About Personify XP
Personify XP is a Technology company based in London (United Kingdom) founded in 2018, and was acquired by Aprimo in June 2024. AI analytics and personalization solutions are delivered for retailers. It operates in the Technology and Retail sectors. Personify XP has raised $712.04 thousand across 3 funding rounds from investors including Aprimo, Founders Factory and Touker Suleyman. The company has 12 employees. Personify XP offers products and services including Digital Asset Management, Content Personalization, and Productivity Management. Its focus areas include E-Commerce Enablers, Analytics, Customer Intelligence and Predictive Analytics. Its legal entity is AIDE DATA LIMITED. Its competitors include Bango and Mirriad; 1 of its 2 listed competitors has raised funding.
Company details
Personify XP was founded in 2018 in London, United Kingdom. Operations focus on the AI and SaaS sectors, where analytics tools are developed to examine customer behaviors in retail environments. Patent-pending algorithms are employed to enable personalization across e-commerce channels, including websites and mobile applications. Services support businesses in adapting digital interactions based on data insights.
- Headquarters London, United Kingdom
- Employees 12
- Stage Acquired
- SectorsTechnologyRetail
- Email••••••••
- Phone•••• ••••
- Website personifyxp.com
- Social LinkedIn X
- Acquired by Aprimo (Jun 2024)
- Legal Name Aide Data Limited
- Date of Incorporation 09 May, 2018
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of Personify XP
Personify XP offers a comprehensive portfolio of products and services, including Digital Asset Management, Content Personalization, and Productivity Management.
Manages digital assets for content lifecycle and team collaboration.
Delivers real-time personalized content based on user behavior.
Improves team efficiency through collaboration and task optimization.
Funding Insights of Personify XP
Personify XP has successfully raised a total of $712.04K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $712,038
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Personify XP with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | Seed | – | – | ||
| Oct 2020 | $712,038 | Seed | – | Founders Factory | |
| Nov 2018 | Angel Round | – | Touker Suleyman | – |
4 investors in total: 3 institutional and 1 angel.
Investors in Personify XP
Personify XP has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Aprimo, Founders Factory and Touker Suleyman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup studio focused on fintech, telecoms, and multiple sectors | 2012 | foundersfactory.com | London, United Kingdom | |
Startups across sectors are accelerated by Zone2boost in Barcelona. | zone2boost.com | Barcelona, Spain | ||
TS Touker Suleyman | unknown_c9f215988528440ab | |||
Digital assets and marketing activities are managed for businesses. | 1998 | aprimo.com | Indianapolis, United States |
Investor details for Personify XP
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People of Personify XP
2 people are tracked at Personify XP (2 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Mike Tomaras | VP Of Customer Solutions | Leadership |
Joshua Scotton | Co-founder, Product and Operations | Leadership |
Complete people profiles for Personify XP
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Timeline of Personify XP
4 dated milestones of Personify XP across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Personify XP is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
- Exit Acquired by Aprimo.
Competitors of Personify XP
Personify XP has 2 listed competitors in our database, 1 of them funded. They include Bango and Mirriad.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bango.com | 1999 | Cambridge, United Kingdom | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | ||
| mirriad.com | 2007 | London, United Kingdom | $37.09M | 100 | AI-powered ads are integrated into video content by the platform. |
Detailed competitors of Personify XP
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Frequently Asked Questions about Personify XP
Personify XP was founded in 2018.
Personify XP is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Personify XP is a funded company, having raised a total of $712.04K across 3 funding rounds to date.
Personify XP has 12 employees.
Personify XP was founded in 2018 in London, United Kingdom. Operations focus on the AI and SaaS sectors, where analytics tools are developed to examine customer behaviors in retail environments. Patent-pending algorithms are employed to enable personalization across e-commerce channels, including websites and mobile applications. Services support businesses in adapting digital interactions based on data insights.
Personify XP offers Digital Asset Management, Content Personalization, and Productivity Management.
Personify XP has 4 investors. Key investors include Aprimo, Founders Factory, Touker Suleyman, and Zone2boost.
Personify XP operates through Aide Data Limited.
Yes. Personify XP was acquired by Aprimo in June 2024.