About Personify XP
Personify XP is a company based in London (United Kingdom) founded in 2018 was acquired by Aprimo in June 2024.. Personify XP has raised $712.04 thousand across 3 funding rounds from investors including Aprimo, Founders Factory and Touker Suleyman. The company has 12 employees as of June 30, 2021. Personify XP offers products and services including Digital Asset Management, Content Personalization, and Productivity Management. Personify XP operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others.
- Headquarter London, United Kingdom
- Employees 12 as on 30 Jun, 2021
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Sectors
TechnologyRetail
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Email
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Phone
*********
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Website
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Social
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- Legal Name Aide Data Limited
- Date of Incorporation 09 May, 2018
- Jurisdiction LONDON, UNITED KINGDOM
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Products & Services of Personify XP
Personify XP offers a comprehensive portfolio of products and services, including Digital Asset Management, Content Personalization, and Productivity Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages digital assets for content lifecycle and team collaboration.
Delivers real-time personalized content based on user behavior.
Improves team efficiency through collaboration and task optimization.
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Funding Insights of Personify XP
Personify XP has successfully raised a total of $712.04K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2022 | Amount | Seed - Personify XP | Valuation |
investors |
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| Oct, 2020 | Amount | Seed - Personify XP | Valuation | Founders Factory | |
| Nov, 2018 | Amount | Angel Round - Personify XP | Valuation | Touker Suleyman |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Personify XP
Personify XP has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Aprimo, Founders Factory and Touker Suleyman. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startup studio focused on fintech, telecoms, and multiple sectors
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Founded Year | Domain | Location | |
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Startups across sectors are accelerated by Zone2boost in Barcelona.
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Founded Year | Domain | Location | |
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Touker Suleyman |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Personify XP
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Personify XP
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Personify Xp Comparisons
Competitors of Personify XP
Personify XP operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
SaaS-based promotion software is offered for retail testing.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Personify Xp
Frequently Asked Questions about Personify XP
When was Personify XP founded?
Personify XP was founded in 2018.
Where is Personify XP located?
Personify XP is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Personify XP a funded company?
Personify XP is a funded company, having raised a total of $712.04K across 3 funding rounds to date.
How many employees does Personify XP have?
As of Jun 30, 2021, the latest employee count at Personify XP is 12.
What does Personify XP do?
Personify XP was founded in 2018 in London, United Kingdom. Operations focus on the AI and SaaS sectors, where analytics tools are developed to examine customer behaviors in retail environments. Patent-pending algorithms are employed to enable personalization across e-commerce channels, including websites and mobile applications. Services support businesses in adapting digital interactions based on data insights.
Who are the top competitors of Personify XP?
Personify XP's top competitors include Klaviyo, CommerceIQ and Yotpo.
What products or services does Personify XP offer?
Personify XP offers Digital Asset Management, Content Personalization, and Productivity Management.
Who are Personify XP's investors?
Personify XP has 4 investors. Key investors include Aprimo, Founders Factory, Touker Suleyman, and Zone2boost.