About AffinityX
AffinityX is a company based in Elgin (United States) founded in 2000 was acquired by Ayala in December 2006. It operates as a Professional Services, and AI-as-a-Service. AffinityX has raised $12.92 million across 6 funding rounds from investors including Hercules Capital, Flagship Pioneering and Ayala. The company has 1,201 employees as of March 31, 2024. AffinityX offers products and services including Digital Marketing, Production Management & Creative Services, and AI Solutions. AffinityX operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Elgin, United States
- Employees 1201 as on 31 Mar, 2024
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Sectors
Business Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Affinity Express, Inc.
- Date of Incorporation 08 Feb, 2010
- Jurisdiction Pune, Maharashtra, India
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Annual Revenue
$16.66 M (USD)43.7as on Mar 31, 2023
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Net Profit
$3.11 M (USD)100.91as on Mar 31, 2023
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EBITDA
$3.66 M (USD)44.75as on Mar 31, 2023
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Total Equity Funding
$12.92 M (USD)
in 6 rounds
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Latest Funding Round
$3 M (USD), Series B
Oct 07, 2005
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Investors
Hercules Capital
& 3 more
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Employee Count
1201
as on Mar 31, 2024
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Acquired by
Ayala
(Dec 16, 2006)
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Products & Services of AffinityX
AffinityX offers a comprehensive portfolio of products and services, including Digital Marketing, Production Management & Creative Services, and AI Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Digital campaigns are managed for effective marketing solutions.
Creative production and design services are provided efficiently.
AI-driven solutions are offered for marketing optimization needs.
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Funding Insights of AffinityX
AffinityX has successfully raised a total of $12.92M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $3 million completed in October 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $3.0M
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First Round
First Round
(01 Mar 2001)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2005 | Amount | Series B - AffinityX | Valuation | Ticonderoga Capital | |
| Jul, 2004 | Amount | Series A - AffinityX | Valuation |
investors |
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| Nov, 2003 | Amount | Series A - AffinityX | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AffinityX
AffinityX has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Hercules Capital, Flagship Pioneering and Ayala. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture debt financing is provided to companies in multiple sectors.
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Founded Year | Domain | Location | |
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Life sciences-focused venture capital firm
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Founded Year | Domain | Location | |
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Private equity investments are made in profitable software companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AffinityX
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - AffinityX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinityx Comparisons
Competitors of AffinityX
AffinityX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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| domain | founded_year | HQ Location |
Consumer packaged goods sales and digital marketing services are provided.
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| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Digital marketing, advertising, and IT services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affinityx
Frequently Asked Questions about AffinityX
When was AffinityX founded?
AffinityX was founded in 2000 and raised its 1st funding round 1 year after it was founded.
Where is AffinityX located?
AffinityX is headquartered in Elgin, United States. It is registered at Elgin, Illinois, United States.
Is AffinityX a funded company?
AffinityX is a funded company, having raised a total of $12.92M across 6 funding rounds to date. The company's 1st funding round was a Series A of $715.53K, raised on Mar 01, 2001.
How many employees does AffinityX have?
As of Mar 31, 2024, the latest employee count at AffinityX is 1,201.
What is the annual revenue of AffinityX?
Annual revenue of AffinityX is $16.66M as on Mar 31, 2023.
What does AffinityX do?
AffinityX is established as a leading white-label technology partner specializing in simplified omnichannel marketing solutions. Services are provided in digital marketing, including campaign management, design, and copywriting. Production management and creative services are also offered, covering pagination, embroidery, and vector art. Additionally, AI solutions are developed to enhance marketing efficiency. The company operates across multiple sectors, focusing on customized marketing and technology-driven solutions for partners.
Who are the top competitors of AffinityX?
AffinityX's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does AffinityX offer?
AffinityX offers Digital Marketing, Production Management & Creative Services, and AI Solutions.
Who are AffinityX's investors?
AffinityX has 4 investors. Key investors include Hercules Capital, Flagship Pioneering, Ayala, and TPE Boulder.
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