HALO

Minnetonka, United States Founded: 1994 • Age: 32 yrs Acquired By Aden & Anais
Baby sleep products are manufactured to promote safer infant practices.

About HALO

HALO is a Consumer company based in Minnetonka (United States) founded in 1994, and was acquired by Aden & Anais in December 2016. Baby sleep products are manufactured to promote safer infant practices. It operates on a Direct-to-Consumer (D2C) model. HALO has raised $2 million across 2 funding rounds from investors including Aden & Anais and Balance Point Capital. HALO has completed 2 acquisitions, including BreathableBaby and Magic Sleepsuit. Its website halosleep.com draws about 337 thousand monthly visits. HALO offers products and services including BassiNest Swivel Sleeper, SleepSack Wearable Blanket, and Baby Merlin's Magic Sleepsuit. Its focus areas include Consumer Goods, Baby Products and Infant Sleep Solutions. Its legal entity is Halo Dream, Inc.

Company details

Safer sleep solutions for infants are provided by HALO, focusing on innovative products like bassinets, wearable blankets, and sleepsuits. The company operates in the baby products sector, offering items such as the BassiNest Swivel Sleeper and SleepSack to ensure secure and comfortable rest. Collaborations with brands like Disney and aden anais are maintained, and hospital programs are supported to promote safe sleep practices from the first night. A wide range of accessories and cribs are also developed to cater to newborn and toddler needs.

  • Headquarters Minnetonka, United States
  • Stage Acquired
  • Sectors
    Consumer
  • Website category Lifestyle
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website halosleep.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Aden & Anais (Dec 2016)
  • Legal Name Halo Dream, Inc.
Operational Areas
Key Metrics

Products & Services of HALO

HALO offers a comprehensive portfolio of products and services, including BassiNest Swivel Sleeper, SleepSack Wearable Blanket, and Baby Merlin's Magic Sleepsuit.

BassiNest Swivel Sleeper
Baby Sleep Products

Innovative bassinet designed for safe, close newborn sleep.

SleepSack Wearable Blanket
Baby Sleep Products

Wearable blanket ensuring safe sleep for babies nightly.

Baby Merlin's Magic Sleepsuit
Baby Sleep Products

Sleepsuit crafted to provide comfort for better rest.

Funding Insights of HALO

HALO has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $2 million completed in July 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $2M
  • Total Rounds 2
  • Last Round Private Equity Round β€” $2M
  • First Round $5M

    (Jul 2014)

  • Investors Count 1

All 2 funding rounds of HALO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2014$5MDebt – Conventional––
Jul 2014$2MPrivate Equity Round–Balance Point Capital
–
Valuation history

2 investors in total: 2 institutional.

Investors in HALO

HALO has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Aden & Anais and Balance Point Capital.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Balance Point Capital is engaged in providing flexible capital solutions.
2007balancepointcapital.comWestport, United States
Multi-category baby products are sold online by Aden & Anais.
2006adenandanais.comNew York, United States
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Investor details for HALO

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  • Round participation
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People of HALO

22 people are tracked at HALO (13 in leadership, 9 in team).

NameRoleGroup
Ina Prifti
Director Of Ecommerce, AmazonLeadership
Nara Bajenoff
Chief Operating OfficerLeadership
Rebecca Axelrod
Director Of OperationsLeadership
Melissa Cross
General Manager EuropeLeadership
Chad Nunes-Brown
Senior Vice President, Global Sales & Strategic InitiativesLeadership
Michio Y.
General Manager, JapanLeadership
Lindsay Grodin Gryniak
Global Marketing + Creative DirectorLeadership
Walter Lehneis
CEOLeadership
Stephanie Blaszczyk Rn Msn Cnl
General Manager, Hospital BusinessLeadership
Ginger McNally
Senior Vice President Human ResourcesLeadership
Rachel Leventhal
Director Of Brand ManagementLeadership
Nathan Laney
Chief Financial OfficerLeadership
Jaclyn Brecker
Hospital Sales DirectorLeadership
Ashley Matura
ControllerTeam
Stephanie Athanasopoulos
DesignerTeam
Tanya Pierre
Senior Global Logistics ManagerTeam
Sean Murtagh
Western Region Sales ManagerTeam
Jananne Valentin
Senior Sales ManagerTeam
Melissa Freeswick
Senior Manager, Content + CommunityTeam
Kristy Burns
SVP Of Marketing And EcommerceTeam

2 more people are available in the full profile.

