About AFPA
AFPA is a Healthcare company based in Lakewood Township (United States) founded in 1994 by Mark J Occhipinti and Amy L Occhipinti, and was acquired by KnowFully in March 2022. Certification programs in health, fitness, and nutrition are offered online. Its chief executive, as recorded, is Mark J Occhipinti. Its website afpafitness.com draws about 52 thousand monthly visits. AFPA offers products and services including Holistic Nutrition Certification, Personal Trainer Certification, Health and Wellness Coach Certification, and Yoga Instructor Certification. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its legal entity is American Fitness Professionals & Associates. Its competitors include Daily Burn, NEOU and FitnessOnDemand; 2 of its 3 listed competitors have raised funding.
Company details
AFPA was founded in 1994 in Lakewood Township, United States, as an online platform focused on education in the health and fitness sector. Certification programs are provided in areas such as nutrition, health coaching, personal training, fitness, specialty topics, and continuing education. Operations are conducted digitally to support learners pursuing professional credentials in these fields.
- Headquarters Lakewood Township, United States
- Founders Mark J Occhipinti, Amy L Occhipinti
- Stage Acquired
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
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- Website afpafitness.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by KnowFully (Mar 2022)
- Legal Name American Fitness Professionals & Associates
Products & Services of AFPA
AFPA offers a comprehensive portfolio of products and services, including Holistic Nutrition Certification, Personal Trainer Certification, Health and Wellness Coach Certification, and Yoga Instructor Certification.
Program for learning holistic nutrition principles and practices.
Training course for becoming a certified personal trainer.
Certification focused on health coaching and wellness strategies.
Course for teaching yoga and related mind-body practices.
Apps and channels of AFPA
its YouTube channel AFPA Fitness has 888 subscribers and 30 videos.
Videos from AFPA
The most watched videos on AFPA's YouTube channel, AFPA Fitness (888 subscribers). Click a video to play it here.
More on AFPA Fitness.
Investors in AFPA
AFPA has secured backing from 1 investor. Prominent investors backing the company include KnowFully.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
End-to-end professional education platform is provided by KnowFully. | 2019 | knowfully.com | Philadelphia, United States |
Investor details for AFPA
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People of AFPA
4 people are tracked at AFPA (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Mark J Occhipinti | Co-Founder & CEO | Leadership |
Amy L Occhipinti | Co-Founder & COO | Leadership |
Ntp Melissa Rae Lopez Cpt | Marketing Manager | Team |
Rachel Compton | Certified Holistic Nutritionist | Team |
Complete people profiles for AFPA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of AFPA
2 dated milestones of AFPA across 28 years, from founding to its latest funding, stage changes and deals.
- Founded AFPA is founded.
- Exit Acquired by KnowFully.
Competitors of AFPA
AFPA has 3 listed competitors in our database, 2 of them funded. They include Daily Burn, NEOU and FitnessOnDemand.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dailyburn.com | 2007 | New York, United States | $540,000 | Online video workouts and nutrition plans are delivered via subscription. | ||
| neoufitness.com | 2016 | New York, United States | $5M | Provider of app for online fitness video classes | ||
| fodvirtual.com | 2021 | Chanhassen, United States | Provides virtual fitness classes, apps, and content for gyms and corporate wellness. |
Detailed competitors of AFPA
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Web traffic of AFPA
The website of AFPA (afpafitness.com) receives about 51.7K visits a month and ranks #620,570 among all websites worldwide, #1,955 in Nutrition Diets and Fitness.
- Monthly visits51.7K
▲ 20.3% vs previous month
- Unique visitors18.7K
per month
- Global rank#620,570
among all websites
- Category rank#1,955
Health · Nutrition Diets and Fitness
- Bounce rate42%
- Pages per visit3.2
- Average visit1 min 29 sec
- DevicesDesktop 45% Β· Mobile 55%
Websites whose visitors overlap most with AFPA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nfpt.com | 100% | 58.3K | #553,398 | View details | |
pfit.org | pfit.org | 91% | β | ||
ncsf.org | ncsf.org | 90% | #475,997 | β | |
ifpa-fitness.com | ifpa-fitness.com | 90% | #2,606,063 | β | |
| nasm.org | 87% | 2.1M | #20,314 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for AFPA
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as AFPA (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Afpa
Complete news archive for AFPA
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Frequently Asked Questions about AFPA
AFPA was founded in 1994.
AFPA is headquartered in Lakewood Township, United States. It is registered at Lakewood Township, New Jersey, United States.
Mark J Occhipinti is the CEO of AFPA, as recorded in our data. They have also founded this company.
AFPA was founded in 1994 in Lakewood Township, United States, as an online platform focused on education in the health and fitness sector. Certification programs are provided in areas such as nutrition, health coaching, personal training, fitness, specialty topics, and continuing education. Operations are conducted digitally to support learners pursuing professional credentials in these fields.
AFPA's top competitors include Daily Burn, NEOU and FitnessOnDemand.
AFPA offers Holistic Nutrition Certification, Personal Trainer Certification, Health and Wellness Coach Certification, and Yoga Instructor Certification.
AFPA has 1 investor. Key investors include KnowFully.
AFPA operates through American Fitness Professionals & Associates.
Yes. AFPA was acquired by KnowFully in March 2022.

