About Aprimo
Aprimo is a company based in Indianapolis (United States) founded in 1998 was acquired by Teradata in December 2010.. Aprimo has raised $46.5 million across 3 funding rounds from investors including Teradata, Frazier Technology Ventures and Blue Chip Venture. Aprimo has completed 2 acquisitions, including ADAM Software and Personify XP. Aprimo offers products and services including Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI. Aprimo operates in a competitive market with competitors including BrandMaker, Alembic, Allocadia, Blackwood Seven and ThinkVine, among others.
- Headquarter Indianapolis, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$46.5 M (USD)
in 3 rounds
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Latest Funding Round
$14.5 M (USD), Series D
Jan 01, 2005
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Investors
Teradata
& 5 more
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Employee Count
Employee Count
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Investments & Acquisitions
ADAM Software
& 1 more
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Acquired by
Teradata
(Dec 22, 2010)
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Products & Services of Aprimo
Aprimo offers a comprehensive portfolio of products and services, including Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Centralizes and automates management of digital assets for businesses
Optimizes digital experiences with real-time content customization
Analyzes content strategy based on user engagement insights
Improves team collaboration and workflow efficiency
Enhances asset creation and management using AI automation
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Funding Insights of Aprimo
Aprimo has successfully raised a total of $46.5M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $14.5 million completed in January 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series D — $14.5M
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First Round
First Round
(11 Sep 2000)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2005 | Amount | Series D - Aprimo | Valuation |
investors |
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| Jun, 2002 | Amount | Series D - Aprimo | Valuation |
investors |
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| Sep, 2000 | Amount | Series C - Aprimo | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aprimo
Aprimo has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Teradata, Frazier Technology Ventures and Blue Chip Venture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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US early-stage tech and life sciences companies are invested in.
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Founded Year | Domain | Location | |
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Late-stage investments in US tech companies are targeted.
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Founded Year | Domain | Location | |
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Early-stage VC investments are made in US, Canada, and Asia.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aprimo
Aprimo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ADAM Software and Personify XP. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI analytics and personalization solutions are delivered for retailers.
|
2018 | ||||
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Digital asset management platform
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Aprimo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aprimo Comparisons
Competitors of Aprimo
Aprimo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrandMaker, Alembic, Allocadia, Blackwood Seven and ThinkVine, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
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| domain | founded_year | HQ Location |
Alembic is recognized for providing AI-driven marketing analytics solutions.
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| domain | founded_year | HQ Location |
Marketing performance management platform for budgeting and planning is offered.
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| domain | founded_year | HQ Location |
Media campaigns are planned and booked through a self-service platform.
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| domain | founded_year | HQ Location |
Marketing campaigns are optimized across digital and traditional channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Aprimo
Frequently Asked Questions about Aprimo
When was Aprimo founded?
Aprimo was founded in 1998 and raised its 1st funding round 2 years after it was founded.
Where is Aprimo located?
Aprimo is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Is Aprimo a funded company?
Aprimo is a funded company, having raised a total of $46.5M across 3 funding rounds to date. The company's 1st funding round was a Series C of $20M, raised on Sep 11, 2000.
What does Aprimo do?
Founded in 1998 and headquartered in Indianapolis, United States, Aprimo operates in the digital asset management sector. Solutions are provided to businesses for handling images, videos, documents, and other assets throughout the content lifecycle. An integrated platform is offered to support the development, implementation, and oversight of online marketing efforts, including features for traffic generation. Operations focus on enabling efficient marketing processes across various stages.
Who are the top competitors of Aprimo?
Aprimo's top competitors include Alembic, BrandMaker and Allocadia.
What products or services does Aprimo offer?
Aprimo offers Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI.
How many acquisitions has Aprimo made?
Aprimo has made 2 acquisitions, including ADAM Software, and Personify XP.
Who are Aprimo's investors?
Aprimo has 6 investors. Key investors include Teradata, Frazier Technology Ventures, Blue Chip Venture, Sigma Partners, and First Analysis.
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