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Investments & Acquisitions by HALO

HALO has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BreathableBaby and Magic Sleepsuit.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Swaddle transition sleep solutions are provided for infants and toddlers.
magicsleepsuit.comDowningtown, United States2004Mar 2025β€’β€’β€’β€’
Baby safety products are designed and manufactured for parents.
breathablebaby.comEagan, United States2002May 2024β€’β€’β€’β€’
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  • Acquired stakes
  • Deal sources
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  • Exports

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Timeline of HALO

5 dated milestones of HALO across 31 years, from founding to its latest funding, stage changes and deals.

  1. Founded HALO is founded.
  2. Funding First funding round of $5.0M.
  3. Exit Acquired by Aden & Anais.
  4. Acquisition Acquires BreathableBaby.
  5. Acquisition Acquires Magic Sleepsuit.

Web traffic of HALO

The website of HALO (halosleep.com) receives about 336.7K visits a month and ranks #131,825 among all websites worldwide, #6,765 in Lifestyle.

  • Monthly visits
    336.7K

    ▼ 3.7% vs previous month

  • Unique visitors
    203.2K

    per month

  • Global rank
    #131,825

    among all websites

  • Category rank
    #6,765

    Lifestyle

Similar websites

Websites whose visitors overlap most with HALO. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
burlingtoncoatfactory.com
burlingtoncoatfactory.com
100%
–
babylist.com
97%
15.5M#4,854View details
potterybarnkids.com
79%
5M#9,027View details
swaddledesigns.com
77%
12.6K#1,782,896View details
babydeedee.com
babydeedee.com
70%
#3,594,334–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for HALO

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  • Audience overlap
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Top companies in Baby & Kids Products

3 companies that operate in the same segment as HALO (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Toys and games are designed, manufactured, and marketed worldwide.
1945El Segundo, California, United StatesUSD 5.35 B34,000
Healthcare solutions are provided by Johnson & Johnson globally.
1886New Brunswick, New Jersey, United StatesUSD 94.18 B139,800
Multi-brand company and manufacturer of toys
1995Los Angeles, California, United StatesUSD 570.67 M680
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Frequently Asked Questions about HALO

HALO was founded in 1994 and raised its 1st funding round 20 years after it was founded.

HALO is headquartered in Minnetonka, United States. It is registered at Minnetonka, Minnesota, United States.

HALO is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $5M, raised on Jul 2014.

Safer sleep solutions for infants are provided by HALO, focusing on innovative products like bassinets, wearable blankets, and sleepsuits. The company operates in the baby products sector, offering items such as the BassiNest Swivel Sleeper and SleepSack to ensure secure and comfortable rest. Collaborations with brands like Disney and aden anais are maintained, and hospital programs are supported to promote safe sleep practices from the first night. A wide range of accessories and cribs are also developed to cater to newborn and toddler needs.

HALO offers BassiNest Swivel Sleeper, SleepSack Wearable Blanket, and Baby Merlin's Magic Sleepsuit.

HALO has made 2 acquisitions, including BreathableBaby, and Magic Sleepsuit.

HALO has 2 investors. Key investors include Aden & Anais, and Balance Point Capital.

HALO operates through Halo Dream, Inc..

Yes. HALO was acquired by Aden & Anais in December 2016.

The website of HALO receives about 337 thousand visits a month and ranks #131,825 among all websites worldwide.

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