About BrandMaker
BrandMaker is a Technology company based in Karlsruhe (Germany) founded in 1999, and was acquired by Rubicon Technology Partners in February 2021. SaaS-based Marketing Resource Management systems are delivered for campaign oversight. BrandMaker has raised $30 million across 2 funding rounds from investors including eCAPITAL, PINOVA Capital and L-Bank. BrandMaker has completed 2 acquisitions, including Allocadia and Hive9. BrandMaker offers products and services including Marketing Financial Planning, Marketing Campaign Planning, and Integrations. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Resource Management. Its legal entity is BrandMaker Inc.
Company details
BrandMaker was established in 1999 in Karlsruhe, Germany, within the marketing technology sector. SaaS solutions are offered to organizations for managing marketing campaigns, budgets, and branding processes. Development of marketing collateral is handled, while uniformity is ensured across local companies, dealer networks, or affiliates. Training, integration, and consulting services are provided to support implementation. Notable clients encompass Audi, Bayer, Ernst Young, Hewlett Packard, Humana, Kyocera, Maybank, Roche, and UBS.
- Headquarters Karlsruhe, Germany
- Stage Acquired
- SectorsTechnology
- Website brandmaker.com
- Social LinkedIn X Instagram YouTube
- Acquired by Rubicon Technology Partners (Feb 2021)
- Legal Name Brandmaker Inc.
- Total Equity Funding$30M (USD)
in 2 rounds
- InvestorseCAPITAL
& 3 more
- Investments & AcquisitionsAllocadia
& 1 more
- Acquired byRubicon Technology Partners
(Feb 2021)
Products & Services of BrandMaker
BrandMaker offers a comprehensive portfolio of products and services, including Marketing Financial Planning, Marketing Campaign Planning, and Integrations.
Manages marketing budgets and expenses for better outcomes
Aligns teams and tracks targets for effective campaigns
Provides visibility into marketing results via configurable connectors
Apps and channels of BrandMaker
its YouTube channel Uptempo has 124 subscribers and 30 videos.
Videos from BrandMaker
The most watched videos on BrandMaker's YouTube channel, Uptempo (124 subscribers). Click a video to play it here.
More on Uptempo.
Funding Insights of BrandMaker
BrandMaker has successfully raised a total of $30M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 2
- First Round $30M
(Sep 2014)
- Investors Count 3
All 2 funding rounds of BrandMaker with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | Series B | – | eCAPITAL | – | |
| Sep 2014 | $30M | Series B | – | PINOVA Capital, L-Bank | – |
4 investors in total: 4 institutional.
Investors in BrandMaker
BrandMaker has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include eCAPITAL, PINOVA Capital and L-Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are funded through eCAPITAL's venture capital investments. | ecapital.vc | Munster, Germany | ||
Industrial tech companies are supported by PINOVA Capital. | pinovacapital.com | |||
Enterprise software companies are supported through strategic private equity investments. | rubicontp.com | Boulder, United States | ||
L-Bank is recognized as a development bank supporting Baden-Württemberg. | l-bank.de | Germany |
Investor details for BrandMaker
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BrandMaker
1 people are tracked at BrandMaker (1 in team).
| Name | Role | Group |
|---|---|---|
Mirko Holzer | Board Member | Team |
Complete people profiles for BrandMaker
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by BrandMaker
BrandMaker has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Allocadia and Hive9.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
B2B marketing planning and performance are managed via specialized software. | hive9.com | Austin, United States | 2015 | Sep 2021 | •••• | |
Marketing performance management platform for budgeting and planning is offered. | allocadia.com | Vancouver, Canada | 2010 | Jul 2021 | •••• |
Complete acquisition details for BrandMaker
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of BrandMaker
6 dated milestones of BrandMaker across 22 years, from founding to its latest funding, stage changes and deals.
- Founded BrandMaker is founded.
- Funding First funding round of $30.0M.
- Funding Latest funding round, Series B,.
- Exit Acquired by Rubicon Technology Partners.
- Acquisition Acquires Allocadia.
- Acquisition Acquires Hive9.
Web traffic of BrandMaker
The website of BrandMaker (brandmaker.com) receives about 5.6K visits a month.
- Monthly visits5.6K
▲ 75.8% vs previous month
Websites whose visitors overlap most with BrandMaker. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adgistics.com | 100% | View details | |||
| cyberforum.de | 98% | 9.8K | #2,035,651 | View details | |
| unic.com | 98% | #590,797 | View details | ||
| contentserv.com | 69% | 84.3K | #393,398 | View details | |
marketingcentral.com | marketingcentral.com | 62% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for BrandMaker
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Brandmaker
Complete news archive for BrandMaker
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Frequently Asked Questions about BrandMaker
BrandMaker was founded in 1999 and raised its 1st funding round 15 years after it was founded.
BrandMaker is headquartered in Karlsruhe, Germany. It is registered at Karlsruhe, Baden-wurttemberg, Germany.
BrandMaker is a funded company, having raised a total of $30M across 2 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Sep 2014.
BrandMaker was established in 1999 in Karlsruhe, Germany, within the marketing technology sector. SaaS solutions are offered to organizations for managing marketing campaigns, budgets, and branding processes. Development of marketing collateral is handled, while uniformity is ensured across local companies, dealer networks, or affiliates. Training, integration, and consulting services are provided to support implementation. Notable clients encompass Audi, Bayer, Ernst Young, Hewlett Packard, Humana, Kyocera, Maybank, Roche, and UBS.
BrandMaker offers Marketing Financial Planning, Marketing Campaign Planning, and Integrations.
BrandMaker has 4 investors. Key investors include eCAPITAL, PINOVA Capital, L-Bank, and Rubicon Technology Partners.
BrandMaker operates through Brandmaker Inc..
Yes. BrandMaker was acquired by Rubicon Technology Partners in February 2021.