About Brandmuscle
Brandmuscle is a Technology company based in Chicago (United States) founded in 2000, and was acquired by American Capital in December 2015. Local marketing management platform. Brandmuscle has raised $5 million across 2 funding rounds from investors including Northlane Capital Partners, Alta Equity Partners and American Capital. The company has 425 employees. Brandmuscle has completed 1 acquisition, including Saepio. Its Indian entity Brandmuscle India Private Limited reported revenue of ₹105 Cr. Brandmuscle offers products and services including Brand Management, Fund Management, AI Services, Print Fulfillment, and Affiliate Engagement. Its focus areas include Enterprise Applications, MarketingTech and Local Marketing. Its competitors include Netsertive, SOCi and Synup; 3 of its 3 listed competitors have raised funding.
Company details
Brandmuscle was founded in 2000 in Chicago, United States, within the marketing technology sector. A platform for local marketing management is operated, enabling the creation of targeted email and social media content for businesses. Channel partner services are offered to support brands in activating local markets, with tools for corporate branding, messaging, and demand generation distributed across multiple channels.
- Headquarters Chicago, United States
- Employees 425
- Stage Acquired
- SectorsTechnology
- Website brandmuscle.com
- Social LinkedIn X Facebook
- Acquired by American Capital (Dec 2015)
- Legal Name Brandmuscle India Private Limited
- Date of Incorporation 20 Apr, 2018
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹105 Cr
FY 2025 · +33% YoY
- Indian entity net profit₹11.57 Cr
FY 2025 · 11% margin
- Indian entity EBITDA₹16.05 Cr
FY 2025 · 15% margin
- Total Equity Funding$5M (USD)
in 2 rounds
- InvestorsNorthlane Capital Partners
& 3 more
- Employee Count425
- Investments & Acquisitions
- Acquired by
Associated legal entities of Brandmuscle
Brandmuscle operates through Brandmuscle India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Brandmuscle India Private Limited CIN U72501KA2018FTC112487 | Active | 20 Apr 2018 | Bangalore, Karnataka | ₹105 Cr | 425 | 3 | View details |
Products & Services of Brandmuscle
Brandmuscle offers a comprehensive portfolio of products and services, including Brand Management, Fund Management, AI Services, Print Fulfillment, and Affiliate Engagement.
Enables compliant and personalized marketing campaigns for affiliates.
Manages co-op funds and budgets to enhance affiliate engagement.
Streamlines content creation and ensures brand-compliant marketing.
Provides on-demand print assets for local brand promotion.
Offers training and incentives to activate partner marketing efforts.
Funding Insights of Brandmuscle
Brandmuscle has successfully raised a total of $5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- First Round $5M
(Mar 2001)
- Investors Count 2
All 2 funding rounds of Brandmuscle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | Private Equity Round | – | – | ||
| Mar 2001 | $5M | Private Equity Round | – | – |
4 investors in total: 4 institutional.
Investors in Brandmuscle
Brandmuscle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Northlane Capital Partners, Alta Equity Partners and American Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| northlanecapital.com | ||||
| altaequitypartners.com | ||||
Private equity and debt are provided to middle market companies. | riversidecompany.com | Cleveland, United States | ||
| americancapital.capital |
Investor details for Brandmuscle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Brandmuscle India Private Limited (Brandmuscle)
Brandmuscle India Private Limited is the primary company behind Brandmuscle. The board of Brandmuscle India Private Limited currently have 3 directors; the longest-serving is Aditya Anne, appointed in 2025. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aditya Anne DIN 10937282 | Director | 13 Feb 2025 | 1 yr 8 mo | Brandmuscle India Private Limited |
| Anshul Kumar Tiwari DIN 11138606 | Director | 06 Jun 2025 | 1 yr 5 mo | Brandmuscle India Private Limited |
| Brian Keun Shin DIN 11212618 | Director | 04 Aug 2025 | 1 yr 3 mo | Brandmuscle India Private Limited |
People of Brandmuscle
105 people are tracked at Brandmuscle (24 in leadership, 81 in team); the tracked headcount is 425.
