About BrandMaker
BrandMaker is a company based in Karlsruhe (Germany) founded in 1999 was acquired by Rubicon Technology Partners in February 2021.. BrandMaker has raised $30 million across 2 funding rounds from investors including eCAPITAL, PINOVA Capital and L-Bank. BrandMaker has completed 2 acquisitions, including Allocadia and Hive9. BrandMaker offers products and services including Marketing Financial Planning, Marketing Campaign Planning, and Integrations. BrandMaker operates in a competitive market with competitors including Aprimo, Alembic, Allocadia, ThinkVine and Blackwood Seven, among others.
- Headquarter Karlsruhe, Germany
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Brandmaker Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
eCAPITAL
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Allocadia
& 1 more
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Acquired by
Rubicon Technology Partners
(Feb 24, 2021)
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Products & Services of BrandMaker
BrandMaker offers a comprehensive portfolio of products and services, including Marketing Financial Planning, Marketing Campaign Planning, and Integrations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages marketing budgets and expenses for better outcomes
Aligns teams and tracks targets for effective campaigns
Provides visibility into marketing results via configurable connectors
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Funding Insights of BrandMaker
BrandMaker has successfully raised a total of $30M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(23 Sep 2014)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2016 | Amount | Series B - BrandMaker | Valuation | eCAPITAL |
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| Sep, 2014 | Amount | Series B - BrandMaker | Valuation | PINOVA Capital , L-Bank |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BrandMaker
BrandMaker has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include eCAPITAL, PINOVA Capital and L-Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Tech startups are funded through eCAPITAL's venture capital investments.
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Founded Year | Domain | Location | |
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Industrial tech companies are supported by PINOVA Capital.
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Founded Year | Domain | Location | |
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Enterprise software companies are supported through strategic private equity investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BrandMaker
BrandMaker has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Allocadia and Hive9. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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B2B marketing planning and performance are managed via specialized software.
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2015 | ||||
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Marketing performance management platform for budgeting and planning is offered.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - BrandMaker
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brandmaker Comparisons
Competitors of BrandMaker
BrandMaker operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aprimo, Alembic, Allocadia, ThinkVine and Blackwood Seven, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital assets and marketing activities are managed for businesses.
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| domain | founded_year | HQ Location |
Alembic is recognized for providing AI-driven marketing analytics solutions.
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| domain | founded_year | HQ Location |
Marketing performance management platform for budgeting and planning is offered.
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| domain | founded_year | HQ Location |
Marketing campaigns are optimized across digital and traditional channels.
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| domain | founded_year | HQ Location |
Media campaigns are planned and booked through a self-service platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Brandmaker
Frequently Asked Questions about BrandMaker
When was BrandMaker founded?
BrandMaker was founded in 1999 and raised its 1st funding round 15 years after it was founded.
Where is BrandMaker located?
BrandMaker is headquartered in Karlsruhe, Germany. It is registered at Karlsruhe, Baden-wurttemberg, Germany.
Is BrandMaker a funded company?
BrandMaker is a funded company, having raised a total of $30M across 2 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Sep 23, 2014.
What does BrandMaker do?
BrandMaker was established in 1999 in Karlsruhe, Germany, within the marketing technology sector. SaaS solutions are offered to organizations for managing marketing campaigns, budgets, and branding processes. Development of marketing collateral is handled, while uniformity is ensured across local companies, dealer networks, or affiliates. Training, integration, and consulting services are provided to support implementation. Notable clients encompass Audi, Bayer, Ernst Young, Hewlett Packard, Humana, Kyocera, Maybank, Roche, and UBS.
Who are the top competitors of BrandMaker?
What products or services does BrandMaker offer?
BrandMaker offers Marketing Financial Planning, Marketing Campaign Planning, and Integrations.
How many acquisitions has BrandMaker made?
Who are BrandMaker's investors?
BrandMaker has 4 investors. Key investors include eCAPITAL, PINOVA Capital, L-Bank, and Rubicon Technology Partners.
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