About Afresh
Afresh is a Retail company based in San Francisco (United States) founded in 2017 by Sha Sebastian, Nathan Fenner, Volodymyr Kuleshov, and Matt Schwartz. Afresh is focused on fresh food supply chain optimization. It operates on a SaaS (Software-as-a-Service) model. Afresh has raised $194 million across 5 funding rounds from investors including Bessemer Venture Partners, Insight Partners and VMG Partners. Afresh was last valued at $100 million in November 2020. Its chief executive, as recorded, is Matt Schwartz. Its website afresh.com draws about 13 thousand monthly visits. Afresh offers products and services including Fresh Store Suite and DC Forecast. Its focus areas include Technology, Software and Supply Chain Management. Its legal entity is Afresh Technologies, Inc. Its competitors include Zenput, Silo and SPS Commerce; 3 of its 3 listed competitors have raised funding.
Company details
Afresh is dedicated to transforming the fresh food supply chain through an AI-powered platform. Solutions are provided for replenishment, inventory management, production planning, and distribution center forecasting. The technology is designed to address the unique challenges of fresh foods, aiming to reduce waste, improve profitability, and ensure product freshness. Services are utilized by grocery chains to enhance operational efficiency and customer satisfaction across various departments like produce, meat, and deli. Innovation in this sector is driven by handling complex, variable data and optimizing real-world decisions.
- Headquarters San Francisco, United States
- Founders Sha Sebastian, Nathan Fenner, Volodymyr Kuleshov, Matt Schwartz
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Website afresh.com
- Social LinkedIn X Instagram YouTube
- Legal Name Afresh Technologies, Inc.
- Total Equity Funding$194M (USD)
in 5 rounds
- InvestorsBessemer Venture Partners
& 11 more
Products & Services of Afresh
Afresh offers a comprehensive portfolio of products and services, including Fresh Store Suite and DC Forecast.
Platform for managing fresh food inventory and replenishment.
AI tool for distribution center order forecasting.
Apps and channels of Afresh
its YouTube channel Afresh has 90 subscribers and 9 videos.
Videos from Afresh
The most watched videos on Afresh's YouTube channel, Afresh (90 subscribers). Click a video to play it here.
More on Afresh.
Funding Insights of Afresh
Afresh has successfully raised a total of $194M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $194M
- Total Rounds 5
- First Round $13M
(Nov 2020)
- Investors Count 12
All 5 funding rounds of Afresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $34M | Series B | – | Just Climate,Highsage | – |
| Aug 2022 | $115M | Series B | – | Spark Capital | |
| Feb 2022 | $50M | Series B | – | – | |
| Apr 2021 | $16M | Series A | – | – | |
| Nov 2020 | $13M | Series A | $100M | Food Retail Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2020 | $100M | •••••••• |
Last known valuation $100M (Nov 2020). 12 investors in total: 11 institutional and 1 angel.
Investors in Afresh
Afresh has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Insight Partners and VMG Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Multi-sector company acquisitions are managed by VMG Partners. | vmgpartners.com | San Francisco, United States | ||
Investment in cybersecurity, retail technologies, and emerging sectors through venture capital. | brpx.com | |||
Venture capital firm investing in multiple sectors | highsage.com | Boston, United States | ||
Early-stage technology investments are targeted by this venture capital firm. | innovationendeavors.com | Palo Alto, United States | ||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
VC fund focused on early stage trade & logistics sectors | growth.maersk.com | Copenhagen, Denmark | ||
Venture capital is provided to food and retail tech startups. | foodretailventures.com | Miami, United States | ||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Venture capital investments in technology startups are facilitated by M12. | m12.vc | San Francisco, United States |
Investor details for Afresh
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Afresh
11 people are tracked at Afresh (7 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Sha Sebastian | Co-Founder | Leadership |
Nathan Fenner | Co-Founder & President & COO | Leadership |
Volodymyr Kuleshov | Co-Founder | Leadership |
Matt Schwartz | Co-Founder & CEO | Leadership |
Erica Hanson | VP, Strategy & Finance | Leadership |
Dain Charette | Chief Revenue Officer | Leadership |
Allanah J. | Head Of Marketing | Leadership |
Kristina Kemmer | SVP of Engineering | Team |
Lily Simon | Enterprise Account Executive | Team |
Aly O'Desky | General Counsel | Team |
Matt Barnard | Strategic Advisor To The Founders | Team |
Complete people profiles for Afresh
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Afresh
4 dated milestones of Afresh across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Afresh is founded.
- Funding First funding round of $13.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B,.
Competitors of Afresh
Afresh has 3 listed competitors in our database, 3 of them funded. They include Zenput, Silo and SPS Commerce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| usesilo.com | 2017 | San Francisco, United States | $44M | 56 | Software suite solutions are provided for food distributor businesses. | |
| spscommerce.com | 1998 | Minneapolis, United States | $50.5M | 1,502 | Software suite solutions for retail supply chain are provided. |
Detailed competitors of Afresh
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Afresh
The website of Afresh (afresh.com) receives about 13.4K visits a month.
- Monthly visits13.4K
▼ 2.7% vs previous month
Websites whose visitors overlap most with Afresh. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
supermarketperimeter.com | supermarketperimeter.com | 100% | #1,378,887 | – | |
progressivegrocer.com | progressivegrocer.com | 82% | #266,018 | – | |
nytminicrossword.com | nytminicrossword.com | 60% | #673,588 | – | |
a-fresh.website | a-fresh.website | 24% | #1,098,851 | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Afresh (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Afresh
Complete news archive for Afresh
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Afresh
Afresh was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Afresh is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Matt Schwartz is the CEO of Afresh, as recorded in our data. They have also founded this company.
Afresh is a funded company, having raised a total of $194M across 5 funding rounds to date. The company's 1st funding round was a Series A of $13M, raised on Nov 2020.
Afresh is dedicated to transforming the fresh food supply chain through an AI-powered platform. Solutions are provided for replenishment, inventory management, production planning, and distribution center forecasting. The technology is designed to address the unique challenges of fresh foods, aiming to reduce waste, improve profitability, and ensure product freshness. Services are utilized by grocery chains to enhance operational efficiency and customer satisfaction across various departments like produce, meat, and deli. Innovation in this sector is driven by handling complex, variable data and optimizing real-world decisions.
Afresh's top competitors include SPS Commerce, Zenput and Silo.
Afresh offers Fresh Store Suite and DC Forecast.
Afresh has 12 investors. Key investors include Bessemer Venture Partners, Insight Partners, VMG Partners, Bright Pixel Capital, and HighSage.
The valuation of Afresh is $100M as of Nov 2020.
Afresh operates through Afresh Technologies, Inc..