Signpost

New York, United States Founded: 2010 • Age: 16 yrs Acquired By Hibu
Cloud-based marketing automation is delivered for small and medium-sized businesses.
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About Signpost

Signpost is a company based in New York (United States) founded in 2010 was acquired by Hibu in September 2023. It operates as a SaaS (Software-as-a-Service), and Managed Services. Signpost has raised $88.94 million across 7 funding rounds from investors including BMO, Hibu and Georgian. Signpost has completed 1 acquisition, including Securus Contact Systems. Signpost offers products and services including AI Voice Receptionist, Live Receptionist, and Instant Response Messaging Hub. Signpost operates in a competitive market with competitors including Madwire, Vendasta, OutboundEngine, Womply and Resultados Digitais, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Signpost, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $88.94 M (USD)

    in 7 rounds

  • Latest Funding Round
    $52 M (USD), Series D

    Jun 09, 2019

  • Investors
    BMO

    & 10 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Hibu

    (Sep 11, 2023)

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Products & Services of Signpost

Signpost offers a comprehensive portfolio of products and services, including AI Voice Receptionist, Live Receptionist, and Instant Response Messaging Hub. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automated call handling is provided for small businesses.

Live call answering is offered for business support.

Messaging solutions are delivered for quick customer responses.

People of Signpost
Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Shane Stone
Senior Director, Demand Generation
People
Bruno Cesar Pimenta Fernandes
Senior Software Engineer
People
Nandita Subramanian
VP, Controller
People
Lyndon Singh
Accountant

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Funding Insights of Signpost

Signpost has successfully raised a total of $88.94M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $52 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series D — $52.0M
  • First Round

    (03 Mar 2010)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2019 Amount Series D - Signpost Valuation HighBar Partners , BMO
Apr, 2015 Amount Series C - Signpost Valuation

investors

Nov, 2013 Amount Series B - Signpost Valuation OpenView
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Signpost

Signpost has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BMO, Hibu and Georgian. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
HighBar Partners is engaged in providing strategic growth capital.
Founded Year Domain Location
Spark Capital is engaged in venture capital investments.
Founded Year Domain Location
Venture capital is provided to expanding B2B software companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Signpost

Signpost has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Securus Contact Systems. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Live receptionist and live chat services are provided to businesses.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Signpost

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Signpost Comparisons

Employees
+
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Competitors of Signpost

Signpost operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Madwire, Vendasta, OutboundEngine, Womply and Resultados Digitais, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Marketing suite offered to small businesses through digital platform.
domain founded_year HQ Location
All-in-one platform for companies selling digital solutions to local businesses
domain founded_year HQ Location
Automated Marketing for SMBs.
domain founded_year HQ Location
Cloud-based marketing suite is offered for small and medium-sized businesses.
domain founded_year HQ Location
Digital marketing automation tools are provided for small businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Signpost

When was Signpost founded?

Signpost was founded in 2010.

Where is Signpost located?

Signpost is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Signpost a funded company?

Signpost is a funded company, having raised a total of $88.94M across 7 funding rounds to date. The company's 1st funding round was a Series B of $10.58M, raised on Mar 03, 2010.

What does Signpost do?

Signpost is engaged in offering virtual receptionist services tailored for small businesses, particularly in home service industries such as plumbing, electrical, HVAC, roofing, and general contracting. Solutions including AI Voice Receptionist, Live Receptionist, and Instant Response Messaging Hub are provided to ensure calls are answered promptly and appointments are scheduled efficiently. Operations are focused on helping businesses convert leads into customers while freeing up time for business growth. Services are delivered with a commitment to 247 availability and integration with existing business tools.

Who are the top competitors of Signpost?

Signpost's top competitors include Vendasta, ThriveHive and Madwire.

What products or services does Signpost offer?

Signpost offers AI Voice Receptionist, Live Receptionist, and Instant Response Messaging Hub.

How many acquisitions has Signpost made?

Signpost has made 1 acquisition, including Securus Contact Systems.

Who are Signpost's investors?

Signpost has 11 investors. Key investors include BMO, Hibu, Georgian, HighBar Partners, and Spark Capital.

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