About Adestra
Adestra is a company based in Oxford (United Kingdom) founded in 2004 was acquired by Upland in December 2018.. Adestra has raised $7.2 million across 1 funding round from investors including Upland Software and BGF. The company has 78 employees as of December 31, 2019. Adestra operates in a competitive market with competitors including HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.
- Headquarter Oxford, United Kingdom
- Employees 78 as on 31 Dec, 2019
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adestra Limited
- Date of Incorporation 22 Oct, 2004
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
$15.54 M (USD)12as on Mar 31, 2018
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Net Profit
$-2.14 M (USD)15as on Mar 31, 2018
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EBITDA
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Total Equity Funding
$7.2 M (USD)
in 1 rounds
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Latest Funding Round
$7.2 M (USD), Series A
Jan 19, 2016
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Investors
Upland Software
& 1 more
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Employee Count
78
as on Dec 31, 2019
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Acquired by
Upland
(Dec 13, 2018)
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Funding Insights of Adestra
Adestra has successfully raised a total of $7.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.2 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $7.2M
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First Round
First Round
(19 Jan 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2016 | Amount | Series A - Adestra | Valuation | BGF |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adestra
Adestra has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Upland Software and BGF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location | |
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Cloud-based software solutions are offered for diverse business operations.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adestra
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adestra
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adestra Comparisons
Competitors of Adestra
Adestra operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Multi-channel online marketing tools are provided for small businesses.
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Predictive intelligence is delivered for sales and marketing teams.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adestra
Frequently Asked Questions about Adestra
When was Adestra founded?
Adestra was founded in 2004 and raised its 1st funding round 12 years after it was founded.
Where is Adestra located?
Adestra is headquartered in Oxford, United Kingdom. It is registered at Oxford, Oxfordshire, United Kingdom.
Is Adestra a funded company?
Adestra is a funded company, having raised a total of $7.2M across 1 funding round to date. The company's 1st funding round was a Series A of $7.2M, raised on Jan 19, 2016.
How many employees does Adestra have?
As of Dec 31, 2019, the latest employee count at Adestra is 78.
What is the annual revenue of Adestra?
Annual revenue of Adestra is $15.54M as on Mar 31, 2018.
What does Adestra do?
Adestra was founded in 2004 in Oxford, United Kingdom, and operates in the email marketing automation sector. Lifecycle marketing solutions are provided through products like MessageFocus, which supports automated, personalized campaigns via drag-and-drop or HTML editing tools. Features encompass split testing, approval controls, autoresponders, and integrations with platforms such as Salesforce, Magento, and Google Analytics. Offices are maintained in London, Dallas, and Sydney; a 2014 Customer Focus Award was received.
Who are the top competitors of Adestra?
Adestra's top competitors include HubSpot, Constant Contact and Adobe.
Who are Adestra's investors?
Adestra has 2 investors. Key investors include Upland Software, and BGF.
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