About Aprimo
Aprimo is a Technology company based in Indianapolis (United States) founded in 1998, and was acquired by Teradata in December 2010. Digital assets and marketing activities are managed for businesses. Aprimo has raised $46.5 million across 3 funding rounds from investors including Teradata, Frazier Technology Ventures and Blue Chip Venture. Aprimo has completed 2 acquisitions, including ADAM Software and Personify XP. Its website aprimo.com draws about 164 thousand monthly visits. Aprimo offers products and services including Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Resource Management. Its competitors include Alembic, ThinkVine and Clarisights; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1998 and headquartered in Indianapolis, United States, Aprimo operates in the digital asset management sector. Solutions are provided to businesses for handling images, videos, documents, and other assets throughout the content lifecycle. An integrated platform is offered to support the development, implementation, and oversight of online marketing efforts, including features for traffic generation. Operations focus on enabling efficient marketing processes across various stages.
- Total Equity Funding$46.5M (USD)
in 3 rounds
- Latest Funding Round$14.5M (USD), Series D
Jan 2005
- InvestorsTeradata
& 5 more
- Investments & AcquisitionsADAM Software
& 1 more
- Acquired byTeradata
(Dec 2010)
Products & Services of Aprimo
Aprimo offers a comprehensive portfolio of products and services, including Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI.
Centralizes and automates management of digital assets for businesses
Optimizes digital experiences with real-time content customization
Analyzes content strategy based on user engagement insights
Improves team collaboration and workflow efficiency
Enhances asset creation and management using AI automation
Apps and channels of Aprimo
its YouTube channel Aprimo has 571 subscribers and 30 videos.
Videos from Aprimo
The most watched videos on Aprimo's YouTube channel, Aprimo (571 subscribers). Click a video to play it here.
More on Aprimo.
Funding Insights of Aprimo
Aprimo has successfully raised a total of $46.5M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $14.5 million completed in January 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.5M
- Total Rounds 3
- Last Round Series D — $14.5M
- First Round $20M
(Sep 2000)
- Investors Count 5
All 3 funding rounds of Aprimo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2005 | $14.5M | Series D | – | – | |
| Jun 2002 | $12M | Series D | – | – | |
| Sep 2000 | $20M | Series C | – | – |
6 investors in total: 6 institutional.
Investors in Aprimo
Aprimo has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Teradata, Frazier Technology Ventures and Blue Chip Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US early-stage tech and life sciences companies are invested in. | fraziertechnology.com | Seattle, United States | ||
Late-stage investments in US tech companies are targeted. | bcvc.com | Cincinnati, United States | ||
Early-stage VC investments are made in US, Canada, and Asia. | sigmapartners.com | Danville, United States | ||
Venture capital and transaction advisory services for B2B tech companies. | firstanalysis.com | |||
| jegiclarity.com | ||||
Cloud and AI-based analytics and data fabric platforms are provided. | 1979 | teradata.com | San Diego, United States |
Investor details for Aprimo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Aprimo
56 people are tracked at Aprimo (27 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Matthew Sanchez | Director Strategic Consulting | Leadership |
Mike Nelson | Chief Financial Officer | Leadership |
Kevin Souers | Chief Product Officer | Leadership |
Erik Huddleston | Chief Executive Officer | Leadership |
Sven Coppens | Director Product Development | Leadership |
Patricia Bracke | Director, Tech Support Operations | Leadership |
Zack Davis | Services Director | Leadership |
Brad Willard | Vice President, Global Account Management - Enterprise | Leadership |
Tarun Chawla | VP Of Product Strategy, AI And Technology Solutions | Leadership |
Pam Quicker | VP Product Strategy | Leadership |
Gerda Oppewal | Director, Product Management | Leadership |
Petra Tant | Vice President, Product Management – Content Cloud | Leadership |
Benoît Coulmont | Director, Product Release | Leadership |
Maxwell M. | Vice President Product Marketing | Leadership |
Mark Weissman | Sr. Director, Product Strategy & Planning | Leadership |
Jackie Richardson | Director – Contract & Order Management | Leadership |
Scott Jacobs | Vice President, Customer Engagement | Leadership |
Maja Pejcic | Director, Delivery And Competency Management | Leadership |
Bart van Stal | Director, Software Architect | Leadership |
Brian G. | Director, Engineering R&d At Aprimo Manila | Leadership |
36 more people are available in the full profile.
