About American Family Insurance
American Family Insurance is a company based in Madison (United States) founded in 1927.. American Family Insurance has completed 4 acquisitions, including Bold Penguin, Homesite and Networked Insights. American Family Insurance offers products and services including Auto Insurance, Home Insurance, Life Insurance, Umbrella Insurance, and Renters Insurance. American Family Insurance operates in a competitive market with competitors including MassMutual, Point Digital Finance, Thrivent, Milliman and First Command, among others.
- Headquarter Madison, United States
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name American Family Mutual Insurance Company, S.I.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Bold Penguin
& 3 more
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Products & Services of American Family Insurance
American Family Insurance offers a comprehensive portfolio of products and services, including Auto Insurance, Home Insurance, Life Insurance, Umbrella Insurance, and Renters Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Coverage for vehicles and drivers against accidents and damages.
Protection for homes, belongings, and liability risks.
Financial protection for families in case of policyholder's death.
Additional liability coverage beyond standard policies.
Coverage for personal belongings and liability in rented properties.
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Software Development Team
105 people
Sales and Marketing
71 people
Data Analysis and Operations Team
41 people
Leadership Team
29 people
Agent Team
28 people
Human Resources and Administration
22 people
Legal and Compliance
15 people
Senior Team
10 people
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Funding Insights of American Family Insurance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by American Family Insurance
American Family Insurance has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Bold Penguin, Homesite and Networked Insights. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Software suite is offered for commercial insurance quoting and binding.
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2016 | ||||
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Audience Analytics and Content Marketing platform
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2006 | ||||
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Home insurance provider
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1997 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - American Family Insurance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
American Family Insurance Comparisons
Competitors of American Family Insurance
American Family Insurance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MassMutual, Point Digital Finance, Thrivent, Milliman and First Command, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Mutual life insurance company
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Fractional home equity is sold online for interest-free loans.
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Financial services are offered by Thrivent as a not-for-profit entity.
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| domain | founded_year | HQ Location |
Milliman is engaged in actuarial consulting and analytics solutions.
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| domain | founded_year | HQ Location |
Offers financial coaching, investing, insurance, and banking for military families.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on American Family Insurance
Frequently Asked Questions about American Family Insurance
When was American Family Insurance founded?
American Family Insurance was founded in 1927.
Where is American Family Insurance located?
American Family Insurance is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Who is the current CEO of American Family Insurance?
Jack Salzwedel is the current CEO of American Family Insurance.
What does American Family Insurance do?
American Family Insurance was founded in 1927 and is headquartered in Madison, United States. Operations focus on the insurance sector, where personal and business coverage is offered, including auto, home, life, health, travel, and commercial policies. Additional support services such as car repair, emergency assistance, and glass repair are provided. In 2022, annual revenues of 13.81 billion were recorded, alongside a net loss of 1.9 billion.
Who are the top competitors of American Family Insurance?
American Family Insurance's top competitors include MassMutual, Point Digital Finance and Thrivent.
What products or services does American Family Insurance offer?
American Family Insurance offers Auto Insurance, Home Insurance, Life Insurance, Umbrella Insurance, and Renters Insurance.
How many acquisitions has American Family Insurance made?
American Family Insurance has made 4 acquisitions, including Bold Penguin, Homesite, and Networked Insights.
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