About Allocadia
Allocadia is a company based in Vancouver (Canada) founded in 2010 was acquired by BrandMaker in July 2021. Allocadia has raised $30 million across 3 funding rounds from investors including BrandMaker, Susquehanna Growth Equity and Inovia Capital. Allocadia offers products and services including Marketing Financial Planning and Campaign Planning. Allocadia operates in a competitive market with competitors including Aprimo, Alembic, BrandMaker, ThinkVine and Blackwood Seven, among others.
- Headquarter Vancouver, Canada
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Sectors
Technology
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Phone
Locked
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Website
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Social
Locked
- Legal Name Brandmaker Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$30 M (USD)
in 3 rounds
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Latest Funding Round
$22 M (USD), Series B
Dec 02, 2015
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Investors
BrandMaker
& 11 more
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Employee Count
Not available
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Acquired by
BrandMaker
(Jul 20, 2021)
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Products & Services of Allocadia
Allocadia offers a comprehensive portfolio of products and services, including Marketing Financial Planning and Campaign Planning.
Software for budgeting, expense tracking, and investment optimization.
Platform for aligning teams and executing marketing strategies.
People of Allocadia
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Funding Insights of Allocadia
Allocadia has successfully raised a total of $30M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $22 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Allocadia
Allocadia has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include BrandMaker, Susquehanna Growth Equity and Inovia Capital.
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Private equity firm
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Investments are made in early-stage technology companies by Inovia Capital.
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Early-stage companies are funded by this venture capital firm.
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Investor details for Allocadia
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Investments & Acquisitions by Allocadia
Investment portfolio details for Allocadia
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Financial Statements - Allocadia
Detailed financials for Allocadia
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Allocadia Comparisons
Peer comparison for Allocadia
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Competitors of Allocadia
Allocadia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aprimo, Alembic, BrandMaker, ThinkVine and Blackwood Seven, among others.
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Digital assets and marketing activities are managed for businesses.
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Alembic is recognized for providing AI-driven marketing analytics solutions.
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SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
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Marketing campaigns are optimized across digital and traditional channels.
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Media campaigns are planned and booked through a self-service platform.
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Detailed competitors of Allocadia
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Latest news on Allocadia
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Frequently Asked Questions about Allocadia
Allocadia was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Allocadia is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Allocadia is a funded company, having raised a total of $30M across 3 funding rounds to date.
Founded in 2010 in Vancouver, Canada, Allocadia operates in the marketing performance management sector. Cloud-based software is provided to replace spreadsheet processes for budgeting, planning, and measuring marketing campaigns. Integration with CRM, finance, social media, resource management, and automation systems is supported for visibility into performance. Over 100 global customers are served, including Juniper Networks and VMware. Pricing begins at 59 per month for teams up to 10 users.
Allocadia's top competitors include Alembic, BrandMaker and Aprimo.
Allocadia offers Marketing Financial Planning and Campaign Planning.
Allocadia has 12 investors. Key investors include BrandMaker, Susquehanna Growth Equity, Inovia Capital, Altos Ventures Management, and Illuminate Ventures.