| Name | Role | Group |
|---|---|---|
Ami Kothari | Director Of Human Resources | Leadership |
Usha P S | Director, BI & DB Ops | Leadership |
Liz Vales | Senior Director, Media & Consultation | Leadership |
Rakesh Rao | Chief Technology Officer | Leadership |
Saurabh Kishore Mishra | Director/assistant General Manager - Data Science & Analytics | Leadership |
Mukund Maduri | Technology Engineering Director, Support Engineering | Leadership |
Sandeepa Kolli | Director Business Intelligence | Leadership |
Gary Jochum | Director Of Software Engineering | Leadership |
Mike McCauley | Senior Vice President Operations | Leadership |
Nelson John A | Associate Vice President, Database Operations | Leadership |
Pamela Holst | Director Of Client Success | Leadership |
Dawn Austin | Associate Creative Director | Leadership |
Diana Malaga | Director, Media | Leadership |
Nakeysha Hamilton | Director Marketing Strategy | Leadership |
Matt Neal | Associate Creative Director | Leadership |
Srivardhan Ramagopal | VP Product Delivery | Leadership |
Sukumar Devarasan | VP Product Delivery | Leadership |
Davaa Sturm | Associate Director | Leadership |
Bonnie Robosky | VP HR | Leadership |
Chloe Olson | Director, Product Marketing | Leadership |
85 more people are available in the full profile.
Complete people profiles for Brandmuscle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Brandmuscle
Figures of Brandmuscle India Private Limited, the primary company behind Brandmuscle, for FY 2025. Revenue was ₹105 Cr (+33% year on year). Net profit was ₹11.57 Cr (11% margin). EBITDA was ₹16.05 Cr (15% margin). Revenue has grown at a compounded annual rate of +26% over three years and +30% over five years.
- ₹105 CrRevenue · FY 2025 · +33% YoY
- ₹11.57 CrNet profit · 11% margin
- ₹16.05 CrEBITDA · 15% margin
- ₹3.20 CrPaid-up capital
- 425Employees (provident fund records)
- +26%Revenue CAGR, 3 years
- +30%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Brandmuscle India Private Limited are on its company page.
Detailed financial statements for Brandmuscle
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Brandmuscle
Brandmuscle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Saepio.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Distributed marketing management software is offered to global brands. | saepio.com | Kansas, United States | 2000 | Aug 2016 | •••• |
Complete acquisition details for Brandmuscle
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Brandmuscle
6 dated milestones of Brandmuscle across 16 years, from founding to its latest funding, stage changes and deals.
Competitors of Brandmuscle
Brandmuscle has 3 listed competitors in our database, 3 of them funded. They include Netsertive, SOCi and Synup.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| soci.ai | 2012 | San Diego, United States | $237.75M | Marketing platform for businesses | ||
| synup.com | 2013 | New York, United States | $6.5M | 55 | Platform offers listing, review, and social media management software |
Detailed competitors of Brandmuscle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Brandmuscle
The website of Brandmuscle (brandmuscle.com) receives about 5K visits a month.
- Monthly visits5K
▼ 5.9% vs previous month
Websites whose visitors overlap most with Brandmuscle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aef.com | 100% | #1,635,425 | View details | ||
ticket-com.com | ticket-com.com | 99% | – | ||
cbdmarketing.com | cbdmarketing.com | 98% | – | ||
| channelmarketerreport.com | 98% | View details | |||
boomm.com | boomm.com | 97% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Brandmuscle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Brandmuscle (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Brandmuscle
Complete news archive for Brandmuscle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Brandmuscle
Brandmuscle was founded in 2000 and raised its 1st funding round 1 year after it was founded.
Brandmuscle is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Brandmuscle is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $5M, raised on Mar 2001.
Brandmuscle has 425 employees.
The primary company behind Brandmuscle, Brandmuscle India Private Limited, reported revenue of ₹105 Cr for FY 2025, up 33% year on year.
Brandmuscle was founded in 2000 in Chicago, United States, within the marketing technology sector. A platform for local marketing management is operated, enabling the creation of targeted email and social media content for businesses. Channel partner services are offered to support brands in activating local markets, with tools for corporate branding, messaging, and demand generation distributed across multiple channels.
Brandmuscle's top competitors include SOCi, Netsertive and Synup.
Brandmuscle offers Brand Management, Fund Management, AI Services, Print Fulfillment, and Affiliate Engagement.
Brandmuscle has made 1 acquisition, including Saepio.
Brandmuscle has 4 investors. Key investors include Northlane Capital Partners, Alta Equity Partners, American Capital, and The Riverside Company.
Brandmuscle operates through Brandmuscle India Private Limited.
Yes. Brandmuscle was acquired by American Capital in December 2015.