About BrandMaker
BrandMaker is a company based in Karlsruhe (Germany) founded in 1999 was acquired by Rubicon Technology Partners in February 2021. BrandMaker has raised $30 million across 2 funding rounds from investors including eCAPITAL, PINOVA Capital and L-Bank. BrandMaker has completed 2 acquisitions, including Allocadia and Hive9. BrandMaker offers products and services including Marketing Financial Planning, Marketing Campaign Planning, and Integrations. BrandMaker operates in a competitive market with competitors including Aprimo, Alembic, Allocadia, ThinkVine and Blackwood Seven, among others.
- Headquarter Karlsruhe, Germany
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Sectors
Technology
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Brandmaker Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$30 M (USD)
in 2 rounds
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Latest Funding Round
Not available
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Investors
eCAPITAL
& 3 more
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Employee Count
Not available
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Investments & Acquisitions
Allocadia
& 1 more
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Acquired by
Rubicon Technology Partners
(Feb 24, 2021)
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Products & Services of BrandMaker
BrandMaker offers a comprehensive portfolio of products and services, including Marketing Financial Planning, Marketing Campaign Planning, and Integrations.
Manages marketing budgets and expenses for better outcomes
Aligns teams and tracks targets for effective campaigns
Provides visibility into marketing results via configurable connectors
People of BrandMaker
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Funding Insights of BrandMaker
BrandMaker has successfully raised a total of $30M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in BrandMaker
BrandMaker has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include eCAPITAL, PINOVA Capital and L-Bank.
| Investor | Description | Founded Year | Domain | Location |
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Tech startups are funded through eCAPITAL's venture capital investments.
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Industrial tech companies are supported by PINOVA Capital.
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Enterprise software companies are supported through strategic private equity investments.
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Investor details for BrandMaker
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Investments & Acquisitions by BrandMaker
BrandMaker has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Allocadia and Hive9.
Investment portfolio details for BrandMaker
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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B2B marketing planning and performance are managed via specialized software.
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Marketing performance management platform for budgeting and planning is offered.
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Locked | Locked | 2010 | Locked |
Complete acquisition details for BrandMaker
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Verified entity values are shown only after access is granted.
Financial Statements - BrandMaker
Detailed financials for BrandMaker
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Brandmaker Comparisons
Peer comparison for BrandMaker
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Competitors of BrandMaker
BrandMaker operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aprimo, Alembic, Allocadia, ThinkVine and Blackwood Seven, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital assets and marketing activities are managed for businesses.
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Alembic is recognized for providing AI-driven marketing analytics solutions.
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Marketing performance management platform for budgeting and planning is offered.
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Marketing campaigns are optimized across digital and traditional channels.
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Media campaigns are planned and booked through a self-service platform.
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Detailed competitors of BrandMaker
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Latest news on Brandmaker
Complete news archive for BrandMaker
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Frequently Asked Questions about BrandMaker
BrandMaker was founded in 1999 and raised its 1st funding round 15 years after it was founded.
BrandMaker is headquartered in Karlsruhe, Germany. It is registered at Karlsruhe, Baden-wurttemberg, Germany.
BrandMaker is a funded company, having raised a total of $30M across 2 funding rounds to date.
BrandMaker was established in 1999 in Karlsruhe, Germany, within the marketing technology sector. SaaS solutions are offered to organizations for managing marketing campaigns, budgets, and branding processes. Development of marketing collateral is handled, while uniformity is ensured across local companies, dealer networks, or affiliates. Training, integration, and consulting services are provided to support implementation. Notable clients encompass Audi, Bayer, Ernst Young, Hewlett Packard, Humana, Kyocera, Maybank, Roche, and UBS.
BrandMaker offers Marketing Financial Planning, Marketing Campaign Planning, and Integrations.
BrandMaker has 4 investors. Key investors include eCAPITAL, PINOVA Capital, L-Bank, and Rubicon Technology Partners.