About Matchcraft
Matchcraft is a Technology company based in Santa Monica (United States) founded in 1998, and was acquired by Vendasta in January 2022. Search advertising solutions are delivered via bid management platforms. It operates in the Technology and Media & Entertainment sectors. Matchcraft offers products and services including AI Web Chat, Reputation Management, Social Marketing, Advertising Intelligence, and MatchCraft. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its competitors include Marin Software, RhythmOne and NextRoll; 3 of its 3 listed competitors have raised funding.
Company details
MatchCraft offers search advertising suite solutions through its advantage and advisor platforms. The former includes a bid management engine that uses real-time bidding algorithms to improve the ROI of campaigns. Monitoring, reporting, and optimization of campaigns and ads running on Facebook. Creation of display ads on websites to increase reach. The latter provides a keyword library consisting of 18 different languages and are used to optimize search campaigns. Some of the clients include Citygate, Fonecta, and Planeta etc.
Products & Services of Matchcraft
Matchcraft offers a comprehensive portfolio of products and services, including AI Web Chat, Reputation Management, Social Marketing, Advertising Intelligence, and MatchCraft.
Captures and converts leads for local businesses.
Manages reviews and mentions for businesses.
Creates and manages social media campaigns.
Provides PPC performance insights for clients.
Optimizes search and display ads using AI.
Apps and channels of Matchcraft
its YouTube channel Vendasta has 316 subscribers and 30 videos.
Videos from Matchcraft
The most watched videos on Matchcraft's YouTube channel, Vendasta (316 subscribers). Click a video to play it here.
More on Vendasta.
Investors in Matchcraft
Matchcraft has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Vendasta and Advance Local.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Local communities are empowered through journalism and technology solutions. | advancedigital.com | |||
All-in-one platform for companies selling digital solutions to local businesses | 2008 | vendasta.com | Saskatoon, Canada |
Investor details for Matchcraft
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People of Matchcraft
14 people are tracked at Matchcraft (4 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Brad Petersen | Executive Vice President - Global - Business Development | Leadership |
Alex Dionysian | Chief Technology Officer | Leadership |
Thomas Maguire | Senior Director, Business Development For Americas And APAC | Leadership |
Kevin Nguyen | VP Of Engineering | Leadership |
Beth H. | Digital Product Specialist | Team |
Jilesh Lakhani | Senior Software Security Engineer | Team |
Vladimir Ruzov | Senior Software Engineer | Team |
Adam Jafery | Client Engagement And Optimization Manager | Team |
Madison Ruos | Digital Advertiser Account Manager | Team |
Mira Scott | Taxonomy & SEM Specialist | Team |
Kinjal C. | Software Engineer | Team |
Rui Zhang | Sr Software Engineer | Team |
Richard Jensen | Sr. Software Engineer | Team |
Malu Sánchez | Digital Advertising Analyst | Team |
Complete people profiles for Matchcraft
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Timeline of Matchcraft
3 dated milestones of Matchcraft across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Matchcraft is founded.
- Exit Acquired by Advance Digital.
- Exit Acquired by Vendasta.
Competitors of Matchcraft
Matchcraft has 3 listed competitors in our database, 3 of them funded. They include Marin Software, RhythmOne and NextRoll.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses |
Detailed competitors of Matchcraft
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Web traffic of Matchcraft
The website of Matchcraft (matchcraft.com) receives about 1.9K visits a month and ranks #10,448,696 among all websites worldwide, #12,865 in Online Marketing.
- Monthly visits1.9K
▲ 5.3% vs previous month
- Global rank#10,448,696
among all websites
- Category rank#12,865
Business and Consumer Services · Online Marketing
- Bounce rate97%
- Pages per visit1.1
- Average visit1 sec
- DevicesDesktop 100% · Mobile 0%
Websites whose visitors overlap most with Matchcraft. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
internetmadeeasy.com | internetmadeeasy.com | 100% | – | ||
| localseoguide.com | 82% | #2,303,652 | View details | ||
certifiedknowledge.org | certifiedknowledge.org | 82% | – | ||
ebrainsinc.com | ebrainsinc.com | 71% | – | ||
| wirestone.com | 63% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Matchcraft
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as Matchcraft (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Matchcraft
Complete news archive for Matchcraft
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Frequently Asked Questions about Matchcraft
Matchcraft was founded in 1998.
Matchcraft is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
MatchCraft offers search advertising suite solutions through its advantage and advisor platforms. The former includes a bid management engine that uses real-time bidding algorithms to improve the ROI of campaigns. Monitoring, reporting, and optimization of campaigns and ads running on Facebook. Creation of display ads on websites to increase reach. The latter provides a keyword library consisting of 18 different languages and are used to optimize search campaigns. Some of the clients include Citygate, Fonecta, and Planeta etc.
Matchcraft's top competitors include NextRoll, Marin Software and RhythmOne.
Matchcraft offers AI Web Chat, Reputation Management, Social Marketing, Advertising Intelligence, and MatchCraft.
Matchcraft has 2 investors. Key investors include Vendasta, and Advance Local.
Yes. Matchcraft was acquired by Vendasta in January 2022.