About Alaya by Stage3
Alaya by Stage3 is a company based in Delhi (India) founded in 2015 by Rina Dhaka and Sabena Puri. Alaya by Stage3 has raised $4 million across 7 funding rounds from investors including LetsVenture, Nueva Capital and Sabena Puri. The company has 63 employees. Alaya by Stage3 offers products and services including Lehenga Sets, Kurta Sets, and Pre Draped Sarees. Alaya by Stage3 operates in a competitive market with competitors including Hopscotch, Urbanic, Bewakoof, Styched and Virgio, among others.
- Headquarter Delhi, India
- Employees 63
- Founders Rina Dhaka, Sabena Puri
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website alayabystage3.com
- Social Facebook Instagram
- Legal Name Technicolour Dream Pants Private Limited
- Date of Incorporation 21 Apr, 2015
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹7.72 Cr
FY 2022 · +35% YoY
- Net Loss-₹9.31 Cr
FY 2022 · -121% margin
- EBITDA-₹8.92 Cr
FY 2022 · -116% margin
- Total Equity Funding$4M (USD)
in 7 rounds
- InvestorsLetsVenture
& 98 more
- Employee Count63
Associated legal entities of Alaya by Stage3
Alaya by Stage3 operates through Technicolour Dream Pants Private Limited (under cirp). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Technicolour Dream Pants Private Limited CIN U74999DL2015PTC279333 | Under Cirp | 21 Apr 2015 | New Delhi, Delhi | ₹7.7 Cr | 63 | 4 | View details |
Products & Services of Alaya by Stage3
Alaya by Stage3 offers a comprehensive portfolio of products and services, including Lehenga Sets, Kurta Sets, and Pre Draped Sarees.
Traditional outfits for weddings and festive occasions
Comfortable ensembles for daily and social events
Ready-to-wear attire for parties and functions
Funding Insights of Alaya by Stage3
Alaya by Stage3 has successfully raised a total of $4M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 7
- First Round $225,455
(Aug 2016)
- Investors Count 99
| Date | Valuation | Stage |
|---|---|---|
| Nov 2022 | $7.98M | •••••••• |
| Apr 2021 | $8.14M | •••••••• |
| Sep 2019 | $••••• | •••••••• |
| Aug 2016 | $••••• | •••••••• |
Full valuation and stage history of Alaya by Stage3
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Last known valuation $7.98M (Nov 2022). 99 investors in total: 14 institutional and 85 angel.
Investors in Alaya by Stage3
Alaya by Stage3 has secured backing from 99 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include LetsVenture, Nueva Capital and Sabena Puri.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in early-stage consumer brand startups | – | shorepharmasoda.tcc.mode | - | |
Seed and early-stage investments are made across sectors in India. | – | blume.vc | Mumbai, India | |
Venture capital firm focused on multiple sectors | – | swipholdings.tcc.mode | Quatre Bornes, Mauritius | |
Private equity firm focused on multiple sectors | – | kailasfamilytrust.tcc.mode | - | |
Investments are made in early-stage tech startups across sectors. | – | ipventures.in | Gurugram, India | |
Single family office of Goswamy Family Trust | – | goswamy.tcc.mode | Chandigarh, India | |
Venture capital fund focused on the healthcare sector | – | ananthsankaranarayananfamilytrust.tcc.mode | - | |
Investment in India's startup ecosystem through private market funds and asset management. | 2021 | nuevacapital.in | Delhi, India | |
Tech startups are funded by a group of angel investors. | – | stanfordangels.co.in | Mumbai, India | |
Limited information available | – | kumudmodyventures.tcc.mode | Mumbai, India |
Investor details for Alaya by Stage3
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Board of directors of Technicolour Dream Pants Private Limited (Alaya by Stage3)
Technicolour Dream Pants Private Limited is the primary company behind Alaya by Stage3. The board of Technicolour Dream Pants Private Limited currently have 4 directors; the longest-serving is Sabena Puri, appointed in 2015. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sabena Puri DIN 07134887 | Director | 21 Apr 2015 | 11 yrs 5 mo | Technicolour Dream Pants Private Limited |
| Sanchit Baweja DIN 06535270 | Director | 03 Sep 2019 | 7 yrs 1 mo | Technicolour Dream Pants Private Limited |
| Varez Kersi Dadina DIN 00632204 | Additional Director | 26 Mar 2023 | 3 yrs 6 mo | Technicolour Dream Pants Private Limited |
| Rakesh Kumar Jain DIN 00058011 | IRP/RP/Liquidator | 09 Dec 2024 | 1 yr 10 mo | Technicolour Dream Pants Private Limited |
People of Alaya by Stage3
2 people are tracked at Alaya by Stage3 (2 in leadership); the tracked headcount is 63.
