About ADVA
ADVA is a Financial Services company based in United States founded in 2021, and was acquired by Maseera in April 2025. Point-of-sale financing options are offered via an online platform. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Sunbit and Snap Finance; 2 of its 2 listed competitors have raised funding.
Company details
ADVA was founded in 2021 in the United States as an online platform focused on point-of-sale financing. Customized installment plans are provided to users for services in sectors such as healthcare, education, weddings, and insurance. Operations center on enabling access to financing at the point of purchase, with repayments structured periodically to suit individual needs. The platform supports various sectors through digital integration.
- Headquarters United States
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Website advaeg.com
- Social Facebook Instagram YouTube
- Acquired by Maseera (Apr 2025)
- InvestorsSawari Ventures
& 1 more
- Acquired byMaseera
(Apr 2025)
Apps and channels of ADVA
its YouTube channel ADVA - ادڤا has 279 subscribers and 16 videos.
Videos from ADVA
The most watched videos on ADVA's YouTube channel, ADVA - ادڤا (279 subscribers). Click a video to play it here.
More on ADVA - ادڤا.
Funding Insights of ADVA
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of ADVA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in ADVA
ADVA has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Sawari Ventures and Maseera.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm based in Cairo, Egypt, is operated. | sawariventures.com | Giza, Egypt | ||
Investor details for ADVA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ADVA
12 people are tracked at ADVA (5 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Youssef Kamal | Director Of Data | Leadership |
Ahmed Yasser Atef | COO And Co-founder | Leadership |
Mahmoud El Shennawy | Chief Technology Officer | Leadership |
Mohamed M. El-Lawendy | Head Of Product And Growth At ADVA | Leadership |
Nourhan Hammad | Head Of Human Resources | Leadership |
Farah Elhabyan | Brand Design Lead | Team |
Mohammed Yossef | Business Development Executive | Team |
Zeyad Wael | Senior System Administrator | Team |
Mohamed Osama | Opeartion Team Leader | Team |
Ahmed Muhammed | Product Owner | Team |
Islam Azmy | Senior Business Development Executive | Team |
Mohamed Riyad | Software Engineer | Team |
Complete people profiles for ADVA
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Timeline of ADVA
3 dated milestones of ADVA across 4 years, from founding to its latest funding, stage changes and deals.
- Founded ADVA is founded.
- Funding First funding round.
- Exit Acquired by Maseera.
Competitors of ADVA
ADVA has 2 listed competitors in our database, 2 of them funded. They include Sunbit and Snap Finance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sunbit.com | 2016 | Los Angeles, United States | $158.63M | 128 | Point-of-sale financing is facilitated via an online platform for retailers. | |
| snapfinance.com | 2012 | Salt Lake, United States | $30.09M | 621 | Merchandise financing is offered through partner stores. |
Detailed competitors of ADVA
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Web traffic of ADVA
Websites that share an audience with ADVA (advaeg.com).
Websites whose visitors overlap most with ADVA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
qeema-group.com | qeema-group.com | 100% | #11,442,709 | – | |
kaydc-eg.com | kaydc-eg.com | 96% | #4,786,201 | – | |
| gb-corporation.com | 95% | 17.7K | #1,072,717 | View details | |
shattb.com | shattb.com | 93% | #4,168,447 | – | |
homerun.com.eg | homerun.com.eg | 92% | #1,082,112 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for ADVA
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Alternative Lending
3 companies that operate in the same segment as ADVA (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Adva
Complete news archive for ADVA
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Frequently Asked Questions about ADVA
ADVA was founded in 2021 and raised its 1st funding round 1 year after it was founded.
ADVA is headquartered in United States.
ADVA was founded in 2021 in the United States as an online platform focused on point-of-sale financing. Customized installment plans are provided to users for services in sectors such as healthcare, education, weddings, and insurance. Operations center on enabling access to financing at the point of purchase, with repayments structured periodically to suit individual needs. The platform supports various sectors through digital integration.
ADVA's top competitors include Sunbit and Snap Finance.
ADVA has 2 investors. Key investors include Sawari Ventures, and Maseera.
Yes. ADVA was acquired by Maseera in April 2025.