Aden & Anais

New York, United States Founded: 2006 • Age: 20 yrs Acquired By Transom Capital Group
Multi-category baby products are sold online by Aden Anais.
Annual revenue - Latest available
Total funding $57.2M 3 rounds
Employees 54 Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Aden & Anais

Aden & Anais is a company based in New York (United States) founded in 2006 was acquired by Transom Capital Group in June 2023. Aden & Anais has raised $57.18 million across 3 funding rounds from investors including Turmeric Capital, Transom Capital Group and Swander Pace Capital. The company has 54 employees as of December 31, 2022. Aden & Anais has completed 2 acquisitions, including HALO and aden + anais. Aden & Anais offers products and services including Swaddle Blankets, Burpy Bibs, and Dream Blankets. Aden & Anais operates in a competitive market with competitors including Bearaby, BreathableBaby, Nestig, Little Lotus and Vornadobaby, among others.

  • Headquarter New York, United States
  • Employees 54 as on 31 Dec, 2022
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Aden & Anais Inc
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $57.18 M (USD)

    in 3 rounds

  • Latest Funding Round
    $19 M (USD), Debt – Conventional

    Dec 04, 2017

  • Investors
  • Employee Count
    54

    as on Dec 31, 2022

  • Investments & Acquisitions
    HALO

    & 1 more

  • Acquired by
    Transom Capital Group

    & 1 more

    (Jun 13, 2023)

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Products & Services of Aden & Anais

Aden & Anais offers a comprehensive portfolio of products and services, including Swaddle Blankets, Burpy Bibs, and Dream Blankets.

Product name locked
Category locked
Primary

Soft organic cotton blankets for wrapping and comforting infants.

Product name locked
Category locked
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Protective bibs made from muslin for mealtime use.

Product name locked
Category locked
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Oversized blankets providing warmth and comfort for babies.

People of Aden & Anais

Headcount 50-200
Employee Profiles 38
Employee Profiles
People
Gina P.
Accounting Manager
People
Melissa Cross
General Manager Europe
People
Bridget McGrath
Quality Assurance Engineer
People
Rachel Leventhal
Global Senior Product Marketing Manager

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Funding Insights of Aden & Anais

Aden & Anais has successfully raised a total of $57.18M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $19 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Aden & Anais

Aden & Anais has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Turmeric Capital, Transom Capital Group and Swander Pace Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
Lower mid-market investments are targeted by the private equity firm.
Locked Locked Locked
Transom Capital Group is engaged in operational investment strategies.
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Investor details for Aden Anais

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Investments & Acquisitions by Aden & Anais

Aden & Anais has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include HALO and aden + anais.

Investments
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Investment portfolio details for Aden Anais

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Safe sleep products for newborns and babies are provided.
Locked Locked 2020 Locked
Baby sleep products are manufactured to promote safer infant practices.
Locked Locked 1994 Locked
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Complete acquisition details for Aden Anais

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Financial Statements - Aden Anais

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Detailed financials for Aden Anais

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Aden & Anais Comparisons

Aden & Anais Primary company
Description
Multi-category baby products are sold online by Aden & Anais...
Location
New York, United States
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
54
As of 2022
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Peer comparison for Aden Anais

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Competitors of Aden & Anais

Aden & Anais operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bearaby, BreathableBaby, Nestig, Little Lotus and Vornadobaby, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet first brand of bedding products
Locked Locked Locked
Baby safety products are designed and manufactured for parents.
Locked Locked Locked
Internet first brand offering baby bedding
Locked Locked Locked
Baby swaddles and sleeping bags are manufactured by Little Lotus.
Locked Locked Locked
Portable heating and cooling appliances for baby nurseries are supplied.
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Detailed competitors of Aden Anais

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Latest news on Aden & Anais

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Complete news archive for Aden Anais

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Frequently Asked Questions about Aden & Anais

Aden & Anais was founded in 2006 and raised its 1st funding round 7 years after it was founded.

Aden & Anais is headquartered in New York, United States. It is registered at New York, New York, United States.

Aden & Anais is a funded company, having raised a total of $57.18M across 3 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Aden & Anais is 54.

Aden Anais is an internet-first brand of multi-category baby products made of muslin fabric. It offers swaddles, sleeping bags, dream and security blankets, bib and burp cloths and gift sets, teething toys, and muslin toys. The company also provides baby nursery products, laundry care products and skin care. In addition, it offers various gifts for birthdays, baby showers and other events. It has also partnered with make-a-boo to provide personalized gift products.

Aden & Anais's top competitors include Bearaby, Vornadobaby and Little Lotus.

Aden & Anais offers Swaddle Blankets, Burpy Bibs, and Dream Blankets.

Aden & Anais has made 2 acquisitions, including HALO, and aden + anais.

Aden & Anais has 3 investors. Key investors include Turmeric Capital, Transom Capital Group, and Swander Pace Capital.

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