About Aisle50
Aisle50 is a Retail company based in Chicago (United States) founded in 2011, and was acquired by Groupon in February 2015. It sells grocery coupons direct to shoppers and partners with retailers for redemption. Aisle50 has raised $5.2 million across 2 funding rounds from investors including Groupon, Plug and Play Tech Center and Origin Ventures. The company has 1 employees. The company was acqui-hired. Its focus areas include Coupons and Deals, Digital Coupons, O2O and Groceries. Its legal entity is Aisle50 Inc. Its competitors include SavingStar, Valpak and Makeena; 2 of its 3 listed competitors have raised funding.
Company details
Aisle50 was founded in 2011 and is headquartered in Chicago, United States. Operations focus on the digital grocery sector, where coupons are purchased by shoppers through a web platform and redeemed at traditional stores. Partnerships with retailers incorporate loyalty card systems for seamless integration. Services support food manufacturers with performance-based marketing, while facilitating additional store visits and larger purchases for retailers, alongside savings for consumers.
- Headquarters Chicago, United States
- Employees 1
- Stage Acquired
- SectorsRetail
- Website aisle50.com
- Social LinkedIn X Facebook
- Acquired by Groupon (Feb 2015)
- Legal Name Aisle50 Inc
Funding Insights of Aisle50
Aisle50 has successfully raised a total of $5.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.6 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.2M
- Total Rounds 2
- Last Round Series A — $2.6M
- First Round $2.6M
(Jan 2012)
- Investors Count 6
All 2 funding rounds of Aisle50 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $2.6M | Series A | – | – | |
| Jan 2012 | $2.6M | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Aisle50
Aisle50 has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Groupon, Plug and Play Tech Center and Origin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in the US | originventures.com | Chicago, United States | ||
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | augustcap.com | |||
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
High-frequency companies and products are invested in by Reinmkr Satsang. | reinmkr.com | Paia, United States | ||
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Online marketplace offering deals on multi-category products and services | 2007 | groupon.com | Chicago, United States |
Investor details for Aisle50
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Aisle50
4 dated milestones of Aisle50 across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Aisle50 is founded.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Series A, of $2.6M.
- Exit Acquired by Groupon.
Competitors of Aisle50
Aisle50 has 3 listed competitors in our database, 2 of them funded. They include SavingStar, Valpak and Makeena.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| savingstar.com | 2010 | Waltham, United States | $36.05M | eCoupon service for grocery stores | ||
| valpak.com | 1968 | St Petersburg, United States | Deals on multi-category groceries and services are offered online. | |||
| makeena.com | 2014 | Denver, United States | $43,750 | Cashback is provided for grocery receipts through a mobile app. |
Detailed competitors of Aisle50
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aisle50
Websites that share an audience with Aisle50 (aisle50.com).
Websites whose visitors overlap most with Aisle50. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
interstateapp.com | interstateapp.com | 100% | – | ||
| quartzy.com | 96% | 351K | #93,777 | View details | |
marketbrief.com | marketbrief.com | 78% | – |
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Aisle50 (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Frequently Asked Questions about Aisle50
Aisle50 was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Aisle50 is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Aisle50 is a funded company, having raised a total of $5.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.6M, raised on Jan 2012.
Aisle50 has 1 employees.
Aisle50 was founded in 2011 and is headquartered in Chicago, United States. Operations focus on the digital grocery sector, where coupons are purchased by shoppers through a web platform and redeemed at traditional stores. Partnerships with retailers incorporate loyalty card systems for seamless integration. Services support food manufacturers with performance-based marketing, while facilitating additional store visits and larger purchases for retailers, alongside savings for consumers.
Aisle50's top competitors include Valpak, Makeena and SavingStar.
Aisle50 has 7 investors. Key investors include Groupon, Plug and Play Tech Center, Origin Ventures, August Capital, and Pritzker Group.
Aisle50 operates through Aisle50 Inc.
Yes. Aisle50 was acquired by Groupon in February 2015.