About LiveIntent
LiveIntent is a Technology company based in New York (United States) founded in 2009, and was acquired by Zeta Global in October 2024. Real-time email advertising and marketing platform is operated. It operates in the Technology and Media & Entertainment sectors. LiveIntent has raised $64.75 million across 4 funding rounds from investors including Zeta Global, FTV Capital and First Round Capital. The company has 35 employees. LiveIntent has completed 2 acquisitions, including Avari and Mojn. Its website liveintent.com draws about 130 thousand monthly visits. LiveIntent offers products and services including People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions. Its focus areas include Enterprise Applications, AdTech, Ad Network and Email Newsletter. Its competitors include Taboola, SendGrid and EX.CO; 3 of its 3 listed competitors have raised funding.
Company details
LiveIntent was founded in 2009 in New York, United States, within the digital advertising sector. A platform for real-time email advertising and marketing is maintained, supporting cookieless solutions. Revenue generation from email and web inventory is facilitated for publishers. Operations integrate a prediction engine with ad management and targeting tools that operate within inboxes to enable real-time ad delivery across the United States.
- Headquarters New York, United States
- Employees 35
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Phone•••• ••••
- Website liveintent.com
- Social LinkedIn X Facebook Instagram
- Acquired by Zeta Global (Oct 2024)
- Net Profit$4.01 M (USD)37as on Dec 31, 2022
- Total Equity Funding$64.75M (USD)
in 4 rounds
- Latest Funding Round$32.5M (USD), Series D
Jun 2015
- InvestorsZeta Global
& 9 more
- Employee Count35
- Investments & AcquisitionsAvari
& 1 more
- Acquired byZeta Global
(Oct 2024)
Products & Services of LiveIntent
LiveIntent offers a comprehensive portfolio of products and services, including People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions.
Enables targeted advertising using people data for marketers
Provides templates for seamless native ads in email content
Unifies IDs for improved digital addressability and resolution
Funding Insights of LiveIntent
LiveIntent has successfully raised a total of $64.75M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $32.5 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $64.75M
- Total Rounds 4
- Last Round Series D — $32.5M
- First Round $4.25M
(Jan 2010)
- Investors Count 9
All 4 funding rounds of LiveIntent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $32.5M | Series D | – | FTV Capital | |
| Dec 2013 | $20M | Series C | – | Bullpen Capital | |
| Oct 2011 | $8M | Series B | – | Shasta Ventures | |
| Jan 2010 | $4.25M | Series A | – | Battery Ventures, First Round Capital | – |
10 investors in total: 10 institutional.
Investors in LiveIntent
LiveIntent has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Zeta Global, FTV Capital and First Round Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | ftvcapital.com | San Francisco, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
Growth equity and venture capital are applied to tech sectors. | valorcapitalgroup.com | New York, United States | ||
Alpha Partners is engaged in growth-stage venture capital investments. | alphavp.com | New York, United States | ||
VC and private debt investments are directed toward multiple sectors. | escalatecapital.com | Austin, United States | ||
Seed & early stage tech-focused venture capital firm investing in the US and Canada | bullpencap.com | San Francisco, United States | ||
Tech startups are funded by multi-family backed GrapeArborVC. | grapearborvc.com | New York, United States | ||
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | zetaglobal.com | New York, United States |
Investor details for LiveIntent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of LiveIntent
63 people are tracked at LiveIntent (11 in leadership, 1 in board & advisors, 51 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Justin Senno | Vice President Of Customer Success | Leadership |
Søren Holbech | Head of Data Science | Leadership |
Jacob Rastegar | Director Of Business Development | Leadership |
Matt Keiser | CEO | Leadership |
Jon Beck | Chief Revenue Officer | Leadership |
Michael Marcos | Director, Engineering | Leadership |
Mariana Chavez | Director, Ad Operations | Leadership |
Deepthi Venkitaramanan | PM Director | Leadership |
Henrik Steen | VP Engineering, Operations And Growth | Leadership |
Rachel Rubin | Vice President of Customer Success | Leadership |
Jason Oates | Vp, HIRO Partnerships | Leadership |
Jason Pressman | Board Member | Board & advisors |
Chintan Shah | Engineering Lead | Team |
🇺🇦Dmytro P. | Lead Engineer | Team |
Bogdan Ailiesei | Senior DevOps Engineer | Team |
Jan Tatarik | DevOps Manager | Team |
Nitika Singh | Customer Success Account Manager | Team |
Kara Nardella | Customer Success Manager | Team |
Lauren Cordes | Senior Customer Success Manager - Core Supply | Team |
Christian Bjørnbak | Principal Data Integration Engineer | Team |
43 more people are available in the full profile.
Complete people profiles for LiveIntent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by LiveIntent
LiveIntent has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Avari and Mojn.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalized email marketing is enabled without PII collection. | mojn.com | Copenhagen, Denmark | 2009 | Dec 2015 | •••• | |
Email content personalization and predictive recommendations are delivered. | avari.io | Berlin, Germany | 2013 | Nov 2015 | •••• |
Complete acquisition details for LiveIntent
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of LiveIntent
6 dated milestones of LiveIntent across 15 years, from founding to its latest funding, stage changes and deals.
- Founded LiveIntent is founded.
- Funding First funding round of $4.3M.
- Funding Latest funding round, Series D, of $32.5M.
- Acquisition Acquires Avari.
- Acquisition Acquires Mojn.
- Exit Acquired by Zeta Global.
Competitors of LiveIntent
LiveIntent has 3 listed competitors in our database, 3 of them funded. They include Taboola, SendGrid and EX.CO.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| sendgrid.com | 2009 | Boulder, United States | $83.49M | 449 | Cloud-based email delivery and analytics services are provided. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform |
Detailed competitors of LiveIntent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of LiveIntent
The website of LiveIntent (liveintent.com) receives about 129.9K visits a month and ranks #337,449 among all websites worldwide, #9,885 in Online Marketing.
- Monthly visits129.9K
▲ 26.3% vs previous month
- Unique visitors59.1K
per month
- Global rank#337,449
among all websites
- Category rank#9,885
Business and Consumer Services · Online Marketing
- Bounce rate64%
- Pages per visit2.9
- Average visit56 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with LiveIntent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
| mobclix.com | 97% | View details | |||
| pubmatic.com | 97% | 1.2M | #33,781 | View details | |
| sailthru.com | 95% | 996.4K | #52,930 | View details | |
| paved.com | 93% | 77.8K | #549,096 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for LiveIntent
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as LiveIntent (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Liveintent
Complete news archive for LiveIntent
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- Full article archive
- Source and publication date
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Frequently Asked Questions about LiveIntent
LiveIntent was founded in 2009 and raised its 1st funding round 1 year after it was founded.
LiveIntent is headquartered in New York, United States. It is registered at New York, New York, United States.
LiveIntent is a funded company, having raised a total of $64.75M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.25M, raised on Jan 2010.
LiveIntent has 35 employees.
LiveIntent was founded in 2009 in New York, United States, within the digital advertising sector. A platform for real-time email advertising and marketing is maintained, supporting cookieless solutions. Revenue generation from email and web inventory is facilitated for publishers. Operations integrate a prediction engine with ad management and targeting tools that operate within inboxes to enable real-time ad delivery across the United States.
LiveIntent offers People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions.
LiveIntent has 10 investors. Key investors include Zeta Global, FTV Capital, First Round Capital, Battery Ventures, and Shasta Ventures.
Yes. LiveIntent was acquired by Zeta Global in October 2024.
The website of LiveIntent receives about 130 thousand visits a month and ranks #337,449 among all websites worldwide.