About Synup
Synup is a Technology company based in New York (United States) founded in 2013 by Ashwin Ramesh. Platform offers listing, review, and social media management software. Synup has raised $6.5 million across 2 funding rounds from investors including Vertex Ventures SG and Prime Venture Partners. The company has 50 employees. Synup has completed 2 acquisitions, including Clientjoy and OptimoRank. Its chief executive, as recorded, is Ashwin Ramesh. Its website synup.com draws about 80 thousand monthly visits. Its Indian entity Synup Digital Private Limited reported revenue of ₹19.33 Cr. Synup offers products and services including Listings Management, Reviews Management, Social Media Platform, and Campaigns Tool. Its focus areas include Enterprise Applications, MarketingTech and Local Marketing. Its competitors include Netsertive, SOCi and Brandmuscle; 3 of its 3 listed competitors have raised funding.
Company details
Synup was founded in 2013 in New York, United States, within the software sector focused on online presence management. Business profiles are optimized across multiple platforms using tools for listing updates and review monitoring. Customer feedback is handled through response features, while social media content is created and scheduled. Performance analytics are delivered, along with integrations to other business applications, supporting operations in local and digital markets.
- Headquarters New York, United States
- Employees 50
- Founders Ashwin Ramesh
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website synup.com/en
- Social LinkedIn X Facebook
- Legal Name Synup Digital Private Limited
- Date of Incorporation 21 May, 2014
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹19.33 Cr
FY 2023 · -9% YoY
- Indian entity EBITDA₹2.92 Cr
FY 2023 · 15% margin
- Total Equity Funding$6.5M (USD)
in 2 rounds
- Latest Funding Round$6M (USD), Series A
Sep 2017
- InvestorsVertex Ventures SG
& 1 more
- Employee Count50
- Investments & AcquisitionsClientjoy
& 1 more
Associated legal entities of Synup
Synup operates through Synup Digital Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Synup Digital Private Limited CIN U72900KA2014PTC126086 | Active | 21 May 2014 | Bangalore, Karnataka | ₹19.3 Cr | 50 | 2 | View details |
Products & Services of Synup
Synup offers a comprehensive portfolio of products and services, including Listings Management, Reviews Management, Social Media Platform, and Campaigns Tool.
Syncs business listings across directories for consistency.
Monitors and responds to customer reviews online.
Assists in creating and publishing social media content.
Drives marketing campaigns from business profiles.
Funding Insights of Synup
Synup has successfully raised a total of $6.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 2
- Last Round Series A — $6M
- First Round $500,000
(Aug 2014)
- Investors Count 2
All 2 funding rounds of Synup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2017 | $6M | Series A | – | Vertex Ventures | |
| Aug 2014 | $500,000 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Synup
Synup has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Vertex Ventures SG and Prime Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on tech startups | primevp.in | Bengaluru, India | ||
Venture capital fund focused on multiple sectors | 1997 | vertexventures.sg | Singapore, Singapore |
Investor details for Synup
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Board of directors of Synup Digital Private Limited (Synup)
Synup Digital Private Limited is the primary company behind Synup. The board of Synup Digital Private Limited currently have 2 directors; the longest-serving is Ashwin Ramesh, appointed in 2014. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashwin Ramesh DIN 02650565 | Director | 21 May 2014 | 12 yrs 5 mo | Synup Digital Private Limited |
| Niladri Sarkar DIN 07566118 | Director | 14 Jul 2016 | 10 yrs 3 mo | Synup Digital Private Limited |
People of Synup
31 people are tracked at Synup (10 in leadership, 21 in team); the tracked headcount is 50.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Vinod Sankar | Chief Technology Officer | Leadership |
Amit Lalwani | Director of Sales - Global Partnerships | Leadership |
Roshan Agarkar | VP Product | Leadership |
Kevin Clark | VP, Sales | Leadership |
Anitha Bhaskar | Senior Vice President - Customer Success | Leadership |
Brett Wagner | VP of Sales | Leadership |
Rahul Kumar | Director, Customer Success | Leadership |
Sudershan (Sudy) Rao | Associate Vice President, Sales | Leadership |
| CMO | Leadership | |
Leo Lester | Client Success Specialist | Team |
Jai Arulraj | SVP, Engineering | Team |
Imran Shaikh | Sales Operations Manager | Team |
Swathi Yogesh | Customer Support Executive | Team |
Vijay Raj | Sales Development Representative | Team |
Malek A. | Mid Market Account Executive | Team |
Anirudha H.P | Office Manager | Team |
Subhadra Jain | Sales Specialist | Team |
Rakesh Sarala | Inside Sales Manager | Team |
Sheryl Harper | Senior Customer Success Manager at Synup | Team |
11 more people are available in the full profile.
