About Aden & Anais
Aden & Anais is a Consumer company based in New York (United States) founded in 2006, and was acquired by Transom Capital Group in June 2023. Multi-category baby products are sold online by Aden Anais. Aden & Anais has raised $57.18 million across 3 funding rounds from investors including Turmeric Capital, Transom Capital Group and Swander Pace Capital. The company has 54 employees. Aden & Anais has completed 2 acquisitions, including HALO and aden + anais. Aden & Anais offers products and services including Swaddle Blankets, Burpy Bibs, and Dream Blankets. Its focus areas include Retail, Mom & Baby Care, Commerce and Home Furnishing. Its legal entity is ADEN & ANAIS INC. Its competitors include Bearaby, BreathableBaby and Nestig; 1 of its 3 listed competitors has raised funding.
Company details
Aden Anais is an internet-first brand of multi-category baby products made of muslin fabric. It offers swaddles, sleeping bags, dream and security blankets, bib and burp cloths and gift sets, teething toys, and muslin toys. The company also provides baby nursery products, laundry care products and skin care. In addition, it offers various gifts for birthdays, baby showers and other events. It has also partnered with make-a-boo to provide personalized gift products.
- Headquarters New York, United States
- Employees 54
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website adenandanais.com
- Social LinkedIn X Facebook Instagram
- Acquired by Transom Capital Group (Jun 2023)
- Legal Name Aden & Anais Inc
- Total Equity Funding$57.18M (USD)
in 3 rounds
- Latest Funding Round$19M (USD), Debt – Conventional
Dec 2017
- InvestorsTurmeric Capital
& 2 more
- Employee Count54
- Investments & AcquisitionsHALO
& 1 more
- Acquired by
Products & Services of Aden & Anais
Aden & Anais offers a comprehensive portfolio of products and services, including Swaddle Blankets, Burpy Bibs, and Dream Blankets.
Soft organic cotton blankets for wrapping and comforting infants.
Protective bibs made from muslin for mealtime use.
Oversized blankets providing warmth and comfort for babies.
Funding Insights of Aden & Anais
Aden & Anais has successfully raised a total of $57.18M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $19 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.18M
- Total Rounds 3
- Last Round Debt – Conventional — $19M
- First Round $57.18M
(Dec 2013)
- Investors Count 1
All 3 funding rounds of Aden Anais with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2017 | $19M | Debt – Conventional | – | – | – |
| Feb 2017 | Series C | – | – | ||
| Dec 2013 | $57.18M | Series C | – | – | – |
3 investors in total: 3 institutional.
Investors in Aden & Anais
Aden & Anais has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Turmeric Capital, Transom Capital Group and Swander Pace Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lower mid-market investments are targeted by the private equity firm. | 2007 | tcap.com | Raleigh, United States | |
Transom Capital Group is engaged in operational investment strategies. | 2008 | transomcap.com | El Segundo, United States | |
| spcap.com |
Investor details for Aden Anais
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People of Aden & Anais
37 people are tracked at Aden & Anais (13 in leadership, 24 in team); the tracked headcount is 54.
| Name | Role | Group |
|---|---|---|
Michio Yamaki | General Manager, Japan | Leadership |
Melissa Cross | General Manager Europe | Leadership |
Rebecca Axelrod | Director Of Operations | Leadership |
Ginger McNally | Senior Vice President Human Resources | Leadership |
Lara Casertano | Director, Global eCommerce | Leadership |
Doug Gillespie | CEO | Leadership |
Graham Sadtler | Director Of Product Management | Leadership |
Kelly Erickson | Vice President of Sales, North America | Leadership |
Kristy Burns | Vice President of Global Marketing and eCommerce | Leadership |
Nara Bajenoff | Chief Operating Officer | Leadership |
Nathan Laney | Chief Financial Officer | Leadership |
Tommy Crimmins | Director, Product Engineering | Leadership |
Lindsay Grodin Gryniak | Global Marketing + Creative Director | Leadership |
Gina P. | Accounting Manager | Team |
Bridget McGrath | Quality Assurance Engineer | Team |
Rachel Leventhal | Global Senior Product Marketing Manager | Team |
Emily Harrison | Packaging Design Manager | Team |
Jake Barrer | Global Performance Marketing Manager | Team |
Claude Oulobo | National Sales Manager - Canada | Team |
Jessica M. | Operations Coordinator | Team |
17 more people are available in the full profile.
Complete people profiles for Aden & Anais
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Investments & Acquisitions by Aden & Anais
Aden & Anais has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include HALO and aden + anais.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baby sleep products are manufactured to promote safer infant practices. | halosleep.com | Minnetonka, United States | 1994 | Dec 2016 | •••• | |
Safe sleep products for newborns and babies are provided. | halosleep.co.uk | United Kingdom | 2020 | Dec 2016 | •••• |
Complete acquisition details for Aden Anais
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Timeline of Aden & Anais
7 dated milestones of Aden & Anais across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Aden & Anais is founded.
- Funding First funding round of $57.2M.
- Exit Acquired by Swander Pace Capital.
- Acquisition Acquires aden + anais.
- Acquisition Acquires HALO.
- Funding Latest funding round, Debt – Conventional, of $19.0M.
- Exit Acquired by Transom Capital Group.
Competitors of Aden & Anais
Aden & Anais has 3 listed competitors in our database, 1 of them funded. They include Bearaby, BreathableBaby and Nestig.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bearaby.com | 2018 | New York, United States | Internet first brand of bedding products | |||
| breathablebaby.com | 2002 | Eagan, United States | Baby safety products are designed and manufactured for parents. | |||
| nestig.com | 2019 | New York, United States | $1.3M | 12 | Internet first brand offering baby bedding |
Detailed competitors of Aden Anais
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Web traffic of Aden & Anais
Websites that share an audience with Aden & Anais (adenandanais.com).
Websites whose visitors overlap most with Aden & Anais. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| diapers.com | 100% | View details | |||
| swaddledesigns.com | 96% | 12.6K | #1,782,896 | View details | |
| toysrus.com | 81% | 425.7K | #70,393 | View details | |
| skiphop.com | 79% | 1.8K | #8,512,080 | View details | |
| snugglebugz.ca | 77% | #104,514 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Aden & Anais
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Aden & Anais (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Aden & Anais
Complete news archive for Aden Anais
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Frequently Asked Questions about Aden & Anais
Aden & Anais was founded in 2006 and raised its 1st funding round 7 years after it was founded.
Aden & Anais is headquartered in New York, United States. It is registered at New York, New York, United States.
Aden & Anais is a funded company, having raised a total of $57.18M across 3 funding rounds to date. The company's 1st funding round was a Series C of $57.18M, raised on Dec 2013.
Aden & Anais has 54 employees.
Aden Anais is an internet-first brand of multi-category baby products made of muslin fabric. It offers swaddles, sleeping bags, dream and security blankets, bib and burp cloths and gift sets, teething toys, and muslin toys. The company also provides baby nursery products, laundry care products and skin care. In addition, it offers various gifts for birthdays, baby showers and other events. It has also partnered with make-a-boo to provide personalized gift products.
Aden & Anais's top competitors include Bearaby, Nestig and BreathableBaby.
Aden & Anais offers Swaddle Blankets, Burpy Bibs, and Dream Blankets.
Aden & Anais has made 2 acquisitions, including HALO, and aden + anais.
Aden & Anais has 3 investors. Key investors include Turmeric Capital, Transom Capital Group, and Swander Pace Capital.
Aden & Anais operates through Aden & Anais Inc.
Yes. Aden & Anais was acquired by Transom Capital Group in June 2023.