About BlueHornet
BlueHornet is a Technology company based in Globe (United States) founded in 2000, and was acquired by Marlin Equity Partners in December 2015. Email marketing solutions for promotional and transactional campaigns are offered. The company was acqui-hired. BlueHornet offers products and services including Mapp Marketing Cloud, Mapp AI Assistant, and Digital Analytics. Its focus areas include Enterprise Applications, MarketingTech and Email Marketing. Its legal entity is Mapp Digital UK Ltd. Its competitors include LiveIntent, SendGrid and MailChimp; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2000 and based in Globe, United States, BlueHornet operates in the email marketing sector. Services are provided to enterprises for managing promotional, triggered, and transactional campaigns. Target segments are built using integrated performance tracking metrics to support personalized outreach. Features encompass multivariate AB testing, integrations with CRM and ecommerce systems, personalization tools, remarketing capabilities, email tracking via Return Path, and campaign analytics. Deliverability management services are also included.
- Headquarters Globe, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website bluehornet.com
- Social LinkedIn X Facebook YouTube
- Acquired by Marlin Equity Partners (Dec 2015)
- Legal Name Mapp Digital Uk Ltd
- Investors
- Acquired byMarlin Equity Partners
(Dec 2015)
Products & Services of BlueHornet
BlueHornet offers a comprehensive portfolio of products and services, including Mapp Marketing Cloud, Mapp AI Assistant, and Digital Analytics.
Platform for AI-powered data unification and campaign optimization
AI for predicting customer behavior and enhancing engagement strategies
Tool for in-depth data analysis to improve marketing activities
Investors in BlueHornet
BlueHornet has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Marlin Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity investments are managed by the firm. | 2004 | marlinequity.com | Los Angeles, United States |
Investor details for BlueHornet
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Timeline of BlueHornet
2 dated milestones of BlueHornet across 15 years, from founding to its latest funding, stage changes and deals.
- Founded BlueHornet is founded.
- Exit Acquired by Marlin Equity Partners.
Competitors of BlueHornet
BlueHornet has 3 listed competitors in our database, 2 of them funded. They include LiveIntent, SendGrid and MailChimp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liveintent.com | 2009 | New York, United States | $64.75M | 35 | Real-time email advertising and marketing platform is operated. | |
| sendgrid.com | 2009 | Boulder, United States | $83.49M | 449 | Cloud-based email delivery and analytics services are provided. | |
| mailchimp.com | 2001 | Atlanta, United States | 1,208 | Cloud based email marketing software for SMBs |
Detailed competitors of BlueHornet
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Web traffic of BlueHornet
The website of BlueHornet (bluehornet.com) receives about 5.4K visits a month.
- Monthly visits5.4K
▼ 29.6% vs previous month
Websites whose visitors overlap most with BlueHornet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| emailaptitude.com | 100% | View details | |||
| redeye.com | 84% | 7.1K | #2,670,070 | View details | |
| benchmarkemail.com | 73% | 292.8K | View details | ||
| briefyourmarket.com | 61% | 77.3K | #447,859 | View details | |
| bronto.com | 30% | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as BlueHornet (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Bluehornet
Complete news archive for BlueHornet
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Frequently Asked Questions about BlueHornet
BlueHornet was founded in 2000.
BlueHornet is headquartered in Globe, United States. It is registered at Globe, Arizona, United States.
Founded in 2000 and based in Globe, United States, BlueHornet operates in the email marketing sector. Services are provided to enterprises for managing promotional, triggered, and transactional campaigns. Target segments are built using integrated performance tracking metrics to support personalized outreach. Features encompass multivariate AB testing, integrations with CRM and ecommerce systems, personalization tools, remarketing capabilities, email tracking via Return Path, and campaign analytics. Deliverability management services are also included.
BlueHornet's top competitors include LiveIntent, SendGrid and MailChimp.
BlueHornet offers Mapp Marketing Cloud, Mapp AI Assistant, and Digital Analytics.
BlueHornet has 1 investor. Key investors include Marlin Equity Partners.
BlueHornet operates through Mapp Digital Uk Ltd.
Yes. BlueHornet was acquired by Marlin Equity Partners in December 2015.