Aisle50

Chicago, United States Founded: 2011 • Age: 15 yrs Acquired By Groupon
Sells grocery coupons direct to shoppers and partners with retailers for redemption
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About Aisle50

Aisle50 is a company based in Chicago (United States) founded in 2011 was acquired by Groupon in February 2015.. Aisle50 has raised $5.2 million across 2 funding rounds from investors including Groupon, Plug and Play Tech Center and Origin Ventures. The company has 1 employees as of December 31, 2015. Aisle50 operates in a competitive market with competitors including Longos, SavingStar, Valpak, Makeena and Cellfire, among others.

  • Headquarter Chicago, United States
  • Employees 1 as on 31 Dec, 2015
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Aisle50 Inc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5.2 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.6 M (USD), Series A

    Aug 08, 2013

  • Investors
    Groupon

    & 6 more

  • Employee Count
    1

    as on Dec 31, 2015

  • Acquired by
    Groupon

    (Feb 01, 2015)

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Funding Insights of Aisle50

Aisle50 has successfully raised a total of $5.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.6 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $2.6M
  • First Round

    (05 Jan 2012)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2013 Amount Series A - Aisle50 Valuation

investors

Jan, 2012 Amount Seed - Aisle50 Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Aisle50

Aisle50 has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Groupon, Plug and Play Tech Center and Origin Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
VC firm investing in the US
Founded Year Domain Location
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses.
Founded Year Domain Location
Investments in SaaS, marketplace, and middle market companies are managed.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Aisle50

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Aisle50

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Aisle50 Comparisons

Employees
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Competitors of Aisle50

Aisle50 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Longos, SavingStar, Valpak, Makeena and Cellfire, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online platform offering reward points on grocery shopping
domain founded_year HQ Location
eCoupon service for grocery stores
domain founded_year HQ Location
Deals on multi-category groceries and services are offered online.
domain founded_year HQ Location
Cashback is provided for grocery receipts through a mobile app.
domain founded_year HQ Location
Digital grocery coupons and loyalty services are offered.
domain founded_year HQ Location
App-based coupons platform for consumer brands
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Aisle50

Frequently Asked Questions about Aisle50

When was Aisle50 founded?

Aisle50 was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Aisle50 located?

Aisle50 is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Is Aisle50 a funded company?

Aisle50 is a funded company, having raised a total of $5.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.6M, raised on Jan 05, 2012.

How many employees does Aisle50 have?

As of Dec 31, 2015, the latest employee count at Aisle50 is 1.

What does Aisle50 do?

Aisle50 was founded in 2011 and is headquartered in Chicago, United States. Operations focus on the digital grocery sector, where coupons are purchased by shoppers through a web platform and redeemed at traditional stores. Partnerships with retailers incorporate loyalty card systems for seamless integration. Services support food manufacturers with performance-based marketing, while facilitating additional store visits and larger purchases for retailers, alongside savings for consumers.

Who are the top competitors of Aisle50?

Aisle50's top competitors include Valpak, Longos and Makeena.

Who are Aisle50's investors?

Aisle50 has 7 investors. Key investors include Groupon, Plug and Play Tech Center, Origin Ventures, August Capital, and Pritzker Group.

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