AffinityX

Elgin, United States Founded: 2000 • Age: 26 yrs Acquired By Ayala
Digital marketing, advertising, SEO, and website development services are provided.
Annual revenue $16.7M Latest available
Total funding $12.9M 6 rounds
Employees 1201 Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About AffinityX

AffinityX is a company based in Elgin (United States) founded in 2000 was acquired by Ayala in December 2006. It operates as a Professional Services and AI-as-a-Service. AffinityX has raised $12.92 million across 6 funding rounds from investors including Hercules Capital, Flagship Pioneering and Ayala. The company has 1,201 employees as of March 31, 2024. AffinityX offers products and services including Digital Marketing, Production Management & Creative Services, and AI Solutions. AffinityX operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.

  • Headquarter Elgin, United States
  • Employees 1201 as on 31 Mar, 2024
  • Sectors
    Business Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Affinity Express, Inc.
  • Date of Incorporation 08 Feb, 2010
  • Jurisdiction Pune, Maharashtra, India
Operational Areas
Business Services → Customer Experience & Marketing Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $16.66 M (USD)
    43.7
    as on Mar 31, 2023
  • Net Profit
    $3.11 M (USD)
    100.91
    as on Mar 31, 2023
  • EBITDA
    $3.66 M (USD)
    44.75
    as on Mar 31, 2023
  • Total Equity Funding
    $12.92 M (USD)

    in 6 rounds

  • Latest Funding Round
    $3 M (USD), Series B

    Oct 07, 2005

  • Investors
  • Employee Count
    1201

    as on Mar 31, 2024

  • Acquired by
    Ayala

    (Dec 16, 2006)

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Products & Services of AffinityX

AffinityX offers a comprehensive portfolio of products and services, including Digital Marketing, Production Management & Creative Services, and AI Solutions.

Product name locked
Category locked
Primary

Digital campaigns are managed for effective marketing solutions.

Product name locked
Category locked
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Creative production and design services are provided efficiently.

Product name locked
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AI-driven solutions are offered for marketing optimization needs.

People of AffinityX

Headcount 5000-10000
Employee Profiles 8
Board Members and Advisors 3
Employee Profiles
People
Anees Poonawala
Senior Manager
People
Tinna Hall
SVP, Global Human Resources and Administration
People
Amir Naderi
Chief Financial Officer
People
Adam Burnham
SVP, Interactive Sales and Services

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Board Members and Advisors
people
Alfredo I. Ayala
Board Member
people
Amit Basak
Executive Chairman
people
Steve Kezirian
Board Member

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Funding Insights of AffinityX

AffinityX has successfully raised a total of $12.92M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $3 million completed in October 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in AffinityX

AffinityX has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Hercules Capital, Flagship Pioneering and Ayala.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture debt financing is provided to companies in multiple sectors.
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Life sciences-focused venture capital firm
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Private equity investments are made in profitable software companies.
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Investor details for AffinityX

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
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Investments & Acquisitions by AffinityX

Investments
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Investment portfolio details for AffinityX

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  • Portfolio identities
  • Transaction dates
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Financial Statements - AffinityX

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Detailed financials for AffinityX

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  • Profit trends
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Affinityx Comparisons

AffinityX Primary company
Description
Digital marketing, advertising, SEO, and website development...
Location
Elgin, United States
Founded Year
2000
Annual Revenue
$16.66 M (USD)
Net Profit
$3.11 M (USD)
EBITDA
$3.66 M (USD)
Employees
1,201
As of 2024
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Peer comparison for AffinityX

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of AffinityX

AffinityX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.

Company Name Domain Founded year HQ Location Description
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Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Digital marketing, advertising, and IT services are provided globally.
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Detailed competitors of AffinityX

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  • Full company profiles
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  • Competitive positioning

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Latest news on Affinityx

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Complete news archive for AffinityX

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about AffinityX

AffinityX was founded in 2000 and raised its 1st funding round 1 year after it was founded.

AffinityX is headquartered in Elgin, United States. It is registered at Elgin, Illinois, United States.

AffinityX is a funded company, having raised a total of $12.92M across 6 funding rounds to date.

As of Mar 31, 2024, the latest employee count at AffinityX is 1,201.

Annual revenue of AffinityX is $16.66M as on Mar 31, 2023.

AffinityX is established as a leading white-label technology partner specializing in simplified omnichannel marketing solutions. Services are provided in digital marketing, including campaign management, design, and copywriting. Production management and creative services are also offered, covering pagination, embroidery, and vector art. Additionally, AI solutions are developed to enhance marketing efficiency. The company operates across multiple sectors, focusing on customized marketing and technology-driven solutions for partners.

AffinityX's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

AffinityX offers Digital Marketing, Production Management & Creative Services, and AI Solutions.

AffinityX has 4 investors. Key investors include Hercules Capital, Flagship Pioneering, Ayala, and TPE Boulder.

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