest Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Early-stage tech startups are invested in by GSR Ventures.
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New York-based multinational mass media company
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Investor details for AdChina
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- Investor domains
- Investor locations
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- Participation history
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Investments & Acquisitions by AdChina
Investment portfolio details for AdChina
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - AdChina
Detailed financials for AdChina
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Adchina Comparisons
Peer comparison for AdChina
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of AdChina
AdChina operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Ad network platform is utilized for content recommendations and monetization.
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Content management platform
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Cross-device ad network is provided for conversation-based advertising.
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Game publishing solutions are provided by Supersonic for developers.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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Adnetwork and performance marketing platform
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Detailed competitors of AdChina
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Adchina
Complete news archive for AdChina
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about AdChina
AdChina was founded in 2007 and raised its 1st funding round 1 year after it was founded.
AdChina is headquartered in Shanghai, China.
AdChina is a funded company, having raised a total of $80M across 3 funding rounds to date.
Provider of full stack advertising technology to brands and publishers. Offers SSP, DSP, and DMP. The platforms comprise software and related services that integrate advertisers with publishers and delivers advertisements across different ads formats. The core component of the platform, AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChinas publisher base.
AdChina's top competitors include Taboola, Supersonic and EX.CO.
AdChina has 5 investors. Key investors include Alibaba.com, News Corp, Norwest Venture Partners, Richmond Capital Management, and GSR Ventures.