About LiveIntent
LiveIntent is a company based in New York (United States) founded in 2009 was acquired by Zeta Global in October 2024.. LiveIntent has raised $64.75 million across 4 funding rounds from investors including Zeta Global, FTV Capital and First Round Capital. The company has 35 employees as of December 31, 2020. LiveIntent has completed 2 acquisitions, including Avari and Mojn. LiveIntent offers products and services including People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions. LiveIntent operates in a competitive market with competitors including Taboola, SendGrid, EX.CO, OpenWeb and Supersonic, among others.
- Headquarter New York, United States
- Employees 35 as on 31 Dec, 2020
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
$4.01 M (USD)37as on Dec 31, 2022
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EBITDA
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Total Equity Funding
$64.75 M (USD)
in 4 rounds
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Latest Funding Round
$32.5 M (USD), Series D
Jun 17, 2015
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Investors
Zeta Global
& 9 more
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Employee Count
35
as on Dec 31, 2020
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Investments & Acquisitions
Avari
& 1 more
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Acquired by
Zeta Global
(Oct 08, 2024)
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Products & Services of LiveIntent
LiveIntent offers a comprehensive portfolio of products and services, including People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables targeted advertising using people data for marketers
Provides templates for seamless native ads in email content
Unifies IDs for improved digital addressability and resolution
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Funding Insights of LiveIntent
LiveIntent has successfully raised a total of $64.75M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $32.5 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series D — $32.5M
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First Round
First Round
(19 Jan 2010)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2015 | Amount | Series D - LiveIntent | Valuation | FTV Capital | |
| Dec, 2013 | Amount | Series C - LiveIntent | Valuation | Bullpen Capital | |
| Oct, 2011 | Amount | Series B - LiveIntent | Valuation | Shasta Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LiveIntent
LiveIntent has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Zeta Global, FTV Capital and First Round Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investment firm
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Founded Year | Domain | Location | |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by LiveIntent
LiveIntent has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Avari and Mojn. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Email content personalization and predictive recommendations are delivered.
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2013 | ||||
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Personalized email marketing is enabled without PII collection.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - LiveIntent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liveintent Comparisons
Competitors of LiveIntent
LiveIntent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SendGrid, EX.CO, OpenWeb and Supersonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Cloud-based email delivery and analytics services are provided.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Liveintent
Frequently Asked Questions about LiveIntent
When was LiveIntent founded?
LiveIntent was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is LiveIntent located?
LiveIntent is headquartered in New York, United States. It is registered at New York, New York, United States.
Is LiveIntent a funded company?
LiveIntent is a funded company, having raised a total of $64.75M across 4 funding rounds to date. The company's 1st funding round was a Series B of $8M, raised on Jan 19, 2010.
How many employees does LiveIntent have?
As of Dec 31, 2020, the latest employee count at LiveIntent is 35.
What does LiveIntent do?
LiveIntent was founded in 2009 in New York, United States, within the digital advertising sector. A platform for real-time email advertising and marketing is maintained, supporting cookieless solutions. Revenue generation from email and web inventory is facilitated for publishers. Operations integrate a prediction engine with ad management and targeting tools that operate within inboxes to enable real-time ad delivery across the United States.
Who are the top competitors of LiveIntent?
LiveIntent's top competitors include Taboola, Supersonic and EX.CO.
What products or services does LiveIntent offer?
LiveIntent offers People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions.
How many acquisitions has LiveIntent made?
Who are LiveIntent's investors?
LiveIntent has 10 investors. Key investors include Zeta Global, FTV Capital, First Round Capital, Battery Ventures, and Shasta Ventures.
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