About AdInMo
AdInMo is a company based in Edinburgh (United Kingdom) founded in 2017 by Kristan Rivers. It operates as a Advertising Model. AdInMo has raised $8.18 million across 5 funding rounds from investors including Techstart Ventures and Sputnik ATX. AdInMo offers products and services including InGamePlay Monetization, IAPBoost™, and CROSSPromo. AdInMo operates in a competitive market with competitors including Supersonic, Bidstack, Super League, Supponor and Anzu, among others.
- Headquarter Edinburgh, United Kingdom
- Founders Kristan Rivers
-
Sectors
Media & Entertainment
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Adinmo Ltd.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$8.18 M (USD)
in 5 rounds
-
Latest Funding Round
$2.54 M (USD), Seed
Aug 31, 2023
-
Investors
Techstart Ventures
& 1 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of AdInMo
AdInMo offers a comprehensive portfolio of products and services, including InGamePlay Monetization, IAPBoost™, and CROSSPromo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
In-game ads are provided for increased player engagement.
Players are converted into payers through targeted strategies.
Retention metrics are improved through cross-promotion techniques.
Unlock access to complete
Funding Insights of AdInMo
AdInMo has successfully raised a total of $8.18M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.54 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Seed — $2.5M
-
First Round
First Round
(29 Jan 2019)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2023 | Amount | Seed - AdInMo | Valuation |
investors |
|
| Mar, 2022 | Amount | Seed - AdInMo | Valuation |
investors |
|
| May, 2021 | Amount | Seed - AdInMo | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AdInMo
AdInMo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Techstart Ventures and Sputnik ATX. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Early-stage investments are provided by Techstart Ventures.
|
Founded Year | Domain | Location | |
|
A venture capital and accelerator program for startups is operated.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by AdInMo
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - AdInMo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adinmo Comparisons
Competitors of AdInMo
AdInMo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Bidstack, Super League, Supponor and Anzu, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
|
|
| domain | founded_year | HQ Location |
In-game advertising platform is provided for developers and advertisers.
|
|
| domain | founded_year | HQ Location |
Networks of games, monetization tools, and content channels are provided.
|
|
| domain | founded_year | HQ Location |
In-game advertising solutions are delivered via AI-driven virtual technology.
|
|
| domain | founded_year | HQ Location |
In-game ad network software is provided by Anzu's platform.
|
|
| domain | founded_year | HQ Location |
In-app marketing automation is delivered for mobile app optimization.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Adinmo
Frequently Asked Questions about AdInMo
When was AdInMo founded?
AdInMo was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is AdInMo located?
AdInMo is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Who is the current CEO of AdInMo?
Kristan Rivers is the current CEO of AdInMo. They have also founded this company.
Is AdInMo a funded company?
AdInMo is a funded company, having raised a total of $8.18M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Jan 29, 2019.
What does AdInMo do?
In-game monetization solutions are offered by AdInMo to game developers and advertisers. Focus is placed on immersive ad placements that enhance player engagement and increase lifetime value (LTV). Services include tools like IAPBoost for converting players into payers and CROSSPromo for improving retention metrics. The company operates within the advertising technology sector, targeting mobile gaming industries with hybrid monetization strategies. Reports and case studies are provided to demonstrate effectiveness across various developer partnerships.
Who are the top competitors of AdInMo?
AdInMo's top competitors include Supersonic, Bidstack and Supponor.
What products or services does AdInMo offer?
AdInMo offers InGamePlay Monetization, IAPBoost™, and CROSSPromo.
Who are AdInMo's investors?
AdInMo has 2 investors. Key investors include Techstart Ventures, and Sputnik ATX.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.