About RedEye
RedEye is a Technology company based in Crewe (United Kingdom) founded in 1997, and was acquired by Accruent in January 2024. It operates as a marketing automation technology and services are offered for multichannel campaigns. RedEye has completed 1 acquisition, including Border. Its chief executive is Garry Lee. RedEye offers products and services including RedEye Platform, Email Marketing, SMS Marketing, and AI Predictive Analytics. Its focus areas include Enterprise Applications, MarketingTech, Suite and SMB. Its legal entity is RED EYE INTERNATIONAL LIMITED. Its competitors include Signpost, Madwire, Vendasta, OutboundEngine and Womply and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
RedEye was founded in 1997 in Crewe, United Kingdom, and operates within the marketing automation sector. Technology such as the Contour product is utilized for email content creation, campaign management, SMS marketing, and push messaging. Additional solutions encompass social media marketing, direct mail, and website personalization. Services are provided in conversion rate optimization, user experience enhancement, and customer insights analysis, with clients including Penhaligons, Legal General, Bonmarché, and Butlins.
- Headquarters Crewe, United Kingdom
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Phone•••• ••••
- Website redeye.com
- Social LinkedIn X Facebook YouTube
- Acquired by Accruent (Jan 2024)
- Legal Name Red Eye International Limited
- Date of Incorporation 17 Jul, 2000
- Jurisdiction CREWE, ENGLAND
Products & Services of RedEye
RedEye offers a comprehensive portfolio of products and services, including RedEye Platform, Email Marketing, SMS Marketing, and AI Predictive Analytics.
Platform for creating personalized multi-channel campaigns
Tool for sending targeted and personalized emails
Service for SMS-based customer engagement
AI tool to predict customer behavior and trends
Apps and channels of RedEye
its YouTube channel RedEye UK has 132 subscribers and 30 videos.
Videos from RedEye
The most watched videos on RedEye's YouTube channel, RedEye UK (132 subscribers). Click a video to play it here.
More on RedEye UK.
Funding Insights of RedEye
- Total Rounds 1
- Last Round Grant — $250,000
- First Round $250,000
(Aug 2016)
All 1 funding rounds of RedEye with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $250,000 | Grant | – | – | – |
1 investors in total: 1 institutional.
Investors in RedEye
RedEye has secured backing from 1 investor. Prominent investors backing the company include Accruent.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SaaS-driven IWMS solutions are provided for construction and facilities management. | 1995 | accruent.com | Austin, United States |
Investor details for RedEye
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of RedEye
8 people are tracked at RedEye (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Garry Lee | CEO | Leadership |
Randall Makin | Chief Executive Officer | Leadership |
Mark McGrath | Head Of Product | Leadership |
Nick Snelling | Head Of Business Improvement | Leadership |
Annie Platt | Customer Success Director | Leadership |
Andy Gilhooley | Product Marketing Manager | Team |
Kevin Cameron | Manager | Team |
Marianne Manapil | Customer Success Manager | Team |
Complete people profiles for RedEye
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by RedEye
RedEye has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Border.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of music distribution, manufacturing, and marketing services | border.se | Sweden | 0 | Dec 2019 | •••• |
Complete acquisition details for RedEye
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of RedEye
RedEye has 10 listed competitors in our database, 9 of them funded. They include Signpost, Madwire, Vendasta, OutboundEngine and Womply, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| signpost.com | 2010 | New York, United States | $88.94M | 74 | Cloud-based marketing automation is delivered for small and medium-sized businesses. | |
| madwire.com | 2009 | Fort Collins, United States | $15M | 533 | Marketing suite offered to small businesses through digital platform. | |
| vendasta.com | 2008 | Saskatoon, Canada | $143.6M | – | All-in-one platform for companies selling digital solutions to local businesses | |
| outboundengine.com | 2012 | Austin, United States | $37.4M | 58 | Automated Marketing for SMBs. | |
| womply.com | 2011 | Lehi, United States | $31.2M | 72 | Cloud-based marketing suite is offered for small and medium-sized businesses. | |
| resultadosdigitais.com.br | 2010 | Florianopolis, Brazil | $23.96M | – | Digital marketing automation tools are provided for small businesses. | |
| thrivehive.com | 2011 | Cambridge, United States | $5.94M | 4,572 | Guided marketing tools are offered to small businesses via SaaS. | |
| demandforce.com | 2003 | San Francisco, United States | $11M | – | Cloud-based practice management software is provided for clinics. | |
| tappi.app | 2022 | Nairobi, Kenya | $1.68M | – | Marketing suite solutions are offered for small and medium-sized businesses. | |
| act.com | 1991 | Scottsdale, United States | – | 70 | Cloud-based customer relationship management software for businesses |
Detailed competitors of RedEye
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of RedEye
The website of RedEye (redeye.com) receives about 7.1K visits a month and ranks #2,670,070 among all websites worldwide, #5,601 in Online Marketing.
- Monthly visits7.1K
▼ 8.1% vs previous month
- Unique visitors3K
per month
- Global rank#2,670,070
among all websites
- Category rank#5,601
Business and Consumer Services · Online Marketing
- Bounce rate35%
- Pages per visit2.0
- Average visit33 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with RedEye. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getresponse.com | 100% | – | #20,039 | View details | |
| bluehornet.com | 84% | 5.4K | #4,400,834 | View details | |
emailmarketingblog.it | emailmarketingblog.it | 76% | – | #10,023,463 | – |
| indiemark.com | 76% | – | – | View details | |
| campaigner.com | 74% | 200.3K | #218,641 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for RedEye
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as RedEye (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Redeye
Complete news archive for RedEye
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about RedEye
RedEye was founded in 1997 and raised its 1st funding round 19 years after it was founded.
RedEye is headquartered in Crewe, United Kingdom. It is registered at Crewe, Cheshire, United Kingdom.
Garry Lee is the current CEO of RedEye.
RedEye was founded in 1997 in Crewe, United Kingdom, and operates within the marketing automation sector. Technology such as the Contour product is utilized for email content creation, campaign management, SMS marketing, and push messaging. Additional solutions encompass social media marketing, direct mail, and website personalization. Services are provided in conversion rate optimization, user experience enhancement, and customer insights analysis, with clients including Penhaligons, Legal General, Bonmarché, and Butlins.
RedEye's top competitors include Vendasta, Signpost and ThriveHive.
RedEye offers RedEye Platform, Email Marketing, SMS Marketing, and AI Predictive Analytics.
RedEye has made 1 acquisition, including Border.
RedEye has 1 investor. Key investors include Accruent.
RedEye operates through Red Eye International Limited.
Yes. RedEye was acquired by Accruent in January 2024.