Adestra

Oxford, United Kingdom Founded: 2004 • Age: 22 yrs Acquired By Upland
Email and marketing automation solutions are offered by Adestra.
Annual revenue $15.5M Latest available
Total funding $7.2M 1 rounds
Employees 78 Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Adestra

Adestra is a company based in Oxford (United Kingdom) founded in 2004 was acquired by Upland in December 2018. Adestra has raised $7.2 million across 1 funding round from investors including Upland Software and BGF. The company has 78 employees as of December 31, 2019. Adestra operates in a competitive market with competitors including HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.

  • Headquarter Oxford, United Kingdom
  • Employees 78 as on 31 Dec, 2019
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Adestra Limited
  • Date of Incorporation 22 Oct, 2004
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $15.54 M (USD)
    12
    as on Mar 31, 2018
  • Net Profit
    -$2.14 M (USD)
    15
    as on Mar 31, 2018
  • EBITDA
    Not available
  • Total Equity Funding
    $7.2 M (USD)

    in 1 rounds

  • Latest Funding Round
    $7.2 M (USD), Series A

    Jan 19, 2016

  • Investors
  • Employee Count
    78

    as on Dec 31, 2019

  • Acquired by
    Upland

    (Dec 13, 2018)

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Funding Insights of Adestra

Adestra has successfully raised a total of $7.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.2 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adestra

Adestra has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Upland Software and BGF.

All
Venture Fund
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
Locked Locked Locked
Cloud-based software solutions are offered for diverse business operations.
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Investor details for Adestra

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Investments & Acquisitions by Adestra

Investments
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Investment portfolio details for Adestra

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Financial Statements - Adestra

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Detailed financials for Adestra

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Adestra Comparisons

Adestra Primary company
Description
Email and marketing automation solutions are offered by Ades...
Location
Oxford, United Kingdom
Founded Year
2004
Annual Revenue
$15.54 M (USD)
Net Profit
-$2.14 M (USD)
EBITDA
Not available
Employees
78
As of 2019
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Peer comparison for Adestra

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Competitors of Adestra

Adestra operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provider of AI-powered customer relationship management software
Locked Locked Locked
Multi-channel online marketing tools are provided for small businesses.
Locked Locked Locked
AI-powered platform manages marketing creatives and customer journeys.
Locked Locked Locked
Sales, CRM, and email marketing automation software is provided.
Locked Locked Locked
Cloud-based business process management suite solutions are delivered.
Locked Locked Locked
Predictive intelligence is delivered for sales and marketing teams.
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Detailed competitors of Adestra

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Latest news on Adestra

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Complete news archive for Adestra

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Frequently Asked Questions about Adestra

Adestra was founded in 2004 and raised its 1st funding round 12 years after it was founded.

Adestra is headquartered in Oxford, United Kingdom. It is registered at Oxford, Oxfordshire, United Kingdom.

Adestra is a funded company, having raised a total of $7.2M across 1 funding round to date.

As of Dec 31, 2019, the latest employee count at Adestra is 78.

Annual revenue of Adestra is $15.54M as on Mar 31, 2018.

Adestra was founded in 2004 in Oxford, United Kingdom, and operates in the email marketing automation sector. Lifecycle marketing solutions are provided through products like MessageFocus, which supports automated, personalized campaigns via drag-and-drop or HTML editing tools. Features encompass split testing, approval controls, autoresponders, and integrations with platforms such as Salesforce, Magento, and Google Analytics. Offices are maintained in London, Dallas, and Sydney; a 2014 Customer Focus Award was received.

Adestra's top competitors include HubSpot, Constant Contact and Adobe.

Adestra has 2 investors. Key investors include Upland Software, and BGF.

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