AdInMo

Edinburgh, United Kingdom Founded: 2017 • Age: 9 yrs
In-game advertising platform integrates media ads for audience engagement.
Annual revenue - Latest available
Total funding $8.2M 5 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About AdInMo

AdInMo is a company based in Edinburgh (United Kingdom) founded in 2017 by Kristan Rivers. It operates as a Advertising Model. AdInMo has raised $8.18 million across 5 funding rounds from investors including Techstart Ventures and Sputnik ATX. AdInMo offers products and services including InGamePlay Monetization, IAPBoost™, and CROSSPromo. AdInMo operates in a competitive market with competitors including Supersonic, Bidstack, Super League, Supponor and Anzu, among others.

  • Headquarter Edinburgh, United Kingdom
  • Founders Kristan Rivers
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Adinmo Ltd.
Operational Areas
Media & Entertainment → Gaming & Interactive Entertainment Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8.18 M (USD)

    in 5 rounds

  • Latest Funding Round
    $2.54 M (USD), Seed

    Aug 31, 2023

  • Investors
  • Employee Count
    Not available
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of AdInMo

AdInMo offers a comprehensive portfolio of products and services, including InGamePlay Monetization, IAPBoost™, and CROSSPromo.

Product name locked
Category locked
Primary

In-game ads are provided for increased player engagement.

Product name locked
Category locked
Locked

Players are converted into payers through targeted strategies.

Product name locked
Category locked
Locked

Retention metrics are improved through cross-promotion techniques.

People of AdInMo

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Kevin Walsh
Supply Partnerships Account Manager
People
Kristan Rivers
CEO & Founder
People
Joanne Marshall
Digital Marketing Manager
People
Lewis Horgan
Senior Business Development Manager (supply)

Unlock access to complete

Funding Insights of AdInMo

AdInMo has successfully raised a total of $8.18M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.54 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in AdInMo

AdInMo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Techstart Ventures and Sputnik ATX.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage investments are provided by Techstart Ventures.
Locked Locked Locked
A venture capital and accelerator program for startups is operated.
Locked Locked Locked
Premium access

Investor details for AdInMo

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by AdInMo

Investments
Premium access

Investment portfolio details for AdInMo

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - AdInMo

Premium access

Detailed financials for AdInMo

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Adinmo Comparisons

AdInMo Primary company
Description
In-game advertising platform integrates media ads for audien...
Location
Edinburgh, United Kingdom
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for AdInMo

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of AdInMo

AdInMo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Bidstack, Super League, Supponor and Anzu, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Game publishing solutions are provided by Supersonic for developers.
Locked Locked Locked
In-game advertising platform is provided for developers and advertisers.
Locked Locked Locked
Networks of games, monetization tools, and content channels are provided.
Locked Locked Locked
In-game advertising solutions are delivered via AI-driven virtual technology.
Locked Locked Locked
In-game ad network software is provided by Anzu's platform.
Locked Locked Locked
In-app marketing automation is delivered for mobile app optimization.
Premium access

Detailed competitors of AdInMo

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Adinmo

Premium access

Complete news archive for AdInMo

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about AdInMo

AdInMo was founded in 2017 and raised its 1st funding round 2 years after it was founded.

AdInMo is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.

Kristan Rivers is the current CEO of AdInMo. They have also founded this company.

AdInMo is a funded company, having raised a total of $8.18M across 5 funding rounds to date.

In-game monetization solutions are offered by AdInMo to game developers and advertisers. Focus is placed on immersive ad placements that enhance player engagement and increase lifetime value (LTV). Services include tools like IAPBoost for converting players into payers and CROSSPromo for improving retention metrics. The company operates within the advertising technology sector, targeting mobile gaming industries with hybrid monetization strategies. Reports and case studies are provided to demonstrate effectiveness across various developer partnerships.

AdInMo's top competitors include Supersonic, Bidstack and Supponor.

AdInMo offers InGamePlay Monetization, IAPBoost™, and CROSSPromo.

AdInMo has 2 investors. Key investors include Techstart Ventures, and Sputnik ATX.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available