About Allocadia
Allocadia is a company based in Vancouver (Canada) founded in 2010 was acquired by BrandMaker in July 2021.. Allocadia has raised $30 million across 3 funding rounds from investors including BrandMaker, Susquehanna Growth Equity and Inovia Capital. Allocadia offers products and services including Marketing Financial Planning and Campaign Planning. Allocadia operates in a competitive market with competitors including Aprimo, Alembic, BrandMaker, ThinkVine and Blackwood Seven, among others.
- Headquarter Vancouver, Canada
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Brandmaker Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30 M (USD)
in 3 rounds
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Latest Funding Round
$22 M (USD), Series B
Dec 02, 2015
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Investors
BrandMaker
& 11 more
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Employee Count
Employee Count
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Acquired by
BrandMaker
(Jul 20, 2021)
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Products & Services of Allocadia
Allocadia offers a comprehensive portfolio of products and services, including Marketing Financial Planning and Campaign Planning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for budgeting, expense tracking, and investment optimization.
Platform for aligning teams and executing marketing strategies.
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Funding Insights of Allocadia
Allocadia has successfully raised a total of $30M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $22 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $22.0M
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First Round
First Round
(30 Jan 2013)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2015 | Amount | Series B - Allocadia | Valuation | Susquehanna Growth Equity | |
| Jun, 2014 | Amount | Series A - Allocadia | Valuation | Inovia Capital , Altos Ventures Management | |
| Jan, 2013 | Amount | Seed - Allocadia | Valuation | Inovia Capital , Beehive Holdings |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Allocadia
Allocadia has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include BrandMaker, Susquehanna Growth Equity and Inovia Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm
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Founded Year | Domain | Location | |
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Investments are made in early-stage technology companies by Inovia Capital.
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Founded Year | Domain | Location | |
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Early-stage companies are funded by this venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Allocadia
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Allocadia
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Allocadia Comparisons
Competitors of Allocadia
Allocadia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aprimo, Alembic, BrandMaker, ThinkVine and Blackwood Seven, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital assets and marketing activities are managed for businesses.
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| domain | founded_year | HQ Location |
Alembic is recognized for providing AI-driven marketing analytics solutions.
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| domain | founded_year | HQ Location |
SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
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| domain | founded_year | HQ Location |
Marketing campaigns are optimized across digital and traditional channels.
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| domain | founded_year | HQ Location |
Media campaigns are planned and booked through a self-service platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Allocadia
Frequently Asked Questions about Allocadia
When was Allocadia founded?
Allocadia was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is Allocadia located?
Allocadia is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Is Allocadia a funded company?
Allocadia is a funded company, having raised a total of $30M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jan 30, 2013.
What does Allocadia do?
Founded in 2010 in Vancouver, Canada, Allocadia operates in the marketing performance management sector. Cloud-based software is provided to replace spreadsheet processes for budgeting, planning, and measuring marketing campaigns. Integration with CRM, finance, social media, resource management, and automation systems is supported for visibility into performance. Over 100 global customers are served, including Juniper Networks and VMware. Pricing begins at 59 per month for teams up to 10 users.
Who are the top competitors of Allocadia?
Allocadia's top competitors include Alembic, BrandMaker and Aprimo.
What products or services does Allocadia offer?
Allocadia offers Marketing Financial Planning and Campaign Planning.
Who are Allocadia's investors?
Allocadia has 12 investors. Key investors include BrandMaker, Susquehanna Growth Equity, Inovia Capital, Altos Ventures Management, and Illuminate Ventures.
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