About Vendasta
Vendasta is a Technology company based in Saskatoon (Canada) founded in 2008 by Allan Wolinski, Brendan King, and Jeff Tomlin. It operates as an all-in-one platform for companies selling digital solutions to local businesses. It operates in the Technology and Retail sectors. Vendasta has raised $162.74 million across 7 funding rounds from investors including BMO, Comerica and BDC. Vendasta has completed 4 acquisitions, including Broadly, CalendarHero and Matchcraft. Its chief executive is Brendan King. Its website vendasta.com draws about 137 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Suite and SMB. Its legal entity in India is Vendasta Technology (India) Private Limited (U96907TN2023FTC159462). Its competitors include Hotmart, Zenput, Signpost, Silo and Madwire and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Vendasta was founded in 2008 in Saskatoon, Canada, as a B2B platform in the digital services sector. Channel partners, including marketing agencies and media companies, are equipped to advertise, market, sell, bill, fulfill, and deliver solutions to small- and medium-sized businesses. A white-label marketplace and operating system are integrated for single sign-on access to products, communications, and analytics. Over 60,000 partners are served, reaching more than 5.5 million SMBs worldwide.
- Headquarters Saskatoon, Canada
- Founders Allan Wolinski, Brendan King, Jeff Tomlin
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website vendasta.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Vendasta Technology (India) Private Limited
- Date of Incorporation 31 Mar, 2023
- Jurisdiction Chennai, Tamil Nadu, India
Associated legal entities of Vendasta
Vendasta operates through Vendasta Technology (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Vendasta Technology (India) Private Limited CIN U96907TN2023FTC159462 | Active | 31 Mar 2023 | Chennai, Tamil Nadu | – | – | 2 | View details |
Apps and channels of Vendasta
its YouTube channel Vendasta has 316 subscribers and 30 videos.
Videos from Vendasta
The most watched videos on Vendasta's YouTube channel, Vendasta (316 subscribers). Click a video to play it here.
More on Vendasta.
Funding Insights of Vendasta
Vendasta has successfully raised a total of $162.74M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $98.85 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $162.74M
- Total Rounds 7
- Last Round Series D — $98.85M
- First Round $2.81M
(Aug 2008)
- Investors Count 12
All 7 funding rounds of Vendasta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $98.85M | Series D | – | Lugard Road Capital | |
| Jul 2019 | $30.63M | Series C | – | Canadian Business Growth Fund | |
| Jul 2019 | $19.14M | Series C | – | Canadian Business Growth Fund | – |
| Nov 2018 | $3.3M | Grant | – | – | |
| Apr 2016 | $3.22M | Series B | – | Vanedge Capital, BDC | – |
| Mar 2013 | $8.09M | Series A | – | Vanedge Capital, BDC | – |
| Aug 2008 | $2.81M | Seed | – | – |
12 investors in total: 12 institutional.
Investors in Vendasta
Vendasta has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include BMO, Comerica and BDC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth capital investments are made by this private equity firm. | – | cbgf.com | Toronto, Canada | |
Venture capital focused on internet, software, consumer, and technology sectors | – | lugardroadcapital.tcc.mode | New York, United States | |
Early-stage venture capital is invested in US and Canadian companies. | – | vanedgecapital.com | Vancouver, Canada | |
Private equity and venture capital investments are managed by PFM Capital. | 1989 | pfm.ca | Regina, Canada | |
- | – | victoriaparkcapital.com | - | |
Offers wealth management services and invests in growth-equity companies through funds. | 1994 | nicolawealth.com | Vancouver, Canada | |
Commercial banking services are provided to businesses and individuals. | 1849 | comerica.com | Dallas, United States | |
BMO is recognized as a leading financial services provider in Canada. | 1817 | bmo.com | Toronto, Canada | |
Fixed-line internet, telephone, digital TV, and security services provider | 1894 | comporium.com | Rock Hill, United States | |
Mutual fund investing in Saskatchewan small businesses for tax credits and job creation. | 2001 | saskworks.ca | Winnipeg, Canada |
Investor details for Vendasta
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Board of directors of Vendasta Technology (India) Private Limited (Vendasta)
Vendasta Technology (India) Private Limited is the primary company behind Vendasta. The board of Vendasta Technology (India) Private Limited currently have 2 directors; the longest-serving is Brendan King, appointed in 2023. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Brendan King DIN 10110047 | Director | 31 Mar 2023 | 3 yrs 6 mo | Vendasta Technology (India) Private Limited |
| Abinesh DIN 10110049 | Director | 31 Mar 2023 | 3 yrs 6 mo | Vendasta Technology (India) Private Limited |
People of Vendasta
167 people are tracked at Vendasta (37 in leadership, 9 in board & advisors, 121 in team).
| Name | Role | Group |
|---|---|---|
Allan Wolinski | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership | |
Jeff Tomlin | Co-Founder & CMO | Leadership |
Dale Hopkins | Chief Technology Officer | Leadership |
Arnima Dhar | Director Of Operations, Technology | Leadership |
Hemant Naidu | Director Of Engineering | Leadership |
Prathap Narayanan | Director Of Engineering | Leadership |
Ian Adams | VP Of Demand Generation | Leadership |
Kim Coutts | Director Of Talent | Leadership |
Rylan Morris | VP Of Product Marketing | Leadership |
Sreejesh Parameswaran | VP Of R&d | Leadership |
Brian Shelton | CFO | Leadership |
Sandy Lohr | COO Vendasta | Leadership |
Jean Parchewsky | VP People Operations | Leadership |
Naresh Labar | Director Of Support | Leadership |
Brandon Moore | Director Of Content Marketing | Leadership |
Tibin Thomas | Director | Leadership |
Jeff Leibel | Head Of Sales - Enterprise | Leadership |
Nykea Marie Behiel | Director Of Brand + Experience | Leadership |
Sanjay Manchanda | CMO | Leadership |
147 more people are available in the full profile.