| Name | Role | Group |
|---|---|---|
Rina Dhaka | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership |
Complete people profiles for Alaya by Stage3
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Financials of Alaya by Stage3
Figures of Technicolour Dream Pants Private Limited, the primary company behind Alaya by Stage3, for FY 2022. Revenue was ₹7.72 Cr (+35% year on year). Net loss was -₹9.31 Cr (-121% margin). EBITDA was -₹8.92 Cr (-116% margin). Revenue has grown at a compounded annual rate of +49% over three years and +99% over five years.
- ₹7.72 CrRevenue · FY 2022 · +35% YoY
- -₹9.31 CrNet loss · -121% margin
- -₹8.92 CrEBITDA · -116% margin
- ₹1.75 CrPaid-up capital
- 63Employees (provident fund records)
- +49%Revenue CAGR, 3 years
- +99%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Technicolour Dream Pants Private Limited are on its company page.
Detailed financial statements for Alaya by Stage3
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Timeline of Alaya by Stage3
4 dated milestones of Alaya by Stage3 across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Alaya by Stage3 is founded.
- Funding First funding round of $225K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed,.
Competitors of Alaya by Stage3
Alaya by Stage3 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hopscotch, Urbanic, Bewakoof, Styched and Virgio, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| virgio.com | 2022 | Bengaluru, India | $37.76M | 74 | Internet first brand offering apparel for men and women | |
| freakins.com | 2021 | Mumbai, India | $7.91M | 69 | Online platform offering trendy and bold denim apparel | |
| faballey.com | 2012 | Noida, India | $31.37M | 152 | Internet first brand of fashion accessories & apparel for women |
Detailed competitors of Alaya by Stage3
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Web traffic of Alaya by Stage3
The website of Alaya by Stage3 (alayabystage3.com) receives about 60.3K visits a month.
- Monthly visits60.3K
▲ 27.8% vs previous month
Websites whose visitors overlap most with Alaya by Stage3. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nykaafashion.com | 100% | 13M | #3,399 | View details | |
| pratapsons.com | 93% | – | #191,841 | View details | |
rangvastra.com | rangvastra.com | 93% | – | #507,706 | – |
orgenza.in | orgenza.in | 93% | – | #1,035,315 | – |
| label-s4u.com | 92% | – | #324,355 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Alaya by Stage3
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Latest news on Alaya By Stage3
Complete news archive for Alaya by Stage3
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Similar companies to Alaya by Stage3
10 companies that operate in the same segment as Alaya by Stage3 (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Alaya by Stage3
Alaya by Stage3 was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Alaya by Stage3 is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sabena Puri is the current CEO of Alaya by Stage3. They have also founded this company.
Alaya by Stage3 is a funded company, having raised a total of $4M across 7 funding rounds to date.
Alaya by Stage3 has 63 employees.
The primary company behind Alaya by Stage3, Technicolour Dream Pants Private Limited, reported revenue of ₹7.72 Cr for FY 2022, up 35% year on year.
Alaya was established in 2015 in Delhi, India, as an internet-first brand in the fashion sector. Casual apparel for women is offered through its e-commerce domain, alayabystage3.com. Operations focus on direct-to-consumer sales, with leadership provided by co-founders Rina Dhaka and Sabena Puri, the latter serving as CEO. The company targets the Indian market primarily, emphasizing accessible womens casual clothing.
Alaya by Stage3 offers Lehenga Sets, Kurta Sets, and Pre Draped Sarees.
Alaya by Stage3 has 99 investors. Key investors include LetsVenture, Nueva Capital, Sabena Puri, Shore Pharma Soda, and Athiya Shetty.
The valuation of Alaya by Stage3 is $7.98M as of Nov 2022.
Alaya by Stage3 operates through Technicolour Dream Pants Private Limited.