About Alfred
Alfred is a Consumer company based in Los Angeles (United States) founded in 2013. It operates as a tea and coffee varieties are sold online by Alfred. Its website alfred.la draws about 37 thousand monthly visits. Alfred offers products and services including World Famous Vanilla Syrup, ESPRESSO Coffee, Ceremonial Matcha, Drip Coffee, and Gift Cards. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its competitors include Peet's Coffee & Tea, La Colombe, Trilliant Food & Nutrition, Sweet Leaf Tea and Panera Bread Company and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Alfred was founded in 2013 in Los Angeles, United States, within the beverage sector. Loose leaf teas and coffee blends are offered as primary products. Operations focus on direct-to-consumer sales via an online platform at alfred.la. The brand maintains a presence in the specialty tea and coffee market, with distribution centered in the United States. No physical retail locations are indicated.
- Investors
Products & Services of Alfred
Alfred offers a comprehensive portfolio of products and services, including World Famous Vanilla Syrup, ESPRESSO Coffee, Ceremonial Matcha, Drip Coffee, and Gift Cards.
Flavor enhancer for coffee and beverages.
Premium beans for espresso preparation.
High-quality matcha powder for drinks.
Brewed coffee options for daily use.
Digital or physical cards for purchases.
Apps and channels of Alfred
Alfred publishes 1 mobile app with over 1K+ downloads.
Funding Insights of Alfred
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Alfred with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | – | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Alfred
Alfred has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Wayra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated across sectors by Wayra. | 2011 | wayra.com | Madrid, Spain |
Investor details for Alfred
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- Complete investor list
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People of Alfred
9 people are tracked at Alfred (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Josh Zad | CEO | Leadership |
Kristin Woo | Director of People | Leadership |
Natalie Swain | Director of Strategy and Business Development | Leadership |
Becky Coulter | Director of Marketing | Leadership |
Ashlee Comrie | Director of Retail Operations | Leadership |
Emily Flathers | Senior Marketing Manager | Team |
Dominique Linton | Recruiter | Team |
Sydney Riggs | People Operations Coordinator | Team |
Davante Jennings | People Operations Manager | Team |
Complete people profiles for Alfred
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Timeline of Alfred
2 dated milestones of Alfred across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Alfred is founded.
- Funding First funding round.
Competitors of Alfred
Alfred has 8 listed competitors in our database, 3 of them funded. They include Peet's Coffee & Tea, La Colombe, Trilliant Food & Nutrition, Sweet Leaf Tea and Panera Bread Company, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| peets.com | 1966 | San Francisco, United States | – | 4,340 | Speciality coffee and tea brand | |
| lacolombe.com | 1994 | Philadelphia, United States | $328.5M | 52 | Coffee roasters and chain of cafes | |
| trilliantfood.com | 2013 | Little Chute, United States | – | 480 | Private label beverages like coffee and tea are supplied. | |
| sweetleaftea.com | 1997 | Austin, United States | $56.12M | – | Bottled teas in various flavors are produced and marketed. | |
| panera.com | 1981 | St. Louis, United States | – | – | Brand of coffees and teas | |
| equatorcoffees.com | 1995 | San Rafael, United States | – | 50 | Coffee and tea manufacturer and brand | |
| drinkcusa.com | 2016 | Boulder, United States | $5.41M | 4 | Tea and coffee beverages are branded and distributed by Cusa. | |
| teeccino.com | 1994 | Santa Barbara, United States | – | – | Herbal coffee and tea alternatives are provided by Teeccino. |
Detailed competitors of Alfred
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Alfred
The website of Alfred (alfred.la) receives about 37.1K visits a month and ranks #902,834 among all websites worldwide, #7,300 in Restaurants and Delivery.
- Monthly visits37.1K
▲ 36.7% vs previous month
- Unique visitors13.2K
per month
- Global rank#902,834
among all websites
- Category rank#7,300
Food and Drink · Restaurants and Delivery
- Bounce rate34%
- Pages per visit3.0
- Average visit52 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Alfred. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coffee-emporium.com | 100% | 8.3K | #2,215,324 | View details | |
thelinehotel.com | thelinehotel.com | 85% | – | #555,683 | – |
ziggiscoffee.com | ziggiscoffee.com | 80% | – | #595,283 | – |
katerinafaith.com | katerinafaith.com | 80% | – | #1,248,793 | – |
coraltreecafe.com | coraltreecafe.com | 80% | – | #3,545,527 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Alfred
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- Audience overlap
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Alfred (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Alfred
Complete news archive for Alfred
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Frequently Asked Questions about Alfred
Alfred was founded in 2013 and raised its 1st funding round 9 years after it was founded.
Alfred is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Alfred was founded in 2013 in Los Angeles, United States, within the beverage sector. Loose leaf teas and coffee blends are offered as primary products. Operations focus on direct-to-consumer sales via an online platform at alfred.la. The brand maintains a presence in the specialty tea and coffee market, with distribution centered in the United States. No physical retail locations are indicated.
Alfred's top competitors include Peet's Coffee & Tea, Trilliant Food & Nutrition and La Colombe.
Alfred offers World Famous Vanilla Syrup, ESPRESSO Coffee, Ceremonial Matcha, Drip Coffee, and Gift Cards.
Alfred has 1 investor. Key investors include Wayra.
Yes. Alfred publishes Alfred Coffee, with over 1,000 downloads.