Complete people profiles for Synup
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Verified entity values are shown only after access is granted.
Financials of Synup
Figures of Synup Digital Private Limited, the primary company behind Synup, for FY 2023. Revenue was ₹19.33 Cr (-9% year on year). EBITDA was ₹2.92 Cr (15% margin). Revenue has grown at a compounded annual rate of -13% over three years and +18% over five years.
- ₹19.33 CrRevenue · FY 2023 · -9% YoY
- ₹2.92 CrEBITDA · 15% margin
- 50Employees (provident fund records)
- -13%Revenue CAGR, 3 years
- +18%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Synup Digital Private Limited are on its company page.
Detailed financial statements for Synup
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Synup
Synup has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Clientjoy and OptimoRank.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Local rank tracking software for businesses | optimorank.com | 2022 | Feb 2024 | •••• | ||
Cloud based platform offering CRM software for businesses | clientjoy.io | Ahmedabad, India | 2014 | Jan 2024 | •••• |
Complete acquisition details for Synup
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Timeline of Synup
7 dated milestones of Synup across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Synup is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $6.0M.
- Acquisition Acquires Clientjoy.
- Acquisition Acquires OptimoRank.
- Acquisition Acquires OptimoRank.
- Acquisition Acquires OptimoRank.
Competitors of Synup
Synup has 3 listed competitors in our database, 3 of them funded. They include Netsertive, SOCi and Brandmuscle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| soci.ai | 2012 | San Diego, United States | $237.75M | Marketing platform for businesses | ||
| brandmuscle.com | 2000 | Chicago, United States | $5M | 476 | Local marketing management platform |
Detailed competitors of Synup
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Synup
The website of Synup (synup.com) receives about 80.4K visits a month and ranks #415,415 among all websites worldwide, #815 in Online Marketing.
- Monthly visits80.4K
▼ 3.4% vs previous month
- Unique visitors35.4K
per month
- Global rank#415,415
among all websites
- Category rank#815
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit2.4
- Average visit33 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Synup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| localvox.com | 100% | View details | |||
| uberall.com | 91% | 92.3K | #293,770 | View details | |
| adcritter.com | 91% | #9,671,542 | View details | ||
offers.hubspot.com | offers.hubspot.com | 88% | – | ||
local-marketing-reports.com | local-marketing-reports.com | 88% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Synup
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as Synup (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Synup
Complete news archive for Synup
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Frequently Asked Questions about Synup
Synup was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Synup is headquartered in New York, United States. It is registered at New York, New York, United States.
Ashwin Ramesh is the CEO of Synup, as recorded in our data. They have also founded this company.
Synup is a funded company, having raised a total of $6.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Aug 2014.
Synup has 50 employees.
The primary company behind Synup, Synup Digital Private Limited, reported revenue of ₹19.33 Cr for FY 2023, down 9% year on year.
Synup was founded in 2013 in New York, United States, within the software sector focused on online presence management. Business profiles are optimized across multiple platforms using tools for listing updates and review monitoring. Customer feedback is handled through response features, while social media content is created and scheduled. Performance analytics are delivered, along with integrations to other business applications, supporting operations in local and digital markets.
Synup's top competitors include SOCi, Netsertive and Brandmuscle.
Synup offers Listings Management, Reviews Management, Social Media Platform, and Campaigns Tool.
Synup has made 2 acquisitions, including Clientjoy, and OptimoRank.
Synup has 2 investors. Key investors include Vertex Ventures SG, and Prime Venture Partners.
Synup operates through Synup Digital Private Limited.