About Affinitive
Affinitive is a Technology company based in New York (United States) founded in 2003, and was acquired by Project Worldwide in June 2012. Social marketing solutions are provided through word-of-mouth strategies and technology. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is AFFINITIVE LLC. Its competitors include Spredfast, Brand Networks and Salesforce Buddy Media; 3 of its 3 listed competitors have raised funding.
Company details
Affinitive was founded in 2003 in New York, United States. Social business solutions are offered by the company, integrating consumer engagement approaches with proprietary technology. Real-time monitoring is employed alongside connections to clients enterprise systems, enabling platforms for brand program execution. Services are extended to sectors including consumer goods, luxury items, wine and spirits, retail, sports and fitness, automotive, and entertainment.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Website beaffinitive.com
- Social LinkedIn X
- Acquired by Project Worldwide (Jun 2012)
- Legal Name Affinitive Llc
- Investors
- Acquired byProject Worldwide
(Jun 2012)
Investors in Affinitive
Affinitive has secured backing from 1 investor. Prominent investors backing the company include Project Worldwide.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global network of agencies offering marketing, PR, and event services to businesses. | 2010 | project.com | Auburn Hills, United States |
Investor details for Affinitive
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Timeline of Affinitive
2 dated milestones of Affinitive across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Affinitive is founded.
- Exit Acquired by Project Worldwide.
Competitors of Affinitive
Affinitive has 3 listed competitors in our database, 3 of them funded. They include Spredfast, Brand Networks and Salesforce Buddy Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions |
Detailed competitors of Affinitive
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Web traffic of Affinitive
Websites that share an audience with Affinitive (beaffinitive.com).
Websites whose visitors overlap most with Affinitive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| famehouse.net | 21% | 2K | View details | ||
| socialfulcrum.com | 21% | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Affinitive (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Affinitive
Complete news archive for Affinitive
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Frequently Asked Questions about Affinitive
Affinitive was founded in 2003.
Affinitive is headquartered in New York, United States. It is registered at New York, New York, United States.
Affinitive was founded in 2003 in New York, United States. Social business solutions are offered by the company, integrating consumer engagement approaches with proprietary technology. Real-time monitoring is employed alongside connections to clients enterprise systems, enabling platforms for brand program execution. Services are extended to sectors including consumer goods, luxury items, wine and spirits, retail, sports and fitness, automotive, and entertainment.
Affinitive's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
Affinitive has 1 investor. Key investors include Project Worldwide.
Affinitive operates through Affinitive Llc.
Yes. Affinitive was acquired by Project Worldwide in June 2012.