About Allocadia
Allocadia is a Technology company based in Vancouver (Canada) founded in 2010, and was acquired by BrandMaker in July 2021. Marketing performance management platform for budgeting and planning is offered. Allocadia has raised $30 million across 3 funding rounds from investors including BrandMaker, Susquehanna Growth Equity and Inovia Capital. Its website allocadia.com draws about 20 thousand monthly visits. Allocadia offers products and services including Marketing Financial Planning and Campaign Planning. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Resource Management. Its legal entity is BrandMaker Inc.
Company details
Founded in 2010 in Vancouver, Canada, Allocadia operates in the marketing performance management sector. Cloud-based software is provided to replace spreadsheet processes for budgeting, planning, and measuring marketing campaigns. Integration with CRM, finance, social media, resource management, and automation systems is supported for visibility into performance. Over 100 global customers are served, including Juniper Networks and VMware. Pricing begins at 59 per month for teams up to 10 users.
- Headquarters Vancouver, Canada
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website allocadia.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by BrandMaker (Jul 2021)
- Legal Name Brandmaker Inc.
- Total Equity Funding$30M (USD)
in 3 rounds
- Latest Funding Round$22M (USD), Series B
Dec 2015
- InvestorsBrandMaker
& 11 more
- Acquired byBrandMaker
(Jul 2021)
Products & Services of Allocadia
Allocadia offers a comprehensive portfolio of products and services, including Marketing Financial Planning and Campaign Planning.
Software for budgeting, expense tracking, and investment optimization.
Platform for aligning teams and executing marketing strategies.
Apps and channels of Allocadia
its YouTube channel Uptempo has 124 subscribers and 30 videos.
Videos from Allocadia
The most watched videos on Allocadia's YouTube channel, Uptempo (124 subscribers). Click a video to play it here.
More on Uptempo.
Funding Insights of Allocadia
Allocadia has successfully raised a total of $30M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $22 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 3
- Last Round Series B — $22M
- First Round $1M
(Jan 2013)
- Investors Count 11
All 3 funding rounds of Allocadia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $22M | Series B | – | Susquehanna Growth Equity | |
| Jun 2014 | $7M | Series A | – | Inovia Capital, Altos Ventures Management | |
| Jan 2013 | $1M | Seed | – | Inovia Capital, Beehive Holdings |
12 investors in total: 6 institutional and 6 angel.
Investors in Allocadia
Allocadia has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include BrandMaker, Susquehanna Growth Equity and Inovia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | sgep.com | Bala Cynwyd, United States | ||
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
Early-stage companies are funded by this venture capital firm. | altos.vc | Menlo Park, United States | ||
Early-stage venture capital is provided by Illuminate Ventures for B2B software startups. | illuminate.com | Oakland, United States | ||
Early-stage tech startups are invested in by Beehive Holdings. | beehiveholdings.com | Vancouver, Canada | ||
NF Norm Francis | unknown_b93c303e02f74a23a | |||
RR Rasool Rayani | Angel investor, co-founder of PressPlay TV, active in Indian startup ecosystem | unknown_5f088cf78fc5417d8 | ||
GH Geordie Henderson | Angel investor and tech executive, ex-PhonePe, focused on Indian startups | unknown_83f5634c5fa74d8c8 | ||
DA David Arnsdorf | unknown_255cde0491404e44a | |||
DM Don Mattrick | unknown_63b2fc0865a24ac0a |
Investor details for Allocadia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Allocadia
1 people are tracked at Allocadia (1 in team).
| Name | Role | Group |
|---|---|---|
Mirko Holzer | Board Member | Team |
Complete people profiles for Allocadia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Allocadia
4 dated milestones of Allocadia across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Allocadia is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series B, of $22.0M.
- Exit Acquired by BrandMaker.
Web traffic of Allocadia
The website of Allocadia (allocadia.com) receives about 19.9K visits a month and ranks #1,245,223 among all websites worldwide, #5,574 in Marketing and Advertising.
- Monthly visits19.9K
▼ 25.6% vs previous month
- Unique visitors6K
per month
- Global rank#1,245,223
among all websites
- Category rank#5,574
Business and Consumer Services · Marketing and Advertising
- Bounce rate58%
- Pages per visit1.5
- Average visit1 min 32 sec
- DevicesDesktop 61% · Mobile 39%
Websites whose visitors overlap most with Allocadia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| uptempo.io | 100% | 11.3K | #1,546,106 | View details | |
| marketo.com | 87% | 224.6K | #223,772 | View details | |
| getamity.com | 79% | View details | |||
| entrepreneur.com | 57% | 2.7M | #32,450 | View details | |
| getapp.com | 48% | 675K | #99,060 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Allocadia
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Allocadia
Complete news archive for Allocadia
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Frequently Asked Questions about Allocadia
Allocadia was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Allocadia is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Allocadia is a funded company, having raised a total of $30M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jan 2013.
Founded in 2010 in Vancouver, Canada, Allocadia operates in the marketing performance management sector. Cloud-based software is provided to replace spreadsheet processes for budgeting, planning, and measuring marketing campaigns. Integration with CRM, finance, social media, resource management, and automation systems is supported for visibility into performance. Over 100 global customers are served, including Juniper Networks and VMware. Pricing begins at 59 per month for teams up to 10 users.
Allocadia offers Marketing Financial Planning and Campaign Planning.
Allocadia has 12 investors. Key investors include BrandMaker, Susquehanna Growth Equity, Inovia Capital, Altos Ventures Management, and Illuminate Ventures.
Allocadia operates through Brandmaker Inc..
Yes. Allocadia was acquired by BrandMaker in July 2021.