About Brandmuscle
Brandmuscle is a company based in Chicago (United States) founded in 2000 was acquired by American Capital in December 2015.. Brandmuscle has raised $5 million across 2 funding rounds from investors including Northlane Capital Partners, Alta Equity Partners and American Capital. The company has 425 employees as of March 28, 2024. Brandmuscle has completed 1 acquisition, including Saepio. Brandmuscle offers products and services including Brand Management, Fund Management, AI Services, Print Fulfillment, and Affiliate Engagement. Brandmuscle operates in a competitive market with competitors including Uberall, Netsertive, SOCi, Synup and Promoboxx, among others.
- Headquarter Chicago, United States
- Employees 425 as on 28 Mar, 2024
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Brandmuscle India Private Limited
- Date of Incorporation 20 Apr, 2018
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$8.22 M (USD)28.73as on Mar 31, 2023
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Net Profit
$776.16 K (USD)34.76as on Mar 31, 2023
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EBITDA
$1.2 M (USD)34.28as on Mar 31, 2023
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Total Equity Funding
$5 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Northlane Capital Partners
& 3 more
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Employee Count
425
as on Mar 28, 2024
- Investments & Acquisitions
- Acquired by
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Products & Services of Brandmuscle
Brandmuscle offers a comprehensive portfolio of products and services, including Brand Management, Fund Management, AI Services, Print Fulfillment, and Affiliate Engagement. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables compliant and personalized marketing campaigns for affiliates.
Manages co-op funds and budgets to enhance affiliate engagement.
Streamlines content creation and ensures brand-compliant marketing.
Provides on-demand print assets for local brand promotion.
Offers training and incentives to activate partner marketing efforts.
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Software Development Team
23 people
Creative and Marketing Team
12 people
Senior Team
10 people
Data Analysis and Operations Team
8 people
Leadership Team
8 people
Client Team
8 people
Product Management Team
6 people
Sales and Marketing
6 people
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Funding Insights of Brandmuscle
Brandmuscle has successfully raised a total of $5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(19 Mar 2001)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2015 | Amount | Private Equity Round - Brandmuscle | Valuation |
investors |
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| Mar, 2001 | Amount | Private Equity Round - Brandmuscle | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Brandmuscle
Brandmuscle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Northlane Capital Partners, Alta Equity Partners and American Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Private equity and debt are provided to middle market companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Brandmuscle
Brandmuscle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Saepio. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Distributed marketing management software is offered to global brands.
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2000 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Brandmuscle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brandmuscle Comparisons
Competitors of Brandmuscle
Brandmuscle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uberall, Netsertive, SOCi, Synup and Promoboxx, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online presence for local businesses is managed centrally across platforms.
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| domain | founded_year | HQ Location |
A cloud-based digital marketing platform for SMBs is offered.
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| domain | founded_year | HQ Location |
Marketing platform for businesses
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| domain | founded_year | HQ Location |
Platform offers listing, review, and social media management software
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| domain | founded_year | HQ Location |
Customized co-branded campaigns are enabled between brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Brandmuscle
Frequently Asked Questions about Brandmuscle
When was Brandmuscle founded?
Brandmuscle was founded in 2000 and raised its 1st funding round 1 year after it was founded.
Where is Brandmuscle located?
Brandmuscle is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is Brandmuscle a funded company?
Brandmuscle is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $5M, raised on Mar 19, 2001.
How many employees does Brandmuscle have?
As of Mar 28, 2024, the latest employee count at Brandmuscle is 425.
What is the annual revenue of Brandmuscle?
Annual revenue of Brandmuscle is $8.22M as on Mar 31, 2023.
What does Brandmuscle do?
Brandmuscle was founded in 2000 in Chicago, United States, within the marketing technology sector. A platform for local marketing management is operated, enabling the creation of targeted email and social media content for businesses. Channel partner services are offered to support brands in activating local markets, with tools for corporate branding, messaging, and demand generation distributed across multiple channels.
Who are the top competitors of Brandmuscle?
Brandmuscle's top competitors include Uberall, SOCi and Netsertive.
What products or services does Brandmuscle offer?
Brandmuscle offers Brand Management, Fund Management, AI Services, Print Fulfillment, and Affiliate Engagement.
How many acquisitions has Brandmuscle made?
Brandmuscle has made 1 acquisition, including Saepio.
Who are Brandmuscle's investors?
Brandmuscle has 4 investors. Key investors include Northlane Capital Partners, Alta Equity Partners, American Capital, and The Riverside Company.
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