About Aprimo
Aprimo is a company based in Indianapolis (United States) founded in 1998 was acquired by Teradata in December 2010. Aprimo has raised $46.5 million across 3 funding rounds from investors including Teradata, Frazier Technology Ventures and Blue Chip Venture. Aprimo has completed 2 acquisitions, including ADAM Software and Personify XP. Aprimo offers products and services including Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI. Aprimo operates in a competitive market with competitors including BrandMaker, Alembic, Allocadia, Blackwood Seven and ThinkVine, among others.
- Headquarter Indianapolis, United States
-
Sectors
Technology
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$46.5 M (USD)
in 3 rounds
-
Latest Funding Round
$14.5 M (USD), Series D
Jan 01, 2005
-
Investors
Teradata
& 5 more
-
Employee Count
Not available
-
Investments & Acquisitions
ADAM Software
& 1 more
-
Acquired by
Teradata
(Dec 22, 2010)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Aprimo
Aprimo offers a comprehensive portfolio of products and services, including Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI.
Centralizes and automates management of digital assets for businesses
Optimizes digital experiences with real-time content customization
Analyzes content strategy based on user engagement insights
Improves team collaboration and workflow efficiency
Enhances asset creation and management using AI automation
People of Aprimo
Unlock access to complete
Funding Insights of Aprimo
Aprimo has successfully raised a total of $46.5M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $14.5 million completed in January 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Aprimo
Aprimo has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Teradata, Frazier Technology Ventures and Blue Chip Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
US early-stage tech and life sciences companies are invested in.
|
Locked | Locked | Locked | |
|
Late-stage investments in US tech companies are targeted.
|
Locked | Locked | Locked | |
|
Early-stage VC investments are made in US, Canada, and Asia.
|
Locked | Locked | Locked |
Investor details for Aprimo
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Aprimo
Aprimo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ADAM Software and Personify XP.
Investment portfolio details for Aprimo
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
AI analytics and personalization solutions are delivered for retailers.
|
Locked | Locked | 2018 | Locked | |
|
Digital asset management platform
|
Locked | Locked | 2006 | Locked |
Complete acquisition details for Aprimo
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Aprimo
Detailed financials for Aprimo
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Aprimo Comparisons
Peer comparison for Aprimo
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Aprimo
Aprimo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrandMaker, Alembic, Allocadia, Blackwood Seven and ThinkVine, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
|
|
| Locked | Locked | Locked |
Alembic is recognized for providing AI-driven marketing analytics solutions.
|
|
| Locked | Locked | Locked |
Marketing performance management platform for budgeting and planning is offered.
|
|
| Locked | Locked | Locked |
Media campaigns are planned and booked through a self-service platform.
|
|
| Locked | Locked | Locked |
Marketing campaigns are optimized across digital and traditional channels.
|
Detailed competitors of Aprimo
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Aprimo
Complete news archive for Aprimo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Aprimo
Aprimo was founded in 1998 and raised its 1st funding round 2 years after it was founded.
Aprimo is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Aprimo is a funded company, having raised a total of $46.5M across 3 funding rounds to date.
Founded in 1998 and headquartered in Indianapolis, United States, Aprimo operates in the digital asset management sector. Solutions are provided to businesses for handling images, videos, documents, and other assets throughout the content lifecycle. An integrated platform is offered to support the development, implementation, and oversight of online marketing efforts, including features for traffic generation. Operations focus on enabling efficient marketing processes across various stages.
Aprimo's top competitors include Alembic, BrandMaker and Allocadia.
Aprimo offers Digital Asset Management, Content Personalization, Content Intelligence, Productivity Management, and Aprimo AI.
Aprimo has made 2 acquisitions, including ADAM Software, and Personify XP.
Aprimo has 6 investors. Key investors include Teradata, Frazier Technology Ventures, Blue Chip Venture, Sigma Partners, and First Analysis.