Complete people profiles for Aprimo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Investments & Acquisitions by Aprimo
Aprimo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ADAM Software and Personify XP.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI analytics and personalization solutions are delivered for retailers. | personifyxp.com | London, United Kingdom | 2018 | Jun 2024 | •••• | |
Digital asset management platform | adamsoftware.net | Chicago, United States | 2006 | Mar 2017 | •••• |
Complete acquisition details for Aprimo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Aprimo
6 dated milestones of Aprimo across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Aprimo is founded.
- Funding First funding round of $20.0M.
- Funding Latest funding round, Series D, of $14.5M.
- Exit Acquired by Teradata.
- Acquisition Acquires ADAM Software.
- Acquisition Acquires Personify XP.
Competitors of Aprimo
Aprimo has 3 listed competitors in our database, 3 of them funded. They include Alembic, ThinkVine and Clarisights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getalembic.com | 2018 | San Francisco, United States | $67.45M | 46 | Alembic is recognized for providing AI-driven marketing analytics solutions. | |
| thinkvine.com | 2000 | Cincinnati, United States | $10.85M | 35 | Marketing campaigns are optimized across digital and traditional channels. | |
| clarisights.com | 2014 | Palo Alto, United States | $17.3M | 1 | Reporting solutions for marketing teams are provided across channels. |
Detailed competitors of Aprimo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Aprimo
The website of Aprimo (aprimo.com) receives about 163.8K visits a month and ranks #210,095 among all websites worldwide, #6,057 in Travel and Tourism.
- Monthly visits163.8K
▲ 34.6% vs previous month
- Unique visitors36.3K
per month
- Global rank#210,095
among all websites
- Category rank#6,057
Travel and Tourism
- Bounce rate22%
- Pages per visit7.4
- Average visit5 min 45 sec
- DevicesDesktop 71% · Mobile 29%
Websites whose visitors overlap most with Aprimo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hotelexecutive.com | 100% | #2,562,396 | View details | ||
amadeus-hospitality.com | amadeus-hospitality.com | 100% | #147,779 | – | |
| portraitsoftware.com | 71% | View details | |||
| infinata.com | 71% | View details | |||
pinpoint-corp.com | pinpoint-corp.com | 58% | #8,924,678 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Aprimo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Aprimo (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Aprimo
Complete news archive for Aprimo
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Frequently Asked Questions about Aprimo
Aprimo was founded in 1998 and raised its 1st funding round 2 years after it was founded.
Aprimo is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Aprimo is a funded company, having raised a total of $46.5M across 3 funding rounds to date. The company's 1st funding round was a Series C of $20M, raised on Sep 2000.
Founded in 1998 and headquartered in Indianapolis, United States, Aprimo operates in the digital asset management sector. Solutions are provided to businesses for handling images, videos, documents, and other assets throughout the content lifecycle. An integrated platform is offered to support the development, implementation, and oversight of online marketing efforts, including features for traffic generation. Operations focus on enabling efficient marketing processes across various stages.
Aprimo's top competitors include Alembic, Clarisights and ThinkVine.
Aprimo offers Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI.
Aprimo has made 2 acquisitions, including ADAM Software, and Personify XP.
Aprimo has 6 investors. Key investors include Teradata, Frazier Technology Ventures, Blue Chip Venture, Sigma Partners, and First Analysis.
Yes. Aprimo was acquired by Teradata in December 2010.
The website of Aprimo receives about 164 thousand visits a month and ranks #210,095 among all websites worldwide.