Complete people profiles for Vendasta
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Vendasta
Vendasta has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Broadly, CalendarHero and Matchcraft.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Referral Automation and Search Engine Optimization platform for SMBs | broadly.com | Oakland, United States | 2013 | Mar 2023 | •••• | |
Email lead nurturing tools are provided for sales teams. | yesware.com | Boston, United States | 2010 | Oct 2022 | •••• | |
Search advertising solutions are delivered via bid management platforms. | matchcraft.com | Santa Monica, United States | 1998 | Jan 2022 | •••• | |
Web-based platform for automating meeting schedules is provided. | calendarhero.com | Toronto, Canada | 2016 | Oct 2021 | •••• |
Complete acquisition details for Vendasta
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Vendasta
7 dated milestones of Vendasta across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Vendasta is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series D, of $98.8M.
- Acquisition Acquires CalendarHero.
- Acquisition Acquires Matchcraft.
- Acquisition Acquires Yesware.
- Acquisition Acquires Broadly.
Competitors of Vendasta
Vendasta has 9 listed competitors in our database, 7 of them funded. They include Hotmart, Zenput, Signpost, Silo and Madwire, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hotmart.com | 2011 | Amsterdam, Netherlands | $130.19M | – | Cloud-based eCommerce solution that enables merchants to sell digital products | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| signpost.com | 2010 | New York, United States | $88.94M | 74 | Cloud-based marketing automation is delivered for small and medium-sized businesses. | |
| usesilo.com | 2017 | San Francisco, United States | $44M | 56 | Software suite solutions are provided for food distributor businesses. | |
| madwire.com | 2009 | Fort Collins, United States | $15M | 533 | Marketing suite offered to small businesses through digital platform. | |
| spscommerce.com | 1998 | Minneapolis, United States | $50.5M | 1,502 | Software suite solutions for retail supply chain are provided. | |
| dmall.com | 2015 | Budapest, Hungary | $518.5M | – | Cloud-based software suites are provided for retail businesses. | |
| fastspring.com | 2005 | Santa Barbara, United States | – | 94 | Cloud-based subscription management and tax collection solutions are provided. | |
| ocadogroup.com | 2000 | Hatfield, United Kingdom | – | 20,132 | Software solutions for online grocery fulfillment and operations are provided. |
Detailed competitors of Vendasta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Vendasta
The website of Vendasta (vendasta.com) receives about 136.5K visits a month and ranks #309,582 among all websites worldwide, #8,975 in Online Marketing.
- Monthly visits136.5K
▲ 14.1% vs previous month
- Unique visitors47.9K
per month
- Global rank#309,582
among all websites
- Category rank#8,975
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit2.6
- Average visit1 min 34 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Vendasta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trackur.com | 100% | – | – | View details | |
vendasta-1.wistia.com | vendasta-1.wistia.com | 94% | – | – | – |
| agencyplatform.com | 91% | 12.4K | #2,165,502 | View details | |
| synup.com | 90% | 80.4K | #415,415 | View details | |
| everflow.io | 89% | 89.5K | #442,192 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vendasta
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Brand & Marketing Technology
10 companies that operate in the same segment as Vendasta (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 30,125 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 321.57 M | USD 135.47 M | 915 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | – | 233 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 3,855 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 922.07 M | – | 1,529 | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 221 |
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Related news about Vendasta
Complete news archive for Vendasta
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Frequently Asked Questions about Vendasta
Vendasta was founded in 2008.
Vendasta is headquartered in Saskatoon, Canada. It is registered at Saskatoon, Saskatchewan, Canada.
Brendan King is the current CEO of Vendasta. They have also founded this company.
Vendasta is a funded company, having raised a total of $162.74M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.81M, raised on Aug 2008.
Vendasta was founded in 2008 in Saskatoon, Canada, as a B2B platform in the digital services sector. Channel partners, including marketing agencies and media companies, are equipped to advertise, market, sell, bill, fulfill, and deliver solutions to small- and medium-sized businesses. A white-label marketplace and operating system are integrated for single sign-on access to products, communications, and analytics. Over 60,000 partners are served, reaching more than 5.5 million SMBs worldwide.
Vendasta's top competitors include Hotmart, SPS Commerce and Dmall.
Vendasta has made 4 acquisitions, including Broadly, CalendarHero, and Matchcraft.
Vendasta has 12 investors. Key investors include BMO, Comerica, BDC, Comporium, and Canadian Space Agency.
Vendasta operates through Vendasta Technology (India) Private Limited.
The legal entities of Vendasta currently have 2 directors, including Brendan King, Abinesh.
The website of Vendasta receives about 137 thousand visits a month and ranks #309,582 among all websites worldwide.