Personify XP

London, United Kingdom Founded: 2018 • Age: 8 yrs Acquired By Aprimo
AI analytics and personalization solutions are delivered for retailers.
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About Personify XP

Personify XP is a company based in London (United Kingdom) founded in 2018 was acquired by Aprimo in June 2024.. Personify XP has raised $712.04 thousand across 3 funding rounds from investors including Aprimo, Founders Factory and Touker Suleyman. The company has 12 employees as of June 30, 2021. Personify XP offers products and services including Digital Asset Management, Content Personalization, and Productivity Management. Personify XP operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others.

  • Headquarter London, United Kingdom
  • Employees 12 as on 30 Jun, 2021
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Aide Data Limited
  • Date of Incorporation 09 May, 2018
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
    $-63.35 K (USD)
    0
    as on May 31, 2020
  • EBITDA
  • Total Equity Funding
    $712.04 K (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    Aprimo

    & 3 more

  • Employee Count
    12

    as on Jun 30, 2021

  • Acquired by
    Aprimo

    (Jun 24, 2024)

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Products & Services of Personify XP

Personify XP offers a comprehensive portfolio of products and services, including Digital Asset Management, Content Personalization, and Productivity Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages digital assets for content lifecycle and team collaboration.

Delivers real-time personalized content based on user behavior.

Improves team efficiency through collaboration and task optimization.

People of Personify XP
Headcount 10-50
Employee Profiles 2
Employee Profiles
People
Mike Tomaras
VP Of Customer Solutions
People
Joshua Scotton
Co-founder, Product and Operations

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Teams

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Funding Insights of Personify XP

Personify XP has successfully raised a total of $712.04K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2022 Amount Seed - Personify XP Valuation

investors

Oct, 2020 Amount Seed - Personify XP Valuation Founders Factory
Nov, 2018 Amount Angel Round - Personify XP Valuation Touker Suleyman
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Personify XP

Personify XP has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Aprimo, Founders Factory and Touker Suleyman. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Startup studio focused on fintech, telecoms, and multiple sectors
Founded Year Domain Location
Startups across sectors are accelerated by Zone2boost in Barcelona.
Founded Year Domain Location

Touker Suleyman

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Personify XP

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Personify XP

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Personify Xp Comparisons

Employees
+
Add Comparison
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Competitors of Personify XP

Personify XP operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
domain founded_year HQ Location
SaaS-based promotion software is offered for retail testing.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Personify Xp

Personify XP Closes £550k Pre-Seed Round
Angelnews5 years ago
Touker Suleyman backs Personify XP after Hawes & Curtis pilot
Retailtechinnovationhub7 years ago

Frequently Asked Questions about Personify XP

When was Personify XP founded?

Personify XP was founded in 2018.

Where is Personify XP located?

Personify XP is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Personify XP a funded company?

Personify XP is a funded company, having raised a total of $712.04K across 3 funding rounds to date.

How many employees does Personify XP have?

As of Jun 30, 2021, the latest employee count at Personify XP is 12.

What does Personify XP do?

Personify XP was founded in 2018 in London, United Kingdom. Operations focus on the AI and SaaS sectors, where analytics tools are developed to examine customer behaviors in retail environments. Patent-pending algorithms are employed to enable personalization across e-commerce channels, including websites and mobile applications. Services support businesses in adapting digital interactions based on data insights.

Who are the top competitors of Personify XP?

Personify XP's top competitors include Klaviyo, CommerceIQ and Yotpo.

What products or services does Personify XP offer?

Personify XP offers Digital Asset Management, Content Personalization, and Productivity Management.

Who are Personify XP's investors?

Personify XP has 4 investors. Key investors include Aprimo, Founders Factory, Touker Suleyman, and Zone2boost.

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