About Adtuitive
Adtuitive is a Media & Entertainment company based in New York (United States) founded in 2008, and was acquired by Etsy in December 2009. Contextual retail ad platform is operated for publishers and advertisers. The company was acqui-hired. Adtuitive offers products and services including Etsy Marketplace and Etsy App. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is Etsy, Inc. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Adtuitive was founded in 2008 in New York, United States, as a contextual advertising platform focused on retail products. Operations involve partnerships with publishers to deliver targeted ad solutions for direct response requirements of retail advertisers. The platform emphasizes contextual placement to enhance ad relevance. Acquisition by Etsy occurred in September 2009, integrating its services into broader e-commerce advertising efforts.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website adtuitive.com
- Social LinkedIn X
- Acquired by Etsy (Dec 2009)
- Legal Name Etsy, Inc.
Products & Services of Adtuitive
Adtuitive offers a comprehensive portfolio of products and services, including Etsy Marketplace and Etsy App.
Platform for purchasing handmade and vintage items from sellers worldwide.
App enabling users to browse and buy unique gifts and products online.
Investors in Adtuitive
Adtuitive has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Etsy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | etsy.com | Dublin, Ireland |
Investor details for Adtuitive
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- Complete investor list
- Round participation
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Timeline of Adtuitive
2 dated milestones of Adtuitive across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Adtuitive is founded.
- Exit Acquired by Etsy.
Competitors of Adtuitive
Adtuitive has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Adtuitive
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Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Adtuitive (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Adtuitive
Adtuitive was founded in 2008.
Adtuitive is headquartered in New York, United States. It is registered at New York, New York, United States.
Adtuitive was founded in 2008 in New York, United States, as a contextual advertising platform focused on retail products. Operations involve partnerships with publishers to deliver targeted ad solutions for direct response requirements of retail advertisers. The platform emphasizes contextual placement to enhance ad relevance. Acquisition by Etsy occurred in September 2009, integrating its services into broader e-commerce advertising efforts.
Adtuitive offers Etsy Marketplace and Etsy App.
Adtuitive has 1 investor. Key investors include Etsy.
Adtuitive operates through Etsy, Inc..
Yes. Adtuitive was acquired by Etsy in December 2009.