LiveIntent

New York, United States Founded: 2009 • Age: 17 yrs Acquired By Zeta Global
Real-time email advertising and marketing platform is operated.
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About LiveIntent

LiveIntent is a company based in New York (United States) founded in 2009 was acquired by Zeta Global in October 2024.. LiveIntent has raised $64.75 million across 4 funding rounds from investors including Zeta Global, FTV Capital and First Round Capital. The company has 35 employees as of December 31, 2020. LiveIntent has completed 2 acquisitions, including Avari and Mojn. LiveIntent offers products and services including People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions. LiveIntent operates in a competitive market with competitors including Taboola, SendGrid, EX.CO, OpenWeb and Supersonic, among others.

  • Headquarter New York, United States
  • Employees 35 as on 31 Dec, 2020
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
    $4.01 M (USD)
    37
    as on Dec 31, 2022
  • EBITDA
  • Total Equity Funding
    $64.75 M (USD)

    in 4 rounds

  • Latest Funding Round
    $32.5 M (USD), Series D

    Jun 17, 2015

  • Investors
    Zeta Global

    & 9 more

  • Employee Count
    35

    as on Dec 31, 2020

  • Investments & Acquisitions
    Avari

    & 1 more

  • Acquired by
    Zeta Global

    (Oct 08, 2024)

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Products & Services of LiveIntent

LiveIntent offers a comprehensive portfolio of products and services, including People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables targeted advertising using people data for marketers

Provides templates for seamless native ads in email content

Unifies IDs for improved digital addressability and resolution

People of LiveIntent
Headcount 200-500
Employee Profiles 62
Board Members and Advisors 1
Employee Profiles
People
Chintan Shah
Engineering Lead
People
Justin Senno
Vice President Of Customer Success
People
Søren Holbech
Head of Data Science
People
Jacob Rastegar
Director Of Business Development

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Board Members and Advisors
people
Jason Pressman
Board Member

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Funding Insights of LiveIntent

LiveIntent has successfully raised a total of $64.75M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $32.5 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series D — $32.5M
  • First Round

    (19 Jan 2010)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2015 Amount Series D - LiveIntent Valuation FTV Capital
Dec, 2013 Amount Series C - LiveIntent Valuation Bullpen Capital
Oct, 2011 Amount Series B - LiveIntent Valuation Shasta Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in LiveIntent

LiveIntent has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Zeta Global, FTV Capital and First Round Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investment firm
Founded Year Domain Location
US focused seed and early-stage VC firm
Founded Year Domain Location
Investments in technology companies are conducted globally by Battery Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by LiveIntent

LiveIntent has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Avari and Mojn. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Email content personalization and predictive recommendations are delivered.
2013
Personalized email marketing is enabled without PII collection.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - LiveIntent

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Liveintent Comparisons

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Competitors of LiveIntent

LiveIntent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SendGrid, EX.CO, OpenWeb and Supersonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ad network platform is utilized for content recommendations and monetization.
domain founded_year HQ Location
Cloud-based email delivery and analytics services are provided.
domain founded_year HQ Location
Content management platform
domain founded_year HQ Location
Cross-device ad network is provided for conversation-based advertising.
domain founded_year HQ Location
Game publishing solutions are provided by Supersonic for developers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Liveintent

Frequently Asked Questions about LiveIntent

When was LiveIntent founded?

LiveIntent was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Where is LiveIntent located?

LiveIntent is headquartered in New York, United States. It is registered at New York, New York, United States.

Is LiveIntent a funded company?

LiveIntent is a funded company, having raised a total of $64.75M across 4 funding rounds to date. The company's 1st funding round was a Series B of $8M, raised on Jan 19, 2010.

How many employees does LiveIntent have?

As of Dec 31, 2020, the latest employee count at LiveIntent is 35.

What does LiveIntent do?

LiveIntent was founded in 2009 in New York, United States, within the digital advertising sector. A platform for real-time email advertising and marketing is maintained, supporting cookieless solutions. Revenue generation from email and web inventory is facilitated for publishers. Operations integrate a prediction engine with ad management and targeting tools that operate within inboxes to enable real-time ad delivery across the United States.

Who are the top competitors of LiveIntent?

LiveIntent's top competitors include Taboola, Supersonic and EX.CO.

What products or services does LiveIntent offer?

LiveIntent offers People-Based Audiences, Native Ad Blueprints, and Identity Data Solutions.

How many acquisitions has LiveIntent made?

LiveIntent has made 2 acquisitions, including Avari, and Mojn.

Who are LiveIntent's investors?

LiveIntent has 10 investors. Key investors include Zeta Global, FTV Capital, First Round Capital, Battery Ventures, and Shasta Ventures.

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