Aden & Anais

New York, United States Founded: 2006 • Age: 20 yrs Acquired By Transom Capital Group
Multi-category baby products are sold online by Aden Anais.
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About Aden & Anais

Aden & Anais is a company based in New York (United States) founded in 2006 was acquired by Transom Capital Group in June 2023.. Aden & Anais has raised $57.18 million across 3 funding rounds from investors including Turmeric Capital, Transom Capital Group and Swander Pace Capital. The company has 54 employees as of December 31, 2022. Aden & Anais has completed 2 acquisitions, including HALO and aden + anais. Aden & Anais offers products and services including Swaddle Blankets, Burpy Bibs, and Dream Blankets. Aden & Anais operates in a competitive market with competitors including Bearaby, BreathableBaby, Nestig, Little Lotus and Vornadobaby, among others.

  • Headquarter New York, United States
  • Employees 54 as on 31 Dec, 2022
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Aden & Anais Inc
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $57.18 M (USD)

    in 3 rounds

  • Latest Funding Round
    $19 M (USD), Debt – Conventional

    Dec 04, 2017

  • Investors
  • Employee Count
    54

    as on Dec 31, 2022

  • Investments & Acquisitions
    HALO

    & 1 more

  • Acquired by
    Transom Capital Group

    & 1 more

    (Jun 13, 2023)

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Products & Services of Aden & Anais

Aden & Anais offers a comprehensive portfolio of products and services, including Swaddle Blankets, Burpy Bibs, and Dream Blankets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Soft organic cotton blankets for wrapping and comforting infants.

Protective bibs made from muslin for mealtime use.

Oversized blankets providing warmth and comfort for babies.

People of Aden & Anais
Headcount 50-200
Employee Profiles 38
Employee Profiles
People
Gina P.
Accounting Manager
People
Melissa Cross
General Manager Europe
People
Bridget McGrath
Quality Assurance Engineer
People
Rachel Leventhal
Global Senior Product Marketing Manager

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Funding Insights of Aden & Anais

Aden & Anais has successfully raised a total of $57.18M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $19 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Debt – Conventional — $19.0M
  • First Round

    (23 Dec 2013)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2017 Amount Debt – Conventional - Aden & Anais Valuation

investors

Feb, 2017 Amount Series C - Aden & Anais Valuation

investors

Dec, 2013 Amount Series C - Aden & Anais Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Aden & Anais

Aden & Anais has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Turmeric Capital, Transom Capital Group and Swander Pace Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Lower mid-market investments are targeted by the private equity firm.
Founded Year Domain Location
Transom Capital Group is engaged in operational investment strategies.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Aden & Anais

Aden & Anais has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include HALO and aden + anais. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Safe sleep products for newborns and babies are provided.
2020
Baby sleep products are manufactured to promote safer infant practices.
1994
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Aden Anais

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Aden & Anais Comparisons

Employees
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Competitors of Aden & Anais

Aden & Anais operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bearaby, BreathableBaby, Nestig, Little Lotus and Vornadobaby, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand of bedding products
domain founded_year HQ Location
Baby safety products are designed and manufactured for parents.
domain founded_year HQ Location
Internet first brand offering baby bedding
domain founded_year HQ Location
Baby swaddles and sleeping bags are manufactured by Little Lotus.
domain founded_year HQ Location
Portable heating and cooling appliances for baby nurseries are supplied.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Aden & Anais

Frequently Asked Questions about Aden & Anais

When was Aden & Anais founded?

Aden & Anais was founded in 2006 and raised its 1st funding round 7 years after it was founded.

Where is Aden & Anais located?

Aden & Anais is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Aden & Anais a funded company?

Aden & Anais is a funded company, having raised a total of $57.18M across 3 funding rounds to date. The company's 1st funding round was a Series C of $57.18M, raised on Dec 23, 2013.

How many employees does Aden & Anais have?

As of Dec 31, 2022, the latest employee count at Aden & Anais is 54.

What does Aden & Anais do?

Aden Anais is an internet-first brand of multi-category baby products made of muslin fabric. It offers swaddles, sleeping bags, dream and security blankets, bib and burp cloths and gift sets, teething toys, and muslin toys. The company also provides baby nursery products, laundry care products and skin care. In addition, it offers various gifts for birthdays, baby showers and other events. It has also partnered with make-a-boo to provide personalized gift products.

Who are the top competitors of Aden & Anais?

Aden & Anais's top competitors include Bearaby, Vornadobaby and Little Lotus.

What products or services does Aden & Anais offer?

Aden & Anais offers Swaddle Blankets, Burpy Bibs, and Dream Blankets.

How many acquisitions has Aden & Anais made?

Aden & Anais has made 2 acquisitions, including HALO, and aden + anais.

Who are Aden & Anais's investors?

Aden & Anais has 3 investors. Key investors include Turmeric Capital, Transom Capital Group, and Swander Pace Capital.

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