About Networked Insights
Networked Insights is a company based in Madison (United States) founded in 2006 was acquired by American Family Insurance in December 2017. Networked Insights has raised $77.44 million across 7 funding rounds from investors including American Family Insurance, Kegonsa Capital Partners and American Family Ventures. The company has 66 employees. Networked Insights operates in a competitive market with competitors including Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others.
- Headquarter Madison, United States
- Employees 66
- SectorsTechnology
- Website networkedinsights.com
- Social LinkedIn X
- Acquired by American Family Insurance (Dec 2017)
- Legal Name Networked Insights, Inc.
- Total Equity Funding$77.44M (USD)
in 7 rounds
- Latest Funding Round$30M (USD), Series D
Jan 2017
- InvestorsAmerican Family Insurance
& 5 more
- Employee Count66
- Acquired byAmerican Family Insurance
(Dec 2017)
Funding Insights of Networked Insights
Networked Insights has successfully raised a total of $77.44M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $30 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $77.44M
- Total Rounds 7
- Last Round Series D — $30M
- First Round $4M
(Nov 2007)
- Investors Count 5
All 7 funding rounds of Networked Insights with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $30M | Series D | – | – | |
| Dec 2014 | $5.81M | Series C | – | – | – |
| Oct 2013 | $9.63M | Series C | – | Goldman Sachs Investment Partners | – |
| Sep 2011 | $20M | Series B | – | Goldman Sachs Investment Partners | |
| Aug 2010 | $4.95M | Series A | – | Kegonsa Capital Partners | – |
| Dec 2008 | $3.06M | Series A | – | – | – |
| Nov 2007 | $4M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in Networked Insights
Networked Insights has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include American Family Insurance, Kegonsa Capital Partners and American Family Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on fintech, Insurtech, and multiple sectors | – | amfamventures.com | Madison, United States | |
Seed venture capital funding is provided by Kegonsa Seed Fund. | – | kegonsaseedfund.com | United States | |
- | – | 4490ventures.com | - | |
Venture capital investments are directed toward entrepreneurial startups. | 2004 | kegonsapartners.com | Madison, United States | |
Investments are made in technology-based businesses by this VC firm. | – | gsipventures.com | New York, United States | |
Personal and business insurance products are provided nationwide. | 1927 | amfam.com | Madison, United States |
Investor details for Networked Insights
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Networked Insights
4 dated milestones of Networked Insights across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Networked Insights is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series D, of $30.0M.
- Exit Acquired by American Family Insurance.
Competitors of Networked Insights
Networked Insights operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| addressable.io | 2022 | Tel Aviv, Israel | $13.5M | – | Web3 intelligence solutions are provided for marketers by Addressable. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | – | Social media marketing solutions | |
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| archive.com | 2021 | Cayman Islands | $12M | – | Archive is recognized as an influencer marketing and UGC management platform. | |
| socialflow.com | 2009 | New York, United States | $45.04M | – | Social media content value is quantified and optimized for enterprises. | |
| ecomobi.com | 2014 | Hanoi, Vietnam | – | – | A social selling platform is provided for e-commerce industries. | |
| facelift-bbt.com | 2011 | Hamburg, Germany | $15M | 154 | Social media campaigns are managed via a SaaS workflow platform. | |
| socialpilot.co | 2014 | Walnut, United States | $100,000 | – | Social media management solutions are provided for multiple platforms. |
Detailed competitors of Networked Insights
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Networked Insights
Websites that share an audience with Networked Insights (networkedinsights.com).
Websites whose visitors overlap most with Networked Insights. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mzinga.com | 100% | – | – | View details | |
| google.com | 95% | 85.8B | #1 | View details | |
| socialcast.com | 95% | – | – | View details | |
| smallworldlabs.com | 85% | 269.2K | #138,155 | View details | |
| bt.com | 70% | 17.2M | #2,458 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Networked Insights
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Networked Insights
10 companies that operate in the same segment as Networked Insights (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Networked Insights
Networked Insights was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Networked Insights is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Networked Insights is a funded company, having raised a total of $77.44M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Nov 2007.
Networked Insights has 66 employees.
Founded in 2006 and headquartered in Madison, Wisconsin, United States, Networked Insights operates in the audience analytics and content marketing sector. Solutions such as Kairos are utilized to process consumer data from the social web, enabling identification of opportunity audiences, content development, media selection, and audience tracking. Offices are maintained in New York, Chicago, and Madison, with clients including MTV, Samsung, and Kraft.
Networked Insights's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.
Networked Insights has 6 investors. Key investors include American Family Insurance, Kegonsa Capital Partners, American Family Ventures, Kegonsa Seed Fund, and 4490 Ventures.
Networked Insights operates through Networked Insights, Inc..
Yes. Networked Insights was acquired by American Family Insurance in December 2017.