About AG1
AG1 is a Consumer company based in Carson City (United States) founded in 2009 by Chris Ashenden. It operates as a nutritional supplements are manufactured by AG1 since 2009. AG1 has raised $124.6 million across 2 funding rounds from investors including Syrus Partners. Its website drinkag1.com draws about 3.4 million monthly visits. AG1 offers products and services including AG1 and AG1 Travel Packs. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Healthcare Nutrition. Its legal entity is ATHLETIC GREENS USA. Its competitors include Your Super, Momentous, Comvita, Functional Formularies and HempFusion and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
AG1 was established in 2009 by founder Chris Ashenden in Carson City, United States. Nutritional supplements are produced by the company within the health and wellness sector. Operations center on formulation and manufacturing of these products, distributed primarily through the domain drinkag1.com. The focus remains on standard supplement offerings, with headquarters located in the United States to support domestic and potential international reach.
- Total Equity Funding$124.6M (USD)
in 2 rounds
- Latest Funding Round$115M (USD), Series B
Jan 2022
- Investors
Products & Services of AG1
AG1 offers a comprehensive portfolio of products and services, including AG1 and AG1 Travel Packs.
Daily powder drink providing vitamins and nutrients for gut and energy health.
Convenient packs of AG1 for on-the-go daily health support.
Apps and channels of AG1
its YouTube channel AG1 has 1.84K subscribers and 30 videos.
Videos from AG1
The most watched videos on AG1's YouTube channel, AG1 (1.84K subscribers). Click a video to play it here.
More on AG1.
Funding Insights of AG1
AG1 has successfully raised a total of $124.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $115 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $124.6M
- Total Rounds 2
- Last Round Series B — $115M
- First Round $9.6M
(May 2021)
- Investors Count 1
All 2 funding rounds of AG1 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $115M | Series B | – | – | |
| May 2021 | $9.6M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in AG1
AG1 has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Syrus Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Long-term investments in businesses are facilitated by Syrus Partners. | – | syruspartners.com | - |
Investor details for AG1
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People of AG1
187 people are tracked at AG1 (93 in leadership, 94 in team).
| Name | Role | Group |
|---|---|---|
Chris Ashenden | Founder | Leadership |
Tim Harrington | President International & CEO APAC | Leadership |
Paulie Dery | Chief Marketing Officer | Leadership |
Christine Zanon | Senior Director, Business Operations | Leadership |
Jose Casanova | Vice President, Finance | Leadership |
Yavor Vrachev | Senior Director, Software And Data Enginering | Leadership |
Brian Kearney | Vice President Of Growth, Europe | Leadership |
Jason Marshall | Chief Growth Officer | Leadership |
Ryan Ewert | Director, Influencer Marketing | Leadership |
Kate Chartrand | Director, Brand Communications | Leadership |
Zack Claxton | Senior Director, Fulfillment And Distribution | Leadership |
Steve Emberland | Vp, Accounting & Treasurer (executive Leadership Team) | Leadership |
Tony Milikin | Chief Supply Chain Officer | Leadership |
Joseph Littlefield | Vice President Of Global Supply Chain | Leadership |
Sam Diacos | Chief Financial Officer | Leadership |
Yasmin Mahe | Vp, Growth Operations & Strategy | Leadership |
Leala Francis | Senior Vice President of Customer Insights and Membership Experience | Leadership |
Brian Lavan | General Manager & Chief Operating Officer Europe | Leadership |
Max Nimaroff | Vice President, Retention & Member Experience | Leadership |
David Lorenz | VP Of Growth | Leadership |
167 more people are available in the full profile.
Complete people profiles for AG1
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of AG1
3 dated milestones of AG1 across 13 years, from founding to its latest funding, stage changes and deals.
- Founded AG1 is founded.
- Funding First funding round of $9.6M.
- Funding Latest funding round, Series B, of $115.0M.
Competitors of AG1
AG1 has 9 listed competitors in our database, 5 of them funded. They include Your Super, Momentous, Comvita, Functional Formularies and HempFusion, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yoursuper.com | 2015 | Santa Monica, United States | $22.5M | – | Healthcare & nutrition brand | |
| livemomentous.com | 2016 | Jackson, United States | $43.59M | 220 | Healthcare and nutrition products are produced and marketed globally. | |
| comvita.co.nz | 1974 | Tauranga, New Zealand | – | – | Honey products are branded and distributed by Comvita globally. | |
| functionalformularies.com | 2005 | Ohio, United States | $1.6M | – | Organic whole food feeding-tube meals are manufactured and marketed. | |
| hempfusion.com | 2013 | California, United States | $16.59M | – | Health nutrition and hemp extract products are branded and distributed. | |
| zurvita.com | 2008 | Houston, United States | – | – | Plant-based nutritional supplements and meal solutions are provided by Zurvita. | |
| ultimareplenisher.com | 1996 | Cortland, United States | – | – | Electrolyte powders and hydration packets are manufactured for daily replenishment. | |
| kulikulifoods.com | 2011 | Oakland, United States | $10.83M | 8 | Moringa-based superfood products including powders and blends are produced. | |
| ommushrooms.com | 2012 | Carlsbad, United States | – | – | Brand of healthcare & nutrition products |
Detailed competitors of AG1
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of AG1
The website of AG1 (drinkag1.com) receives about 3.4M visits a month and ranks #29,690 among all websites worldwide, #786 in Business Services.
- Monthly visits3.4M
▲ 92% vs previous month
- Unique visitors936K
per month
- Global rank#29,690
among all websites
- Category rank#786
Business and Consumer Services · Business Services
- Bounce rate52%
- Pages per visit3.4
- Average visit1 min 48 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with AG1. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| letsliveitup.com | 100% | – | #105,319 | View details | |
| im8health.com | 74% | – | #87,428 | View details | |
| klaviyo.com | 68% | 6.6M | #5,596 | View details | |
| honehealth.com | 67% | 675.5K | #80,552 | View details | |
tryauri.com | tryauri.com | 66% | – | #67,816 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for AG1
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as AG1 (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Ag1
Complete news archive for AG1
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Frequently Asked Questions about AG1
AG1 was founded in 2009 and raised its 1st funding round 12 years after it was founded.
AG1 is headquartered in Carson City, United States. It is registered at Carson City, Nevada, United States.
AG1 is a funded company, having raised a total of $124.6M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9.6M, raised on May 2021.
AG1 was established in 2009 by founder Chris Ashenden in Carson City, United States. Nutritional supplements are produced by the company within the health and wellness sector. Operations center on formulation and manufacturing of these products, distributed primarily through the domain drinkag1.com. The focus remains on standard supplement offerings, with headquarters located in the United States to support domestic and potential international reach.
AG1's top competitors include Momentous, Your Super and Zurvita.
AG1 offers AG1 and AG1 Travel Packs.
AG1 has 1 investor. Key investors include Syrus Partners.
AG1 operates through Athletic Greens Usa.
The website of AG1 receives about 3.4 million visits a month and ranks #29,690 among all websites worldwide.