About SOCi
SOCi is a Technology company based in San Diego (United States) founded in 2012 by Alo Sarv and Afif Khoury. SOCi has raised $237.75 million across 8 funding rounds from investors including Leland Stanford Junior University, JMI Management and Vertical Venture Partners. Its chief executive, as recorded, is Afif Khoury. Its website soci.ai draws about 75 thousand monthly visits. SOCi offers products and services including Genius Search, Genius Social, Genius Reviews, Boost & Ads, and Chat. Its focus areas include Enterprise Applications, MarketingTech and Local Marketing. Its legal entity is SOCi Inc. Its competitors include Netsertive, Synup and Brandmuscle; 3 of its 3 listed competitors have raised funding.
Company details
Marketing platform for businesses. It provides a platform for multi-location businesses to streamline marketing strategies. It leverages AI to automate search optimization, social strategy, and reputation management. The platform offers a range of features to help businesses manage online presence and engage with customers across multiple locations.
- Total Equity Funding$237.75M (USD)
in 8 rounds
- Latest Funding Round$120M (USD), Series E
Mar 2023
- InvestorsLeland Stanford Junior University
& 12 more
Products & Services of SOCi
SOCi offers a comprehensive portfolio of products and services, including Genius Search, Genius Social, Genius Reviews, Boost & Ads, and Chat.
Analyzes data and automates local visibility optimizations for businesses.
Automates content creation and engagement for local branding.
Responds to reviews to enhance brand visibility and trust.
Generates localized ad campaigns for targeted audiences.
Provides 24/7 chatbots for queries and lead generation.
Funding Insights of SOCi
SOCi has successfully raised a total of $237.75M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $120 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $237.75M
- Total Rounds 8
- Last Round Series E — $120M
- Investors Count 13
All 8 funding rounds of SOCi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $120M | Series E | – | JMI Management | |
| Jan 2021 | $80M | Series D | – | JMI Management | |
| Dec 2019 | $15M | Series C | – | Vertical Venture Partners | |
| Aug 2018 | $10.5M | Series B | – | Vertical Venture Partners | |
| Mar 2017 | $8.5M | Series A | – | Vertical Venture Partners, Grayhawk Capital | |
| Feb 2016 | $2.25M | Series A | – | – | |
| Nov 2014 | $1.5M | Series A | – | – | |
| Jun 2012 | Seed | – | EvoNexus | – |
13 investors in total: 12 institutional and 1 angel.
Investors in SOCi
SOCi has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Leland Stanford Junior University, JMI Management and Vertical Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in software companies | jmi.com | Baltimore, United States | ||
Early-stage venture capital investments are made in specific industry verticals. | vvp.vc | Palo Alto, United States | ||
Venture capital funding for SaaS companies. | blossomstreetventures.com | |||
Investments are made by Ankona Capital in early-stage software companies. | ankona.com | Newport Beach, United States | ||
| grayhawk.vc | ||||
Venture capital is directed toward B2B technology companies. | cobre.vc | Scottsdale, United States | ||
Investments are directed toward early-stage enterprise software firms. | peninsula.vc | San Mateo, United States | ||
| siliconvalleygrowth.com | ||||
GrowthX is focused on helping B2B founders achieve scalable revenue. | growthx.com | |||
12-18 month incubation programs are provided for startups in California. | evonexus.org | San Diego, United States |
Investor details for SOCi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SOCi
118 people are tracked at SOCi (26 in leadership, 92 in team).
| Name | Role | Group |
|---|---|---|
Alo Sarv | Co-Founder & CTO | Leadership |
Afif Khoury | Founder & CEO | Leadership |
Monica Ho | Chief Marketing Officer | Leadership |
Bobby Ferla | General Manager, Real Estate & Hospitality | Leadership |
Igor Khoroshilov | VP Of Engineering | Leadership |
Greg Nolan | Director Of Cloud Infrastructure | Leadership |
Tuomas Lunti | Senior Director Of Engineer | Leadership |
Mary Deitsch | Senior Director Of Marketing | Leadership |
Olivia Starr | Director Of Marketing, Branding, And Communications | Leadership |
Kolby S. | Director, Customer Operations And Support | Leadership |
Koji Takagi | VP Of Marketing | Leadership |
Damian Rollison | Senior Director Of Market Insights | Leadership |
Blake Jensen | Sr. Director, Implementations | Leadership |
Allyson Carper | Head Of Customer Data Services | Leadership |
Cassady Wehba | Director Of Marketing, Branding & Communications | Leadership |
Ben Brownlee | Chief Customer Officer | Leadership |
John Gardiner | CFO | Leadership |
Niamh Tunney | Director Of Accounting | Leadership |
Seth Hansen | Vice President, Customer Success And Support | Leadership |
Renee Crosby | Customer Success Operations Director | Leadership |
98 more people are available in the full profile.
Complete people profiles for SOCi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SOCi
3 dated milestones of SOCi across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SOCi is founded.
- Funding First funding round.
- Funding Latest funding round, Series E, of $120.0M.
Competitors of SOCi
SOCi has 3 listed competitors in our database, 3 of them funded. They include Netsertive, Synup and Brandmuscle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| synup.com | 2013 | New York, United States | $6.5M | 55 | Platform offers listing, review, and social media management software | |
| brandmuscle.com | 2000 | Chicago, United States | $5M | 476 | Local marketing management platform |
Detailed competitors of SOCi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SOCi
The website of SOCi (soci.ai) receives about 75.1K visits a month and ranks #483,160 among all websites worldwide, #981 in Online Marketing.
- Monthly visits75.1K
▼ 6.8% vs previous month
- Unique visitors36.7K
per month
- Global rank#483,160
among all websites
- Category rank#981
Business and Consumer Services · Online Marketing
- Bounce rate42%
- Pages per visit1.7
- Average visit24 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with SOCi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
buzzboard.ai | buzzboard.ai | 100% | #2,952,121 | – | |
| widewail.com | 96% | 52.6K | #554,729 | View details | |
| fluency.inc | 94% | 26.9K | #877,630 | View details | |
| clickcease.com | 92% | 926.9K | #81,740 | View details | |
| uberall.com | 92% | 92.3K | #293,770 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SOCi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as SOCi (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Soci
Complete news archive for SOCi
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about SOCi
SOCi was founded in 2012.
SOCi is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Afif Khoury is the CEO of SOCi, as recorded in our data. They have also founded this company.
SOCi is a funded company, having raised a total of $237.75M across 8 funding rounds to date.
Marketing platform for businesses. It provides a platform for multi-location businesses to streamline marketing strategies. It leverages AI to automate search optimization, social strategy, and reputation management. The platform offers a range of features to help businesses manage online presence and engage with customers across multiple locations.
SOCi's top competitors include Netsertive, Synup and Brandmuscle.
SOCi offers Genius Search, Genius Social, Genius Reviews, Boost & Ads, and Chat.
SOCi has 13 investors. Key investors include Leland Stanford Junior University, JMI Management, Vertical Venture Partners, Blossom Street Ventures, and Renew Group.
SOCi operates through Soci Inc.