About Adestra
Adestra is a Technology company based in Oxford (United Kingdom) founded in 2004, and was acquired by Upland in December 2018. Email and marketing automation solutions are offered by Adestra. Adestra has raised $7.2 million across 1 funding round from investors including Upland Software and BGF. The company has 78 employees. Its website adestra.com draws about 25 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech and Omnichannel Marketing. Its legal entity is ADESTRA LIMITED.
Company details
Adestra was founded in 2004 in Oxford, United Kingdom, and operates in the email marketing automation sector. Lifecycle marketing solutions are provided through products like MessageFocus, which supports automated, personalized campaigns via drag-and-drop or HTML editing tools. Features encompass split testing, approval controls, autoresponders, and integrations with platforms such as Salesforce, Magento, and Google Analytics. Offices are maintained in London, Dallas, and Sydney; a 2014 Customer Focus Award was received.
- Headquarters Oxford, United Kingdom
- Employees 78
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website adestra.com
- Social LinkedIn X
- Acquired by Upland (Dec 2018)
- Legal Name Adestra Limited
- Date of Incorporation 22 Oct, 2004
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$15.54 M (USD)12as on Mar 31, 2018
- Net Profit-$2.14 M (USD)15as on Mar 31, 2018
- Total Equity Funding$7.2M (USD)
in 1 rounds
- Latest Funding Round$7.2M (USD), Series A
Jan 2016
- InvestorsUpland Software
& 1 more
- Employee Count78
- Acquired byUpland
(Dec 2018)
Funding Insights of Adestra
Adestra has successfully raised a total of $7.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.2 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.2M
- Total Rounds 1
- Last Round Series A — $7.2M
- First Round $7.2M
(Jan 2016)
- Investors Count 1
All 1 funding rounds of Adestra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $7.2M | Series A | – | BGF | – |
2 investors in total: 2 institutional.
Investors in Adestra
Adestra has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Upland Software and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States |
Investor details for Adestra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Adestra
3 dated milestones of Adestra across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Adestra is founded.
- Funding First funding round of $7.2M.
- Exit Acquired by Upland.
Web traffic of Adestra
The website of Adestra (adestra.com) receives about 24.7K visits a month and ranks #829,277 among all websites worldwide, #1,802 in Online Marketing.
- Monthly visits24.7K
▲ 34.3% vs previous month
- Unique visitors4.8K
per month
- Global rank#829,277
among all websites
- Category rank#1,802
Business and Consumer Services · Online Marketing
- Bounce rate18%
- Pages per visit11.2
- Average visit14 min 54 sec
- DevicesDesktop 72% · Mobile 28%
Websites whose visitors overlap most with Adestra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pure360.com | 100% | View details | |||
| redeye.com | 91% | 7.1K | #2,670,070 | View details | |
| emailcenteruk.com | 84% | View details | |||
blog.envialosimple.com | blog.envialosimple.com | 74% | – | ||
mainadv.com | mainadv.com | 74% | #1,525,481 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Adestra
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Adestra
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Frequently Asked Questions about Adestra
Adestra was founded in 2004 and raised its 1st funding round 12 years after it was founded.
Adestra is headquartered in Oxford, United Kingdom. It is registered at Oxford, Oxfordshire, United Kingdom.
Adestra is a funded company, having raised a total of $7.2M across 1 funding round to date. The company's 1st funding round was a Series A of $7.2M, raised on Jan 2016.
Adestra has 78 employees.
Annual revenue of Adestra is $15.54M as on Mar 31, 2018.
Adestra was founded in 2004 in Oxford, United Kingdom, and operates in the email marketing automation sector. Lifecycle marketing solutions are provided through products like MessageFocus, which supports automated, personalized campaigns via drag-and-drop or HTML editing tools. Features encompass split testing, approval controls, autoresponders, and integrations with platforms such as Salesforce, Magento, and Google Analytics. Offices are maintained in London, Dallas, and Sydney; a 2014 Customer Focus Award was received.
Adestra has 2 investors. Key investors include Upland Software, and BGF.
Adestra operates through Adestra Limited.
Yes. Adestra was acquired by Upland in December 2018.