About AddStructure
AddStructure is a Retail company based in New York (United States) founded in 2014, and was acquired by Bazaarvoice in February 2018. Search and discovery solutions are delivered to e-retailers. AddStructure has raised $1.55 million across 1 funding round from investors including Bazaarvoice, Best Buy and Techstars. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Customer Experience Management, Personalization and Product Search. Its competitors include Algolia, Unbxd and Replenium; 2 of its 3 listed competitors have raised funding.
Company details
AddStructure provides search and discovery solutions to e-retailers. Its product portfolio includes Signal which is a plugin to improve results of search queries by understanding the intent of the query, Scaffold which is an API that converts unstructured content (reviews, emails, etc.) into structured data which can be used to extract product qualities from text, to create fine grained taxonomies etc. and Path which automatically creates search engine optimized landing page by using queries consumers use to find products on external search engines.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website addstructure.com
- Social LinkedIn
- Acquired by Bazaarvoice (Feb 2018)
- Total Equity Funding$1.55M (USD)
in 1 rounds
- Latest Funding Round$1.55M (USD), Seed
Feb 2017
- InvestorsBazaarvoice
& 5 more
- Acquired byBazaarvoice
(Feb 2018)
Funding Insights of AddStructure
AddStructure has successfully raised a total of $1.55M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.55 million completed in February 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.55M
- Total Rounds 1
- Last Round Seed — $1.55M
- First Round $1.55M
(Feb 2017)
- Investors Count 5
All 1 funding rounds of AddStructure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2017 | $1.55M | Seed | – | Dundee Venture Capital |
6 investors in total: 6 institutional.
Investors in AddStructure
AddStructure has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bazaarvoice, Best Buy and Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed funding is offered by Dundee Venture Capital. | dundeeventurecapital.com | Omaha, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Early-stage tech investments are made in US-based companies. | serviceprovidercapital.com | Golden, United States | ||
Early-stage venture capital is provided to ambitious entrepreneurs. | 2015 | matchstick.vc | United States | |
Consumer electronics and mobile phones are retailed in stores worldwide. | 1966 | bestbuy.com | Richfield, United States | |
Provider of SaaS based marking solution | 2005 | bazaarvoice.com | Austin, United States |
Investor details for AddStructure
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- Round participation
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People of AddStructure
250 people are tracked at AddStructure (52 in leadership, 198 in team).
| Name | Role | Group |
|---|---|---|
Michael McFall | Director - Global Data Platform | Leadership |
Jeff Doidge | Director Financial And Data Analytics | Leadership |
Keith Nealon | Chief Executive Officer | Leadership |
Ken Hashman | CFO | Leadership |
Gracie Renbarger | SVP, General Counsel & Chief Compliance Officer | Leadership |
Tina Brown | Workforce Operations, Project Business Partner | Leadership |
Jeff Schoeneberg | Vice President - Total Rewards, HR Systems & Operations | Leadership |
Margaret Minter | Chief Information Officer | Leadership |
Kendyll Green | Divisional Vice President, Sales | Leadership |
Maxime Hamon | VP Sales - Southern EMEA | Leadership |
Swayam Narain | Senior Director Of Software Engineering | Leadership |
Gayle Wiley | Chief People Officer | Leadership |
Trey Leonard | Vp, Global Procurement | Leadership |
Amber Moss | Vp, Controller | Leadership |
Mikaela Moore | People & Talent Business Partner | Leadership |
Emma McFetridge | Senior Talent Acquisition Partner | Leadership |
Mohamed Hassan | Senior Talent Acquisition Partner | Leadership |
Katie Kuhn | Vice President, Finance Operations | Leadership |
Rosie Alvarez | Vice President - Global Talent Management | Leadership |
Joseph Poirier | Vice President, Engineering | Leadership |
230 more people are available in the full profile.
Complete people profiles for AddStructure
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Timeline of AddStructure
3 dated milestones of AddStructure across 4 years, from founding to its latest funding, stage changes and deals.
- Founded AddStructure is founded.
- Funding First funding round of $1.5M.
- Exit Acquired by Bazaarvoice.
Competitors of AddStructure
AddStructure has 3 listed competitors in our database, 2 of them funded. They include Algolia, Unbxd and Replenium.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| algolia.com | 2012 | San Francisco, United States | $335.2M | AI search and discovery platform is provided for online applications. | ||
| netcoreunbxd.com | 2010 | San Mateo, United States | 869 | AI-driven product search platform is offered for e-commerce retailers. | ||
| replenium.com | 2014 | Seattle, United States | $13.03M | AI-based platform enables product replenishment for retailers and suppliers. |
Detailed competitors of AddStructure
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as AddStructure (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Addstructure
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Frequently Asked Questions about AddStructure
AddStructure was founded in 2014 and raised its 1st funding round 3 years after it was founded.
AddStructure is headquartered in New York, United States. It is registered at New York, New York, United States.
AddStructure is a funded company, having raised a total of $1.55M across 1 funding round to date. The company's 1st funding round was a Seed of $1.55M, raised on Feb 2017.
AddStructure provides search and discovery solutions to e-retailers. Its product portfolio includes Signal which is a plugin to improve results of search queries by understanding the intent of the query, Scaffold which is an API that converts unstructured content (reviews, emails, etc.) into structured data which can be used to extract product qualities from text, to create fine grained taxonomies etc. and Path which automatically creates search engine optimized landing page by using queries consumers use to find products on external search engines.
AddStructure has 6 investors. Key investors include Bazaarvoice, Best Buy, Techstars, Dundee Venture Capital, and Service Provider Capital.
Yes. AddStructure was acquired by Bazaarvoice in February 2018.